Windells Camp
Windells Camp operates a multi-session summer ski and freeski training program on Mt. Hood's Palmer Snowfield (North America's only year-round lift-served ski area), serving youth, adult, family, and competitive freeskier segments from a 28-acre private campus with proprietary terrain parks and a $4M airbag.
- Company typePrivate
- Founded1989
- HeadquartersSandy, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Windells Camp does
Windells Camp, operating under the legal entity We Are Camp, LLC, is a privately held summer ski and action-sports training operator headquartered in Sandy, Oregon, at the base of Mt. Hood. The company runs its core youth camp (ages 9-20) and adult camp (21+) programs on Timberline's Palmer Snowfield, the only lift-served summer skiing area in North America, supplemented by a 28-acre private campus featuring 72,000+ square feet of indoor and outdoor skateparks, trampolines, foam pits, dryslope, and a $4 million Banger Bag airbag landing system opened in 2024. The business was founded by Tim Windell in 1988-1989, pioneered dedicated freeski coaching in 1999, and merged with High Cascade Snowboard Camp under the We Are Camp umbrella in 2014 before refocusing exclusively on freeskiing (and later splitting off skateboard programming as Seek Skateboard Camp in 2020).
The company's product portfolio spans multi-day overnight and day camp sessions, the year-round Progression Team for competitive freeskiers (ages 9-18), Family Camp, Team Services for ski and snowboard clubs (including Bring Your Own Coach and Banger Bag sessions), the trademarked Terrain Park Training System (TPTS) instructor certification, and the Demo Center for next-season equipment. Revenue derives primarily from session-based camp tuition ($2,009-$3,199 per camper for adult tiers; $2,225 BYOC for team athletes), supplemented by per-session facility access ($50/athlete), Banger Bag shared and private bookings ($120-$130 shared, $1,440-$1,820 private), TPTS courses at $500 each, year-round Progression Team subscriptions, cabin and glamping lodging, meal plans, and merchandise through a Shopify storefront. Distribution is direct-to-consumer via windells.com and phone, augmented by an authorized dealer network and brand partner referral channels; marketing leverages pro-athlete Takeover Sessions, an email newsletter, social media, and the camper-voted Camper's Choice Awards program with 20+ ski-industry sponsors.
Windells is co-owned by CEO Kevin English, founder Tim Windell (advisor), and since 2023 by Shaun White, David Blitzer, and Josh Harris. The firm serves approximately 1,000+ campers each summer with peak-season staff of roughly 130 (80%+ annual return rate) and operates from a single physical footprint, generating most revenue between June and August with selective year-round facilities utilization through Progression Team, Team Services, and off-season campus rentals. Notable alumni include Olympic medalists Nick Goepper, Ayumu Hirano, Kaitlyn Farrington, and Maggie Voisin, while current TPTS instruction is led by multi-Olympic medal coaches Mike Hanley and Elijah Teter.
Windells Camp firmographics
Firmographics- Name
- Windells Camp
- Legal name
- We Are Camp, LLC
- Website
- https://windells.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Windells Camp operates a multi-session summer ski and freeski training program on Mt. Hood's Palmer Snowfield (North America's only year-round lift-served ski area), serving youth, adult, family, and competitive freeskier segments from a 28-acre private campus with proprietary terrain parks and a $4M airbag.
- Ownership category
- akta.pro rank
Where Windells Camp is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Windells Camp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Summer Ski Camp Sessions: Primary revenue stream from week-long summer ski camp sessions for youth (ages 9-20) and adults (21+). All-inclusive and partial packages available. Sessions run June through August at Mt. Hood.
- Progression Team Year-Round Training: Four-season training program for competitive freeskiers ages 9-18, including Fall dryland, Winter on-snow, Spring, and Summer Performance Camp. Covers coaching, facilities, and competition prep.
- Terrain Park Training System Clinics: Professional instructor and coach training clinics (TPTS 101, 110, 201, 210, 220, 301) at $500 per course, taught by Olympic medal coaches. Includes continuing education credits.
- Team Services: Training facility access, Banger Bag sessions, Bring Your Own Coach packages, and meal/housing services for ski and snowboard teams. Per-athlete and per-session pricing.
- Scholarship Programs: Financial Need Scholarships and Love Like Ali Scholarship (up to $3,000) for female skiers. Non-revenue generating but supports mission alignment.
- Camp Store / Demo Center: Retail sales of Windells merchandise, sponsor products. Demo center provides ski/boot/binding equipment from brand partners for camper use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time per session | Adult Camp All-Inclusive 2026 Session |
| Subscription | One-time per session | Adult Camp Everything But Lodging 2026 |
| Unit Pricing | One-time | Private Coach Add-on |
| One time/ perpetual license | One-time | TPTS 101/110 Instructor Clinic |
| Subscription | Per session | BYOC Team Program Sessions 1-4 |
| Usage-based | Pay-as-you-go | Training Facility Base Access |
| Usage-based | Pay-as-you-go | Banger Bag Shared Session |
| Usage-based | Pay-as-you-go | Banger Bag Private Session |
| Subscription | Multi-year contract | Progression Team Spring Training |
| Subscription | Multi-year contract | Progression Team Winter Training |
| Subscription | Multi-year contract | Progression Team Fall Training |
| Other | One-time | Love Like Ali Scholarship |
| Usage-based | Pay-as-you-go | Campus Meal Plan |
| Usage-based | Pay-as-you-go | Campus Cabin Housing |
| Usage-based | Pay-as-you-go | Glamping Sites |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Windells Camp product offering
Product offeringCore offering
Windells Camp operates a multi-week residential summer action-sports training program on Mt. Hood, Oregon, focused on freeskiing, snowboarding, skateboarding, BMX, and trampoline. Campers enroll in skill-leveled sessions with professional coaching, train on the camp's progression parks and airbag landing system, and ski summer terrain at Timberline. The camp sells session seats to individual youth and adult campers, family packages, and contracted training services to competitive teams.
Product overview
Windells Camp operates a multi-product summer ski and action sports camp service portfolio centered at Mt. Hood, Oregon. The core offerings include Youth Camp (ages 9-20) and Adult Camp (21+) as the primary camp programs, supplemented by specialized programs: Grom™ for young campers requiring enhanced supervision, Soft Start™ for beginners, Windells Girl™ for female campers, and the Progression Team for year-round competitive training. Supporting services include the Demo Center™ for equipment testing, Banger Landing Bag and TPTS instructor training for advanced facilities, Team Services for group bookings, Private Campus Rentals for events, and scholarship programs (Financial Need and Love Like Ali) for access. Registration is managed through Circuitree and BookingCentral platforms, with merchandise sold via Shopify.
Differentiator
Problem solved
Functional benefit
Brands
- Wy'East Mountain Academy: Academic boarding school focused on action sports education, formerly known as Windells Academy
- Seek Skateboard Camp
- Soft Start
- Groms
- Windells Girl
- Super Session
- Demo Center
Products and services
- Youth Camp Multi-week residential summer camp for youth (school-age through high school) covering freeskiing, snowboarding, skateboarding, BMX, and trampoline with professional coaching. Marketed to parents of beginner through advanced young riders.
- Adult Camp Multi-week residential summer camp for adult recreational skiers/snowboarders seeking off-season on-snow progression and park skill development.
- Family Camp Summer camp session structured for parents and children to train together at Windells, with shared lodging and combined coaching across age groups.
- Team Services Custom off-season training packages purchased by competitive freeski and snowboard teams (coaching, park access, lodging, lifts) on a multi-day or multi-week contract basis.
- Grom Program Beginner-focused, shorter-format summer program tailored for younger (grom) riders new to freestyle progression.
- Soft Start Low-intensity introductory session designed to acclimate first-time or less experienced campers to the camp environment before a full session.
- Windells Girl Programming track dedicated to female-identifying campers, combining freestyle coaching with athlete-mentorship and progression sessions tailored to female riders.
- Demo Center On-site equipment demo center where campers and visiting riders can try skis, snowboards, and gear from sponsor brands during their session.
- Progression Team Advanced progression track for high-level competitive riders, providing intensive freestyle coaching, video review, and progression-park access for serious athletes.
- TPTS (Total Possession / TPTS Progression Program) Flagship skill-progression program that moves riders through structured learning levels across park and on-snow terrain, functioning as a curriculum and certification framework within the camp.
- Banger Landing Bag On-site airbag landing system ("Banger") that allows riders to practice and progress freestyle tricks safely before transitioning to snow landings.
- Private Campus Rentals Whole-campus rental package where outside teams, clubs, or private groups reserve the Windells facilities (park, lifts, lodging, coaching) for their own training camp.
- Camp Scholarships Need-based financial-aid scholarships that subsidize attendance for qualifying campers across the camp's youth programs.
Quantifiable outcome
- Produced Olympic medalists across multiple nations
- +3 more outcomes
Companies that use Windells Camp
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Windells Camp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Windells Camp partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Wy'East Mountain AcademycoreNon-profit 501c3 academic boarding school sharing Windells' campus. Hosts Banger Bag (North America's largest airbag, Forbes-featured). Joint talent search initiatives including Project Gold with US Ski & Snowboard.
- Project Gold (US Ski & Snowboard)coreNational talent search program hosted at Windells/Wy'East. Olympic medalists like Nick Goepper serve as mentors. Joint initiative to develop next generation of US freeskiers.
- Timberline Lodge & Ski AreacoreYear-round ski resort hosting Windells' private terrain parks on Palmer Snowfield. Only lift-operated summer skiing in North America. Windells operates 2 private high-speed lifts and multiple handle tows.
- The Snow LeagueminorSki/snowboard competition organization. Joint promotional activities and athlete appearances at Windells.
- SalomoncoreMajor ski and binding brand. Sponsors camp, provides pro Takeover athletes, and features products through Windells Camper's Choice Awards.
- DakinecoreOutdoor gear brand. Sponsors camp, provides products for camper gear packs and Staff Sale events.
- AtomiccoreSki manufacturer. Primary sponsor with products featured in Camper's Choice Awards and demo program.
- ON3P SkiscorePortland-based ski manufacturer. Featured Takeover Pro brand with athlete appearances at camp.
- Surface SkiscoreSki manufacturer. Multiple products featured in Camper's Choice Awards (The Royale, The Sniper).
- Faction SkiscoreSki brand. Products featured in Camper's Choice Awards (Prodigy 0X Grom).
- Smith OpticscoreGoggles and helmets brand. Products featured in Camper's Choice Awards and camp store.
- Sun BumminorSunscreen and outdoor lifestyle brand. Sponsors camp activities and featured in EarlyBird packages.
- Level 1 ProductionscoreSki film production company. Featured as Adult Session 2 Takeover brand with pro athlete appearances.
- NewschoolerscoreSki media platform. Featured as Adult Session 1 Takeover brand with Parker White pro athlete.
- Lib TechminorSnowboard/ski brand. Products featured through sponsor partnerships.
- MarkerminorSki binding manufacturer. Featured sponsor and product provider.
- VolklminorSki manufacturer. Featured sponsor.
- Full Tilt BootsminorSki boot manufacturer. Featured sponsor.
- DalbellominorSki boot manufacturer. Featured sponsor.
- ONeillminorWetsuit and outerwear brand. Featured sponsor.
- Saga OuterwearminorSki outerwear brand. Featured sponsor.
- Teton Gravity ResearchcoreSki media and film company. Featured sponsor with shop integration.
- SLVSHminorSki competition/game platform. Featured sponsor.
- Can-Am (BRP)minorOff-road vehicle brand. Featured sponsor.
- US FreeskiingminorUS Ski & Snowboard discipline organization. Featured sponsor and competition pathway.
- US Ski and SnowboardcoreNational governing body for skiing and snowboarding. Recognizes TPTS continuing education credits. Hosts Project Gold talent search at Windells.
- Ski and Snowboard AustraliaminorNational governing body. Recognizes TPTS continuing education credits for Australian coaches.
- Surf the Earth Mental Health Community (MHC)minor501(c)3 non-profit organization founded by Ali Patrick. Collaborates with Windells on Love Like Ali Scholarship for female freeskiers. Mission to destigmatize mental illness and provide support.
- Mike HanleycoreMulti-Olympic medal coach. Co-developed TPTS curriculum. Coached US and NZ Olympic teams. Key instructor for terrain park training system.
- Elijah TetercoreOlympic medal-winning snowboard coach. Athletic Director for Progression Team. Co-developed TPTS curriculum. Former US Snowboard Team member.
Scale indicators9 records
Recent moves12 records
Expansion highlights6 records
Windells Camp competitors and assessment
Company assessmentOthers
- U.S. Ski & Snowboard: National governing body for US skiing and snowboarding, operating competitive pathways and Project Gold talent identification programs hosted at Windells. Strategic partner and ecosystem incumbent that orchestrates the broader competitive landscape rather than directly competing.
Direct peers
- High Cascade Snowboard Camp: Sister camp under the We Are Camp umbrella, operating summer snowboard programming at Mt. Hood since the 2014 merger. Operates in the same Mt. Hood location with the parallel business model, focused on the snowboard side of action sports summer camps.
- Burke Mountain Academy: Premier ski academy in Vermont offering year-round residential training for competitive alpine and freestyle skiers. Closest institutional parallel to Windells' year-round Progression Team and Wy'East Mountain Academy programming model.
- Woodward: Multi-location action sports training camps (Pennsylvania, California, Connecticut) operating indoor skateparks, trampolines, foam pits, airbags, and ski/snowboard training facilities. Highly comparable model targeting the same youth action sports demographic with similar facility mix and training programs.
- Momentum Ski Camps (Whistler): Whistler-based summer ski camp offering spring/summer on-snow freestyle training at one of North America's other premier glacier ski locations. Closest direct geographic competitor for elite freeskiers seeking summer training at an international destination.
- Ski & Snowboard Club Vail: Premier Vail-based youth competitive ski training organization offering year-round programming including freestyle, alpine, and snowboarding. Similar team-based competitive athlete development pathway and coaching infrastructure to Windells Progression Team.
- Aspen Valley Ski Club & Snowboard Club (AVSC): Colorado-based competitive ski training organization serving youth through elite athletic pipeline with summer on-snow training options. Comparable athlete development model, coaching infrastructure, and Olympic-progression mission.
Broad incumbents
- US Sports Camps (NIKE Sports Camps): Large national multi-sport camp operator (NIKE-affiliated) offering summer programs including skiing. Broader portfolio of youth sports instruction with established national brand presence, less specialized in action sports than Windells.
Regional players
- Cardrona Alpine Resort Camps (New Zealand): New Zealand-based ski resort operator with summer training facilities serving Southern Hemisphere freeskiers. Geographic complement to Windells for international athlete pipelines and counter-seasonal training access.
- Steamboat Springs Winter Sports Club: Colorado-based competitive ski training organization offering year-round programs with summer on-snow training. Comparable competitive freeskier development model serving a different US regional market than Windells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Windells Camp social profiles
Digital presenceWindells Camp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windells Camp leadership team
Management profileNumber of profiles
Profiles5 records
Windells Camp subsidiaries and ownership
Company hierarchySubsidiaries2 records
Windells Camp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windells Camp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windells Camp
What does Windells Camp do?
Windells Camp operates a multi-week residential summer action-sports training program on Mt. Hood, Oregon, focused on freeskiing, snowboarding, skateboarding, BMX, and trampoline. Campers enroll in skill-leveled sessions with professional coaching, train on the camp's progression parks and airbag landing system, and ski summer terrain at Timberline. The camp sells session seats to individual youth and adult campers, family packages, and contracted training services to competitive teams.
Is Windells Camp a public or private company?
Windells Camp is a private company. It is classified as private equity controlled and is currently operating.
When was Windells Camp founded?
Windells Camp was founded in 1989. It employs 1 to 10 people.
Where is Windells Camp based?
Windells Camp is headquartered in Sandy, United States, in the North America region.
How does Windells Camp make money?
Six revenue lines are on record. Summer Ski Camp Sessions are the primary driver. The others are progression Team Year-Round Training, terrain Park Training System Clinics, team Services, scholarship Programs and camp Store / Demo Center.
Who are Windells Camp's main competitors?
U.S. Ski & Snowboard is listed as an others. Direct peers are High Cascade Snowboard Camp, Burke Mountain Academy, Woodward, Momentum Ski Camps (Whistler), Ski & Snowboard Club Vail and Aspen Valley Ski Club & Snowboard Club (AVSC). US Sports Camps (NIKE Sports Camps) is listed as a broad incumbent. Regional players are Cardrona Alpine Resort Camps (New Zealand) and Steamboat Springs Winter Sports Club.
Does Windells Camp have an API?
No public API is recorded for Windells Camp.