Smappen
Smappen is a SaaS territory mapping and location intelligence platform that enables franchise brands, retailers, and sales/marketing teams to design drive-time territories, overlay official demographic data, and identify optimal expansion sites across six countries without requiring GIS expertise.
- Company typePrivate
- Founded2016
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smappen does
Smappen is a B2B SaaS territory mapping and location intelligence platform headquartered in Toulouse, France. Founded in 2016 by Dan Faudemer as a personal drive-time mapping project, commercially launched in 2018 as Oalley, and rebranded to Smappen in 2019, the company pivoted in 2020 toward business and franchise use cases when co-founder Laurent Leclerc joined. The platform serves franchisors, retailers, and sales/marketing teams that need to design defensible territories, analyze trade areas, and prioritize expansion sites without GIS expertise or lengthy implementation projects.
The core product combines isochrone/drive-time mapping, radius mapping, and ZIP-code boundary mapping with demographic overlays sourced from official statistical agencies (US Census, StatCan, ONS, ABS, INSEE, Statbel) and a 40M+ points-of-interest index across six countries — the United States, United Kingdom, Canada, Australia, France, and Belgium. Smappen AI (launched in beta in 2026) adds a natural-language layer for territory construction, location recommendations, and network analysis. Native HubSpot CRM integration (2025) syncs contacts and companies into maps with OAuth/TLS security, and an API add-on enables custom integrations.
Smappen monetizes via monthly subscription tiers — Free, Essential, Pro, and Advanced — sold through a product-led growth motion with self-serve signup and inside-sales-assisted upgrades. The Advanced tier includes a dedicated customer success manager and supports up to 100K imported pins. Distribution is driven by content marketing, SEO, franchise-association partnerships (IFA, CFA, FCA, BFA), and a network of franchise consultancy channel partners. The company reports 1,200+ brand customers, 1,100+ franchises, 4M+ territories mapped, a 4.9/5 Capterra rating, and a turnover increase of over 230% since 2020, and is bootstrapped with no disclosed external funding.
Smappen firmographics
Firmographics- Name
- Smappen
- Legal name
- SMAPPEN SAS
- Website
- https://smappen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smappen is a SaaS territory mapping and location intelligence platform that enables franchise brands, retailers, and sales/marketing teams to design drive-time territories, overlay official demographic data, and identify optimal expansion sites across six countries without requiring GIS expertise.
- Ownership category
- akta.pro rank
Where Smappen is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Smappen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly subscription tiers (Free, Essential, Pro, Advanced) with no commitment. Cancel anytime. Includes territory mapping, demographic analysis, POI search, and reporting features scaled by tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Limited territory mapping for trial and small-scale use |
| Subscription | Monthly | Essential - Core territory mapping with enhanced data for growing franchises |
| Subscription | Monthly | Pro - Advanced features for established franchise networks |
| Subscription | Monthly | Advanced - Enterprise scale for large franchise operations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Smappen product offering
Product offeringCore offering
Smappen is a cloud-based territory mapping and geomarketing platform that lets users draw, analyze, and share sales or franchise territories using isochrone/drive-time, radius, and polygon tools. It layers demographic data, a commercial points-of-interest database, and a built-in AI assistant on top of those territories, and integrates directly with HubSpot and via a REST API for embedding mapping logic into other applications.
Product overview
Smappen is a territory mapping and location intelligence platform designed for franchise brands and growing businesses. The core Smappen platform provides territory mapping tools (drive-time/isochrone maps, radius maps, ZIP code maps), demographic data analysis, competitor/POI discovery, and branded reporting. Smappen AI is an integrated AI assistant (beta) available in Pro and Advanced plans that accepts natural language commands to design territories, recommend locations, and analyze network performance. The platform is offered across four pricing tiers (Free, Essential, Pro, Advanced) with add-ons for HubSpot integration, API access, and additional data packs. Data coverage spans 6 countries (US, UK, Canada, Australia, France, Belgium) from official census sources.
Differentiator
Problem solved
Functional benefit
Brands
- Smappen AI: An AI-powered feature built into Smappen that allows users to design territories, decide where to open next, and analyze their network using plain-text prompts, with results displayed on the map.
Products and services
- Smappen Territory Mapping Platform
Quantifiable outcome
- 4M+ territories mapped by users
- +2 more outcomes
Companies that use Smappen
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
Smappen technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Smappen partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- International Franchise Association (IFA)coreMajor US franchise association partnership. IFA supports and represents franchise brands; Smappen provides territory mapping tools for IFA member franchisors.
- Canadian Franchise Association (CFA)coreCanadian franchise association partnership. Supports Canadian franchisors with territory mapping resources and member benefits.
- Franchise Council of Australia (FCA)coreAustralian franchise association partnership for franchise brands operating in or expanding to Australia.
- British Franchise Association (BFA)coreUK franchise association partnership providing territory mapping resources to BFA member franchisors.
- ICAP InstituteminorUK-based franchise training and consultancy partnership.
- QFA (Qualified Franchise Advisors)minorIrish franchise advisory body partnership.
- HubSpotcoreNative integration between Smappen and HubSpot CRM. Automatically syncs contacts and companies from HubSpot to Smappen with daily updates. Uses OAuth and TLS encryption for security. Available on Essential (1,000 points), Pro (10,000 points), and Advanced (100,000 points) plans.
- FranservecoreInternational franchise broker and consultancy that connects franchisors with franchise candidates. Recommends Smappen for territory mapping needs.
- Big Sky Franchise TeamminorUS-based franchise advisory firm providing franchise development and expansion services.
- Ashtons Franchise ConsultingminorUK-based franchise consultancy offering franchise development services.
- SMB Franchise AdvisorsminorFranchise advisory firm serving small and medium business franchise expansion.
- Rep'M GroupminorFranchise sales organization supporting franchise network expansion.
- FrandevcominorFranchise development company.
- FranGrowthminorFranchise growth strategy firm.
- Oak ScaleminorFranchise analytics and benchmarking services.
- Lime Licensing GroupminorUK-based brand licensing and franchise consultancy.
- FMS FranchiseminorFranchise management services firm.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Smappen competitors and assessment
Company assessmentDirect peers
- Maptive: Maptive is a cloud-based mapping platform offering territory creation, demographic data, and route optimization for sales and business users. It targets franchise, retail, and sales operations — the same core customer base Smappen serves.
- Mapline: Mapline is a SaaS territory mapping and data visualization platform that lets business users build sales, service, and franchise territories on a map with demographic overlays. It directly competes with Smappen in the no-code territory mapping category for franchise and sales teams.
- Badger Maps: Badger Maps is a mobile-first sales territory mapping and routing tool used by field sales teams to plan routes, visualize accounts, and balance territories. It is a direct competitor in the no-code sales territory mapping category.
- Geopointe: Geopointe is a Salesforce-native mapping and territory management app that lets sales and service teams visualize accounts, build territories, and run geo-queries inside Salesforce. It is closely comparable to Smappen's HubSpot mapping integration offering.
- SiteZeus: SiteZeus is a location intelligence platform built for retail and franchise brands to predict sales potential and optimize site selection. It overlaps with Smappen's territory mapping and demographic analysis for franchise development teams.
Emerging players
- eSpatial: eSpatial is a SaaS mapping and territory management tool for sales, marketing, and service teams with demographic overlays and data visualization. It is a smaller, niche competitor in the same no-code territory mapping category as Smappen.
Broad incumbents
- Mapbox: Mapbox provides mapping infrastructure, location data, and developer APIs that power location-aware applications across many industries. While Mapbox is a platform rather than a direct competitor, it provides the underlying mapping layer used by many location intelligence products.
- Esri (ArcGIS Business Analyst): Esri is the dominant GIS software provider, with ArcGIS Business Analyst offering site selection, demographic analysis, and territory planning for enterprises. It competes with Smappen in the broader location intelligence market but requires specialized GIS expertise.
- Placer.ai: Placer.ai is a leading location analytics platform providing foot traffic, demographic, and competitive intelligence for retail and real estate. It operates in the same location intelligence space as Smappen but with a broader, enterprise-grade analytics offering.
- Caliper (Maptitude): Caliper's Maptitude is a desktop GIS and mapping platform for business analysis, territory design, and demographic mapping. It is a long-standing incumbent in the territory mapping category with deeper GIS capabilities but a less consumer-friendly UI than Smappen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Smappen social profiles
Digital presenceSmappen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smappen leadership team
Management profileNumber of profiles
Profiles2 records
Smappen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smappen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smappen
What does Smappen do?
Smappen is a cloud-based territory mapping and geomarketing platform that lets users draw, analyze, and share sales or franchise territories using isochrone/drive-time, radius, and polygon tools. It layers demographic data, a commercial points-of-interest database, and a built-in AI assistant on top of those territories, and integrates directly with HubSpot and via a REST API for embedding mapping logic into other applications.
Is Smappen a public or private company?
Smappen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smappen founded?
Smappen was founded in 2016. It employs 11 to 50 people.
Where is Smappen based?
Smappen is headquartered in Toulouse, France, in the Europe region.
How does Smappen make money?
One revenue line is on record: subscription SaaS.
Who are Smappen's main competitors?
Direct peers on record are Maptive, Mapline, Badger Maps, Geopointe and SiteZeus. eSpatial is listed as an emerging player. Broad incumbents are Mapbox, Esri (ArcGIS Business Analyst), Placer.ai and Caliper (Maptitude).
Does Smappen have an API?
Yes. API access is available as a flexible add-on for specific needs. The company can be contacted regarding API access, bulk area creation, and additional business data packs. Specific technical details (type, auth method, rate limits, versioning, sandbox) are not publicly documented.