RS Boyasız Onarım

What RS Boyasız Onarım does

RS Boyasız Onarım (Paintless Repair), legally PDRS Oto Boyasız Onarım Anonim Şirketi, is a Turkish private company founded in 2008 that operates the country's largest paintless dent repair (PDR) service network. Its core offering is Boyasız Hasar Onarımı — a method of massaging dents, hail damage, and deep scratches out of vehicle body panels using specialized tools (including KECO GPR/Glue Pull Repair equipment and the Spanesi Flash dent detection system) that preserves the original factory paint finish. The product portfolio extends to deep scratch repair, hail damage repair (delivered through a standardized 5-step process), interior button/keypad restoration, and Mobil Onarım, a mobile on-site service where technicians travel to the customer's location.

The company runs a franchise-driven distribution model with 65 franchise (bayi) locations spanning 46 provinces in Turkey, complemented by an in-house training academy (Eğitim Akademisi) that trains new PDR technicians and franchisees, a B2B equipment e-commerce platform (PDRS Market at market.rsboyasizonarim.com), and exclusive Turkish distribution rights for KECO (USA) and Spanesi PDR equipment brands. A separate AI-supported online quoting platform called Mars enables customers to submit damage photos via WhatsApp and receive digital repair quotes and appointments. The company sits within RS Otomotiv Grubu (RS Automotive Group), which includes sister brands covering auto service (RS Servis), vehicle inspection (RS Oto Ekspertiz), insurance agency (RS Assurance), and roadside assistance (Tur Assist).

RS Boyasız Onarım serves three primary customer segments: individual car owners seeking to preserve vehicle resale value; insurance company policyholders (kasko) referred through partnerships with 15+ Turkish insurers (11 active, 4 in principle agreement) including Anadolu, Axa, Türkiye Sigorta, Eureko and others; and corporate fleet operators under volume-based service agreements with named partners including VDF Filo, Lider Filo, TEB Arval, Ekol Filo, Zeplin Car, Büyük Filo, DRD, HDY Filo and UFilo. Revenue mechanics combine per-job service fees (example pricing: ~6,000 TL for paintless repair versus 20,000 TL for traditional door replacement on luxury vehicles), franchise fees and royalties, training program fees, and equipment sales.

Name

RS Boyasız Onarım

Legal name

PDRS Oto Boyasız Onarım Anonim Şirketi

Website

https://rsboyasizonarim.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

RS Boyasız Onarım is Turkey's largest paintless dent repair service network, operating 65 franchise locations across 46 provinces and serving individual car owners, 15+ insurance partners, and corporate fleet operators with paint-preserving dent and hail damage repair.

Ownership category

akta.pro rank

Product category

Automotive Paintless Dent Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Paintless Dent Repair (PDR) (TLAKAEAD)

akta.pro secondary industries

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)

Keywords

• Paintless dent repair
• Automotive hail damage repair
• Vehicle body repair services
• Mobile dent repair
• PDR training academy

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Paintless Dent Repair Services: Core revenue from paintless dent repair services offered to individual car owners, insurance companies, and corporate fleet customers. Services include PDR for dents, hail damage, deep scratches, button/keypad restoration, and mobile on-site repair.
2. PDR Equipment and Supplies E-commerce: Sale of PDR tools, KECO tabs, Spanesi products, lighting systems, and other dent repair equipment through the PDRS Market e-commerce platform (market.rsboyasizonarim.com). Products include Kecotabs, Spanesi, Betag, lighting systems, and general PDR equipment.
3. Franchise / Bayilik Program: Revenue generated from franchisee network development. The company sells franchise licenses and provides training to new PDR technicians and entrepreneurs. Training packages (Standard, Practical, Special/VIP) are offered to aspiring franchisees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

RS Boyasız Onarım provides paintless dent repair (PDR) services for vehicles, including dent removal, hail damage repair, deep scratch repair, button/keypad restoration, and mobile on-site repair that preserves the original factory paint finish. Services are delivered through a franchise network of 65 locations across 46 provinces in Turkey, supplemented by an in-house training academy, a B2B2C insurance and fleet partnership program, and a PDR equipment e-commerce marketplace (PDRS Market).

Product overview

RS Boyasız Onarım is Turkey's largest paintless dent repair (PDR) service network, offering a platform of interconnected automotive repair and care products and services. At its core is the paintless dent repair service (Boyasız Hasar Onarımı / PDR) — including deep scratch repair, hail damage repair, button/keypad restoration, and mobile on-site repair — supported by a franchise bayilik network (65+ dealers across 46+ provinces) and an Eğitim Akademisi training academy. Above the core service layer sits PDRS Market, the company's e-commerce platform for PDR equipment and supplies. RS Boyasız Onarım also holds distribution rights for KECO (American) and SPANESI branded PDR equipment and tools, which are sold through both PDRS Market and the RS Boyasız Onarım service network. Additional offerings include Mini Onarım (insurance-covered minor repairs) and Mars, an AI-supported online quote and appointment platform. The subsidiary RS Servis handles traditional bodywork and painting, while RS Assurance and RS Oto Ekspertiz provide insurance and vehicle inspection services under the broader RS Otomotiv Grubu umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• PDRS Market: E-commerce platform for PDR equipment, tools, and supplies including Kecotabs, Spanesi, Betag, lighting systems and PDR equipment.

Products and services

• Boyasız Hasar Onarımı (Paintless Dent Repair) Paintless Dent Repair (PDR) service that removes dents from vehicle body panels without repainting, using specialized tools to restore the original surface while preserving the factory paint finish. Targeted at individual car owners, insurance policyholders, and corporate fleet customers.
• Derin Çizik Onarımı (Deep Scratch Repair)

Quantifiable outcome

• Repairs completed in hours vs. 5 days for traditional body-paint method
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

30 partnerships are on record, tiered core.

• AcnTurk SigortacoreChannel Partner/ Reseller/ DistributorInsurance partnership where AcnTurk Sigorta policyholders with kasko coverage are referred to RS Boyasız Onarım for paintless dent repair services. Services are billed directly between the companies.
• Corpus SigortacoreChannel Partner/ Reseller/ DistributorInsurance partnership where Corpus Sigorta policyholders are referred for paintless repair. Direct billing between RS Boyasız Onarım and the insurer.
• Gulf SigortacoreChannel Partner/ Reseller/ DistributorGulf Sigorta insurance partnership for paintless dent repair referrals.
• Hepiyi SigortacoreChannel Partner/ Reseller/ DistributorHepiyi Sigorta insurance partnership for paintless dent repair referrals.
• Magdeburger SigortacoreChannel Partner/ Reseller/ DistributorMagdeburger Sigorta insurance partnership for paintless dent repair referrals.
• Orient SigortacoreChannel Partner/ Reseller/ DistributorOrient Sigorta insurance partnership for paintless dent repair referrals.
• Prive SigortacoreChannel Partner/ Reseller/ DistributorPrive Sigorta insurance partnership for paintless dent repair referrals.
• Quick SigortacoreChannel Partner/ Reseller/ DistributorQuick Sigorta insurance partnership for paintless dent repair referrals.
• Şeker SigortacoreChannel Partner/ Reseller/ DistributorŞeker Sigorta insurance partnership for paintless dent repair referrals.
• Ana SigortacoreChannel Partner/ Reseller/ DistributorAna Sigorta insurance partnership for paintless dent repair referrals.
• Ethica SigortacoreChannel Partner/ Reseller/ DistributorEthica Sigorta insurance partnership for paintless dent repair referrals.
• Eureko SigortacoreChannel Partner/ Reseller/ DistributorEureko Sigorta insurance partnership for paintless dent repair referrals.
• Ak SigortacoreChannel Partner/ Reseller/ DistributorAk Sigorta insurance partnership for paintless dent repair referrals.
• Anadolu SigortacoreChannel Partner/ Reseller/ DistributorAnadolu Sigorta insurance partnership for paintless dent repair referrals.
• Axa SigortacoreChannel Partner/ Reseller/ DistributorAxa Sigorta insurance partnership for paintless dent repair referrals.
• Emaa SigortacoreChannel Partner/ Reseller/ DistributorEmaa Sigorta insurance partnership for paintless dent repair referrals.
• Türkiye SigortacoreChannel Partner/ Reseller/ DistributorTürkiye Sigorta insurance partnership for paintless dent repair referrals.
• Doğa SigortacoreChannel Partner/ Reseller/ DistributorDoğa Sigorta insurance partnership for paintless dent repair referrals.
• VDF FilocoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement. VDF Filo (vehicle fleet management company) directs its fleet vehicles to RS Boyasız Onarım for paintless dent repair services under a volume-based commercial agreement.
• Lider FilocoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with Lider Filo, a vehicle rental and fleet management company, for paintless repair services on their fleet vehicles.
• Ekol FilocoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with Ekol Filo for paintless repair services.
• Zeplin CarcoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with Zeplin Car for paintless repair services.
• Büyük FilocoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with Büyük Filo for paintless repair services.
• DRDcoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with DRD for paintless repair services.
• TEB ArvalcoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with TEB Arval (vehicle leasing and fleet management) for paintless repair services on leased fleet vehicles.
• HDY FilocoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with HDY Filo for paintless repair services.
• UFilocoreChannel Partner/ Reseller/ DistributorCorporate fleet service agreement with UFilo for paintless repair services.
• KECO (USA)coreTechnology or IntegrationExclusive Turkish distributor of KECO brand paintless dent repair equipment. KECO is a USA-manufactured brand recognized for its high success rate in paintless dent repair. RS Boyasız Onarım distributes KECO products through its PDRS Market e-commerce platform.
• SpanesicoreTechnology or IntegrationExclusive Turkish distributor of Spanesi paintless dent repair equipment. Spanesi provides comprehensive solutions from damage detection and analysis to repair, and RS distributes these products through its PDRS Market e-commerce platform.
• RS Otomotiv GrubucoreStrategic or Co-development PartnerRS Boyasız Onarım is part of the RS Otomotiv Grubu (RS Automotive Group), which includes sister companies: RS Servis (auto service), RS Oto Ekspertiz (vehicle inspection), RS Assurance (insurance agency), CarShine (car care), Tur Assist (roadside assistance), Met Teknik, Garantili Oto Servis, Otokonfor, and Sigorta Acentesi (insurance agency). Group synergies include shared customers, cross-referrals, and integrated automotive services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crash Champions: Crash Champions is a large US collision repair chain with insurance DRP relationships and a growing national footprint. Comparable as an insurance-channel-aligned collision repair operator, though company-owned rather than franchise-based and focused on traditional bodywork.
• Maaco: Maaco is one of North America's largest auto paint and bodywork franchise networks, focusing on refinishing and collision repair for retail customers and fleet operators. Comparable as a national franchise auto body brand with insurance relationships, though it specializes in paint/refinish rather than paintless dent repair.
• Service King Collision: Service King is a major US multi-shop collision repair operator with strong insurance carrier partnerships (including DRP relationships) and centralized operations. Comparable to RS as a scaled insurance-aligned collision repair brand, though it operates company-owned stores rather than a franchise model.
• Caliber Collision: Caliber Collision is the largest US collision repair chain with ~1,800+ centers, serving insurance carriers and retail customers nationwide. Comparable as a scaled insurance-aligned collision repair operator, though much larger and operating direct stores rather than the franchise model used by RS.

Others

• KECO Tools: KECO is a US-based manufacturer of paintless dent repair equipment (glue-pull tabs, lighting systems, dent tools) whose exclusive Turkish distribution rights are held by RS Boyasız Onarım. Comparable as the upstream equipment supplier feeding RS's PDR service operations and PDRS Market e-commerce sales.
• Spanesi: Spanesi is an Italian/global manufacturer of PDR and body repair equipment (damage detection, dent repair, welding), with exclusive Turkish distribution held by RS Boyasız Onarım. Comparable as the upstream technology supplier whose equipment powers RS's specialized repair capabilities.

Direct peers

• Fix Auto: Fix Auto is a global franchise network of collision repair shops operating across North America, Europe, and other markets, with insurance carrier integrations. Directly comparable as a multi-country franchise model for collision/bodywork repair anchored by insurance partnerships.
• CARSTAR: CARSTAR is North America's largest franchise network of collision repair and auto body shops, serving insurance carriers and individual vehicle owners. Directly comparable to RS Boyasız Onarım as a franchise-driven, insurance-aligned collision repair brand with nationwide footprint and standardized repair processes.
• Dent Wizard: Dent Wizard is the largest paintless dent repair (PDR) service provider in North America, operating a national franchise and direct-service network serving insurance companies, auto dealers, and fleet operators. Directly comparable to RS Boyasız Onarım on core service (PDR), B2B insurance/fleet channel mix, and franchise-led distribution model.

Regional players

• Carglass Turkey (Belron): Carglass Turkey (part of Belron) is the leading Turkish auto glass repair and replacement network with insurance carrier partnerships and nationwide service. Comparable as a Turkish specialist auto-repair franchise network with insurance-aligned distribution, though focused on glass rather than dent repair.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmgpsZPjXCyBOse59jDoIiA
• Facebookfacebook.com/rsboyasizonarim
• LinkedInlinkedin.com/company/rsboyasizonarim
• Instagraminstagram.com/rsboyasizonarim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RS Boyasız Onarım