What Giftedd Solutions Inc does

Giftedd Solutions Inc operates Gifted, a SaaS e-gifting platform headquartered in Palo Alto, California, that automates employee recognition, milestone gifting, and client gifting for HR, sales, and research teams. The platform integrates with thirteen major HRIS systems — including BambooHR, Workday, Rippling, HiBob, Gusto, ADP, Paychex, UKG, Deel, Paylocity, TriNet, Namely, and Remote — and four CRM/sales engagement systems (Salesforce, HubSpot, Pipedrive, Outreach), using employee master data to trigger automated campaigns for birthdays, anniversaries, onboarding, and spot recognition across 150+ countries and 4,500+ gift card brands. Recipients receive a reward link and self-select their gift, with currency conversion and local catalog curation handled by the platform. A REST API, webhooks, and Zapier support custom workflows.

The company monetizes through a freemium model: the platform itself is free with no subscription, setup, or per-seat fees, and revenue is generated via a 6% merchant service fee on gift card redemptions and pay-as-you-go gift value loaded by customers. Go-to-market is product-led through self-serve signup, SEO, and HRIS marketplace listings, with an enterprise sales motion routed through a "Book a Meeting" CTA for larger accounts. The company reports 3,500+ customer companies and is ISO 27001:2022 certified with GDPR, CCPA, and SOC 2 readiness. Founded in 2016 with an UpWest-seeded kickoff and a 11-50 person team, Giftedd Solutions operates one disclosed wholly-owned subsidiary, Human Platform Inc., and has no disclosed institutional funding beyond its 2016 event, indicating a bootstrapped growth posture.

Name

Giftedd Solutions Inc

Legal name

Giftedd Solutions Inc.

Website

https://gifted.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Giftedd Solutions Inc operates Gifted, a SaaS e-gifting platform automating employee recognition and client gifting via HRIS integrations, a 4,500-brand catalog across 150+ countries, and a freemium model monetized through merchant commissions on gift redemptions.

Ownership category

akta.pro rank

Product category

Employee Recognition & Corporate Gifting Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate & Client Gifting Programs (HSACANAE)

akta.pro secondary industries

Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Employee recognition software
• Corporate gifting platform
• Digital gift cards
• Employee engagement platform
• HRIS integration platform

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Platform Access: The core platform is free to use with unlimited sends and users. No platform fees, subscription costs, or setup charges. Revenue is not generated from the platform itself but from the gift transaction value.
2. Merchant Commission: When gift cards or products are redeemed through the marketplace, Gifted charges merchants a 6% service fee on online gift transactions. The remaining balance is credited to merchant accounts.
3. Gift Value: Customers pay only for the monetary value of gifts they send. The platform fee is zero; the cost is purely the gift budget loaded onto the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Giftedd Solutions Inc operates Gifted, a SaaS-based employee recognition and corporate gifting platform that enables businesses to automate gift campaigns for birthdays, work anniversaries, holidays, onboarding, and spot recognition. The platform provides a global catalog of 4,500+ gift card brands and physical gift options across 150+ countries, with recipient-choice reward links that let employees and clients select their own gifts. The platform integrates natively with HRIS systems (BambooHR, Workday, Rippling, HiBob, Gusto, ADP, Paychex, UKG, Deel, Paylocity, TriNet, Namely, Remote) and CRM platforms (Salesforce, HubSpot, Pipedrive, Outreach) for automated employee data sync and trigger-based gifting.

Product overview

Giftedd Solutions Inc operates a unified SaaS gifting platform called Gifted, designed for employee recognition and client gifting. The platform combines a core gifting platform with integrated catalog products: Gift Cards (4,500+ brands in 150+ countries), Physical Gifts (curated merchants), and Custom Branded Swag (on-demand with no minimums). Key platform features include Campaigns for automated recurring gifting, Reports for analytics, and a Recipient Experience that lets gift recipients choose their own rewards. The platform integrates with major HRIS systems (BambooHR, Workday, Rippling, HiBob, Deel, Paylocity, Remote, and others) and CRM platforms (Salesforce, HubSpot, Pipedrive, Outreach) for automated data sync. The platform is offered free with no platform fees, charging only for gift values.

Differentiator

Problem solved

Functional benefit

Products and services

• Gifted Platform The core SaaS gifting platform enabling employee and client recognition through automated campaigns, reward links, recipient choice experience, and analytics dashboards. Integrates with HR systems for automatic employee data sync.
• Gift Cards Digital gift card catalog offering 4,500+ brands across 150+ countries with instant digital delivery. Recipients choose their preferred brand and can split balances across multiple cards.
• Physical Gifts Curated physical gift catalog supporting local businesses with doorstep delivery. Includes home goods, wellness kits, snack boxes, and gourmet items.
• Custom Branded Swag On-demand branded merchandise solution with no minimum orders. Allows companies to design and send custom apparel, drinkware, and bags with company branding.

Quantifiable outcome

• 94% of recipients say Gifted made them feel genuinely appreciated
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability1 record

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• BambooHRcoreTechnology or IntegrationNative HRIS integration with BambooHR enabling automatic sync of employee data including birthdays, start dates, and work anniversaries. Automated welcome gifts trigger post-onboarding. Budget tracking and tax compliance features integrated with BambooHR financial reporting.
• WorkdaycoreTechnology or IntegrationIntegration with Workday for financial data sync enabling budget tracking and efficient onboarding. Welcome gifts automatically sent as employees complete Workday onboarding. Team composition data used for virtual team-building event planning.
• RipplingcoreTechnology or IntegrationIntegration enables synchronized gifting schedules based on Rippling employee data. Geo-specific gifts aligned with local customs using Rippling location data. Tax-compliant budget tracking and financial audit exports to Rippling.
• HiBobcoreTechnology or IntegrationAutomated gifting sequences for employee onboarding, work anniversaries, and birthdays. Reports and analytics adapt based on employee data from Bob. Compliance features for payroll and accounting.
• GustocoreTechnology or IntegrationHRIS integration with Gusto for automatic employee data synchronization and payroll-connected gifting automation.
• ADPcoreTechnology or IntegrationADP integration enables workforce data sync for automated recognition and gifting based on HR data from ADP payroll platform.
• PaychexcoreTechnology or IntegrationPaychex integration syncs employee data for recognition automation and budget tracking aligned with Paychex payroll.
• UKGcoreTechnology or IntegrationUKG integration enables workforce management data sync for recognition automation and HR-connected gifting.
• DeelcoreTechnology or IntegrationDeel integration for global workforce management. Performance metrics trigger automatic gifts for milestones. Financial metrics from Deel enable smart budgeting guidelines for gifting spend.
• PaylocitycoreTechnology or IntegrationIntegration with adaptive gifting campaigns using Paylocity payroll data. Compliance features ensure tax-legal gifting. Financial dashboards provide simplified budget insights.
• TriNetcoreTechnology or IntegrationTriNet integration for global workforce management with bulk gifting capabilities and virtual team-building coordination. Tax reports ensure compliance.
• NamelycoreTechnology or IntegrationNamely integration syncs HR data for automated recognition and gifting aligned with the Namely HR platform.
• RemotecoreTechnology or IntegrationRemote integration elevates employee recognition to international level. Automated staff recognition with global workforce data sync and personalized recognition programs.
• TingglyminorStrategic or Co-development PartnerGifted x Tinggly partnership offering experience-based gifting options beyond traditional gift cards.
• BestSelf.cominorStrategic or Co-development PartnerGifted x BestSelf.co partnership offering wellness and self-improvement focused gift options.
• PikoreminorStrategic or Co-development PartnerGifted x Pikore partnership providing recognition-focused gifting options.
• RevolinminorStrategic or Co-development PartnerGifted x Revolin partnership for seasonal and lifestyle gift offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tango Card: Direct competitor in the digital gift card and rewards marketplace space, offering enterprise customers a similar catalog of gift cards for employee and client incentives. Tango Card was acquired by Blackhawk Network, giving it significant scale advantages over Gifted.
• Snappy Gifts: Direct competitor in employee and corporate gifting with a recipient-choice gift experience similar to Gifted. Snappy focuses on enterprise employee recognition and has raised substantial venture capital to scale its catalog and enterprise sales motion.
• Reward Gateway: Established UK-headquartered employee engagement and recognition platform with strong HRIS integrations and global gifting capabilities. Directly competes with Gifted for multinational enterprise recognition programs.
• Motivosity: Employee recognition and engagement platform offering peer-to-peer recognition with gift card and experience rewards. Competes with Gifted in the same HR/People team buyer persona with similar integration and automation features.

Broad incumbents

• Achievers: Larger employee recognition platform owned by Workday, offering a broader engagement suite (recognition, surveys, rewards) integrated with the Workday HRIS. Benefits from parent HRIS distribution and bundled enterprise sales motion.
• Blackhawk Network: Large gift card distribution and rewards marketplace incumbent that owns Tango Card and other gift card aggregator brands. Provides the merchant supply and catalog backbone that Gifted and other platforms partially rely on, and competes as a B2B rewards platform.
• Birdeye: Customer experience platform that includes gifting as part of its broader review, messaging, and customer engagement suite. Overlaps with Gifted's client/customer gifting use case (deal close gifts, retention) but from a much wider CX platform starting point.

Emerging players

• Cooleaf: Employee recognition and rewards platform focused on peer-to-peer recognition with gift card fulfillment. Competes with Gifted for SMB and mid-market HR buyers with overlapping feature sets in campaigns, analytics, and HRIS integrations.
• Thanks Owe: Corporate gifting platform for sales and client gifts with CRM-triggered workflows and a curated gift catalog. Comparable to Gifted's client gifting and sales incentive use cases.
• Loop & Tie: Sustainable corporate gifting platform offering curated physical gifts and gift card alternatives for employee and client gifting. Overlaps with Gifted's recipient-choice experience and corporate gifting positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEUNupAmV37rLT8Dg0E7i0Q
• Facebookfacebook.com/GiftedHQ
• LinkedInlinkedin.com/company/giftedhq
• Instagraminstagram.com/giftedhq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giftedd Solutions Inc