SchemaPlus for SEO
SchemaPlus is a Shopify-native structured data platform that auto-generates and maintains JSON-LD schema markup for e-commerce merchants, serving 10K+ Shopify stores across 110 countries with 14+ review-app integrations.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SchemaPlus for SEO does
SchemaPlus is a structured data platform purpose-built for Shopify e-commerce stores, founded in 2023 and headquartered in New York. The company's core product automatically generates, optimizes, and maintains JSON-LD schema markup across products, collections, pages, blog posts, FAQs, breadcrumbs, and reviews, with real-time updates designed to prevent Google Search Console errors. The platform integrates natively with 14+ major Shopify review apps (Yotpo, Stamped, Judge.me, Loox, Okendo, Reviews.io, TrustShop, and others) to ensure review stars render correctly as Google rich snippets, and is recognized as a Shopify Plus Technology Partner. SchemaPlus also operates a free public Schema Markup Generator as a top-of-funnel acquisition tool.
SchemaPlus for SEO firmographics
Firmographics- Name
- SchemaPlus for SEO
- Legal name
- SchemaPlus
- Website
- https://schemaplus.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SchemaPlus is a Shopify-native structured data platform that auto-generates and maintains JSON-LD schema markup for e-commerce merchants, serving 10K+ Shopify stores across 110 countries with 14+ review-app integrations.
- Ownership category
- akta.pro rank
SchemaPlus for SEO industry classification
Industry- Product category
- SEO Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SchemaPlus for SEO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SchemaPlus for SEO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: SchemaPlus operates as a subscription-based SaaS platform offering tiered plans for Shopify stores. The platform provides free trial access before converting to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
SchemaPlus for SEO product offering
Product offeringCore offering
SchemaPlus is a SaaS platform that automatically generates, optimizes, and maintains JSON-LD structured data markup for Shopify stores. The product produces schema for products, collections, pages, blog posts, FAQs, breadcrumbs, and reviews, and integrates with 14+ Shopify review apps to surface star ratings as Google rich snippets.
Product overview
SchemaPlus is a unified structured data platform built specifically for Shopify stores. The core product provides automated schema markup generation for products, collections, pages, blog posts, FAQs, recipes, and breadcrumbs. The Schema Markup Generator is a complementary free online tool for creating valid JSON-LD for Articles, Products, and FAQ pages. All schema types are generated as JSON-LD format and automatically updated to prevent Google Search Console errors.
Differentiator
Problem solved
Functional benefit
Products and services
- SchemaPlus
Quantifiable outcome
- Trusted by 10K+ Shopify stores across 110 countries with 500M+ schemas served monthly
- +1 more outcomes
Companies that use SchemaPlus for SEO
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
SchemaPlus for SEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
SchemaPlus for SEO partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and flagship.
- TarankerminorGo-to platform for e-commerce app recommendations. Partner since 2026.
- UpsellPluscoreUpsellPlus adds smart product recommendations to cart, checkout, and post-purchase pages to increase Average Order Value. Partner since 2021.
- YotpocoreYotpo is a comprehensive review collection platform supporting photos and videos. SchemaPlus integrates to ensure Yotpo stars appear correctly in Google search results as rich snippets.
- StampedcoreStamped is a review and ratings platform for boosting sales. SchemaPlus helps display Stamped reviews as rich snippets in search results.
- TrustShopcoreTrustShop collects and displays authentic customer reviews, ratings, photos, and videos. Seamlessly integrates with SchemaPlus to show Google Review Rich Snippets.
- Judge.mecoreJudge.me is a product review collection app. SchemaPlus ensures Judge.me stars are visible to Google for better click-through rates.
- LooxcoreLoox provides visual review capabilities with photos. SchemaPlus adds necessary code to get Loox photo reviews indexed correctly by Google.
- OkendocoreOkendo is a customer marketing platform. SchemaPlus integrates to showcase high-impact reviews as structured data.
- Reviews.iocoreReviews.io collects company and product reviews. Integration ensures Reviews.io data enhances search presence through proper structured data.
- ZoorixminorCross-sell and bundles app used by 6000+ merchants to increase AOV with various deal types including cross-sell, bundles, and volume discounts.
- UpPromoteminorTop recommended affiliate and referral app on Shopify. All-in-one tool for managing affiliate marketing programs.
- ShopifyflagshipSchemaPlus is a Shopify Plus Technology Partner, recognized by Shopify for accelerating growth of high-performance merchants. Primary platform for distribution and integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SchemaPlus for SEO competitors and assessment
Company assessmentBroad incumbents
- SEMrush: SEMrush is the incumbent end-to-end SEO platform whose Site Audit and on-page modules include structured-data validation and recommendations. Although a much broader suite, it covers SchemaPlus's category inside a single subscription.
- Ahrefs: Ahrefs is a leading SEO platform with site-audit, content and SERP-feature tools that include structured-data health checks. It represents a broader-incumbent alternative for merchants who want SEO infrastructure, including schema, under one umbrella.
- Yoast SEO: Yoast is the largest dedicated SEO plugin brand, with structured-data generation as one of its many capabilities. While historically WordPress-first, its expanding Shopify app makes it a broader incumbent that competes for the same SEO tooling wallet share.
- Merkle Schema Markup Generator: Merkle's free Schema Markup Generator competes with SchemaPlus's free top-of-funnel tool. As part of a much larger digital marketing agency, it is a broad incumbent that edges into SchemaPlus's category at the awareness layer.
Direct peers
- Sultan of SEO (JSON-LD for SEO): Sultan of SEO's 'JSON-LD for SEO' product is the closest direct competitor in the Shopify-specific structured-data category, offering automated schema markup for products, reviews and FAQs on Shopify stores — the same core capability SchemaPlus monetizes.
- Plug in SEO: Plug in SEO is a Shopify-focused SEO app covering audit, structured data and on-page optimization. It overlaps directly with SchemaPlus on JSON-LD generation while also offering a broader SEO audit suite.
- Schema App: Schema App is a pure-play structured-data management platform that generates, validates and monitors schema markup for SEO. It is a direct peer in the 'automated JSON-LD / schema-as-a-service' category even though it skews to non-Shopify enterprise clients.
- Avada SEO Suite: Avada is a Shopify growth suite (SEO, email, reviews) where the SEO module bundles structured-data generation. It is comparable because it competes head-to-head in the Shopify App Store on the same SEO/structured-data use cases SchemaPlus sells.
- Smart SEO: Smart SEO is a Shopify app that automatically generates metadata and structured data for products, collections and pages — directly comparable to SchemaPlus's automated JSON-LD coverage and target customer (Shopify SMB merchants).
- Venko SEO Manager: Venko's SEO Manager is a popular Shopify SEO app with structured-data generation, meta-tag automation and broken-link detection — directly competing with SchemaPlus inside the Shopify App Store for SMB merchant installs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SchemaPlus for SEO social profiles
Digital presenceSchemaPlus for SEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchemaPlus for SEO leadership team
Management profileNumber of profiles
Profiles1 record
SchemaPlus for SEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchemaPlus for SEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchemaPlus for SEO
What does SchemaPlus for SEO do?
SchemaPlus is a SaaS platform that automatically generates, optimizes, and maintains JSON-LD structured data markup for Shopify stores. The product produces schema for products, collections, pages, blog posts, FAQs, breadcrumbs, and reviews, and integrates with 14+ Shopify review apps to surface star ratings as Google rich snippets.
Is SchemaPlus for SEO a public or private company?
SchemaPlus for SEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SchemaPlus for SEO founded?
SchemaPlus for SEO was founded in 2023. It employs 11 to 50 people.
Where is SchemaPlus for SEO based?
SchemaPlus for SEO is headquartered in New York, United States, in the North America region.
How does SchemaPlus for SEO make money?
One revenue line is on record: saaS Subscription.
Who are SchemaPlus for SEO's main competitors?
Broad incumbents on record are SEMrush, Ahrefs, Yoast SEO and Merkle Schema Markup Generator. Direct peers are Sultan of SEO (JSON-LD for SEO), Plug in SEO, Schema App, Avada SEO Suite, Smart SEO and Venko SEO Manager.
Does SchemaPlus for SEO have an API?
No public API is recorded for SchemaPlus for SEO.
What industry is SchemaPlus for SEO in?
SchemaPlus for SEO's product category is SEO Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.