Pro-Packlink

What Pro-Packlink does

Packlink (legally Packlink, operating as Pro-Packlink in firmographic data) is a Spain-domiciled (Humanes de Madrid), privately held online platform that operates a multi-carrier parcel shipping comparison and booking service, primarily serving French and broader European shippers. Its core offering allows individuals and small businesses to compare live shipping rates and delivery times across a roster of approximately twelve major carriers — including Colissimo, UPS, DHL Express, DPD, TNT, GLS, Hermes, Chronopost, FedEx, Mondial Relay, and Colis Privé — and purchase labels for domestic France, DOM-TOM, and international destinations through a self-serve website.

The company's two flagship products share a common carrier aggregation engine. The first, Packlink, is a consumer-facing comparison portal for individuals sending parcels domestically or internationally, marketing savings of up to 50% versus standard carrier rates. The second, Packlink PRO, is a free (no minimum volume) B2B shipping management platform for e-commerce merchants, featuring native integrations to eight major storefronts and marketplaces — Amazon, eBay, Shopify, WooCommerce, PrestaShop, Magento, Etsy, and AliExpress — for automated order import, label generation, and unified tracking. Packlink reports a base of more than 40,000 online sellers using its services.

Packlink earns a transaction commission on each shipping booking routed through the platform; the platform itself is free to use, with shippers paying only the label price selected. Distribution is fully self-serve / product-led via packlink.com and pro.packlink.com, with content marketing, SEO, and partnerships with e-commerce platforms as the primary acquisition channels. Packlink operates as a subsidiary within the Auctane Inc. group, the logistics software holding company that also owns ShipStation. The firm employs between 101 and 250 people, operates in markets including France, Spain, Germany, Italy, Belgium, the UK, the US, and China, and has no disclosed AI/ML capabilities or proprietary models.

Name

Pro-Packlink

Legal name

Packlink

Website

https://packlink.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Packlink (Pro-Packlink) is a Spain-based multi-carrier parcel shipping comparison and booking platform serving French and European consumers and e-commerce merchants, aggregating 12+ carriers and 8 marketplace integrations under its freemium Packlink PRO offering.

Ownership category

akta.pro rank

Product category

Logistics Software

NAICS

Couriers and Express Delivery Services (492110)

akta.pro primary industry

Packaging, Repackaging & Co-Packing Services (TLAIAAAG)

Keywords

• Parcel shipping platform
• Multi-carrier comparison
• Ecommerce shipping integration
• Shipping rate aggregator
• Parcel delivery booking

Headquarters

HQ city

Humanes De Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Shipping Transaction Commission: Packlink earns a commission on each shipping booking made through its platform. Users pay only for the shipping service chosen; the platform is free to use for comparison.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pro-Packlink (Packlink) is an online parcel shipping comparison and booking platform that lets individual shippers and e-commerce businesses compare rates and delivery times across 12+ carriers (Colissimo, UPS, DHL Express, DPD, TNT, GLS, Hermes, Chronopost, FedEx, Mondial Relay, Colis Privé) and purchase shipping labels for domestic and international parcels. Its Packlink PRO product adds native integrations with eight major e-commerce platforms (Amazon, eBay, Shopify, WooCommerce, PrestaShop, Magento, Etsy, AliExpress) for automated order import, label generation and unified tracking.

Product overview

Packlink operates as a dual-mode parcel shipping platform consisting of two named products: (1) Packlink — a consumer-facing shipping comparison and booking portal for individuals sending parcels nationally (France) or internationally, offering real-time rate comparison across over a dozen carrier partners; and (2) Packlink PRO — a dedicated B2B/seller platform that integrates with multiple e-commerce marketplaces and online store platforms to automate shipment creation, label purchasing, and tracking management from a single interface. Both products share the same carrier network and pricing comparison engine, with Packlink PRO adding order-import automation, a unified dashboard, and no minimum volume requirements for business users.

Differentiator

Problem solved

Functional benefit

Brands

• Packlink PRO: Platform created by Packlink for businesses and online shops, offering free access with no minimum shipping volumes, integrating with major e-commerce platforms.

Products and services

• Packlink (Consumer Platform) Self-serve parcel shipping comparison and booking portal for individual consumers, allowing them to compare prices and delivery times across 12+ carriers (Colissimo, UPS, DHL Express, DPD, TNT, GLS, Hermes, Chronopost, Colis Privé, FedEx, Mondial Relay) for domestic France, DOM-TOM and international shipments, and to purchase shipping labels online.
• Packlink PRO Shipping management platform for e-commerce businesses and online retailers that integrates with Amazon, eBay, Shopify, WooCommerce, PrestaShop, Magento, Etsy and AliExpress to automatically import orders and create national and international shipments from a single dashboard, with consolidated tracking status in one view and no minimum shipping volume requirement.

Quantifiable outcome

• Up to 50% savings on parcel shipments in France and internationally
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationE-commerce integration allowing Amazon sellers to automatically import orders and manage shipments through Packlink
• eBaycoreTechnology or IntegrationIntegration with eBay marketplace for automatic order synchronization and shipping management
• ShopifycoreTechnology or IntegrationNative Shopify app integration for seamless order import and label generation for Shopify merchants
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce plugin integration for WooCommerce store owners to manage shipments
• PrestashopcoreTechnology or IntegrationIntegration with Prestashop platform enabling automatic order imports and shipping management
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform for enterprise merchants
• EtsycoreTechnology or IntegrationIntegration allowing Etsy sellers to manage their shipments through Packlink
• AliExpresscoreTechnology or IntegrationIntegration with AliExpress marketplace for international shipping management
• ColissimocoreTechnology or IntegrationPrimary carrier partner for French domestic shipments, offering various services including point relais delivery
• UPScoreTechnology or IntegrationInternational carrier partner offering express and standard shipping services worldwide
• DHL ExpresscoreTechnology or IntegrationGlobal express carrier partner for international shipments with wide coverage
• Mondial RelaycoreTechnology or IntegrationEuropean parcel delivery network partner offering point relais delivery options in France and Europe
• ChronopostcoreTechnology or IntegrationExpress delivery carrier partner for time-sensitive shipments in France and internationally
• DPDcoreTechnology or IntegrationEuropean parcel delivery network offering home and point relais delivery options
• FedExcoreTechnology or IntegrationGlobal express carrier partner for international shipments
• GLScoreTechnology or IntegrationEuropean parcel carrier partner offering standard and express delivery services
• TNTcoreTechnology or IntegrationExpress carrier partner for urgent shipments and freight services
• HermescoreTechnology or IntegrationEuropean delivery carrier partner offering standard delivery services
• Colis PrivécoreTechnology or IntegrationFrench private parcel delivery service partner for last-mile delivery

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sendcloud: European shipping aggregator and multi-carrier shipping platform for e-commerce sellers. Highly comparable business model: SMB-focused, integrates with the same e-commerce platforms, and competes head-to-head for European shipping volumes.
• ShippyPro: Shipping label aggregator and tracking platform for e-commerce, with strong European SMB coverage. Closely comparable on multi-carrier aggregation, e-commerce platform integrations, and tracking dashboards.
• ShipStation: Sister company under Auctane offering the same multi-carrier shipping management model, focused on US SMB e-commerce. Operationally and strategically tied to Packlink via shared parent; product, integrations, and carrier logic are tightly aligned.
• Shippo: Multi-carrier shipping API and dashboard platform for SMB e-commerce, offering discounted carrier rates and label printing. Comparable aggregator model, marketplace integrations, and SMB focus, though US-centric.
• Boxtal: French shipping aggregator (formerly PaketPrivat) owned by bpost, offering multi-carrier rate comparison and booking. Direct competitor for French online sellers using the same Colissimo, Mondial Relay, and carrier network that Packlink aggregates.
• Easyship: Global shipping rate-comparison and booking platform serving e-commerce sellers with multi-carrier access and cross-border support. Direct competitor in the aggregation/comparison category with overlapping target SMB and mid-market e-commerce customers.

Broad incumbents

• ShipBob: Tech-enabled 3PL offering fulfillment and shipping orchestration for e-commerce brands. Broader incumbent that overlaps with Packlink on shipping management for SMB merchants, but differs by operating its own warehouses rather than purely aggregating carriers.
• MetaPack: Long-established multi-carrier shipping aggregation platform (part of Stamps.com / Auctane group). Closely comparable carrier-aggregation model aimed at retail and enterprise shippers; overlaps with Packlink's aggregation and label-generation capabilities.

Emerging players

• Veeqo: Amazon-owned shipping and inventory management platform for e-commerce sellers. Overlaps with Packlink PRO in connecting marketplace order flow to carrier label generation and tracking, but bundled inside the Amazon ecosystem.
• ParcelLab: European post-purchase / shipment experience platform rather than a carrier aggregator. Overlaps with Packlink in tracking notifications and shipping data for retail brands, but focuses on the customer-experience layer rather than rate comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PackLink_fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Packlink