Aila

What Aila does

Aila (aila.fyi LLC) is a Delaware-incorporated, private company that builds Aila Intelligence, an AI-powered revenue intelligence and call scoring platform for sales teams in the mortgage, legal, and insurance industries. The platform listens to phone calls (including cell phones) and video meetings across major dialers and conferencing tools (OpenPhone, RingCentral, Zoom, Google Meet, Microsoft Teams, Dialpad), extracts structured deal data in real time (contact details, loan type, loan amount, priority, next steps), and synchronizes those fields directly into connected CRM (HighLevel, HubSpot, Salesforce, Follow Up Boss, Bonzo) and Loan Origination Systems (Encompass, LendingPad, ARIVE). Beyond extraction, the product includes emotion AI and sentiment tracking, behavioral leaderboards, automated coaching queues, AI-driven roleplay training, and a natural-language query layer ('Ask Aila') over the full call corpus.

The business model is a flat per-seat SaaS subscription at $50 per user per month, billed monthly, with a 7-day free trial for self-serve sign-up. Distribution combines product-led growth (self-serve web app at app.aila.fyi) with a sales-assisted path for mid-market and enterprise buyers (Book Demo, Talk to Founder CTAs). The customer base spans SMB brokerages and mid-market lenders, with named logos including Movement Mortgage, Guild Mortgage, CrossCountry Mortgage, NEXA Mortgage, and The Legal Link, alongside numerous smaller mortgage brokerages. The company also offers a developer/AI-infrastructure extension via Anthropic's Claude Code through the Model Context Protocol.

The company is sub-10 employees, operates as a bootstrapped LLC (no disclosed funding rounds or institutional investors in the available data), and is headquartered at 2810 N Church St, Wilmington, DE. The founder is Alena Kykalova Brynjolfsson. Aila's strategic focus is deep vertical specialization (purpose-built for mortgage workflows including one-click FNMA 1003 export) combined with broad integration interoperability, positioning it as a lower-cost, vertical-tuned alternative to horizontal conversation intelligence platforms for SMB and mid-market sales teams.

Name

Aila

Legal name

aila.fyi LLC

Website

https://aila.fyi

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Aila is an AI-powered call intelligence platform that automates CRM and LOS updates and provides coaching analytics for sales teams in the mortgage, legal, and insurance industries, priced at $50 per user per month.

Ownership category

akta.pro rank

Product category

Conversation Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI call intelligence
• Revenue intelligence platform
• Sales conversation analytics
• AI coaching software
• CRM automation platform

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Seat SaaS Subscription: Aila charges $50 per user per month for access to the full platform, including unlimited calls, CRM/LOS exports, AI extraction, sentiment analysis, and coaching tools. The pricing is billed monthly. This is a pure seat-based subscription model targeting SMB-to-mid-market teams in mortgage, legal, and insurance verticals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aila operates an AI-powered call intelligence platform that listens to live sales and service calls (including cell phone calls), extracts structured deal data such as contact details, loan type, loan amount, priority, and next steps, then automatically syncs the data into CRM systems (HighLevel, HubSpot, Salesforce) and Loan Origination Systems (Encompass, LendingPad, ARIVE). The platform also provides AI-driven coaching tools, including emotion/sentiment tracking, behavioral leaderboards, AI roleplay training, and natural language querying of call history, primarily serving mortgage, legal, and insurance teams.

Product overview

Aila is a unified AI Revenue Intelligence and Call Scoring platform designed specifically for mortgage, legal, and insurance industries. The core product, Aila Intelligence, automates post-call work by converting calls into structured CRM and LOS updates while providing AI-powered coaching insights. The platform listens to calls across all major dialers and video platforms, automatically extracting contact details, loan information, and action items, then syncing them in real-time to connected CRM systems like HighLevel, HubSpot, Salesforce, and LOS platforms like Encompass. Key capabilities include automatic CRM updates, natural language querying of call history, emotion AI for sentiment tracking, performance analytics, and AI roleplay training for team coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Aila Intelligence A unified AI Revenue Intelligence and Call Scoring platform that converts phone and video calls into structured CRM and LOS updates in real time, and provides AI-powered coaching, sentiment tracking, behavioral leaderboards, AI roleplay training, and natural language querying of call history. Targets revenue teams at mortgage lenders, loan officers, legal firms, and insurance agencies.

Quantifiable outcome

• +24% increase in sales efficiency reported by Aila customers (inbound call example showing CRM auto-update workflow)
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• OpenPhonecoreTechnology or IntegrationOpenPhone is a VoIP phone platform for business teams. Aila listens to calls made through OpenPhone, extracts deal data in real time, and syncs structured CRM updates. OpenPhone is featured as the primary calling platform example on the homepage workflow demo.
• RingCentralcoreTechnology or IntegrationRingCentral is an enterprise cloud communications platform. Aila integrates with RingCentral to capture call data, provide real-time CRM updates, and deliver coaching analytics. RingCentral is featured prominently in the product workflow demos.
• ZoomcoreTechnology or IntegrationAila integrates with Zoom for video call capture and AI-powered meeting intelligence. Zoom calls are processed by Aila to extract CRM data, track sentiment, and generate coaching insights.
• Google MeetcoreTechnology or IntegrationAila integrates with Google Meet to capture meeting data, sync call details to CRM, and provide AI-driven coaching analytics for Google Workspace users.
• Microsoft TeamscoreTechnology or IntegrationAila integrates with Microsoft Teams for call and meeting intelligence. Call data from Teams sessions is captured, structured, and synced to CRM/LOS systems with AI-powered coaching analytics.
• DialpadcoreTechnology or IntegrationDialpad is a cloud phone and contact center platform. Aila integrates with Dialpad to provide AI call intelligence, real-time CRM sync, and coaching tools for Dialpad users.
• HighLevelcoreTechnology or IntegrationHighLevel is an all-in-one CRM and marketing automation platform for agencies and SMBs. Aila provides a native integration with HighLevel, auto-populating contacts with call-extracted deal data. A prominent customer testimonial (First Coast Mortgage Funding) demonstrates the HighLevel integration in action with a live inbound call workflow demo.
• HubSpotcoreTechnology or IntegrationHubSpot is a leading CRM platform. Aila integrates with HubSpot to automatically sync call-extracted data (contact details, loan type, amount, priority, next steps) into HubSpot CRM records, enabling HubSpot users in the mortgage and insurance verticals to leverage Aila's call intelligence.
• SalesforcecoreTechnology or IntegrationAila integrates with Salesforce to sync call-extracted deal data, coaching insights, and performance analytics directly into Salesforce CRM, targeting enterprise mortgage and insurance teams already using Salesforce.
• EncompasscoreTechnology or IntegrationEncompass (ICE Mortgage Technology / Black Knight) is a leading Loan Origination System (LOS) for the mortgage industry. Aila integrates with Encompass to provide one-click FNMA 1003 export and seamless data flow between call intelligence and the loan origination workflow, directly targeting mortgage lenders' core operational system.
• LendingPadcoreTechnology or IntegrationLendingPad is a cloud-based Loan Origination System for mortgage lenders. Aila integrates with LendingPad to enable call-to-LOS data capture and automated workflow for LendingPad users.
• ARIVEcoreTechnology or IntegrationARIVE is a mortgage technology platform. Aila integrates with ARIVE to provide AI call intelligence and CRM/LOS sync for ARIVE's mortgage lender customers.
• GoHighLevelcoreTechnology or IntegrationGoHighLevel (GHL) is an all-in-one CRM and marketing automation platform. Aila integrates with GoHighLevel for automated CRM population and call intelligence targeting GHL's mortgage and insurance agency customers.
• Follow Up BosscoreTechnology or IntegrationFollow Up Boss is a CRM for real estate and mortgage teams. Aila integrates with Follow Up Boss to sync call-extracted data and provide coaching analytics for FUB users.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fireflies.ai: Fireflies.ai is an AI meeting assistant that records, transcribes, and analyzes meetings across Zoom, Teams, Meet, and dialers, and pushes notes into CRMs. It overlaps directly with Aila on multi-platform call capture, transcription-to-CRM sync, and natural-language search across call history.
• Avoma: Avoma is an AI meeting and conversation intelligence platform with call recording, summarization, CRM sync, and coaching features. It competes with Aila on the SMB-to-mid-market segment for sales and customer-facing calls, with similar pricing models and integration with major CRMs and conferencing tools.
• Otter.ai: Otter.ai provides AI meeting transcription, summaries, and CRM integrations across Zoom, Teams, and Meet. It overlaps with Aila on speech-to-text, meeting notes, and CRM sync, though Otter focuses on general-purpose meeting intelligence rather than mortgage-vertical deal data extraction and coaching.
• Chorus.ai: Chorus.ai (acquired by ZoomInfo) provides conversation intelligence for sales calls, including transcription, sentiment, and coaching analytics. It competes head-on with Aila's core call-intelligence capabilities for sales teams, with broader horizontal positioning and the backing of ZoomInfo's go-to-market data platform.
• Salesloft: Salesloft (including Drift) is a sales engagement and conversation intelligence platform that captures sales calls/emails and provides AI-driven coaching. It overlaps with Aila on revenue intelligence, call analytics, and CRM workflows, although Salesloft is positioned as a broader sales engagement suite.
• Gong: Gong is a leading revenue-intelligence platform that records, transcribes, and analyzes sales calls to surface coaching and pipeline insights. It is the most direct competitor to Aila's call-listening, extraction, and coaching core, although Gong targets larger enterprise sales teams horizontally while Aila is vertically focused on mortgage, legal, and insurance.
• Outreach: Outreach is a sales execution platform that has expanded into conversation intelligence and AI-driven deal insights. It competes with Aila on sales call capture and analytics, but is focused on enterprise sales engagement workflows rather than vertical-specific call intelligence for mortgage/legal/insurance.

Broad incumbents

• HubSpot: HubSpot is a leading CRM and marketing automation platform with growing AI call summarization, conversation intelligence, and Breeze AI features. As a broad incumbent, it can bundle call intelligence into its existing CRM (where Aila is already an integration partner), posing a long-term competitive risk if it expands deeper into vertical-specific deal capture.
• Salesforce: Salesforce offers Einstein Conversation Insights and broader AI sales capabilities on top of its CRM, with deep sales-cloud penetration in mortgage and insurance. As a broad incumbent, Salesforce can natively deliver call intelligence to the same customer base Aila targets, while Aila also depends on Salesforce as a CRM integration partner.

Emerging players

• Tact: Tact is a conversational AI assistant for mortgage and real-estate professionals that automates data entry, CRM updates, and follow-ups from calls and messages. It is a vertical-specific emerging player that overlaps most directly with Aila's mortgage call-extraction, CRM-sync, and FNMA 1003 workflow positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/withaila

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aila