Humanitru
Humanitru is a Richmond, Virginia-based vertical SaaS CRM for nonprofits, museums, zoos, aquariums, and botanic gardens, offering integration-first donor data management with AI-driven insights and stewardship automation sold via enterprise field sales.
- Company typePrivate
- Founded2016
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Humanitru does
Humanitru (legally Totem Systems Inc., headquartered in Richmond, Virginia) is a vertically focused SaaS CRM built for nonprofit organizations, with particular concentration in museums, zoos and aquariums, botanic gardens, and food banks. Founded in 2016, the company has grown to between 11 and 50 employees and serves customers that have historically run on legacy donor management systems such as Blackbaud Raiser's Edge and Neon CRM. The platform is differentiated by an integration-first architecture that aggregates data from third-party tools — ticketing (ACME Ticketing), email marketing (MailChimp), donation processing, and volunteer management — into a single 360-degree supporter record, rather than replacing a customer's existing software stack.
The core product is the Humanitru CRM Platform, augmented by three differentiated modules: Donor Insights (an AI-driven daily digest that prioritizes fundraising opportunities), Stewardship Automation (personalized email sequences and milestone acknowledgments), and Opportunity Pipelines (launched April 2026, providing structured major-gift, grant, planned-giving, and corporate-partnership workflows). Native event ticketing, digital donation pages, and a no-code reporting layer are included in the base platform. AI capabilities operate on structured donor data (giving history, engagement, geography, employer data) to surface recommendations rather than to generate novel content or models.
The business model is recurring SaaS subscription revenue, sold via an enterprise field-sales motion anchored by "Get a demo" CTAs and personalized quote-based pricing rather than published tiers, with annual billing cycles. Distribution relies on direct sales for enterprise accounts and a network of roughly ten nonprofit-focused consulting partners (Skvare, CSR, Tuck Consulting, Social Impact Solutions, BackOffice Thinking, and others) for implementation and referrals. The company is venture-backed, most recently raising $3 million in February 2025 led by Dogwood Ventures.
Humanitru firmographics
Firmographics- Name
- Humanitru
- Legal name
- Totem Systems Inc.
- Website
- https://humanitru.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Humanitru is a Richmond, Virginia-based vertical SaaS CRM for nonprofits, museums, zoos, aquariums, and botanic gardens, offering integration-first donor data management with AI-driven insights and stewardship automation sold via enterprise field sales.
- Ownership category
- akta.pro rank
Humanitru industry classification
Industry- Product category
- Nonprofit CRM Software
- NAICS
- Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Humanitru is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Humanitru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS CRM Subscription: Humanitru operates as a subscription-based SaaS CRM platform for nonprofits. Customers pay recurring fees for access to the platform, with pricing based on organizational needs. The company offers personalized demos and quote-based pricing rather than publicly listed tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organizational needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Humanitru product offering
Product offeringCore offering
Humanitru is a cloud-based SaaS CRM platform built specifically for nonprofit organizations. The platform offers donor management, fundraising, and constituent engagement capabilities through an integration-first architecture designed to connect with existing nonprofit technology stacks. It includes AI-powered donor insights and automated stewardship capabilities as add-on modules to the core CRM offering.
Product overview
Humanitru is a nonprofit data management and engagement platform built as a unified CRM with an integration-first architecture. The core Humanitru CRM Platform serves as the central hub, integrating with tools for ticketing (ACME Ticketing), email marketing (MailChimp), and data enrichment (Double the Donation). Key add-on modules include Donor Insights (AI-powered opportunity identification), Stewardship Automation (automated donor journeys), and Opportunity Pipelines (major gift/grant pipeline management). The platform also includes native event ticketing, powerful reporting tools, and digital donation page capabilities. Supporting resources include free templates and webinars.
Differentiator
Problem solved
Functional benefit
Products and services
- Humanitru CRM Platform
- Donor Insights
- Stewardship Automation
Quantifiable outcome
- Average 20-128% total revenue growth across customer case studies
- +6 more outcomes
Companies that use Humanitru
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Humanitru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
Humanitru partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Skvare LLCcoreTechnology consulting partner providing implementation support for Humanitru CRM deployments.
- CSRcoreStrategy consulting partner helping nonprofits with needs assessment and long-term success with the Humanitru platform.
- Tuck Consulting GroupcoreStrategy consulting partner for nonprofit implementation and platform success.
- Social Impact SolutionscoreStrategy partner focused on helping nonprofits maximize their use of the Humanitru platform.
- Sentinel ConsultingsupportingData-focused consulting partner assisting with nonprofit data management and Humanitru implementation.
- Raise HecksupportingTechnology consulting partner for Humanitru implementations.
- QuartermastersupportingTechnology consulting partner supporting Humanitru platform deployments.
- The Sollog GroupsupportingFundraising-focused consulting partner helping nonprofits achieve success with Humanitru.
- SJ ConsultingsupportingTechnology and strategy consulting partner for Humanitru implementations.
- BackOffice ThinkingsupportingTechnology consulting partner for Humanitru CRM deployments.
- ACME TicketingcoreTicketing integration partner used by Heinz History Center and other clients. Seamlessly syncs ticket purchase data with Humanitru supporter engagement profiles.
- MailChimpcoreEmail marketing integration partner used by The Faison Center and other clients for synchronized email campaigns and supporter communications.
- Double the DonationsupportingPartnership for Employment Intelligence features, combining professional data with donor information to uncover hidden donor capacity and intent.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Humanitru competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a modern nonprofit fundraising platform with CRM, online giving, and donor management features. Comparable to Humanitru as a cloud-native, integration-focused solution targeting mid-market nonprofits with similar value proposition.
- NeonCRM: NeonCRM (by Neon One) provides nonprofit CRM software for donor management, memberships, events, and fundraising. Direct competitor to Humanitru in the nonprofit CRM category; cited in Humanitru case studies as a legacy system being displaced.
- Little Green Light: Little Green Light is a donor management CRM designed for small nonprofits. Comparable to Humanitru in target market but typically serves smaller organizations with simpler needs, lower price points, and a more limited feature set.
- DonorPerfect: DonorPerfect is a longstanding nonprofit CRM and donor management platform serving thousands of nonprofits. Comparable to Humanitru as a fundraising-focused CRM, though typically positioned for smaller organizations with simpler feature requirements.
- Bloomerang: Bloomerang is a leading donor management and CRM platform purpose-built for small to mid-sized nonprofits. Closely comparable to Humanitru in target market and product category, with similar focus on donor retention, engagement analytics, and ease of use.
- Classy (by GoFundMe): Classy is a leading online fundraising and donor management platform for nonprofits. Comparable to Humanitru in serving nonprofits with modern CRM and donation tools, though with stronger emphasis on peer-to-peer and online fundraising workflows.
- Givebutter: Givebutter is a nonprofit fundraising platform offering donation forms, event ticketing, CRM, and donor management. Comparable to Humanitru in target market and product breadth, particularly for small to mid-sized nonprofits with a freemium pricing model.
Broad incumbents
- Salesforce: Salesforce offers Nonprofit Cloud and the Nonprofit Success Pack (NPSP) as a CRM solution for nonprofits. Comparable to Humanitru as a donor management platform but serves a much broader market with greater resources and customization flexibility.
- Blackbaud: Blackbaud is the dominant incumbent in nonprofit CRM and fundraising software (Raiser's Edge, Luminate CRM, eTapestry) serving large nonprofits, universities, and healthcare organizations. Directly competes with Humanitru in the nonprofit CRM category with a much larger installed base and broader product portfolio.
Emerging players
- Virtuous: Virtuous is a nonprofit CRM and fundraising platform focused on mid-market and enterprise nonprofits with automation, personalization, and responsive fundraising features. Comparable to Humanitru in market positioning and emphasis on donor engagement automation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Humanitru social profiles
Digital presenceHumanitru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humanitru leadership team
Management profileNumber of profiles
Profiles4 records
Humanitru funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humanitru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humanitru
What does Humanitru do?
Humanitru is a cloud-based SaaS CRM platform built specifically for nonprofit organizations. The platform offers donor management, fundraising, and constituent engagement capabilities through an integration-first architecture designed to connect with existing nonprofit technology stacks. It includes AI-powered donor insights and automated stewardship capabilities as add-on modules to the core CRM offering.
Is Humanitru a public or private company?
Humanitru is a private company. It is classified as venture growth investor backed and is currently operating.
When was Humanitru founded?
Humanitru was founded in 2016. It employs 11 to 50 people.
Where is Humanitru based?
Humanitru is headquartered in Richmond, United States, in the North America region.
How does Humanitru make money?
One revenue line is on record: saaS CRM Subscription.
Who are Humanitru's main competitors?
Direct peers on record are Funraise, NeonCRM, Little Green Light, DonorPerfect, Bloomerang, Classy (by GoFundMe) and Givebutter. Broad incumbents are Salesforce and Blackbaud. Virtuous is listed as an emerging player.
Does Humanitru have an API?
No public API is recorded for Humanitru.
What industry is Humanitru in?
Humanitru's product category is Nonprofit CRM Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 5614 and its SIC code is 7372.