Gifty Platform Limited
Gifty Platform Limited is a Bangladesh-based SaaS company that runs the country's first digital gift card platform with integrated loyalty solutions, serving banks, retailers, corporates, and individual consumers through customizable digital gift cards, branded loyalty programs, and a 1500+ outlet redemption network.
- Company typePrivate
- Founded-
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Gifty Platform Limited does
Gifty Platform Limited is a Dhaka-headquartered, privately held SaaS company that operates Bangladesh's first digital gift card platform with integrated loyalty solutions, under the Inument parent group. It serves three primary B2B segments — banks, retailers, and corporate/MNC clients — plus a secondary B2C consumer channel. Its core product suite consists of Corporate Gift Card (customizable branded digital and physical cards for employee recognition, B2B gifting, and corporate events, distributed via SMS, email, or printed formats), Loyalty For Retailer (a SaaS loyalty platform with real-time POS integration, customer-behavior tracking, and custom-branded gift cards), and Loyalty For Banks (loyalty portals with digital gift cards and offer cards enabling banks to deliver personalized rewards and optimize campaigns). Supporting infrastructure includes an Admin Portal (program management and credit-balance monitoring), a Merchant Portal (redemption and transaction tracking), and a Customer Portal branded MyCards (recipient-side access and redemption).
The underlying platform is a cloud-based SaaS architecture with API integration capabilities, real-time POS data synchronization, and an analytics dashboard for performance, usage-pattern tracking, and ROI measurement. Delivery is digital-first via SMS and email with encryption for data privacy, alongside optional printed formats. Gifty's monetization combines transaction fees on digital gift card sales (including a 10% platform charge on cancellations), recurring SaaS subscriptions for bank and retailer loyalty solutions, transaction-based pricing for enterprise gifting programs, and merchant partnership fees from brands joining the redemption network. Distribution runs through a dedicated enterprise field-sales motion ('Gifty Pro' advisors with Key Account Managers), a self-serve B2C e-commerce shop, and a 1500+ outlet merchant network across 40+ brands. Notable commercial partners include EBL, IFIC, Woori, Bata, Top Ten, Unimart, Grameenphone, Coca-Cola Bangladesh, Incepta, Beximco, Square Pharmaceuticals, and international platforms Giift, Xoxoday, Visa, and Ding.
Gifty Platform Limited firmographics
Firmographics- Name
- Gifty Platform Limited
- Legal name
- Gifty Platform Limited
- Website
- https://gifty.asia
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gifty Platform Limited is a Bangladesh-based SaaS company that runs the country's first digital gift card platform with integrated loyalty solutions, serving banks, retailers, corporates, and individual consumers through customizable digital gift cards, branded loyalty programs, and a 1500+ outlet redemption network.
- Ownership category
- akta.pro rank
Gifty Platform Limited industry classification
Industry- Product category
- Digital Loyalty & Gifting Software
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industries
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Rewards & Loyalty Credit Cards (FSAKABAH)
Keywords
Where Gifty Platform Limited is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Gifty Platform Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Gift Card Sales: Gifty generates revenue through the sale of digital gift cards to corporate clients and individual consumers. The platform enables purchase, distribution, and redemption of gift cards across its merchant network, with processing fees for cancellations (10% platform charge)
- Loyalty Program SaaS Solutions: B2B SaaS subscription model providing banks, retailers, and corporations with customizable loyalty program solutions including loyalty portals, digital gift cards, and offer cards. Revenue derived from platform access, customization, and ongoing management fees
- Corporate Gifting Services: Enterprise gifting solutions for employee recognition, client appreciation, and distributor incentives. Services include customizable gift cards with brand logos and personalized messages, distribution through SMS/email/printed formats
- Merchant Partnership Fees: Revenue share or partnership fees from merchants (retailers, restaurants, banks, pharma) who join Gifty's loyalty ecosystem and accept gift cards
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Gift Cards - Shop Purchase |
| Transaction based/ take rate | Multi-year contract | Enterprise/Corporate Gifting Solutions |
| Subscription | Annual | Bank Loyalty Solutions |
| Subscription | Annual | Retailer Loyalty Solutions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Gifty Platform Limited product offering
Product offeringCore offering
Gifty Platform Limited operates a SaaS-based digital gift card and loyalty platform that enables businesses to issue, manage, and redeem electronic gift cards and customer loyalty programs. Its offerings span a B2B Corporate Gift Card product for enterprise gifting needs, white-label loyalty solutions for retailers, banking loyalty modules for card-issuance and reward programs, and a B2C Gift Card Shop aggregating 40+ brand-specific gift cards for individual consumers. The platform supports 1,500+ retail outlets across Bangladesh and 250K+ digital cards issued through secure SMS delivery, POS integration, and web/mobile customer portals.
Product overview
Gifty Platform Limited is a SaaS-based gifting and loyalty platform that offers a unified ecosystem of digital gift card and loyalty solutions. The core product portfolio consists of Corporate Gift Card (customizable B2B gifting with brand personalization and multi-channel delivery), Loyalty For Retailer (API-based loyalty program management with POS integration for retailers), Loyalty For Banks (comprehensive banking loyalty solutions including portals, digital gift cards, and offer cards), and a B2C Gift Card Shop for individual consumers. These offerings are supported by three distinct portal platforms: Admin Portal (for corporate program management), Merchant Portal (for partner brand operations), and Customer Portal/MyCards (for recipient gift card access). The platform operates as a first-ever digital gift card solution with loyalty capabilities in Bangladesh, connecting gift card issuers with redemption outlets across the country.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Gift Card A digital gift card product for businesses that want to gift employees, customers, and partners through a fully digital, customizable, and branded experience. Recipients receive their digital cards via SMS with encryption and can redeem at a wide network of partner outlets. Suited for HR, marketing, and corporate admin teams running large-scale reward and recognition programs across Bangladesh.
- Loyalty For Retailer A plug-and-play customer loyalty program designed for online and offline retailers who lack an in-house loyalty or CRM system. The product integrates with existing POS systems, identifies high-value customers, and provides actionable insights to improve retention. Targeted at small and mid-sized retail merchants in Bangladesh who want a turnkey loyalty solution.
- Loyalty For Banks A loyalty and gift card solution built for banks and financial institutions that want to launch card-based rewards and gift card programs under their own brand. The product supports co-branded campaigns, customer engagement initiatives, and acquisition/retention programs, with a focus on differentiating card products in Bangladesh's banking market.
- Gift Card Shop A B2C online shop where individual consumers across Bangladesh can browse and purchase digital gift cards from 40+ partner brands such as Best Electronics and Ding. Cards are delivered digitally and can be self-redeemed or gifted to others, providing a single destination for branded digital gifting in Bangladesh.
Quantifiable outcome
- 250K+ digital cards issued demonstrating platform scale
- +5 more outcomes
Companies that use Gifty Platform Limited
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
Gifty Platform Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Gifty Platform Limited partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, minor and major.
- GiiftcoreInternational digital rewards and loyalty platform partnership. Giift provides global reward solutions and Gifty serves as regional partner in Bangladesh. Mutual collaboration on loyalty program development and global reward access.
- VisacoreInternational payment network partnership enabling digital gift card solutions and global payment infrastructure integration.
- GrameenphonecorePartnership to bring digital gift card access to GP app users with expanded choice and reach through Bangladesh's largest telecommunications network.
- DingminorPartnership to expand global reward access and unlock new engagement opportunities through international top-up and reward platform.
- Best ElectronicscorePartnership to power seamless rewards and drive growth together through electronics retail gift card solutions.
- Star-TechcoreTech-focused gifting experiences partnership delivering technology products through digital gift card solutions.
- FoodicoreInnovative solutions partnership for food delivery and restaurant gift cards, enabling shared growth through digital gifting.
- Bata BangladeshcoreMajor retail partner with 20% redemption rate (highest reported). Bata outlets across Bangladesh accept Gifty gift cards, providing footwear and accessory redemption options.
- InfinitymajorFashion retail partner with 10% redemption rate across multiple outlets in Bangladesh including Dhaka, Chittagong, Rajshahi, Khulna, and other major cities.
- GoZayaanmajorTravel and lifestyle gift card partner with 8% redemption rate, offering experiences and travel services through digital gift cards.
- Top TenmajorFashion retail partner with 9% redemption rate, accepting gift cards across numerous outlets nationwide.
- UnimartmajorRetail chain partner with multiple outlets in Dhaka, Sylhet accepting gift cards across grocery and retail categories.
- KhaasfoodminorSpecialty food retail partner with 5% redemption rate, serving premium food and grocery segment.
- MinisterFashion retail partner with 6% redemption rate, offering apparel and accessories redemption.
- Tasty TreatminorFood and restaurant partner with 4% redemption rate across multiple outlets.
- MK ElectronicsminorElectronics retail partner with outlets across Bangladesh accepting gift cards for electronics purchases.
- OrionminorFashion retail partner accepting gift cards across multiple outlets in Dhaka, Chittagong, and Khulna.
- Lubnan RichmanminorFood and restaurant partner with 3% redemption rate, operating multiple outlets nationwide.
- EBL (Eastern Bank Limited)majorBanking partner using Gifty's loyalty platform for digital gift cards and reward solutions to enhance customer engagement.
- IFIC BankmajorBanking partner for loyalty program solutions including gift cards and rewards.
- Meghna BankminorBanking partner for loyalty and reward solutions.
- MTB (Mutual Trust Bank)minorBanking partner for digital gift card and loyalty program integration.
- Woori BankminorInternational banking partner for loyalty rewards program.
- Incepta PharmaceuticalsminorPharma partner for digital reward solutions targeting healthcare professionals.
- Beximco PharmaminorLeading pharma company using Gifty for healthcare provider incentives and loyalty programs.
- Square PharmaceuticalsminorMajor pharmaceutical partner for digital reward and incentive programs.
- Coca-Cola BangladeshminorFMCG corporate partner using Gifty for employee and customer gifting programs.
- Berger Paints BangladeshminorFMCG corporate partner for gifting and loyalty solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Gifty Platform Limited competitors and assessment
Company assessmentDirect peers
- Xoxoday: India-based rewards, recognition, and gift card SaaS platform serving enterprise clients with a very similar B2B rewards marketplace model to Gifty. Already a partner of Gifty, it is the closest direct comparable in product, customer base, and business model.
- Tango Card: US-based digital gift card and rewards platform serving B2B clients with a similar SaaS+marketplace model. Closest analog to Gifty's Loyalty For Banks and corporate gifting product lines.
- Giift: International white-label loyalty and rewards platform offering gift card, merchandise, and travel redemption globally. Directly comparable product set and is already a strategic partner of Gifty for global reward access in Bangladesh.
- Cadooz: European-based gift card, voucher, and employee benefits platform serving corporate clients with customizable digital and physical reward solutions. Closely comparable B2B corporate gifting and incentive product line.
Broad incumbents
- Blackhawk Network: Global leader in gift card distribution, branded payments, and loyalty solutions with much broader geographic and product reach. Represents the scaled incumbent archetype for the same category Gifty operates in.
- Gyft (InComm): Digital gift card platform (now part of InComm Payments) operating a consumer and business gift card marketplace globally. Comparable product category at significantly larger scale than Gifty.
Regional players
- Payback India: India's largest multi-brand loyalty coalition, connecting retailers, banks, and consumers through a unified points platform. Comparable multi-merchant loyalty coalition model serving banks and retailers in a South Asian emerging market.
- Pine Labs: South Asia-focused merchant commerce and loyalty platform serving retailers with POS-integrated gift card, stored value, and rewards programs. Comparable merchant-network and retailer-loyalty model across India and Southeast Asia, a likely expansion reference for Gifty.
Emerging players
- Reward360: Cloud-based loyalty and rewards SaaS platform serving airlines, hospitality, and retail clients. Comparable enterprise loyalty SaaS positioning with overlapping feature set (analytics, multi-brand catalog, customer engagement).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gifty Platform Limited social profiles
Digital presenceGifty Platform Limited compliance and trust
Trust signalCompliance1 record
Gifty Platform Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gifty Platform Limited leadership team
Management profileNumber of profiles
Gifty Platform Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gifty Platform Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gifty Platform Limited
What does Gifty Platform Limited do?
Gifty Platform Limited operates a SaaS-based digital gift card and loyalty platform that enables businesses to issue, manage, and redeem electronic gift cards and customer loyalty programs. Its offerings span a B2B Corporate Gift Card product for enterprise gifting needs, white-label loyalty solutions for retailers, banking loyalty modules for card-issuance and reward programs, and a B2C Gift Card Shop aggregating 40+ brand-specific gift cards for individual consumers. The platform supports 1,500+ retail outlets across Bangladesh and 250K+ digital cards issued through secure SMS delivery, POS integration, and web/mobile customer portals.
Is Gifty Platform Limited a public or private company?
Gifty Platform Limited is a private company. It is classified as corporate owned and is currently operating.
When was Gifty Platform Limited founded?
Gifty Platform Limited was founded in -1. It employs 11 to 50 people.
Where is Gifty Platform Limited based?
Gifty Platform Limited is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Gifty Platform Limited make money?
Four revenue lines are on record. Digital Gift Card Sales are the primary driver. The others are loyalty Program SaaS Solutions, corporate Gifting Services and merchant Partnership Fees.
Who are Gifty Platform Limited's main competitors?
Direct peers on record are Xoxoday, Tango Card, Giift and Cadooz. Broad incumbents are Blackhawk Network and Gyft (InComm). Regional players are Payback India and Pine Labs. Reward360 is listed as an emerging player.
Does Gifty Platform Limited have an API?
No public API is recorded for Gifty Platform Limited.
What industry is Gifty Platform Limited in?
Gifty Platform Limited's product category is Digital Loyalty & Gifting Software. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards. Its NAICS code is 45942 and its SIC code is 2771.