What Be You Psychotherapy does

Be You Psychotherapy is a boutique, concierge private psychotherapy practice headquartered at 139 Fulton Street in Manhattan's Financial District, with a second location on the Upper East Side and telehealth offerings. The practice was founded by Madeline Weinfeld Shill, LCSW, and is co-founded and clinically directed by Marissa Robinson, LMHC-D. It employs approximately nine licensed clinicians (LCSW, LMHC, LMSW) plus one psychotherapist in training, with service modalities spanning individual therapy, couples therapy, and group therapy, and specialty verticals including anxiety and OCD, EMDR, Parts Work/Internal Family Systems, perinatal mental health, family planning anxiety, sex and intimacy therapy, breakup therapy, friendship breakup therapy, premarital and commitment readiness, and body image therapy.

The practice operates an out-of-network private-pay model: clients pay the practice directly at the full session rate and may pursue reimbursement through their own insurance plans' out-of-network mental health benefits, with a courtesy insurance verification step offered at onboarding. A limited number of sliding-scale spots per clinician and a competitive internship program provide lower-cost service tiers. Pricing is not publicly disclosed; billing cadence is monthly and payments are processed via Stripe and PayPal, while Reimbursify is recommended to assist clients with out-of-network claim submission. The technology stack is entirely composed of off-the-shelf operational tools (Squarespace website, As.me scheduling, Mailchimp and Flodesk for email), with no proprietary technology platforms or AI-driven product features.

The go-to-market motion is sales-led and community-driven: prospective clients reach the practice via website contact form, email, or scheduling tool and complete a free 15-minute phone consultation before onboarding. Marketing is conducted through a therapist-authored blog, an active Instagram presence (@beyoupsychotherapy), email newsletters, podcast appearances, and a broad network of co-marketing partnerships with NYC wellness brands and community organizations (Othership, Our Studio Wellness, Girls Girls Club NYC, Corepower Yoga, ELVD Wellness, Mindful Moments, After Hours Club, Stakt, Baruch College). The practice is privately held, founder/operator controlled, with no disclosed venture capital, private equity backing, or acquisition activity.

Name

Be You Psychotherapy

Legal name

Be You Psychotherapy

Website

https://beyoupsychotherapy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Be You Psychotherapy is a boutique, concierge private therapy practice in Manhattan offering individual, couples, and group therapy plus specialty services like EMDR, IFS, perinatal, and couples work, serving NYC young adults and high-functioning professionals on an out-of-network private-pay basis.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Individual psychotherapy services
• Couples therapy services
• Mental health counseling
• Trauma-informed therapy
• Group therapy sessions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual, Couples & Group Therapy Sessions: The primary revenue stream is fee-for-service therapy sessions billed at the practice's private pay rate. The practice operates exclusively out-of-network, meaning clients pay the full session fee directly and may seek reimbursement from their own insurance plans through out-of-network mental health benefits. The practice also generates revenue through a limited number of sliding scale spots offered at reduced fees and through a highly competitive internship program providing lower-cost services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Be You Psychotherapy is a boutique, concierge private psychotherapy practice in Manhattan offering individual, couples, and group therapy delivered by licensed clinicians (LCSW, LMHC, LMSW). The practice provides humanistic, evidence-based, trauma-informed mental health services across specialties including anxiety, OCD, EMDR, Internal Family Systems/parts work, perinatal mental health, relationships, intimacy, body image, and career-related burnout, available in-person at two Manhattan offices and via telehealth on an out-of-network, fee-for-service basis.

Product overview

Be You Psychotherapy is a boutique, concierge private therapy practice in Manhattan offering humanistic, evidence-based mental health services through individual, couples, and group therapy modalities. The practice provides specialty services including Anxiety Therapy, EMDR, Parts Work/Internal Family Systems, Premarital & Commitment Readiness Therapy, Break Up Therapy, Friendship Breakup Therapy, Sex and Intimacy Therapy, Family Planning & Perinatal Mental Health Therapy, and Body Image Therapy. The practice also operates a Psychotherapist in Training Program for graduate students, and offers digital products including the 8-Dimensional Wellness Workbook and curated wellness resources through their Be Well Library featuring book and podcast recommendations. All services are provided by licensed clinicians including LCSWs, LMHCs, and LMSWs, with locations in the Upper East Side and Financial District of NYC, and telehealth options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one psychotherapy sessions with licensed therapists (LCSW, LMHC, LMSW) providing personalized mental health support for anxiety, depression, OCD, burnout, life transitions, grief, self-esteem, identity exploration, and other concerns. Delivered in-person at Manhattan offices and via telehealth on an out-of-network, fee-for-service basis.
• Couples Therapy Therapy for couples addressing communication, relationship conflict, intimacy concerns, and commitment readiness, delivered using the Gottman Method and attachment-based approaches. Available in-person in Manhattan and via telehealth.
• Group Therapy Facilitated group therapy sessions addressing specific topics such as Summer Without Self-Criticism, Wedding Stress Support (Finding Calm & Clarity Before 'I Do'), and Postpartum Support.
• Anxiety Therapy for High-Functioning Professionals Specialized therapy for high-functioning professionals experiencing anxiety, including OCD therapy and high-functioning anxiety support, using evidence-based modalities.
• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy for trauma, PTSD, anxiety, depression, and performance fears using bilateral stimulation.
• Parts Work / Internal Family Systems Therapy Therapeutic approach working with different parts of the self (wounded parts, protector parts, and core Self) based on the Internal Family Systems model.
• Premarital & Commitment Readiness Therapy Couples therapy focused on emotional clarity and readiness before engagement, marriage, or long-term commitment.
• Break Up Therapy Therapy for high-functioning adults processing heartbreak, attachment loss, and relationship transitions using emotionally focused and attachment-based modalities.
• Friendship Breakup Therapy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered minor.

• OthershipminorGTM or Marketing PartnerCo-hosted 'Navigating Burnout with Be You Psychotherapy' event — a community wellness event combining mental health awareness with Othership's wellness programming.
• Our Studio WellnessminorGTM or Marketing PartnerCo-hosted multiple events including 'New Year Reset' and 'The Wellness Social' with Our Studio Wellness, positioning Be You Psychotherapy in the NYC wellness community.
• Girls Girls Club NYCminorGTM or Marketing PartnerCollaborated on 'Pillow Talk Mental Health Panel' and hosted an Instagram Live on Seasonal Depression. Girls Girls Club NYC is a community organization in New York City.
• Corepower Yoga / Zoe PillarminorGTM or Marketing PartnerCo-hosted 'Self-Love Sculpt' event with Zoe Pillar at Corepower Yoga, combining movement and mental health awareness.
• Makena DiehlminorGTM or Marketing PartnerCollaborated on 'Mental Health Meets Fitness' event, bringing together wellness and movement communities.
• Baruch College Campus High SchoolminorGTM or Marketing PartnerHosted 'A Conversation with Mental Health Therapists on Adjusting from High School to College' — a mental health education event for college-bound students.
• After Hours ClubminorGTM or Marketing PartnerCo-hosted 'Women Who Lead' event with After Hours Club, featuring Be You Psychotherapy therapists in a professional women's community setting.
• ELVD WellnessminorGTM or Marketing PartnerPresented the 'Be You Psychotherapy Affirmation Bar' at ELVD Wellness events and collaborated on 'The Wellness Social'.
• StaktminorGTM or Marketing PartnerContent collaboration with Stakt on the importance of movement and exercise for mental health, featured on Stakt's blog.
• Mindful MomentsminorGTM or Marketing PartnerCo-hosted 'From Burnout to Balance' workshop with Mindful Moments, addressing stress and burnout for professionals.
• Jessica Lebovits, RD, CDNminorStrategic or Co-development PartnerGuest blog collaboration on 'Social Connection and Digestive Health' — a cross-disciplinary wellness article bridging nutrition and mental health, demonstrating holistic care integration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Grow Therapy: Grow Therapy is an in-network therapist network and practice management platform that recruits independent clinicians in NYC, offering insurance billing, scheduling, and telehealth infrastructure that competes for the same therapist supply.
• Rula Health: Rula is an in-network virtual mental health provider network contracting licensed therapists across multiple states, including New York, targeting the same outpatient therapy demand with a network-based alternative to boutique practices.
• Alma: Alma operates a network of independent therapists, including many in NYC, providing in-network insurance billing, credentialing, and a platform layer that competes with boutique out-of-network practices for the same therapist talent pool.

Direct peers

• Octave: Octave is a NYC-headquartered group therapy practice with multiple Manhattan locations, offering individual, couples, and family therapy in a hybrid in-person/telehealth model — directly comparable footprint and modality mix to Be You Psychotherapy.
• Soho Therapy: Soho Therapy is a Manhattan-based boutique psychotherapy group practice offering individual, couples, and family therapy across multiple NYC neighborhoods, directly overlapping Be You's geographic and modality footprint.
• Modern Therapy: Modern Therapy is a NYC-area concierge-style outpatient psychotherapy practice offering individual, couples, and group therapy — a close comparable in city footprint, client demographic, and concierge positioning.

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer telehealth therapy platform, offering subscription-based talk therapy across anxiety, depression, and relationship issues — overlapping significantly with Be You's core use cases but at a lower price point.
• Lyra Health: Lyra is a large employer-sponsored mental health benefits platform that contracts therapists for in-network sessions, competing for the same high-functioning professional client segment that Be You Psychotherapy targets through its out-of-network concierge model.
• Talkspace: Talkspace is a publicly-traded telehealth therapy platform serving individuals, couples, and teens through in-network insurance plans and B2B employer contracts, directly competing for Be You's couples, anxiety, and burnout segments.
• Headspace Health: Headspace (now Headspace Health after the Ginger acquisition) provides on-demand coaching, therapy, and psychiatry through employer benefits, addressing the same anxiety, burnout, and self-improvement use cases Be You markets to young professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/be-you-psychotherapy
• Instagraminstagram.com/beyoupsychotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be You Psychotherapy