Gyfti
Gyfti (OFIN SAS) is a Paris-based B2B platform founded in 2021 that automates business gifting, employee rewards, and ambassador programs. It serves clients from startups to enterprises, including Hermès, Deloitte, and Crédit Agricole, via a curated catalog and native CRM/HRIS integrations.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gyfti does
Gyfti (legal entity OFIN SAS) is a Paris-based B2B gifting platform founded in 2021 that automates the sourcing, dispatch, and tracking of business gifts, employee rewards, ambassador incentives, and lead-generation campaigns. The platform serves organizations ranging from startups to large enterprises, with named customers including Hermès, Crédit Agricole, Deloitte, Prisma Media, Pennylane, Zadig & Voltaire, MMA, Javelo, Kalon, NGA, and 1min30. Gyfti maintains a curated catalog emphasizing Made-in-France and eco-responsible sourcing, with product prices ranging from €0.50 for digital gift cards to €390 for physical gifts, fulfilled through a multi-source delivery model that supports international shipment.
The platform architecture centers on native integrations with major enterprise systems — CRM (Salesforce, HubSpot), HRIS (Workday), and BI tools (Tableau, Power BI, Qlikview) — augmented by a 3,000+ integration footprint via Zapier. Recent product modules include Module Campagne (campaign orchestration) and Module Portail Ambassadeurs (ambassador program management). Stated operational metrics include 80% recipient response rates and 95% recipient satisfaction, derived from a base the company describes as "hundreds of satisfied customers." A non-AI Gift Generator (Typeform-based) and email-based address recovery tool round out the automation surface.
Gyfti operates a two-tier pricing model. The free tier charges €0/month subscription plus a 20% service fee per gift, while the €300/month subscription tier removes commission entirely in exchange for full automation. Go-to-market combines direct enterprise sales (validated by enterprise logo presence) and ecosystem partnerships, including a relationship with the Crédit Agricole Village accelerator. The company received AFRC 2024 recognition as 'Startup de l'année de la Relation Client' and won the 'Palme Jeune Pousse' award.
Gyfti firmographics
Firmographics- Name
- Gyfti
- Legal name
- OFIN SAS
- Website
- https://gyfti.fr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gyfti (OFIN SAS) is a Paris-based B2B platform founded in 2021 that automates business gifting, employee rewards, and ambassador programs. It serves clients from startups to enterprises, including Hermès, Deloitte, and Crédit Agricole, via a curated catalog and native CRM/HRIS integrations.
- Ownership category
- akta.pro rank
Gyfti industry classification
Industry- Product category
- Corporate Gifting Software
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industry
- Long-Distance/International Gift Shipping Coordination (HSACANAK)
Keywords
Where Gyfti is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Gyfti business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue: Monthly subscription model at €300/month providing full platform access with zero commission on gift sends, personalization services, stock management, API access, dedicated CSM, and implementation support.
- Transaction Fees (Free Tier): Free tier with 20% service fee applied to all gift sends. Users pay per gift sent with no monthly commitment, catalog access, and basic customization.
- Gift Product Revenue: Revenue from fulfillment of physical gifts, digital gifts, experiences, and charity donations. Prices range from €0.50 for basic items to €390 for premium experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free tier - Pay-per-use with 20% commission |
| Subscription | Monthly | Subscription - €300/month (starting price) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Gyfti product offering
Product offeringCore offering
Gyfti provides a cloud-based B2B gifting and loyalty platform that automates personalized gift sending to prospects, clients, employees, and partners, triggered by CRM and HRIS events. Its two core modules — the Module Campagne (automated gift campaigns) and the Module Portail Ambassadeurs (gamified loyalty portals) — are delivered alongside a curated Made in France and eco-responsible gift catalog, centralized goodie procurement, stock and personalization management, and a REST API for native CRM/HRM integrations.
Product overview
Gyfti is a B2B gifting and loyalty platform operated by OFIN SAS (registered in Blois, France). The platform is built around two core modules: the Module Campagne (Campaign Module), which automates personalized gift sends triggered by customer and employee life events and integrates with CRM and HRIS tools (3,000+ integrations via API and Zapier); and the Module Portail Ambassadeurs (Ambassador Portal Module), which provides gamified loyalty portals where clients, partners, and employees accumulate and redeem points for gifts. These are supported by a Plateforme d'achat de goodies for centralized procurement, a full Catalogue de cadeaux featuring physical products, digital gifts, experiences, and charity donations (all Made in France and eco-responsible), and a Goodies & produits personnalisés offering for company-branded merchandise. The platform also includes a Générateur de cadeaux interactive tool and a Module Analytics for real-time ROI tracking. Gyfti is available via two pricing tiers: a free service-fee plan (20% commission) and a €300/month subscription plan (0% commission, full automation, API access, and dedicated CSM).
Differentiator
Problem solved
Functional benefit
Brands
- Portails Ambassadeurs: Ambassador portal module for deploying reward programs to clients, partners, and collaborators with gamified loyalty features
- Module Campagne
Products and services
- Module Campagne (Campaign Module)
- Module Portail Ambassadeurs (Ambassador Portal Module)
- Plateforme d'achat de goodies (Goodies Procurement Platform)
- Catalogue de cadeaux (Gift Catalog)
- Gyfti REST API
- Welcome Pack (Pack d'onboarding)
- Box d'onboarding (Onboarding Box)
- Goodies et produits personnalisés (Custom-branded goodies)
- Plateforme sécurisée gyfti (Enterprise RGPD-compliant deployment)
Quantifiable outcome
- +30% conversion rate in prospecting
- +9 more outcomes
Companies that use Gyfti
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Gyfti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature7 records
Gyfti partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- ZapiercoreNative Zapier integration enabling connection to 5000+ applications. Allows non-technical users to automate gift sending triggers from any connected app without coding.
- SalesforcecoreNative Salesforce integration allowing sales teams to send gifts directly from CRM objects (contacts, accounts, opportunities). Enables tracking and ROI measurement within Salesforce dashboards.
- HubSpotcoreDeep HubSpot integration for marketing and sales automation. Supports campaign-triggered gifts, contact-based sends, and deal-stage automated gifting.
- WorkdaycoreWorkday integration enabling automated welcome pack sends to new employees, work anniversary gifts, and HR-triggered rewards for cooptation and milestones.
- PipedrivesupportingCRM integration for Pipedrive users enabling gift sends tied to pipeline stages and customer lifecycle events.
- Microsoft Dynamics CRMsupportingDynamics 365 integration for enterprise customers using Microsoft's CRM ecosystem for gift automation.
- PayfitsupportingFrench HRIS integration enabling employee milestone celebrations and rewards through the Payfit HR platform.
- TypeformsupportingIntegration for form-triggered rewards - companies can automatically send gifts to respondents increasing survey completion rates.
- CalendlysupportingCalendly integration for automated anti no-show gifts - send gift cards to prospects who honor meetings to reduce cancellations.
- StripesupportingPayment processing for online gift transactions. Handles secure payment processing and fraud prevention.
- WebflowsupportingWebsite hosting platform for gyfti.fr. Uses Webflow CMS for website management.
- Crédit Agricole (Village by CA)supportingAccelerator/incubator program providing mentorship and support for French startups. Gyfti hosted in the Crédit Agricole innovation ecosystem.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
Gyfti competitors and assessment
Company assessmentDirect peers
- Sendoso: Sendoso is a leading US B2B sending platform covering gifts, direct mail, and branded merchandise with deep CRM integrations (Salesforce, HubSpot, Marketo) — a direct competitor to Gyfti's campaign automation and CRM-triggered gifting model.
- Reachdesk: Reachdesk is a UK-headquartered B2B gifting and direct mail platform with native Salesforce, HubSpot, and other CRM integrations — the closest functional peer to Gyfti, operating globally and competing for the same enterprise marketing, sales, and CS use cases.
- Gifted.co: Gifted.co is a B2B gifting platform offering personalized corporate gifts and curated catalogs with integrations into sales and marketing tools — a direct functional peer to Gyfti, particularly for SMB and mid-market gifting use cases.
- Tremendous: Tremendous is a global digital rewards and gift card distribution platform used for referral payouts, incentives, and corporate rewards — a direct competitor in the B2B rewards and gift card fulfillment layer that overlaps with Gyfti's product.
- CorporateGift.com: CorporateGift.com is a European B2B corporate gifting platform offering curated catalogs and personalization services for client and employee gifting — a regional peer operating in a similar niche to Gyfti's Made-in-France catalog play.
- Loop & Tie: Loop & Tie is a US B2B gifting platform with a curated catalog and choice-based gifting (similar to Gyfti's ambassador portal concept), targeting sales, HR, and customer success teams with automated gift campaigns.
- Postal.io: Postal.io is a US B2B gifting and mail platform with Salesforce, HubSpot, and Slack integrations targeting sales, marketing, and customer success teams — directly comparable to Gyfti's CRM-triggered gift automation use case.
- Snappy: Snappy is a B2B gifting platform offering a curated gift catalog with choice-based recipient selection, focused on sales, marketing, and HR use cases — directly comparable to Gyfti's portal and catalog-driven model.
Emerging players
- Heyday (previously Voxie): Heyday is a conversational and personalization platform that has expanded into AI-driven customer engagement and gifting-style messaging — an emerging player overlapping with parts of Gyfti's customer engagement and CRM-triggered outreach use cases.
Broad incumbents
- Salesloft: Salesloft is a broader sales engagement platform that has expanded into gifting (via its Drift and prior integrations) — represents the broader incumbent category where gifting becomes a feature inside a larger sales-tech stack rather than a standalone platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gyfti social profiles
Digital presenceGyfti compliance and trust
Trust signalCompliance1 record
Gyfti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gyfti leadership team
Management profileNumber of profiles
Profiles1 record
Gyfti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gyfti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gyfti
What does Gyfti do?
Gyfti provides a cloud-based B2B gifting and loyalty platform that automates personalized gift sending to prospects, clients, employees, and partners, triggered by CRM and HRIS events. Its two core modules — the Module Campagne (automated gift campaigns) and the Module Portail Ambassadeurs (gamified loyalty portals) — are delivered alongside a curated Made in France and eco-responsible gift catalog, centralized goodie procurement, stock and personalization management, and a REST API for native CRM/HRM integrations.
Is Gyfti a public or private company?
Gyfti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gyfti founded?
Gyfti was founded in 2021. It employs 11 to 50 people.
Where is Gyfti based?
Gyfti is headquartered in Paris, France, in the Europe region.
How does Gyfti make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are transaction Fees (Free Tier) and gift Product Revenue.
Who are Gyfti's main competitors?
Direct peers on record are Sendoso, Reachdesk, Gifted.co, Tremendous, CorporateGift.com, Loop & Tie, Postal.io and Snappy. Heyday (previously Voxie) is listed as an emerging player. Salesloft is listed as a broad incumbent.
Does Gyfti have an API?
Yes. Gyfti provides a REST-based API enabling developers to integrate gift sending into their business applications. The API supports token-based authentication, optimized endpoints, and advanced error handling. Developers can create campaigns, manage recipients, track deliveries in real time with automatic notifications on shipment status and delivery confirmations, and customize the gift catalog. The API is available to subscribed customers and requires no coding for setup via Zapier. Documentation and an environment de test are available.
What industry is Gyfti in?
Gyfti's product category is Corporate Gifting Software. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACANAK, Long-Distance/International Gift Shipping Coordination. Its SIC code is 8741.