What The Fearless Organization Scan does

The Fearless Organization Scan is a Dutch-based assessment platform that measures and benchmarks psychological safety in teams and organizations, built on the validated Psychological Safety Index (PSI) survey instrument developed in partnership with Harvard Business School Professor Amy C. Edmondson. The PSI is a four-domain (Attitude to Risk & Failure, Open Conversation, Inclusion & Diversity, Willingness to Help) anonymous survey with documented internal consistency (Cronbach's Alpha .82 to .86), available in 30+ languages and grounded in 30+ years of academic research. The company is operated by Bright Instruments B.V., a privately-held Dutch BV headquartered in Arnhem, Netherlands, with 14 employees and ISO 27001-compliant data hosted on Microsoft Azure in the Netherlands.

Its product portfolio is tiered across individual (Free Personal PSI), team (Team PSI with global benchmarking), enterprise (Organization PSI with demographic segmentation, heatmapping, and a dedicated Client Success Manager), and benchmark programs (annual Fearless Report, free for organizations with 60+ employees), with complementary offerings including a Practitioner Certification program (~$2,500 per practitioner) and a Leader's Toolkit Workshop. The company monetizes through quote-based enterprise Organization PSI subscriptions (annual), recurring certification training, and advanced professional services (Advanced Insights Report, Expert Debrief), while freemium assessments function as top-of-funnel lead generation feeding the global benchmark dataset of 100,000+ responses across 33 countries and 21 industries.

Go-to-market combines direct digital sales for enterprise accounts, self-serve for individual and team tiers, and a global channel of 15+ certified partners (KC Group, Holonix Leadership, PeopleTalking, Caerus Change, DevOrg Institut, Workplace Asia, Cosmic Centaurs, Thought Design, skillsgarden, Primate, and others) that deliver localized certification, facilitation, and implementation across Europe, the Americas, Asia-Pacific, the Middle East, and Oceania. Marketing emphasizes content (case studies, annual research reports, SEO), partner referrals, and certification-driven community building, with named reference customers spanning technology (Meta, anonymized global tech and R&D accounts), tobacco (BAT), government (EPA Ireland), education (anonymized global education company), and nonprofit (Misk Foundation) sectors.

Name

The Fearless Organization Scan

Legal name

Bright Instruments B.V.

Website

https://fearlessorganizationscan.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fearless Organization Scan is a Dutch-based assessment platform that measures and benchmarks team psychological safety through the validated Psychological Safety Index (PSI) survey, developed with Harvard's Amy C. Edmondson, serving enterprise HR/OD teams, certified consultants, and individual contributors globally via direct sales and a 15+ partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Organization PSI (Paid Custom Solution): Paid organization-wide psychological safety assessment with custom segmentation, data ownership, and dedicated Client Success Manager support including survey setup guidance, communication templates, automated reminders, final report with anonymized aggregated results, and 30-minute strategy session. Upgraded options available including extra consulting time, Q&A sessions with stakeholders, and facilitated debriefs.
2. Practitioner Certification Training: Fearless Organization Scan Certification program for coaches, consultants, and internal organizational practitioners. Training price approximately $2,500 per practitioner (excluding taxes). Global partners set their own training prices based on local market.
3. Free Assessment Services: Free Personal Psychological Safety Survey (free forever), Free Team Scan option, and Free participation in The Fearless Report for organizations with 60+ employees. These serve as lead generation and awareness building tools.
4. Advanced Organization PSI Options: Paid upgrade options including Advanced Insights Report, Survey logistics support, and Expert Debrief services for organizations seeking more than standard report.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Fearless Organization Scan is a research-based survey platform that measures psychological safety in teams and organizations through the Psychological Safety Index (PSI), a validated instrument developed in partnership with Harvard Business School Professor Amy C. Edmondson. It offers tiered assessment products — a free personal survey, a team survey, an enterprise Organization PSI with demographic segmentation and heatmapping, and an annual global benchmark (The Fearless Report) — along with a practitioner certification program for consultants and internal changemakers.

Product overview

The Fearless Organization Scan is a science-based survey platform offering a tiered portfolio of assessment products centered on measuring and improving psychological safety in teams and organizations. The core offering consists of the Psychological Safety Index (PSI) instrument, available at three levels: a free Personal Scan (individual reflection), Team Scan (team-level assessment with global benchmarking), and Organization PSI (enterprise-wide measurement with demographic segmentation and heatmapping). The company also runs The Fearless Report global benchmark program and offers a Practitioner Certification program for consultants and internal changemakers who want to facilitate psychological safety initiatives. The entire suite is grounded in the research of Harvard Business School Professor Amy C. Edmondson, whose book 'The Fearless Organization' provides the theoretical foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Psychological Safety Index (PSI): The core survey tool that measures psychological safety within teams, providing scores across four key domains.
• Organization Psychological Safety Index
• Enterprise Psychological Safety Index (EPSI)
• Fearless Report

Products and services

• Free Personal Psychological Safety Survey A free, always-accessible individual assessment that measures a person's perceived psychological safety through seven questions and returns a personalized report benchmarked against global data. Designed as a self-reflection tool for individual employees.
• Team Psychological Safety Survey (Team PSI) A team-level anonymous survey that produces a Psychological Safety Index (PSI) report with scores across four domains — Willingness to Help, Inclusion & Diversity, Attitude to Risk & Failure, and Open Conversation — and benchmarks the team against global standards. Targets intact teams and their leaders.
• Organization Psychological Safety Index (Organization PSI) An enterprise-level custom assessment measuring psychological safety across departments, levels, tenure, and demographics, with heatmapping, custom segmentation, anonymized aggregated reports, and a 30-minute strategy session supported by a dedicated Client Success Manager. Built for organizations typically 100+ employees seeking data ownership and customized analysis.
• The Fearless Report 2026 A global benchmark initiative open free to organizations with 60+ employees that delivers a complete custom Organization Psychological Safety Index report — including scores across four domains, breakdowns by role level/function/tenure, and sentiment indicators — in exchange for anonymized data contributing to the global benchmark. The 2026 edition focuses on how AI is reshaping psychological safety at work.
• Fearless Organization Scan Certification A paid certification program (approximately $2,500 per practitioner) for coaches, consultants, and internal organizational practitioners that provides in-depth training on facilitating psychological safety, access to the Scan Portal, a Community of Practice, facilitation materials, expert coaching, and a globally recognized certification.
• The Leader's Toolkit Workshop A workshop for leaders and their teams providing practical tools and strategies to cultivate a fearless workplace, enhancing leaders' ability to create environments where employees feel safe to speak up, take risks, and innovate.

Quantifiable outcome

• Open Conversation scores can increase significantly (e.g., 71 to 86 in 6 months)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Bright Instruments B.V.coreOthersBright Instruments B.V. is the parent company and trade name holder for The Fearless Organization Scan. The company is registered in Arnhem, Netherlands and specializes in creating tools that help teams and organizations thrive based on academic research.
• KC Group (KC Group Leadership Development)coreChannel Partner/ Reseller/ DistributorOne of only two certified partners in Sweden licensed to deliver The Fearless Organization Scan. Specializes in leadership development with over 15 years of experience helping leaders and teams strengthen communication, collaboration, and workplace culture. Has coached more than 8,000 leaders, supported 500+ teams, and trained 10,000+ employees.
• Holonix LeadershipcoreChannel Partner/ Reseller/ DistributorBased in Boston, Holonix Leadership is a global leader in certifying professionals in the Fearless Organization Scan. Known for helping leaders and teams flourish with holistic perspective and evidence-based approach backed by over 25 years of consulting experience. Serves world-class institutions including Johns Hopkins, Harvard Business School, CVS, Orion, Newsweek, and Shriners Hospitals for Children.
• PeopleTalkingcoreChannel Partner/ Reseller/ DistributorFounding Fearless Organisation partner with consultants based in the Americas, Asia, Australia and New Zealand. Has been delivering training programs for building psychological safety (based on Structural Dynamics) in Asia Pacific since 2014. Became a Fearless Organization founding partner in 2019.
• Caerus ChangecoreChannel Partner/ Reseller/ DistributorBased in London and Hyderabad, Caerus Change focuses on creation of healthy organizational systems through research and real-world experience, fostering psychological safety at interpersonal and intrapersonal levels. Delivers whole system change through personal transformation of leaders and teams.
• DevOrg InstitutcoreChannel Partner/ Reseller/ DistributorBased near Heidelberg, Germany, DevOrg Institut helps organizations change the way people interact together free of all dogmas. Succeeds in making people work together more productively, satisfied, safer, and more collaboratively.
• Workplace AsiacoreChannel Partner/ Reseller/ DistributorBased in Singapore, Workplace Asia is a HR consulting firm promoting and supporting usage of carefully curated world-class assessment tools. Previously known as Distinctions Asia (Singapore), founded in 2005 by business leaders and human capital consultants from Singapore, Hong Kong, China and Thailand.
• Cosmic CentaurscoreChannel Partner/ Reseller/ DistributorBased in Dubai, Cosmic Centaurs is an organizational and leadership development consultancy. Official Arabic-language partner of the Fearless Organization Scan, ensuring culturally and contextually adapted experience for the Arab world. Helps leaders make better decisions about work and workplace and effect sustainable organizational change.
• Thought DesigncoreChannel Partner/ Reseller/ DistributorBoutique leadership and organizational culture consultancy based in Rockford, MI. Unlocks team excellence by identifying and removing hidden barriers to navigating complexity. Specializes in integrating organizational psychology, adult development theory, and neuroscience research into practical tools.
• Add InsightcoreChannel Partner/ Reseller/ DistributorBased in Sweden, working internationally, Add Insight offers organizational development to leaders, teams, and systems. Supports every organization, team and individual to take the next step in their development towards improved performance, quality, and well-being. Also offers train-the-trainer programs for internal and external facilitators.
• Trend ConsultminorChannel Partner/ Reseller/ DistributorRomanian consulting company with mission to empower individuals to live fulfilling lives and support organizations prioritizing growth and well-being of their people. Offers management, leadership, organizational culture programs, sales programs, and personal growth programs.
• SKAPr ConsultingminorChannel Partner/ Reseller/ DistributorBased in Scandinavia, working globally. Helps teams and organizations build high-performance learning organizations on a foundation of psychological safety. Focuses on learning experience rather than teaching process.
• PrimateminorChannel Partner/ Reseller/ DistributorBorn in Italy as Benefit Corporation seeking B Corp recognition. Contributes to evolutionary leap of people and organizations by freeing positive energies, innovating models and practices, and co-creating meaningful workplaces. Published Italian edition of 'Fearless Organizations' by Amy Edmondson in 2020.
• Seminarer.dkminorChannel Partner/ Reseller/ DistributorBased in Denmark, offers training according to philosophy of bringing people together to share and discuss knowledge, tools and implementation. Advises municipalities, institutions, schools and companies on working strategically with training skills.
• We Consult HRminorChannel Partner/ Reseller/ DistributorBased in São Paulo, Brazil, We Consult HR is a regional leader in certifying professionals through Fearless Organization Scan. Offers certified, customizable, and globally recognized HR solutions with over 20 years of global experience across 72+ countries.
• skillsgardenminorChannel Partner/ Reseller/ DistributorBased in Switzerland, skillsgarden supports people and organizations worldwide in acquiring and applying skills to develop a culture of psychological safety. Fortifies human competencies through consulting, training and coaching.
• Harvard Business School / Amy C. EdmondsoncoreStrategic or Co-development PartnerProfessor Amy C. Edmondson of Harvard Business School is the pioneering researcher whose work introduced psychological safety to the world. The Fearless Organization Scan questions are directly rooted in her academic work and was developed together with her.

Scale indicators15 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• SurveyMonkey: General-purpose survey platform with an employee feedback / HR solution (SurveyMonkey Engage). Adjacent competitor in the broader survey tooling category, often used as a low-cost alternative for internal culture surveys.
• Glint (LinkedIn): LinkedIn-owned employee engagement platform providing pulse surveys, analytics, and benchmarks across a large global customer base. Operates within LinkedIn's broader talent suite and competes with Fearless Organization Scan in enterprise engagement measurement.
• Gallup: Global analytics and advisory firm with the dominant Q12 employee engagement survey and benchmark dataset. Overlaps with Fearless Organization Scan's enterprise benchmarking and certification offerings from a much larger, established base.

Direct peers

• Humu: People-science platform founded by former Google HR SVP Laszlo Bock that uses nudge science to drive behavior change. Comparable as a science-backed, single-thrust culture/engagement vendor targeting enterprise HR.
• Workday Peakon: Workday-owned employee voice platform providing continuous listening, benchmarks, and manager action tools. Competes head-to-head for enterprise engagement/culture survey budgets and benefits from Workday HCM distribution.
• Culture Amp: Employee engagement and feedback platform offering engagement surveys, pulse surveys, and performance tools. Directly competes for the same HR/L&D buyer budget as Fearless Organization Scan's Organization PSI, with a much broader product surface.
• Quantum Workplace: Employee engagement and performance platform offering engagement surveys, pulse, lifecycle, and benchmarks. Direct competitor in culture and engagement measurement for mid-market and enterprise.
• 15Five: Continuous performance management and employee engagement platform offering pulse surveys, 1-on-1 tools, and manager dashboards. A direct competitor in the engagement/culture assessment space targeting mid-market and enterprise.
• Lattice: People management platform that bundles engagement surveys with performance reviews, goals, and career development. Competes for the HR buyer persona and increasingly consolidates the engagement-survey category.
• Officevibe: Pulse survey and employee feedback platform focused on manager enablement. Comparable as an accessible, SMB-friendly engagement survey vendor that overlaps with Fearless Organization Scan's Team and Organization PSI tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-fearless-organization-scan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fearless Organization Scan