Vertical Realities
Vertical Realities is a London-based vendor-independent XR consultancy that helps enterprise and education organizations plan, deploy, and manage VR, AR, and mixed-reality hardware and software from over 30 vendors. It monetizes via hardware resale, software subscriptions, professional services, and recurring managed support.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vertical Realities does
Vertical Realities Limited is a London-based, vendor-independent XR (Extended Reality) consultancy and systems integrator founded in 2019, serving enterprise organizations and educational institutions in the UK and internationally. The firm provides end-to-end immersive technology programs across consulting, hardware procurement, deployment and staging, training and adoption, and ongoing managed support, covering VR, AR, Mixed Reality, and Assisted Reality solutions across 11 industries including construction, healthcare, manufacturing, defense, energy, retail, and education.
Its offering combines hardware resale (Meta Quest, Pico, HTC Vive, RealWear, Vuzix, HMS SiNGRAY, Weart haptics, and accessories), software platform distribution (VictoryXR, GWPro, ShowtimeVR, ShapesXR, Trace3D, Acty, Immerse.io/PorticoXR, and third-party MDMs such as ArborXR and ManageXR), and proprietary consulting frameworks (Success Matrix, XR ROI Calculator, Co-creation Methodology, four-stage Discover/Design/Deploy/Support process). The firm has built a vendor-agnostic position with 30+ hardware and software partners and 60+ software applications.
Vertically, it monetizes through a mix of one-time hardware sales, software licensing and subscriptions (including 2-year Meta Horizon Managed Services and annual ShowtimeVR subscriptions), professional services (consultancy, deployment, staging, training), and recurring managed support contracts with 9am-5pm UK-based annual coverage. Go-to-market combines direct enterprise sales, a free-consultation conversion model, an IT-reseller channel including a named partnership with Insight Enterprises with white-label capability, and an e-commerce storefront for accessories. The company maintains a 4.9/5 client review rating and reports serving customers across 11 industries with no disclosed funding or revenue figures.
Vertical Realities firmographics
Firmographics- Name
- Vertical Realities
- Legal name
- Vertical Realities Ltd
- Website
- https://verticalrealities.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vertical Realities is a London-based vendor-independent XR consultancy that helps enterprise and education organizations plan, deploy, and manage VR, AR, and mixed-reality hardware and software from over 30 vendors. It monetizes via hardware resale, software subscriptions, professional services, and recurring managed support.
- Ownership category
- akta.pro rank
Vertical Realities industry classification
Industry- Product category
- Extended Reality Deployment and Consulting
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
Keywords
Where Vertical Realities is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vertical Realities business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of XR hardware including VR headsets (Meta Quest, Pico, HTC Vive), AR smart glasses (RealWear, Vuzix), mixed reality devices, and accessories. Hardware is sourced from leading vendors and matched to customer requirements.
- Software Licensing & Subscriptions: Software platform licensing including VR training software (GWPro, VictoryXR), device management (ArborXR, Meta Horizon), collaboration tools (ShapesXR), and other XR applications. Some platforms operate on annual subscription models.
- Professional Services - Consultancy: Independent XR consultancy providing strategy, technology stack recommendations, vendor selection, and outcome mapping. Vendor-independent advice not tied to any specific vendor.
- Deployment & Staging Services: Device configuration, content loading, and full rollout management including pre-staging, MDM configuration, and deployment support.
- Managed Support Services: Ongoing managed support covering hardware and software, device management, performance monitoring, and strategic guidance. Includes 9am-5pm UK annual support options.
- Training & Adoption Services: Staff onboarding, change management, and user adoption programs tailored to ensure organizations benefit from XR investment.
- Procurement Services: Hardware sourcing and software licensing management across world's leading XR vendors, handled from start to finish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Entry-level VR bundle from £750 |
| Unit Pricing | One time/ perpetual license | Pre-configured VR Starter Kits |
| Unit Pricing | One time/ perpetual license | Meta Quest headsets from £379.99 |
| Subscription | Multi-year contract | Meta Horizon Managed Services for Education |
| Subscription | Annual | ShowtimeVR Local annual licenses |
| Subscription | Pay-as-you-go | ShowtimeVR Online subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Vertical Realities product offering
Product offeringCore offering
Vertical Realities is a vendor-independent XR consultancy that advises organizations on strategy, technology selection, procurement, and ROI before selling or deploying third-party XR hardware, software, and accessories. It provides device staging, MDM configuration, training, adoption support, and ongoing managed support for enterprise and education deployments.
Product overview
Vertical Realities is a vendor-independent XR consultancy offering end-to-end immersive technology programmes for enterprise and education. The product portfolio encompasses hardware (VR headsets from Meta Quest, Pico XR, and HTC Vive; assisted reality devices from RealWear and Vuzix; mixed reality solutions including HMS SiNGRAY G2; haptic solutions from Weart), software platforms (ShowtimeVR for synchronized video playback, VictoryXR for education with AI avatars, GWPro for industrial safety training, ShapesXR for 3D collaborative design, Trace3D for no-code AR creation, Acty for remote AR support, and Immerse.io/PorticoXR for VR LMS), and accessories (Logitech MX INK/MX Mat, Formcase UVC Sterilight Pro, Formcase Stylus Pencil, VR and tablet charging cases). Services include XR Consultancy, Deployment & Staging, Training & Adoption, and Managed Support. The company offers pre-configured VR Starter Kits with Meta Quest, Pico, or HTC Vive platforms, over 60 software apps to choose from, MDM configuration, and 12 months of 9am-5pm UK-based support. Target sectors span Construction, Healthcare, Utilities, Manufacturing, Defence, Automotive, Oil & Gas, Retail & Marketing, Logistics, Education, and Energy.
Differentiator
Problem solved
Functional benefit
Products and services
- VR Starter Kit Pre-configured VR starter kit for enterprise and education deployment, including Meta Quest, Pico XR, or HTC Vive headsets with staging services, annual support, charging cases, and software applications pre-installed.
- Meta Quest Standalone Meta Quest VR headset product line for consumers and organizations, including Quest 2, Quest 3, Quest 3S, and Quest Pro, with Meta for Work enterprise device-management support.
- Pico XR Enterprise VR headset product line including Pico 4 Ultra Enterprise and Pico G3, with mobile device management, dedicated business support, and GDPR-friendly data handling for regulated industries.
- HTC Vive Enterprise VR headset product line including Focus 3, XR Elite, and Vive Pro 2, with modular accessories and VIVE Business Streaming for training, simulation, and design review.
- RealWear Assisted Reality Headsets Assisted-reality headset product line for frontline workers, including Navigator 520, Navigator 500, HMT-series devices, and Arc 3, providing hands-free access in industrial environments.
- Vuzix Smart Glasses Vuzix assisted-reality smart-glasses product line including M4000, M400, Blade 2, and LX1, providing rugged, voice-activated field support and warehousing applications.
- Weart TouchDIVER Haptic Gloves Haptic glove hardware for XR training, virtual prototyping, teleoperations, and immersive marketing, providing force feedback, texture rendering, thermal cues, and six actuation points across the fingers and palm.
- HMS SiNGRAY G2 Enterprise AR headset for mixed-reality collaboration and visualization applications.
- ShowtimeVR VR headset-management software for synchronized playback of 360-degree video, 180-degree video, and panoramas across multiple devices, with Local and Online variants.
- VictoryXR Educational VR and AR platform with VXRLabs immersive field trips, VXR AI conversational avatar tutors, VXRFusion mixed-reality chemistry labs, and VXR Nexus license and account management.
- GWPro VR Training Ready-made hard-skills VR training modules for industrial HSE applications, with 22 modules covering First Aid, Risk Assessment, Electrical Safety, Work at Height, Fire Safety, LOTO, Confined Space Entry, and related subjects.
- ShapesXR Collaborative 3D design and prototyping platform for spatial computing, offering rapid prototyping, real-time collaboration, interactive prototypes, full-color passthrough, Figma integration, Unity export, and enterprise permission controls.
- Trace3D No-code augmented-reality software for businesses to create immersive digital content, including Creator Tool, Holographic Tours, Training and Contextual Highlights, and AI and AR headset integration.
- Acty Remote visual-support software combining augmented reality, live video, AI knowledge-base suggestions, real-time translation in 120 languages, and smart-glasses compatibility for field technicians.
- Immerse.io (PorticoXR) VR learning-management system for delivering immersive training, creating learner paths, measuring results, and integrating with Cornerstone, Workday, and SAP SuccessFactors.
- Meta Horizon Managed Services Enterprise device-management service for Quest headset fleets across classrooms and campuses, including Shared Mode, bulk enrollment, kiosk mode, classroom casting, app and content control, and a two-year subscription with device purchase.
- Mobile Device Management (MDM) XR device-management service covering MDM environment setup, staging, enrollment, and ongoing support across native OEM and third-party cross-platform systems.
- XR Consultancy Vendor-independent advisory service for identifying an XR strategy, technology stack, and appropriate vendors for an organization's goals and budget.
- Outcome Mapping and ROI Outcome-definition and ROI service that agrees success measures before purchase and connects XR investment to measurable business outcomes and a business case.
- XR Deployment & Staging Deployment service covering device configuration, content loading, MDM configuration, and rollout management so pre-staged devices are ready for organizational use.
- XR Training & Adoption Staff onboarding and change-management service designed to improve user adoption and operational use of deployed XR systems.
- XR Managed Support Ongoing managed support for deployed XR hardware and software, including device management and regular strategic reviews, with UK-based annual support from 9am to 5pm.
- VR Charging Cases (Transformer Case) Professional charging and transport case for 2-10 VR headsets, featuring USB-C charging, active ventilation, impact-resistant construction, integrated locking, and trolley options.
- Tablet Charging Cases (TransformerCase) Professional charge and transport solution for 10-20 tablets, with intelligent USB charging, LED status indicators, active cooling, and mobility features.
- Logitech MX INK Mixed-reality stylus for Meta Quest with Meta Settings control, an MX Inkwell charging dock, spare tips, and up to seven hours of battery life.
- Logitech MX Mat A2-size stylus mat for Logitech MX Ink, made from durable polycarbonate and rubber to improve stylus precision for artists and graphic designers.
- Formcase UVC Sterilight Pro Professional UVC sterilization box for electronics and personal items, using 240-280nm UVC light to eliminate up to 99.9% of bacteria and viruses in less than three minutes.
- Formcase Stylus Pencil Active stylus for compatible iPads, with palm rejection, tilt sensitivity, a fine-point tip, magnetic attachment, and USB-C fast charging.
Quantifiable outcome
- 4.9/5 client review rating based on client feedback
Companies that use Vertical Realities
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Vertical Realities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature5 records
Vertical Realities partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Insight EnterprisescoreGlobal IT solutions provider supporting enterprise and public sector clients. Vertical Realities works alongside their team to bring specialist XR expertise to existing customer relationships.
- RealWearcoreAuthorized partner for RealWear assisted reality smart glasses including Navigator 520, Navigator 500, and HMT series devices.
- ShapesXRcorePartnership for collaborative 3D design platform. Vertical Realities is a recognized partner providing access to this spatial design tool.
- VictoryXRcoreAuthorized reseller for VictoryXR educational VR platform offering immersive science, history, and career exploration content.
- ImmersecorePartnership for VR learning management system platform enabling organizations to create scalable immersive training programs.
- MetacoreHardware partner for Meta Quest VR headsets. Authorized reseller providing Meta Horizon Managed Services integration.
- PicocoreHardware partner for Pico XR headsets including Pico 4 Ultra Enterprise, Pico G3, and Pico Neo 3 Pro.
- HTC VivecoreHardware partner for HTC Vive enterprise headsets including Focus 3, XR Elite, and Vive Pro 2.
- VuzixcoreHardware partner for Vuzix smart glasses including M400, M4000, M300XL, and Blade 2 models.
- ArborXRcoreThird-party MDM partner for cross-platform XR device management.
- GWProcoreSoftware partner for VR hard skills training including occupational health and safety modules.
- ShowtimeVRcoreSoftware partner for remote control and synchronized playback across multiple VR headsets.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vertical Realities competitors and assessment
Company assessmentDirect peers
- Arvizio: Arvizio is a US-based enterprise XR collaboration platform offering multi-user immersive design review and remote collaboration. It overlaps with VRL's deployment of ShapesXR and similar collaboration tools into enterprise customers.
- Mursion: Mursion is a US-based VR simulation platform for soft skills and communication training, serving enterprise and education customers. It competes with VRL for the immersive training portion of customer budgets, particularly in education and corporate learning.
- VRAI: VRAI is a UK/Ireland-based VR training and simulation company that delivers immersive training solutions to enterprise and defence customers. Comparable to VRL in offering VR training platforms with deployment, analytics, and managed support for high-stakes enterprise use cases.
- Talespin: Talespin is a US-based enterprise VR training platform that builds and licenses immersive learning content for workforce development. It is a direct competitor to VRL's training deployment business, particularly where Talespin's platform replaces a reseller-led bundle in the same enterprise customer.
- Make Real: Make Real is a UK-based immersive technology studio that creates VR/AR training and simulation experiences for enterprise clients. Like VRL, Make Real targets UK and international enterprises seeking bespoke immersive training solutions, with overlapping focus on deployment, content, and managed support services.
- XRHealth: XRHealth is a US-based VR healthcare platform offering clinician-led virtual treatment and training applications. It competes with VRL in the healthcare VR deployment segment, with a more proprietary, content-led model versus VRL's integration-and-resale model.
- HoloLight: HoloLight is a Germany-based XR enterprise software and services company that, like VRL, provides XR solutions for industrial and enterprise customers. Both operate as specialist XR partners offering a combination of hardware support, software, and deployment services, making the business model, customer base, and value proposition highly comparable.
- SyncVR: SyncVR is a Netherlands-based VR distribution and content platform for healthcare and enterprise. As a current VRL customer (per case study), SyncVR is a near-identical peer in the XR distribution and end-to-end deployment space, competing with VRL on similar solution bundles and managed services.
- Strivr: Strivr is a US-based VR training platform focused on enterprise frontline workforce learning, with proprietary immersive content and analytics. It competes with VRL for enterprise VR training budget and represents a more vertically-integrated alternative to VRL's reseller-and-services model.
Broad incumbents
- Microsoft (Mixed Reality): Microsoft's HoloLens and Mesh programmes offer enterprise XR hardware and collaboration capabilities, with direct enterprise sales channels and partner programmes. As a broad incumbent, Microsoft represents a competitor to VRL's HoloLens-aligned deployments and to the broader enterprise XR integration opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vertical Realities social profiles
Digital presenceVertical Realities compliance and trust
Trust signalCompliance1 record
Vertical Realities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertical Realities leadership team
Management profileNumber of profiles
Vertical Realities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertical Realities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertical Realities
What does Vertical Realities do?
Vertical Realities is a vendor-independent XR consultancy that advises organizations on strategy, technology selection, procurement, and ROI before selling or deploying third-party XR hardware, software, and accessories. It provides device staging, MDM configuration, training, adoption support, and ongoing managed support for enterprise and education deployments.
Is Vertical Realities a public or private company?
Vertical Realities is a private company. It is classified as unknown and is currently operating.
When was Vertical Realities founded?
Vertical Realities was founded in 2019. It employs 1 to 10 people.
Where is Vertical Realities based?
Vertical Realities is headquartered in London, United Kingdom, in the Europe region.
How does Vertical Realities make money?
Seven revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing & Subscriptions, professional Services - Consultancy, deployment & Staging Services, managed Support Services, training & Adoption Services and procurement Services.
Who are Vertical Realities's main competitors?
Direct peers on record are Arvizio, Mursion, VRAI, Talespin, Make Real, XRHealth, HoloLight, SyncVR and Strivr. Microsoft (Mixed Reality) is listed as a broad incumbent.
Does Vertical Realities have an API?
No public API is recorded for Vertical Realities.
What industry is Vertical Realities in?
Vertical Realities's product category is Extended Reality Deployment and Consulting. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators). Its NAICS code is 54151 and its SIC code is 7373.