Truecaller

What Truecaller does

Truecaller AB is a Stockholm-headquartered, Nasdaq Stockholm-listed (ticker: TRUE B) mobile communications trust platform founded in 2009. It operates a crowdsourced caller-identification and spam-blocking service across Android, iOS, and Wear OS, supported by a 500M+ monthly active user community contributing labeled spam, fraud, and identity data. In 2025 the platform identified 68 billion spam/fraud calls, 179 billion spam SMS, and 3.3 trillion unknown calls globally, with India representing approximately 70% of the user base and 150M+ users (50% growth since end-2023) located outside India across MENA, Africa, Southeast Asia, and Latin America.

The product portfolio is layered: a free core app monetized through advertising, paid Premium/Gold/Family subscriptions (4M+ paying users, with iOS subscribers up 70% YoY), and an enterprise suite comprising Verified Business Caller ID, Business Chat (a verified rich-media messaging platform), and TrustCheckr (a fraud-detection SaaS acquired from Unoideo in October 2023, serving financial institutions, fintech, telecom operators, and government agencies such as Delhi Police and the National Commission for Women). Adjacent expansions include CallHero-powered AI call verification (acquired 2022 for USD 4.5M), the adVantage advertising intelligence platform underpinning the Call-to-Cart commerce solution, and a Travel eSIM service launched in May 2026 across 29 countries via Telna/Telness Tech infrastructure.

The business model combines freemium subscriptions, advertising (declining after algorithmic pressure from a major demand partner), and B2B recurring revenue (which reached 47% of net sales in Q4 2025, with enterprise revenue growing 39% in constant currency in 2025). Truecaller pursues a dual go-to-market: product-led consumer growth via app-store distribution and word-of-mouth, and an enterprise/channel-partner motion via direct sales, exclusive regional advertising resellers (AnyMind, 365 Digital, Integrated Media Tech), and a multi-partner Business Chat channel (Gupshup, OneXtel, Cloudcom, Sling Africa). Q1 2026 net sales were SEK 361.6M (-27% YoY) with EBITDA of SEK 64M; the company executed a 15% workforce reduction and shifted strategic capital toward subscriptions, B2B SaaS, and premium advertising formats under board guidance from former Meta/Samsung executive Sandeep Bhushan.

Name

Truecaller

Legal name

Truecaller AB

Website

https://truecaller.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Truecaller AB is a Stockholm-listed mobile communications trust platform that uses crowdsourced data from 500M+ users to provide caller ID, spam/fraud blocking, and verified business communications, monetized through freemium subscriptions, advertising, and B2B APIs.

Ownership category

akta.pro rank

Product category

Caller Identification & Communications Security Software

NAICS

Web Search Portals and All Other Information Services (519290), Telecommunications Resellers (517121), Media Representatives (541840)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)

akta.pro secondary industries

Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI), Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD), Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals) (BPAAALAH)

Keywords

• Caller identification software
• Spam blocking app
• Mobile fraud prevention
• Business communication verification
• Communication security platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising: Programmatic and direct display advertising delivered to 500M+ users. Revenue impacted by algorithmic changes from major demand partners (identified as Google), with the company shifting toward premium rich-media and direct sales formats. In Q4 2025, ad revenue was SEK 255.2 million, declining 22% year-on-year.
2. Premium Subscriptions: Premium, Family, and Gold subscription tiers providing ad-free experience, advanced spam blocking, AI features, call recording, family protection, and Gold Caller ID. Surpassed 4 million paying subscribers with iOS subscribers growing over 70% YoY. Paying users generate approximately 40 times more revenue than free users.
3. Truecaller for Business / Enterprise: B2B enterprise products including Verified Business Caller ID, Business Messaging, Customer Experience solutions, and risk intelligence APIs. Grew 39% in constant currency in 2025, serving companies like Swiggy, Uber, and financial institutions.
4. Business Messaging: Verified business messaging platform monetized through partnerships with channel resellers across India, MENA, Africa, and Southeast Asia. Transitioning from exclusive to multi-partner model with short-term revenue impact.
5. Travel eSIM / Data Services: New revenue stream from travel eSIM data plans launched across 29 countries, with plans ranging from 1GB/7 days to 20GB/30 days. Infrastructure provided by Telness Tech's Seamless OS platform.
6. In-app Revenue: In-app purchases and premium feature upsells. Grew from $600,000 in 2017 to $39.3 million in 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Truecaller is a mobile communications trust platform whose core product is a multi-platform caller identification and spam-blocking application (Android, iOS, Wear OS) powered by a crowdsourced database of more than 500 million monthly active users. Around this app the company sells premium subscriptions (Premium, Gold, Family) for ad-free use, AI features, and shared protection, and monetizes a B2B enterprise line spanning Verified Business Caller ID, Business Chat, risk-intelligence APIs, the TrustCheckr fraud-detection SaaS for financial institutions, and the adVantage advertising platform, while extending into adjacent digital goods such as a Travel eSIM service across 150+ countries.

Product overview

Truecaller operates as a multi-platform communications trust layer offering a core portfolio of consumer mobile applications (Android, iOS, Wear OS), premium subscription tiers (Premium, Gold, Family), enterprise solutions (Business APIs, Verified Business Caller ID, Business Chat), and adjacent services (Travel eSIM). The platform is built on a community-driven database of 500M+ monthly active users who contribute to spam detection. Premium subscriptions (Premium, Gold, Family) are add-on tiers offering ad-free experience, AI-powered features (Call Scanner for voice deepfake detection, Assistant for call screening, voicemail transcription), and advanced blocking. The Business unit provides APIs and verified caller identification for enterprise clients. Truecaller expanded into eSIM services (Travel eSIM) and commerce solutions (Call-to-Cart) more recently. Strategic acquisitions include CallHero (2022, AI call technology) and TrustCheckr/Unoideo (2023, fraud detection SaaS). Revenue is derived from subscriptions (47% of sales), advertising, and B2B/enterprise services.

Differentiator

Problem solved

Functional benefit

Brands

• Truecaller Premium: Premium subscription service offering ad-free experience, advanced spam blocking, profile insights, and enhanced privacy features.
• Truecaller Gold
• Truecaller Family
• Truecaller Assistant
• Truecaller Travel eSIM
• Truecaller Business Chat

Products and services

• Truecaller Mobile App (Android, iOS, Wear OS) Truecaller's flagship mobile application for Android, iOS and Wear OS that provides real-time caller identification, spam and fraud blocking, SMS and message categorization, call screening, reverse phone lookup, AI-powered voicemail transcription, and WhatsApp and Telegram caller/sender identification to individual smartphone users worldwide.
• Truecaller Travel eSIM A digital travel eSIM service selling prepaid mobile data plans ranging from 1GB/7 days to 20GB/30 days, offered via the Truecaller iPhone app and website to consumers travelling internationally across 150+ countries, with hotspot support and flat-rate data without roaming fees.
• Truecaller Business Chat A verified, media-rich conversational messaging platform that lets enterprises reach Truecaller's 500M+ users with verified sender identity, brand logos, green verification badges, rich-media attachments, one-tap call-to-action and priority notifications, sold via direct enterprise sales and a global partner channel network.
• Truecaller for Business (Enterprise APIs & Verified Business Caller ID) The B2B product line giving enterprises, financial institutions and government agencies programmatic access to Truecaller's verified caller identification, branded call logos, call context and verification APIs through the developer portal at developer.truecaller.com, including the Truecaller mobile SDK and a separate API License Addendum for commercial use.
• TrustCheckr Fraud Detection SaaS A fraud-detection Software-as-a-Service offering acquired from Unoideo Technologies and used by financial institutions and enterprises for risk assessment, caller/transaction verification and prevention of fraud against end users.

Quantifiable outcome

• Identified over 68 billion spam and fraud calls and 179 billion spam and fraud SMS globally in 2025
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature8 records

Partnerships

21 partnerships are on record, tiered core and minor.

• TelnacoreTechnology or Integration · 25 June 2026Partnership with eSIM technology vendor Telna to launch Truecaller's travel eSIM service providing mobile data plans in over 190 countries. The deal enables Truecaller to diversify beyond its core contact verification app by leveraging Telna's API-first mobile connectivity stack.
• GupshupcoreChannel Partner/ Reseller/ Distributor · 3 June 2026Strategic partnership with Gupshup to expand Truecaller's Business Messaging solution to enterprises across India, Egypt, Nigeria, South Africa and other international markets. Combines Truecaller's verified sender identity and rich-media capabilities with Gupshup's market reach.
• Telness TechcoreTechnology or Integration · 22 May 2026Telness Tech provides the backend infrastructure for Truecaller's Travel eSIM through its cloud-native telecom platform Seamless OS, enabling fully digital mobile data service across 29 countries.
• Sling AfricaminorChannel Partner/ Reseller/ Distributor · 2 April 2026Channel partner for Truecaller Business Chat in Africa, scaling the product in African markets.
• GupshupcoreChannel Partner/ Reseller/ Distributor · 30 March 2026New channel partner for Business Chat in India, part of Truecaller's transition from exclusive to multi-partner model.
• OneXtelminorChannel Partner/ Reseller/ Distributor · 30 March 2026Channel partner for Truecaller Business Chat in India, enabling local enterprises to access verified business messaging.
• CloudcomminorChannel Partner/ Reseller/ Distributor · 30 March 2026Channel partner for Truecaller Business Chat, enabling enterprises in global markets (including Egypt via partnership with Truecaller) to leverage verified business messaging.
• National Commission for Women (NCW)coreStrategic or Co-development Partner · 25 March 2026NCW collaborated with Truecaller to launch Women's Digital Safety Awareness Initiative in India, including a digital safety toolkit and verification of NCW's helpline number on Truecaller's platform to reduce impersonation and fraud against women.
• Delhi PolicecoreStrategic or Co-development Partner · 4 March 2026Delhi Police signed MoU with Truecaller to strengthen fight against cyber fraud and impersonation. Official police contact numbers receive special green badge, blue tick, and government badge on Truecaller's platform, enabling users to distinguish genuine officials from impersonators.
• AnyMind GroupcoreChannel Partner/ Reseller/ Distributor · 3 March 2026Exclusive partnership for Truecaller's advertising inventory across 11 markets in MENA and Southeast Asia (Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, Vietnam). AnyMind leverages its POKKT platform and regional operational networks to deliver brand-safe, data-driven mobile advertising to high-intent audiences on Truecaller's 450M+ user base.
• 365 DigitalcoreChannel Partner/ Reseller/ Distributor · 3 March 2026Exclusive reseller for Truecaller advertising inventory in South Africa and Kenya, strengthening local sales execution in high-growth African digital advertising markets.
• Integrated Media TechcoreChannel Partner/ Reseller/ Distributor · 3 March 2026Exclusive reseller for Truecaller advertising inventory in India, supporting Truecaller's strategy to build diversified, scalable global advertising business.
• NileminorChannel Partner/ Reseller/ Distributor · 13 February 2026Partnership with Nile to expand Truecaller Customer Experience solutions in Egypt, helping businesses establish legitimacy in customer outreach across banking and retail sectors.
• Xtreme CommunicationsminorChannel Partner/ Reseller/ Distributor · 17 December 2025Partnership to introduce Truecaller Customer Experience Solution in Australia, enabling verified Business Caller ID and Call Reason for Australian businesses with a one-month free trial.
• AltibbiminorChannel Partner/ Reseller/ Distributor · 3 December 2025Digital health platform in Jordan and MENA partnered with Truecaller to improve patient communication by displaying verified caller information and call context, building trust and transparency in healthcare interactions.
• SmartBuyminorChannel Partner/ Reseller/ Distributor · 19 November 2025Leading electronics retailer in Jordan partnered with Truecaller to improve customer engagement through verified, branded calls and enhanced communication transparency.
• NubitelminorChannel Partner/ Reseller/ Distributor · 10 November 2025Malaysia's leading cloud communication provider partnered with Truecaller to deliver Customer Experience Solution with verified caller ID and enhanced communication features for Malaysian businesses.
• Tune TalkminorChannel Partner/ Reseller/ Distributor · 6 November 2025Malaysia's fastest-growing mobile network operator partnered with Truecaller to implement Customer Experience Solution, improving customer trust and interaction clarity through Verified Business Caller ID and Call Reason.
• Integrated AutomotiveminorChannel Partner/ Reseller/ Distributor · 27 October 2025Jordan-based commercial trucking solutions provider partnered with Truecaller to enhance customer communication through Truecaller's Customer Experience Solution suite, improving trust and engagement.
• Unoideo Technologies / TrustCheckr (Acquisition)coreTechnology or Integration · 6 October 2023Acquired India-based Unoideo Technologies, provider of TrustCheckr fraud detection SaaS used by financial institutions, adding 7 employees and enhancing Truecaller's technology for enterprise risk assessment and fraud prevention.
• CallHero (Acquisition)coreTechnology or Integration · 22 March 2022Acquired Israeli company CallHero for USD 4.5 million, including AI-powered call verification and answering technology primarily for iPhone and Android users in the US market.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• RoboKiller: Subscription-based spam and robocall blocker app. Direct peer in caller ID/spam protection category, monetized primarily through consumer subscription like Truecaller Premium. Operates mainly in the US market.
• Numorobo (Telephone Science): Robocall-blocking service for consumers and small businesses, primarily US-focused. Direct functional competitor to Truecaller's core spam-blocking value proposition; serves a different geography but operates in the same caller-identification category.
• Hiya: Hiya is a direct competitor offering caller ID, spam detection and branded call services for consumers and enterprises (Hiya Connect). Same product category and same target user (smartphone users wanting spam protection), with strong overlap in B2B Verified Business Caller ID market where Truecaller Enterprise also plays.
• Airalo: Direct competitor in the travel eSIM category that Truecaller entered in 2025. Comparable product offering and target user (international travelers needing data connectivity), though Airalo is established eSIM-pure-play whereas Truecaller eSIM is an extension of its communications app.
• Should I Answer?: Crowdsourced caller ID and spam blocking app with a community-based data model similar to Truecaller. Direct peer in the spam-blocking category, primarily European-focused, providing a comparable product experience and business model.

Broad incumbents

• Twilio: Cloud communications platform providing APIs for messaging, voice, and verified communications. Comparable via Truecaller Business Chat / Verified Business Caller ID offering and the broader communications-API market, although Twilio operates as a broader infrastructure layer rather than a consumer-app-first model.
• Pindrop Security: Voice security and fraud prevention platform specializing in deepfake/voice clone detection and call center authentication. Comparable in AI-based call verification (overlapping with Truecaller's AI Call Scanner and TrustCheckr fraud detection SaaS) but serves more enterprise/call center customers.
• Sinch: Global communications platform providing messaging, voice and verification APIs including branded calling solutions. Comparable to Truecaller Business Chat and Verified Business Caller ID offerings from an enterprise communications perspective, with broader portfolio scope.
• Apple (iOS Caller ID): Apple introduced native caller ID in iOS 18 and Live Voicemail, directly competing with Truecaller's iOS experience. As a platform-level incumbent, Apple could erode Truecaller's iOS user base by offering built-in spam identification without requiring a third-party app.
• Google Phone (Call Screening/Caller ID): Google Phone app on Pixel and select Android devices offers built-in caller ID, spam detection and Call Screening. As the OS-level incumbent on Android, Google is both the platform partner and a competitive threat via algorithmic prioritization (which the data notes has already impacted Truecaller ad revenues).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/truecaller
• YouTubeyoutube.com/channel/UCtz1lDuJXH7ShIa6n4UAEAg
• Facebookfacebook.com/Truecaller
• LinkedInlinkedin.com/company/true-software-scandinavia-ab
• Instagraminstagram.com/truecaller

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds11 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truecaller