Affoy Media

What Affoy Media does

Affoy Media is a bootstrapped, founder-led performance marketing company based in Mohali, Punjab, India that operates as a two-sided affiliate network connecting advertisers with a broad supply of affiliate publishers across India and several international markets. Founded in May 2017 by Sudhanshu Kapoor, the company started as a two-person operation in Gurgaon with no external investment and has since grown to a team of roughly nine employees serving more than 200–300 brands across verticals including fashion, electronics, beauty, wellness, travel, nutrition, and online services. Brand logos in its portfolio span both D2C startups (Dot & Key, GIVA, Boat, Mivi, Plum, WOW Skin Science, FNP, IGP) and large enterprises (Myntra, Flipkart, Lenovo, Titan, OYO), indicating a mixed customer base across company stages.

The company's core product is performance-based affiliate marketing: it recruits and manages affiliates spanning coupon sites (CouponDunia, CouponzGuru, GrabOn, Couponalexa), cashback platforms (CashKaro, GoPaisa, MagicPin), influencers, media buyers, payment apps (Paytm, CRED, Google Pay, PhonePe), and banks (HDFC, ICICI, Axis), and offers advertisers end-to-end campaign management. The underlying technology consists of a proprietary tracking platform with one-click link generation, real-time performance dashboards, and conversion attribution. Adjacent services include coupon marketing distribution, search engine marketing (Google Ads management), social media advertising, and digital marketing consultancy.

Revenue is generated primarily on a performance-based (CPA/CPS) model where advertisers pay commissions only on verified conversions or sales, supplemented by professional services fees for SEM campaign management. Geographic delivery spans India, Southeast Asia, the USA, Europe (UK), and the UAE. The company has never raised external funding and claims to be profitable since inception, with a self-funded, founder-controlled ownership structure and no subsidiaries or parent entities.

Name

Affoy Media

Legal name

Affoy Media Pvt Ltd

Website

https://affoy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Affoy Media is a bootstrapped Indian performance marketing agency and affiliate network that connects brands with affiliates across coupon sites, cashback platforms, influencers, payment apps, and banks, serving 200–300+ advertisers on a pay-per-result basis across India, Southeast Asia, USA, Europe, and UAE.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Affiliate marketing network
• Performance marketing services
• Coupon marketing
• Search engine marketing
• Digital marketing consultancy

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Affiliate/Performance Marketing Services: Performance-based marketing services where brands pay only for measurable results (conversions, leads, sales). Affoy connects advertisers with affiliates and takes a commission or fee for managing campaigns.
2. SEM/Google Ads Management: Search engine marketing services including campaign setup, optimization, and management with ROI-driven strategies.
3. Coupon Marketing Distribution: Distribution of promo codes across affiliate network including coupon sites, cashback platforms, influencers, and loyalty platforms. Revenue generated through performance-based commissions on actual sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Affoy Media operates a performance-first affiliate network and performance marketing agency that connects brands with affiliates across digital channels, including coupon sites, cashback platforms, influencers, media buyers, and email marketers. Its core services span Performance/Affiliate Marketing, Coupon Marketing, Search Engine Marketing (Google Ads), Digital Marketing Consultancy, Affiliate Campaign Setup & Management, and Social Media Marketing, with advertisers paying primarily on a pay-per-performance basis.

Product overview

Affoy Media operates as a performance-first affiliate network offering a unified suite of digital marketing services. The core portfolio centers on Performance Marketing/Affiliate Marketing (connecting brands with affiliate publishers), Coupon Marketing (promo code distribution), Search Engine Marketing (Google Ads management), Digital Marketing Consultancy, Affiliate Campaign Setup & Management, and Social Media Marketing. The company functions as a multi-channel performance marketing platform that helps brands acquire customers and drive measurable ROI, operating since 2017 with a network spanning India, Southeast Asia, USA, Europe, and UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing / Affiliate Marketing Core service that builds multi-channel campaigns focused entirely on outcomes: conversions, leads, and ROI. Connects brands with top-performing affiliates across digital platforms including coupon sites, cashback platforms, influencers, and media buyers.
• Coupon Marketing Customer acquisition service that distributes promo codes and coupon offers across a network of high-performing affiliates, influencers, and loyalty platforms. Charges advertisers only for actual sales generated through the promo codes.
• Search Engine Marketing (SEM) ROI-driven Google Ads management service including keyword research, competitor analysis, campaign setup, real-time optimization, and detailed performance reporting. Offered with free strategy sessions for prospective advertisers.
• Digital Marketing Consultancy Full-funnel strategy consultancy service helping brands create sustainable scaling plans across digital marketing channels, going beyond campaign execution to long-term growth planning.
• Affiliate Campaign Setup & Management End-to-end affiliate program management service covering partner onboarding, campaign tracking, reporting, and performance optimization on behalf of brand advertisers.
• Social Media Marketing Social advertising service creating and running paid social media advertising campaigns across platforms for brand advertisers.

Quantifiable outcome

• Trusted by 300+ brands and growing
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered minor and core.

• CashOverflow.inminorChannel Partner/ Reseller/ DistributorIndian coupon/finance content platform used as example of content creator affiliate type. Helps people choose credit cards and finance tools.
• NDTV Gadgets360minorChannel Partner/ Reseller/ DistributorIndian tech review site and content creator affiliate example. Reviews smartphones, laptops, and more.
• CouponzGuru.comcoreChannel Partner/ Reseller/ DistributorTop Indian coupon website partner. Features brand offers and drives conversions through discount codes.
• Couponalexa.comcoreChannel Partner/ Reseller/ DistributorIndian coupon site partner for promo code distribution and affiliate marketing campaigns.
• CouponDuniacoreChannel Partner/ Reseller/ DistributorMajor Indian coupon and deal website. One of the top coupon sites for distributing brand offers.
• GrabOncoreChannel Partner/ Reseller/ DistributorIndian coupon platform partner. Distributes promo codes and deals for brand customer acquisition.
• Top10Coupons.inminorChannel Partner/ Reseller/ DistributorIndian coupon site listed as a publisher partner for distributing offers.
• CashKarocoreChannel Partner/ Reseller/ DistributorMajor Indian cashback platform partner. Drives conversions via incentive-based rewards and cashback offers.
• MagicPinminorChannel Partner/ Reseller/ DistributorIndian cashback and rewards app partner. Works for fashion, electronics, and food delivery verticals.
• GoPaisaminorChannel Partner/ Reseller/ DistributorIndian cashback platform partner for affiliate marketing and coupon distribution.
• Sejal KumarminorChannel Partner/ Reseller/ DistributorIndian influencer partner example for affiliate marketing campaigns.
• Ranveer AllahbadiaminorChannel Partner/ Reseller/ DistributorPopular Indian YouTuber and influencer partner example for brand promotion.
• WarikoominorChannel Partner/ Reseller/ DistributorIndian influencer/creator partner example for affiliate marketing campaigns.
• PaytmminorChannel Partner/ Reseller/ DistributorPayment app partner for distributing coupons and cashback offers to users.
• CREDminorChannel Partner/ Reseller/ DistributorFintech app partner for coupon distribution and brand offers in their platform.
• Google PayminorChannel Partner/ Reseller/ DistributorPayment app partner for distributing partner coupons and cashback offers.
• PhonePeminorChannel Partner/ Reseller/ DistributorPayment app partner for coupon and offer distribution.
• HDFC BankminorChannel Partner/ Reseller/ DistributorBanking partner for co-creating performance campaigns and distributing exclusive coupons.
• ICICI BankminorChannel Partner/ Reseller/ DistributorBanking partner for coupon distribution and performance marketing campaigns.
• Axis BankminorChannel Partner/ Reseller/ DistributorBanking partner for exclusive card-based coupons and performance campaigns.
• TyroominorChannel Partner/ Reseller/ DistributorPerformance marketing partner mentioned alongside Affoy for bank co-created campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CashKaro: Major Indian cashback and coupon platform that runs its own affiliate campaigns for brands. Although listed as a publisher partner of Affoy, it also competes for advertiser budgets and direct affiliate relationships, making it both a partner and a competitor.
• GrabOn: Indian coupon and deals platform that operates affiliate programs for brands. Direct competitor in coupon-based customer acquisition, and also a publisher partner within Affoy's network.
• vCommission: India-focused affiliate network connecting advertisers with publishers across performance marketing channels. Direct competitor to Affoy Media's core affiliate network offering in the Indian D2C and enterprise market.
• Cuelinks: Indian affiliate marketing platform that automates affiliate linking for content publishers and connects them with brand campaigns. Competes directly with Affoy for affiliate program management and publisher relationships.
• Tyroo: India-focused performance marketing and affiliate network that powers campaigns for advertisers across multiple verticals. Direct competitor explicitly mentioned alongside Affoy in source material.

Broad incumbents

• Awin: Large global affiliate network with established operations in India, Europe, and the Americas. Provides competing performance marketing services to enterprise brands that overlap with Affoy's enterprise client set.
• Impact: Global partner and affiliate marketing SaaS platform serving enterprise brands with sophisticated tracking, attribution, and performance analytics. Competes with Affoy's enterprise offering and could displace them in larger RFPs.
• Admitad: Global affiliate marketing network with presence in India and Southeast Asia. Competes with Affoy for multi-regional brand affiliate budgets but operates at significantly larger scale across dozens of geographies.
• CJ Affiliate (Commission Junction): One of the largest global affiliate marketing networks, serving enterprise brands with cross-region affiliate programs. Competes with Affoy's enterprise tier (Flipkart, Lenovo, etc.) for global affiliate program management mandates.

Regional players

• CouponDunia: Indian coupon and deals platform operating its own affiliate relationships with brands. Functions as both a publisher partner for Affoy and a regional competitor in coupon-led customer acquisition for Indian e-commerce brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/affoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affoy Media