Пиксель Плюс

What Пиксель Плюс does

Пиксель Плюс (Pixel Plus) is a Russian digital marketing and web development agency founded in 2006 and headquartered in Moscow, with six regional offices across Russia (Moscow, Zelenograd, Saint Petersburg, Bryansk, Petrozavodsk, Kazan). The company delivers a full-cycle service portfolio covering SEO promotion in Yandex and Google, contextual advertising management, website creation and support, marketplace operations (Wildberries, Ozon, Yandex Market), SMM, branding, mobile app development, Bitrix24 CRM implementation, and 1C enterprise integration. Underlying delivery is powered by the proprietary Pixel Tools platform — a SaaS suite of 55+ SEO automation tools with 519,660+ registered users, integrated with Yandex.Metrica, Yandex.Webmaster, and Yandex.XML APIs — which the company has operated since 2016 and which won the Ruward Award 2024. The company also publishes the Pixel Insight podcast and maintains Telegram, VK, and YouTube channels for thought leadership.

The business model is predominantly subscription-based, with SEO promotion priced from 79,500 RUB/month across tariff variants (per-position, per-traffic at 1 RUB/click, per-lead/CPA from 100 RUB, and turnover-based), supplemented by recurring site support contracts (from 29,000 RUB/month), contextual advertising management (from 29,400 RUB/month), marketplace services, and one-time project fees for website creation (from 100,000 RUB) and mobile apps (from 1,500,000 RUB). In 2026 the company launched a new AI SEO / GEO service line priced at 129,900–500,000 RUB/month for brand presence optimization across neural networks including Yandex Alisa, ChatGPT, Gemini, DeepSeek, and Claude. The customer base spans 1,000+ historical clients across enterprise (HEINEKEN Russia, Bridgestone, Garmin, Промсвязьбанк, Совкомбанк, Bank of China, VK), mid-market, and SMB segments, with 250+ websites under active SEO promotion and 300+ under permanent support; average client retention exceeds 21 months.

Distribution is multi-channel: dedicated enterprise field sales teams across the six Russian offices, inside-sales with toll-free phone and inquiry forms, a self-service tariff-based ordering portal for SMBs, and a partnership program for agencies and professionals. The company holds Yandex Certified Partner (annual recertification 2015–2026), Google Partner, and 1C-Bitrix Gold Partner certifications, and has signaled inorganic expansion intent through public acquisition messaging ('we buy internet agencies') alongside the launch of an international SEO service line.

Name

Пиксель Плюс

Legal name

Пиксель Плюс

Website

https://pixelplus.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Piksel Plus is a Russian digital marketing agency (founded 2006, 150+ staff, six offices) providing full-cycle SEO, contextual advertising, website creation, marketplace management, and AI SEO/GEO services, powered by its proprietary Pixel Tools platform with 519K+ users.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industries

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ), Search Engine Optimization (SEO) Services (MPAAACAA), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Search engine optimization
• Digital marketing services
• Website development
• Contextual advertising
• Marketplace promotion

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SEO Promotion Services: Monthly subscription-based SEO services with multiple tariff models including per-position, per-traffic, per-lead/CPA, and turnover-based pricing. Core recurring revenue stream.
2. Website Development: One-time project-based fees for website creation, redesign, and landing page development. Services start from 100,000 RUB for site creation.
3. Site Support and Maintenance: Monthly subscription for ongoing site support and development services. Tariffs start from 29,000 RUB/month.
4. Contextual Advertising Management: Monthly management fees for contextual advertising in Yandex Direct and Google Ads, starting from 29,400 RUB/month.
5. Marketplace Services: Services for Wildberries, Ozon, Yandex Market, and other marketplaces. One-time and recurring service fees starting from 31,200 RUB.
6. AI SEO (GEO) Services: Monthly AI SEO/GEO promotion services for neural network presence, ranging from 129,900 to 500,000 RUB/month depending on service tier.
7. SMM Services: Monthly social media marketing services starting from 76,600 RUB/month.
8. Branding Services: Corporate and product branding services including naming, logo creation, corporate identity, and brandbooks. One-time fees from 20,000 RUB.
9. Bitrix24 CRM Implementation: CRM implementation services starting from 35,000 RUB for Bitrix24 setup and configuration.
10. Mobile Application Development: Custom mobile app development starting from 1,500,000 RUB (Android/iOS/Bitrix) with ongoing support from 28,000 RUB/month.
11. 1C Integration and Support: Hourly-billed 1C software integration and support services at 1,800–2,500 RUB/hour.
12. Geoperformance Advertising: Yandex Maps advertising services with tiers from 45,000 to 100,000 RUB for local business promotion.
13. Retargeting / Remarketing Setup: One-time setup fees for retargeting campaigns: Starter 7,600 RUB, Optimal 11,400 RUB, Maximum 15,200 RUB.
14. Media Advertising: Media banner advertising placement on Yandex.Display with CPM model, minimum 50,000 RUB placement fee plus 10% agency commission.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Пиксель Плюс is a full-service Russian digital marketing agency delivering SEO promotion in Yandex and Google, contextual advertising management, website creation and ongoing support, marketplace services (Wildberries, Ozon, Yandex Market), SMM, branding, Bitrix24 CRM and 1C implementation, and AI SEO (GEO) for neural network visibility. The agency operates a proprietary SaaS platform called Pixel Tools (Пиксель Тулс) with 55+ SEO automation tools and an AI generation suite, supporting both its own service delivery and external SEO professionals.

Product overview

Пиксель Плюс is a diversified Russian digital marketing agency offering a comprehensive portfolio of internet business development services. The core offering consists of SEO (search engine optimization), contextual advertising, website creation, site maintenance, and marketplace management as primary service lines. The company operates a proprietary technology platform called Pixel Tools (Пиксель Тулс) with 55+ SEO automation tools, an AI generation suite (content, images, video, audio, presentations, chatbots), and a GEO (AI SEO) module for neural network presence optimization. Additional services include SMM, branding, mobile app development, Bitrix24 CRM implementation, and 1C enterprise integration. The product architecture follows a platform-plus-modules model where Pixel Tools serves as the central technology hub supporting the agency's service delivery with specialized AI and SEO tools. The company has 150+ employees, operates since 2006, and manages 250+ sites under constant promotion with over 519,660 registered users on the Pixel Tools platform.

Differentiator

Problem solved

Functional benefit

Brands

• Пиксель Тулс (Pixel Tools): SEO tools platform with 55+ automated instruments for SEO professionals, including AI tools, semantic core analysis, auditing, competitor analysis, GEO (AI SEO), internal/external optimization, technical optimization, and sanctions/filters checks. Also offers AI generation tools for images, video, audio, presentations, and content. Winner of Ruward Award 2024.
• AI GEO™
• Пиксель Инсайд (Pixel Inside)

Products and services

• SEO Promotion (Поисковое продвижение сайтов) Comprehensive search engine optimization in Yandex and Google covering traffic-based, lead-based (CPA), and position-based tariffs. Includes three contractual guarantees (results, ROI within 12 months, protection from sanctions). Starting from 79,500 RUB/month.
• Pixel Tools (Пиксель Тулс) Proprietary SEO project management SaaS platform with 55+ automation tools covering keyword research, position tracking, site auditing, competitor analysis, technical optimization, and AI content generation. 519,660+ registered users. Includes GEO (AI SEO) module and API access.
• AI SEO / GEO (Продвижение в нейросетях) AI-powered search optimization for neural network presence, monitoring brand visibility across 7+ AI systems including Yandex Alisa, Google Gemini, ChatGPT, Perplexity, DeepSeek, Claude. Includes citation analysis, sentiment tracking, and Share of Voice measurement. From 129,900 RUB/month.
• Contextual Advertising (Контекстная реклама)

Quantifiable outcome

• Average client retention exceeds 21 months, demonstrating mutual trust and sustained results
• +6 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• YandexcoreTechnology or IntegrationCertified Yandex partner agency. Specializes in Yandex Direct contextual advertising, Yandex Maps geoperformance advertising, and Yandex SEO promotion. Company maintains annual Yandex certification (2015-2026). Provides Yandex Webmaster and Yandex Metrica integration for clients.
• GooglecoreTechnology or IntegrationCertified Google Partner agency. Specializes in Google Ads (including Google Ads for contextual and media advertising) and Google SEO. Provides Google Search Console and Google Analytics integration.
• 1C-BitrixcoreTechnology or IntegrationGold Partner status with 1C-Bitrix. Certified for CMS development, site migration to 1C-Bitrix, 1C integration, and Bitrix24 CRM implementation. Owns expertise in composite scoring and Bitrix24 implementation.
• myTargetminorChannel Partner/ Reseller/ DistributormyTarget advertising platform partner for targeted advertising campaigns across Russian social networks.
• vkontakte (VK)minorChannel Partner/ Reseller/ DistributorSMM and targeted advertising partner for VK (Russian social network). Company provides VK group management, targeted advertising setup, and Telegram channel promotion services.
• TelegramminorChannel Partner/ Reseller/ DistributorTelegram advertising partner providing Telegram Ads management and channel promotion services.
• WildberriesminorChannel Partner/ Reseller/ DistributorMarketplace management partner for Wildberries. Services include store opening, product card creation, advertising setup, store management, and infographics.
• OzonminorChannel Partner/ Reseller/ DistributorMarketplace management partner for Ozon. Services include store opening, product card creation, product placement, store management, internal advertising, and infographics.
• Yandex MarketminorChannel Partner/ Reseller/ DistributorMarketplace management partner for Yandex Market. Services include store connection and product listing.
• AvitominorChannel Partner/ Reseller/ DistributorAvito services specialist (avitolog) providing ad listing optimization and TOP placement for classifieds.
• SEO-newsminorGTM or Marketing PartnerSEO-news is a leading Russian SEO industry publication. Pixel Plus regularly participates in SEO-news ratings and awards, contributing to industry recognition.

Scale indicators20 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ingate: One of the largest Russian digital marketing agencies offering SEO, contextual advertising, web development, and integrated digital services to enterprise and mid-market clients — a directly comparable full-service digital competitor to Пиксель Плюс in the Russian market.
• Serpstat: SEO and PPC analytics platform popular in Russia/CIS with keyword research, competitor analysis, and site audit tools — directly comparable to the Pixel Tools platform side of Пиксель Плюс's business.
• Demis Group: Long-established Russian SEO and digital marketing agency with a comparable service portfolio spanning SEO promotion, contextual advertising, web development, and analytics — competing for the same enterprise client base as Пиксель Плюс.
• Rush Agency: Russian digital marketing agency offering SEO, contextual advertising, web development, and SMM services with a comparable tariff-based service model aimed at SMB and mid-market clients — overlapping significantly with Пиксель Плюс's self-service and inside-sales motion.
• Texterra: Russian digital agency focused on SEO, content marketing, and integrated digital promotion, serving similar mid-market and enterprise clients with overlapping service lines including SEO, SMM, and contextual advertising.
• 1PS.ru: Russian SEO services provider with a self-service platform and agency services, known for SEO automation tools and DIY-friendly offerings — comparable to the Pixel Tools product side and SMB tier of Пиксель Плюс.
• ADINDEX: Russian digital advertising and media buying agency with capabilities in contextual, media, and performance advertising — directly comparable to the contextual and media advertising service lines offered by Пиксель Плюс.
• Trinet Group: Russian digital marketing and web development agency offering SEO, contextual advertising, SMM, and website creation services — competing in the same enterprise and mid-market segments as Пиксель Плюс.
• WebCanape: Russian web studio and digital agency offering site creation, SEO promotion, contextual advertising, and CRM integration — directly overlapping with Пиксель Плюс's site development, SEO, and Bitrix24 CRM service lines.

Broad incumbents

• SEMrush: Global SEO and digital marketing platform with significantly broader capabilities and geographic reach than Pixel Tools — sets the competitive ceiling for tooling and demonstrates how a Russian-born platform can scale internationally, relevant as a benchmark for Pixel Plus's tooling ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pixelplusru
• YouTubeyoutube.com/c/pixeltools
• LinkedInlinkedin.com/company/%D0%BF%D0%B8%D0%BA%D1%81%D0%B5%D0%BB%D1%8C-%D0%BF%D0%BB%D1%8E%D1%81

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Пиксель Плюс