weedmaps museum of weed

Cannabis Marketplace Softwarethemuseumofweed.com

Weedmaps is a privately held cannabis marketplace and SaaS platform, founded in 2008, connecting 16M+ consumers with thousands of licensed dispensaries, brands, and doctors via web, mobile, and a multi-module business suite (Listings, Ads, Orders, Store, Dispatch).

Company typePrivate
Founded2008
HeadquartersLos Angeles, United States
Headcount—
GTM typeB2B and B2C
OfferingSoftware

What weedmaps museum of weed does

Weedmaps (operated by Ghost Management Group, LLC) is a privately held cannabis marketplace and SaaS platform founded in 2008, headquartered in Irvine, California, with operations in the United States and Canada via subsidiary WM Canada Holdings, Inc. The platform operates as a two-sided marketplace connecting cannabis consumers and patients with licensed dispensaries, delivery services, brands, and doctors, generating what the company describes as billions of annual pageviews and a network of 16M+ consumers. The consumer-facing surface includes weedmaps.com, iOS and Android apps, and a content hub (Weedmaps Learn, Weedmaps News) offering strain guides, regulatory content, and deals.

The business product suite comprises six integrated modules: WM Listings (business directory and profile pages), WM Ads (on-platform advertising), WM Deals (promotional offers), WM Orders (online ordering for pickup and delivery), WM Store (embedded e-commerce storefront via a code snippet), and WM Dispatch (compliant delivery automation with driver tracking). A developer API (developer.weedmaps.com) extends the platform into POS point integrations and third-party logistics. Underlying technology includes mapping (Mapbox), customer engagement (Braze), analytics (Segment, Heap, Optimizely, DataDog, Branch), and fraud prevention (Human Security).

The revenue model combines monthly SaaS package subscriptions (bundled software billed monthly in advance with optional add-on services) with platform advertising (WM Ads) and third-party-targeted advertising via Google, X, Basis, Outbrain, Snapchat, and Commission Junction. Distribution is hybrid: consumer-facing self-serve on web and mobile, plus a direct/inside sales motion through the 'Add a Business' and 'Contact Sales' forms for onboarding cannabis retailers and brands. The brand also extends into cultural/physical experiences via the Museum of Weed in Los Angeles (themuseumofweed.com), a cannabis history museum with themed exhibits and educational content. Customer segments are Cannabis Dispensaries & Retailers, Cannabis Brands, and Cannabis Consumers & Patients, with a primary focus on licensed retail operators and brand manufacturers operating in regulated U.S. and Canadian markets.

weedmaps museum of weed firmographics

Firmographics

Name: weedmaps museum of weed
Legal name: Ghost Management Group, LLC
Website: https://themuseumofweed.com
Company type: Private
Founded year: 2008
Operating status: Operating
Short description: Weedmaps is a privately held cannabis marketplace and SaaS platform, founded in 2008, connecting 16M+ consumers with thousands of licensed dispensaries, brands, and doctors via web, mobile, and a multi-module business suite (Listings, Ads, Orders, Store, Dispatch).
Ownership category
akta.pro rank

weedmaps museum of weed industry classification

Industry

Product category: Cannabis Marketplace Software
NAICS: Advertising Material Distribution Services (54187), Local Messengers and Local Delivery (4922)
SIC: Services-Management Services (8741)
akta.pro primary industry: Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)
akta.pro secondary industries: Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Medical Cannabis Delivery & Online Ordering (CRANAGAG)

Keywords

Cannabis marketplace platform
Cannabis business listings
Online cannabis ordering
Cannabis delivery software
Cannabis advertising solutions

Where weedmaps museum of weed is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

weedmaps museum of weed business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Monthly Package Subscriptions: Weedmaps provides cannabis businesses with monthly bundled software service packages (Monthly Package) plus optional add-on services (Add-On Services) for an additional charge. Billed monthly in advance. Payment options include credit/debit card, ACH, check, and cash/cashier's check for qualifying U.S. customers.
Advertising (WM Ads): On-platform advertising products (WM Ads) enabling cannabis brands and retailers to gain increased visibility and reach within the Weedmaps marketplace. Revenue generated through promotional placements and enhanced listing features.
Third-Party Advertising and Data: Weedmaps uses third-party advertising technologies including X (Twitter), Google, Basis, Outbrain, Snapchat, Commission Junction, and others to deliver targeted advertising across its platform. Marketing cookies and pixels collect user data to serve customized ads.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Monthly SaaS Package (structure and tiers not publicly disclosed)

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

weedmaps museum of weed product offering

Product offering

Core offering

Weedmaps operates a two-sided cannabis marketplace that connects consumers and patients with licensed dispensaries, delivery services, brands, and doctors for product discovery, online ordering, and deal-finding. For cannabis businesses, it offers an integrated suite of SaaS solutions (WM Listings, WM Ads, WM Deals, WM Orders, WM Store, and WM Dispatch) covering business directory listings, advertising, deal management, online ordering, ecommerce storefronts, and delivery logistics.

Product overview

Weedmaps operates a two-sided cannabis marketplace platform comprising a consumer-facing marketplace and a suite of business SaaS solutions. The consumer platform (Weedmaps Consumer Platform and Mobile App) connects cannabis consumers with licensed dispensaries, delivery services, brands, and doctors for product discovery and online ordering. The business solutions suite (Weedmaps for Business) consists of six integrated modules: WM Listings (business directory), WM Ads (advertising), WM Deals (promotions management), WM Orders (online ordering), WM Store (ecommerce), and WM Dispatch (delivery logistics). These modules work together to provide cannabis retailers and brands with omnichannel advertising, marketing, operations, and branded ecommerce capabilities integrated with a marketplace of over 16 million consumers.

Differentiator

Problem solved

Functional benefit

Products and services

WM Listings
WM Ads On-platform advertising solution providing increased visibility for cannabis retailers and brands through targeted promotional placements and enhanced listing features.
WM Deals Deals and promotions feature allowing dispensaries and brands to showcase special offers and drive consumer engagement and conversions.
WM Orders Online ordering system enabling delivery and pickup orders originating from Weedmaps business listings, with order management and fulfillment tracking.
WM Store Branded ecommerce solution enabling cannabis businesses to manage their online presence and consumer-facing storefront from a centralized dashboard, with menu embed capabilities for their own branded websites.
WM Dispatch Compliant delivery and fulfillment automation solution for cannabis retailers, including driver tracking and route management for deliveries.
Weedmaps Consumer Platform
Weedmaps Mobile App
Weedmaps Developer API

Quantifiable outcome

Up to 10X more engagements with Premium (WM Listings) pages for retailers vs. standard listings
+2 more outcomes

Companies that use weedmaps museum of weed

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles4 records

weedmaps museum of weed technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

weedmaps museum of weed partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core.

GooglecoreTechnology or IntegrationGoogle provides analytics services to Weedmaps for performance measurement and user behavior tracking. Weedmaps uses Google Analytics as a third-party provider in its Performance Related Cookies category to assess website performance and understand how consumers use the platform.
MapboxcoreTechnology or IntegrationMapbox provides mapping and location services integrated into Weedmaps. Used within the Functionality Related cookies category to enhance location-based features and mapping functionality on the platform.
BrazecoreTechnology or IntegrationBraze provides customer engagement and messaging platform services to Weedmaps. Used within the Functionality Related cookies category to improve website products and services, including push notifications and personalized messaging.
SegmentcoreTechnology or IntegrationSegment (by Twilio) provides customer data infrastructure and analytics integration services to Weedmaps. Listed as a Performance Related third-party technology provider for web analytics.
OptimizelycoreTechnology or IntegrationOptimizely provides A/B testing and experimentation platform services to Weedmaps. Listed as a Performance Related third-party technology provider for web analytics and site optimization.
DataDogcoreTechnology or IntegrationDataDog provides infrastructure monitoring and observability services to Weedmaps. Listed as a Performance Related third-party technology provider for error reporting and technical performance monitoring.
BranchcoreTechnology or IntegrationBranch provides deep linking and mobile attribution services to Weedmaps. Listed as a Performance Related third-party technology provider for analytics and mobile user tracking.
HeapcoreTechnology or IntegrationHeap provides product analytics and customer data platform services to Weedmaps. Listed as a Performance Related third-party technology provider for web analytics and user behavior analysis.
Human SecuritycoreTechnology or IntegrationHuman Security provides bot detection and fraud prevention services to Weedmaps. Listed as an Operationally Necessary technology provider for identifying irregular site behavior and preventing fraudulent activity.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

weedmaps museum of weed competitors and assessment

Company assessment

Emerging players

Flowhub: Flowhub is a cannabis point-of-sale and retail management platform. It sits adjacent to Weedmaps' positioning, integrating with Weedmaps but competing for the same retailer's technology wallet share.
SpringBig: SpringBig is a cannabis loyalty, CRM, and marketing automation platform. It competes with Weedmaps' WM Ads and WM Deals modules for the retailer's marketing budget and consumer engagement spend.
Treez: Treez provides an enterprise cannabis retail platform with POS, e-commerce, and analytics. It competes for the same multi-location retailer accounts that Weedmaps serves with its full-stack SaaS suite.

Direct peers

Leafly: Leafly is the closest direct competitor to Weedmaps, operating a cannabis strain discovery, dispensary locator, and retail platform with retailer listing and advertising products. Both serve cannabis consumers and dispensaries with a marketplace/SaaS hybrid model.
Dutchie: Dutchie provides cannabis e-commerce ordering, point-of-sale, and payments software for dispensaries. It directly competes with Weedmaps' WM Orders and WM Store modules and increasingly challenges the listing/discovery layer.
Eaze: Eaze is a cannabis delivery marketplace in California and other legal states, competing with Weedmaps' delivery aggregation and WM Dispatch capabilities in markets where on-demand delivery is a meaningful share of transactions.
Jane Technologies (iHeartJane): Jane Technologies operates cannabis online ordering and menu platforms for dispensaries, directly competing with Weedmaps' ordering and Pickup functionality for retailer mindshare and consumer transactions.

Broad incumbents

Canopy Growth: Canopy Growth is a major multi-state cannabis operator with brand and retail assets. It is a counterparty on Weedmaps' 'Brand' side of the marketplace and a relevant comparable for cannabis consumer reach, though it does not operate a marketplace platform.
Yelp: Yelp is a general-purpose local business discovery and advertising platform. Cannabis operators are a category on Yelp, making it a broader incumbent benchmark for the listing-plus-ads business model that Weedmaps applies to a cannabis-specific vertical.

Others

Headset: Headset provides cannabis retail data analytics and market intelligence. While not a direct competitor, it operates in the same cannabis business software ecosystem and overlaps with brand-side advertising intelligence that informs Weedmaps' WM Ads pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

weedmaps museum of weed compliance and trust

Trust signal

Compliance2 records

weedmaps museum of weed financial estimates

Financial estimate

Revenue estimate

Valuation estimate

weedmaps museum of weed leadership team

Management profile

Number of profiles

weedmaps museum of weed subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

weedmaps museum of weed funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

weedmaps museum of weed M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weedmaps museum of weed

What does weedmaps museum of weed do?

Is weedmaps museum of weed a public or private company?

weedmaps museum of weed is a private company. It is classified as unknown and is currently operating.

When was weedmaps museum of weed founded?

weedmaps museum of weed was founded in 2008.

Where is weedmaps museum of weed based?

weedmaps museum of weed is headquartered in Los Angeles, United States, in the North America region.

How does weedmaps museum of weed make money?

Three revenue lines are on record. SaaS Monthly Package Subscriptions are the primary driver. The others are advertising (WM Ads) and third-Party Advertising and Data.

Who are weedmaps museum of weed's main competitors?

Emerging players on record are Flowhub, SpringBig and Treez. Direct peers are Leafly, Dutchie, Eaze and Jane Technologies (iHeartJane). Broad incumbents are Canopy Growth and Yelp. Headset is listed as an others.

Does weedmaps museum of weed have an API?

Yes. Weedmaps provides application programming interfaces (APIs), software development kits (SDKs), webhooks, code, and tools through its developer portal. The APIs enable: (1) connecting cannabis consumers with licensed operators of cannabis brick-and-mortar storefronts or delivery services (Listing Services); (2) placing orders for cannabis and/or cannabis-related products for delivery or pickup, managing orders and delivery logistics via back-end software dashboard, and tracking delivery drivers (Orders Feature). Developer access requires creating an account and agreeing to Developer Terms of Use. Access credentials (API keys, tokens) must be kept confidential. Developer documentation is at developer.weedmaps.com.

What industry is weedmaps museum of weed in?

weedmaps museum of weed's product category is Cannabis Marketplace Software. Its primary akta.pro industry code is CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator), with a secondary code of CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics). Its NAICS code is 54187 and its SIC code is 8741.