What ALLBOUND GTM does

GTM Works is a London-headquartered, founder-led consultancy that designs, builds, and runs AI-powered outbound and go-to-market systems for B2B companies. Founded by Jeremy Hurley in 2025, the firm positions itself as an Apollo.io Certified Agency Partner and operates primarily remotely with a stated headcount of one (the founder). The core service is a Done-for-You Outbound System that delivers full-funnel outbound execution including ICP definition, Apollo.io configuration, email infrastructure, multi-channel sequences, CRM integration, and ongoing optimization. An advanced Custom AI Lead Engine combines Claude (Anthropic), n8n orchestration, and Apollo.io to automate lead discovery, enrichment, and routing across 20+ data providers, with example applications including Reddit monitoring for brand mentions and first-party intent capture via RB2B website visitor identification.

The product portfolio spans five tiers: Apollo.io Setup ($4,500 setup + $999/month ongoing), AI Signal-Powered GTM Build ($10,000+ setup + $2,000/month ongoing), LinkedIn Managed Outreach via HeyReach ($399/month first seat), Email Infrastructure Setup ($1,500 one-time), and CRM Integration (custom scoped). One-time audits ($199-$999) function as lead generation, with fees creditable toward subsequent setup engagements. Two free tools (Domain Finder and B2B Outbound ROI Calculator) serve as top-of-funnel lead magnets. Clients retain full ownership of all data, tools, and AI systems built, eliminating vendor lock-in from the client perspective.

The customer base comprises approximately 16 disclosed logos spanning enterprise (Sonos Pro, Telvista, CookUnity), mid-market (Jolly, Moat, Wynne Systems), SMB, startup, and non-profit segments across the US, UK, and Australia. Disclosed outcomes include 30+ positive monthly replies (ReputationPrime), $750K+ pipeline with six-figure closed deals (SuccessHACKER), and a 7-figure pipeline (Symmetry Corporate Finance). Revenue is not publicly disclosed, no funding rounds are recorded, and the firm operates as a bootstrapped, founder-owned consultancy without disclosed external investment.

Name

ALLBOUND GTM

Legal name

GTM Works

Website

https://gtmworks.ai

Company type

Private

Founded year

2025

Operating status

Operating

Short description

GTM Works is a founder-led consultancy that designs, builds, and runs AI-powered outbound and GTM systems for B2B companies, leveraging Apollo.io with Claude-based AI agents for lead qualification and personalized multi-channel outreach execution.

Ownership category

akta.pro rank

Product category

B2B Sales Consulting & Lead Generation Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

Go-to-Market (GTM) Strategy & Planning (MPAAAFAA)

Keywords

• B2B lead generation
• Outbound sales systems
• Go-to-market consulting
• Apollo.io implementation
• Sales automation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Setup Fees + Monthly Managed Services: One-time setup engagement ($4,500-$10,000+) plus ongoing monthly management ($999-$2,000/month). Setup engagements always include ongoing management; setup-only is not offered. Clients receive full ownership of all systems and data built.
2. One-Time Audits: Apollo.io Diagnostic ($199), Email Deliverability Audit ($499), Apollo.io Audit + Roadmap ($999). Audit fees credit 100% toward subsequent setup engagement.
3. Add-On Services: LinkedIn Managed Outreach ($399/mo first seat), Email Infrastructure Setup ($1,500 total), CRM Integration (custom scoped). Can be stacked alongside setup engagements.
4. Free Domain Finder Tool: Free tool for up to 100 companies. Paid options available for larger lists ($500-$5,000 range for typical jobs). Used as lead generation for the agency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ALLBOUND GTM (operating as GTM Works) is a GTM systems consultancy that designs, builds, and runs AI-powered outbound and go-to-market systems for B2B companies. Its core offering is the Done-for-You Outbound System built on Apollo.io, encompassing ICP definition, buyer personas, messaging, email infrastructure, sequence build, lead scoring, CRM integration, AI personalization, and ongoing weekly optimization.

Product overview

GTM Works is a GTM systems consultancy that offers done-for-you outbound and go-to-market services built primarily on Apollo.io. The core offering is the Done-for-You Outbound System, which combines Apollo.io Strategy and Setup, LinkedIn Managed Outreach (via HeyReach), and First-Party Signal-Based Outreach into a complete pipeline engine. Advanced clients can add a Custom AI Lead Engine leveraging Claude for AI-powered lead qualification. The service portfolio also includes add-on services for email deliverability, CRM integration (HubSpot, Salesforce, Pipedrive), cold email copywriting, sequence building, ICP/persona development, and re-engagement campaigns. GTM Works also provides free tools including a Domain Finder for verifying company domains and a B2B Outbound ROI Calculator. All services are delivered by a single team with transparency into every system and workflow built - clients own all data, sequences, and automations created.

Differentiator

Problem solved

Functional benefit

Products and services

• Done-for-You Outbound System Full-service outbound program where GTM Works builds and runs the entire outbound engine end-to-end, including ICP definition, messaging, Apollo.io setup, email infrastructure, sequences, CRM integration, lead scoring, and ongoing weekly optimization. Intended for B2B companies launching outbound from scratch or replacing a broken system.
• Apollo.io Strategy and Setup Apollo.io configuration service handling ICP definition, saved searches, personas, sequences, email deliverability, and integrations, with training so the client's team can run it. Targets companies new to Apollo.io or already on the platform but not getting results.
• LinkedIn Managed Outreach LinkedIn outreach campaigns powered by HeyReach and Apollo.io data, including targeting, connection request copy, follow-up sequences, and lead list management, fully managed by GTM Works. Priced at $399/month for the first seat and $199/month per additional seat.
• First-Party Signal-Based Outreach Identifies anonymous website visitors and converts them into pipeline by combining RB2B or Clearbit with Apollo.io sequences to turn site traffic into personalized outreach based on first-party intent signals.
• Custom AI Lead Engine Custom-built AI agent that finds, enriches, and routes high-intent leads automatically, built on Claude, n8n, and Apollo.io and designed around specific ICP and signal sources. Includes multi-source signal aggregation and waterfall enrichment across 20+ data providers.
• Email Deliverability Setup Email infrastructure setup including domain setup, DNS records configuration (SPF, DKIM, DMARC), inbox warmup strategy, and ongoing monitoring to ensure cold emails land in the inbox rather than spam. Priced at $1,500 total for the two-month ramp and warmup.
• CRM Integration Services Bi-directional sync setup between Apollo.io and CRM platforms (HubSpot, Salesforce, Pipedrive) including field mappings, stage sync, custom field sync, activity logging, and enrichment configuration. Pricing is custom-scoped per stack.
• Apollo.io Diagnostic Quick expert review with a 30-45 minute strategy session assessing what is working in a client's Apollo.io instance and what is not, priced at $199 one-time with audit fees creditable 100% toward a subsequent setup engagement.
• Email Deliverability Audit Full review of DNS, blacklists, sending infrastructure, and warmup health with a prioritized fix list, priced at $499 one-time.
• Apollo.io Audit + Roadmap Comprehensive review of sequences, targeting, messaging, scoring, and integrations with a prioritized written roadmap, priced at $999 one-time.
• Domain Finder Free tool that matches company names to verified website domains with 85-95% match rates using Exa search API and headless homepage scraping. Free up to 100 rows; paid options available for larger lists in the $500-$5,000 range.
• B2B Outbound ROI Calculator Free calculator modeling cold email and LinkedIn outbound programs, including warmup ramps, working-day sends, sales cycle lag, and multi-channel metrics to project realistic pipeline generation.

Quantifiable outcome

• 30+ positive replies per month for ReputationPrime using custom AI Lead Engine scanning Reddit
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• Apollo.ioflagshipStrategic or Co-development PartnerCertified Apollo.io Agency Partner. Apollo.io is the core platform foundation for virtually all GTM Works client engagements. GTM Works specializes in Apollo.io strategy, setup, and ongoing management. Apollo.io provides partner seat discounts to GTM Works clients.
• HeyReachcoreTechnology or IntegrationLinkedIn automation platform of choice for clients adding LinkedIn outreach alongside cold email. Handles multi-sender campaigns, connection request sequencing, and follow-up messaging.
• RB2BcoreTechnology or IntegrationWebsite visitor identification tool. Identifies individual visitors and delivers LinkedIn profile and contact information. Used for signal-based outreach triggering in Apollo.io sequences.
• Claude (Anthropic)coreTechnology or IntegrationPrimary AI model for research, writing, and custom AI agent development. Used to build AI-powered lead qualification engines, personalization workflows, and custom research tools. Powers the Custom AI Lead Engine.
• n8nsupportingTechnology or IntegrationNo-code/low-code automation platform for connecting tools that don't have native integrations. Used for multi-step workflows between Apollo.io, HubSpot, Google Sheets, Slack, and other tools.
• ZapMailsupportingTechnology or IntegrationHandles email infrastructure setup and warmup for clients launching new outbound domains and mailboxes. Handles domain purchase, Google Workspace mailbox setup, DNS configuration, and warmup sequences.
• HubSpotcoreTechnology or IntegrationMost common CRM integrated with Apollo.io for clients. GTM Works configures native Apollo.io-HubSpot connector, field mappings, deal creation, stage sync, and suppression rules.
• SalesforcecoreTechnology or IntegrationCRM integration for enterprise clients. GTM Works configures Apollo.io-Salesforce integration including lead vs. contact routing, opportunity sync, field schema review, and activity logging.
• BomborasupportingTechnology or IntegrationThird-party intent data provider integrated with Apollo.io's Buying Intent feature. Aggregates behavioral signals from B2B media sites to identify companies researching topics related to client categories.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RevBoss: RevBoss is an outsourced B2B sales development agency that builds and runs outbound SDR motions for SaaS and tech companies. Closely comparable to GTM Works in operating model, customer segment, and end-to-end managed outreach offering.
• SalesHive: SalesHive is a B2B sales development agency providing cold calling, email outreach, and SDR-as-a-service. Competes head-to-head with GTM Works for SMB and mid-market B2B clients seeking outsourced pipeline generation without hiring in-house SDRs.
• Klient.io: Klient.io is a B2B lead generation and appointment setting agency focused on SaaS and tech clients. Uses a managed-service model with dedicated SDRs doing cold email and cold calling, directly analogous to GTM Works' done-for-you outbound offering.
• Martal Group: Martal Group is a B2B lead generation and appointment setting agency specializing in outbound sales development for SaaS and tech companies. Closely mirrors GTM Works' done-for-you managed-service positioning with similar customer profile and engagement model.
• Pearl Lemon Leads: Pearl Lemon Leads is a B2B lead generation and outbound agency serving similar SMB and mid-market B2B client segments. Competes on multi-channel outreach and done-for-you sales development, paralleling GTM Works' core service offering.
• Belkins: Belkins is a B2B lead generation and appointment-setting agency offering done-for-you outbound campaigns, very similar in service model to GTM Works. Targets the same B2B SaaS and services customer base with end-to-end outbound execution rather than software sales.
• CIENCE: CIENCE is a B2B outbound sales development agency offering SDR-as-a-service, lead qualification, and appointment setting. Directly comparable to GTM Works in targeting SaaS and B2B technology buyers with full-service outbound execution.

Broad incumbents

• Cognism: Cognism is a sales intelligence and B2B data platform operating more broadly in the same GTM ecosystem. While not a direct agency peer, it competes for the same B2B sales/marketing budget and increasingly bundles managed and signal-based outbound services.

Emerging players

• Artisan: Artisan offers 'Ava,' an AI BDR that automates outbound email and LinkedIn outreach end-to-end. Represents the emerging AI-native threat to traditional outbound agencies like GTM Works by automating tasks agencies previously did manually.
• 11x.ai: 11x.ai builds an autonomous AI sales development rep ('Alice') that automates prospecting, outreach, and meeting booking. Competes with parts of GTM Works' value proposition by attempting to automate the very managed-service workflows GTM Works sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gtmworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLBOUND GTM