Reputation

What Reputation does

Reputation is a private, AI-native reputation experience management platform that helps multi-location enterprises centralize customer reviews, business listings, surveys, social signals and competitive benchmarking into a single integrated platform. Founded in 2006 and headquartered in San Ramon, California, the company serves customer-obsessed brands across seven verticals — Healthcare, Automotive, Real Estate, Food & Beverage, Retail, Financial Services, and Senior Care & Living — and counts among its enterprise users Subaru, Nissan, Honda, Lexus, BMW, Acura, Penske Automotive Group, Hendrick Automotive Group, Ken Ganley Automotive Group, Swickard Auto Group and Watercrest Senior Living. The company is operated through wholly-owned subsidiaries in the UK (Liverpool), Germany (Bamberg), India and Australia, with the Nuvi-branded social-data platform (Social Mecca, Inc.) anchoring the Social Suite.

Name

Reputation

Legal name

Reputation.com, Inc.

Website

https://reputation.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reputation is a private, AI-native reputation experience management platform that helps multi-location enterprises centralize reviews, listings, surveys and social signals into a single Reputation Score, serving automotive, healthcare, real estate, F&B, retail, financial services and senior care.

Ownership category

akta.pro rank

Product category

Reputation Management Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO), Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Reputation management software
• Review monitoring platform
• Listings management
• Customer experience analytics
• AI reputation intelligence

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription / Term Licence: Primary revenue stream: annual enterprise subscriptions to the Reputation platform and individual modules (Reviews, Listings, Surveys, Social Suite, Actions, Competitive Intelligence) sold via Order Forms with a 12-month Initial Term that auto-renews and a 2% annual price escalator after the first year. Service Entitlement caps (e.g., requests per location, completes per survey tier) create upsell paths.
2. Usage-Based Requesting & SMS Volume: Revenue from consumption-based SKUs such as Requesting – Email 1,000 Messages, Requesting – SMS/MMS 1,000 Messages, SMS Add-On and Social Listening tiered mention packs (25K, 100K, 500K, 1M mentions).
3. Managed & Professional Services: Recurring managed services revenue from Managed Review/Survey Moderation & Response, Managed Social Publishing/Response/Advertising, Managed Services for Google, plus implementation consulting (Rep Performance Pro bundle includes full-service CRM integration).
4. Managed Services (Ongoing Operations): Subscription-like managed services delivered by Reputation teams (Social Media Publishing Specialists, Google Success Managers, Advertising Specialists) under Statements of Work, paid as recurring service fees bundled with platform subscriptions.
5. Education / Training Services: Paid add-on revenue from supplemental training and Education Services (ED-VRTL-FIXED custom training SKUs) beyond the included Rep Academy self-serve training.
6. Channel / Partner Resale Margin: Indirect revenue when Reputation subscriptions are purchased through authorised Partners (resellers, distributors) or via the Rep Connect ecosystem of CRM/PMS/EHR integration resellers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Reputation sells an AI-native, cloud-based Reputation Performance Engine platform that aggregates reviews across 130+ websites, business listings, surveys, and social channels into a single system for multi-location enterprises. The platform combines a proprietary nine-factor Rep Score, a natural-language analytics layer (Reputation IQ), patented sentiment and thematic clustering, and modules for review management, listings, social publishing, surveys, actions, competitive insights, and AI-search visibility (GEO Readiness Audit, AI Reputation Manager, MCP Server) sold primarily through annual enterprise subscriptions.

Product overview

Reputation offers a single AI-native, cloud-based Reputation Performance Engine platform (Reputation Platform) under a platform-plus-modules architecture, with the core Base Reputation Management Platform hosting an integrated suite of modules: Reputation IQ (natural-language analytics), AI Reputation Manager, AI Location Presence Insights, GEO Readiness Audit, MCP Server, Rep Score, Listings + Local SEO, Reviews & Review Booster, Surveys, Insights, Competitive Insights, Social Suite, Social Listening, Actions, Location Pages, Locator, Employee Sentiment, and Messaging. These modules work together — Reviews and Surveys feed Experience Insights and Competitive Insights, Operations drive Reputation Score and Actions tickets, Listings and Location Pages support AI-search visibility, and Reputation IQ plus the new GEO Readiness Audit layer in AI-era search and answer-engine representation. The platform is complemented by Managed Services (moderation, social, Google Business Profile), its NUVI subsidiary social-data platform, and packaged Rep Core / Rep Performance bundles for enterprise customers across industries including Healthcare, Automotive, Real Estate, Food & Beverage, Retail, Senior Care & Living, and Financial Services.

Differentiator

Problem solved

Functional benefit

Brands

• NUVI: Enterprise marketing / social listening platform operated through wholly-owned subsidiary Social Mecca, Inc. (dba NUVI).
• ReputationGrader
• RXM
• BANYAN
• BRICKFISH
• JUMP
• Monitors Enterprise

Products and services

• Reputation Platform (Reputation Performance Engine) Cloud-based, AI-native reputation experience management platform that turns reviews, listings, surveys, and social signals into actionable intelligence for multi-location enterprises. Hosts the integrated suite of modules (Reputation IQ, Reviews, Listings, Surveys, Insights, Competitive Insights, Social Suite, Actions, Rep Score) plus supporting mobile apps and add-ons.
• Reputation IQ Natural-language analytics layer that lets users ask plain-English questions and receive decision-ready answers from review and reputation data without building dashboards. Generally available to all customers from May 4, 2026.
• AI Reputation Manager AI capability that gives enterprise brands control over how they are represented in AI-powered search engines including OpenAI, Gemini, and Perplexity. Made available to all customers on May 4, 2026.
• AI Location Presence Insights AI capability that gives enterprise brands visibility into how AI systems interpret and represent each of their locations. Made available to all customers on May 4, 2026.
• GEO Readiness Audit Generative Engine Optimization assessment tool that evaluates how accurately AI engines (ChatGPT, Gemini, Perplexity) interpret and describe brands, measuring brand profile accuracy and AI search readiness across technical discoverability, content structure, and trust factors.
• MCP Server Model Context Protocol server that makes Reputation's reputation intelligence accessible within AI tools and assistants.
• Reputation Score (Rep Score) Single comprehensive metric that combines nine weighted factors measuring how a business is found, chosen, and experienced. Drill-down sub-components include Listings Accuracy, Review Volume, and Average Star Rating; locations are scored against industry peers.
• Listings + Local SEO Centralized business listings management with API updates to major listings sites, aggregator-based tail-site corrections, traffic insights, duplicate suppression, and GBP Q&A, Posts, and Messaging. Includes Local Search Insights for keyword rank tracking within configurable radii.
• Reviews & Review Booster Monitors reviews across 130+ websites, enables centralized bulk response with AI-powered response drafting, automates review requests via email/SMS/web/kiosks, and includes Review Booster (formerly Google Seller Ratings) for automated review creation and Google Seller Ratings syndication.
• Surveys Branded, cross-platform survey deployment (web, email, SMS, Conversational SMS, kiosks) supporting NPS, Likert Scale, multi-select, and text-box question types with conditional visibility. Supports survey syndication to websites and automated review creation from positive feedback.
• Insights Operational analytics that unifies signals and applies AI/ML text and sentiment analysis to surface trends, themes, and operational strengths/weaknesses across Surveys and Reviews.
• Competitive Insights Benchmarking module providing competitor visibility — competitive ratings, review comments, sentiment trends, impact drivers — and comparisons against brand, location, and industry averages using current and historical data.
• Social Suite Social media management suite combining Social Engagement (publishing, scheduling, AI content suggestions, Unsplash media library) and Social Direct Messaging (centralized inbox with unlimited DMs across Facebook, Instagram, X).
• Social Listening Real-time brand mention monitoring across X, Instagram, TikTok, Facebook, YouTube, Vimeo, blogs, RSS, and forums. Offers tiered packages (Good/Better/Best) with mentions-volume limits, image analysis, premium video source coverage, and historical data access via a dedicated AWS Redshift-backed NUVI data store.
• Actions Ticket management that turns customer feedback events into routed, trackable issues with custom stages, SLAs, workflows, queues, and email-driven internal collaboration.
• Location Pages SEO- and CRO-optimized location profile pages supporting media, content blocks, special offers, team members, Reputation Reviews syndication, and third-party integrations for analytics, scheduling, and reviews. WCAG 2.0 accessibility-compliant.
• Locator Customizable store/professional locator with autocomplete, filters, sortable results, and admin-managed configuration to drive owned-traffic searchers to relevant locations.
• Employee Sentiment Module for managing and responding to employee reviews across Glassdoor, Kununu, Indeed, Seek, Niche, Comparably, Ambitionbox, Computrabajo, Careerbliss, Jobstreet, Clutch.co, and Inhersight, with theme analysis inside Experience Insights.
• Messaging Unified messaging across Facebook, Google Business Messages, X/Twitter, and SMS — including response templates, automated response engines, and dedicated per-location SMS numbers in higher tiers.
• Managed Services Done-for-you services covering review/survey moderation and response, social publishing and response, social advertising campaign management, and Google Business Profile management (Q&A, posts, photos, listings).
• NUVI (Social Mecca, Inc.) Subsidiary enterprise marketing platform (Social Mecca, Inc. dba NUVI) for social-data visualization, listening, and analytics, hosted on AWS in the United States with a dedicated Redshift-backed NUVI data store. Covered by Nuvi-specific U.S. patents for visualization of electronic social network content.
• Rep Core and Rep Performance Bundles Packaged bundles (Rep Core, Rep Core + Pulse, Rep Core + Surveys; Rep Performance Core/Plus Surveys/Plus Social/Pro) that combine Reviews, Listings, Rep Score, Experience Insights, Journey Insights, optional Surveys, optional Social, and bundled professional services.

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration49 records

AI capability15 records

Feature9 records

Partnerships

25 partnerships are on record, tiered flagship and core.

• OpenAI, LLCflagshipTechnology or IntegrationOpenAI is a subprocessor for Reputation, providing generative machine learning functionality that powers opt-in AI-generated review responses and other AI features in Reputation's Reviews product. Engagement is governed by Standard Contractual Clauses and SOC 2.
• Google Cloud PlatformflagshipTechnology or IntegrationGoogle Cloud Services is the primary cloud data hosting subprocessor for the US-hosted Reputation Platform, with SOC 2 and ISO 27001 certifications. Reputation also uses Google Gemini for customer-engagement generative AI in a secure collaborative environment.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationAWS is the cloud data hosting and in-app email subprocessor for the US-hosted Nuvi Enterprise Marketing Platform (including a dedicated Redshift data store for social listening). Certified under Standard Contractual Clauses, ISO 27001 and SOC 2.
• Salesforce (Einstein)coreTechnology or IntegrationReputation utilises Salesforce Einstein as a subprocessor for generative AI capabilities in its Chatbot, enabling the platform to answer customer inquiries and resolve simple customer issues.
• Twilio, Inc. (including Sendgrid)coreTechnology or IntegrationTwilio and Sendgrid provide cloud messaging services for in-app email and SMS delivery to Reputation customers globally (both US and EU platforms). Certified under Standard Contractual Clauses and SOC 2.
• File.com (formerly Action Verb / BrickFTP)coreTechnology or IntegrationFile.com provides a secure FTP server used by Reputation customers to upload client data into the platform. Governed by Standard Contractual Clauses and ISO 27001.
• MailjetcoreTechnology or IntegrationMailjet is the in-app email-delivery subprocessor for the EU-hosted Reputation Platform, with servers located in Germany.
• MessageBirdcoreTechnology or IntegrationMessageBird provides in-app email and SMS delivery for the EU-hosted Reputation Platform, with servers located in the Netherlands.
• CDK GlobalflagshipChannel Partner/ Reseller/ DistributorCDK is the primary automotive Dealer Management System integrated with Reputation via Rep Connect (RC-CDK), enabling dealer groups to sync data and surface reputation insights inside CDK workflows.
• YardiflagshipTechnology or IntegrationYardi is integrated via the Yardi Integration Module (ADD-YARDI-19A) for Reviews and via Rep Connect (RC-YARDI), making Reputation the reputation layer for large multifamily and real-estate operators using Yardi.
• RealPagecoreTechnology or IntegrationRealPage integration is available via Rep Connect (RC-REALPAGE) to bring reputation and review data into RealPage property-management workflows.
• ResMancoreTechnology or IntegrationResMan integration via Rep Connect (RC-RESMAN) supports property-management customers using ResMan as their platform of record.
• EntratacoreTechnology or IntegrationEntrata integration via Rep Connect (RC-ENTRATA) connects Reputation to multifamily operators running on Entrata.
• HubSpotcoreTechnology or IntegrationHubSpot integration via Rep Connect (RC-HUBSPOT) allows customer-data sync between Reputation and HubSpot CRM/marketing workflows.
• UKGcoreTechnology or IntegrationUKG integration via Rep Connect (RC-UKG) connects Reputation's employee-sentiment capabilities to UKG HR systems.
• EpiccoreTechnology or IntegrationEpic is referenced as a supported third-party integration for Reputation's Location Pages in healthcare, alongside scheduling and review integrations.
• ModMedcoreTechnology or IntegrationModMed integration is available via Rep Connect (RC-MODMED) for healthcare specialty practices.
• Athena (athenahealth)coreTechnology or IntegrationAthena integration via Rep Connect (RC-ATHENA) supports healthcare customers running on athenahealth clinical systems.
• TripAdvisorcoreTechnology or IntegrationTripAdvisor reviews are pulled into Reputation via the ADD-TADV-19A add-on integration, extending Reputation's centralised review monitoring.
• Reviews.ioflagshipStrategic or Co-development PartnerReviews.io is now part of Reputation, extending Reputation's UGC and review-generation capabilities to SMB and mid-market customers and serving as the Yotpo-listed UGC platform within Reputation's portfolio.
• Reputation.com (UK) LimitedflagshipOthersWholly-owned UK subsidiary (Liverpool) acting as EMEA data-controller and contracting entity for UK and European customers; provides UK customer support.
• Reputation.com Germany GmbHflagshipOthersWholly-owned German subsidiary providing DACH sales, technical and customer support for the EU-hosted platform; provides sales, technical and customer support to UK and EEA customers.
• Reputation.com India Private LimitedcoreOthersWholly-owned Indian subsidiary supporting global delivery; Personal Data may be transferred to India to perform agreements with EU/UK customers.
• Reputation (Australia) Pty LimitedcoreOthersWholly-owned Australian subsidiary listed among Reputation's subprocessors supporting APAC customers.
• Social Mecca, Inc. (dba Nuvi)flagshipOthersWholly-owned US subsidiary operating the Nuvi Enterprise Marketing Platform (social listening, social publishing, visualisation), which underpins the Social Suite and NUVI-branded products.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yotpo: Direct peer in UGC, reviews, SMS marketing, and loyalty for retail and DTC brands; acquired Swell and is widely cited alongside Reputation in buyer's guides for review and UGC platforms.
• Birdeye: Closest direct competitor in multi-location review management, listings, social, and surveys for SMB and mid-market; competes head-to-head with Reputation's Rep Core bundles and Reviews.io offering.
• Podium: Direct peer in local-business messaging, reviews, and lead-conversion workflows; overlaps with Reputation's Reviews, Messaging, and Listings modules for multi-location SMB and enterprise customers.
• Talkwalker: Social-listening and consumer-intelligence platform with reputation analytics; competes directly with Reputation's Social Listening, Nuvi, and Competitive Insights capabilities.
• ReviewTrackers: Direct peer in review monitoring, response, and analytics for multi-location brands; overlaps with Reputation's Reviews module and Insights dashboards.

Broad incumbents

• Khoros: Broad incumbent in social media management, care, and community; overlaps with Reputation's Social Suite and Social Listening modules at the enterprise tier.
• Brandwatch: Consumer-intelligence and social-listening incumbent that overlaps with Reputation's social-data, Nuvi, and Competitive Insights offerings for brand and enterprise customers.
• Meltwater: Public media-intelligence and social-listening incumbent with adjacent consumer-intelligence and reputation analytics; competes for enterprise marketing and PR budgets.
• Medallia: Public experience-management incumbent with overlapping CX, survey, and text-analytics capabilities; competes with Reputation's Surveys and Experience Insights for large enterprise CX budgets.
• Sprinklr: Public enterprise CX/CXM incumbent offering social, care, and marketing in one platform; competes with Reputation's Social Suite, Insights, and Competitive Insights modules at the enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Reputationcom
• LinkedInlinkedin.com/company/reputation-com
• Instagraminstagram.com/reputation_com
• Xx.com/Reputation_Com

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reputation