Attentive

What Attentive does

Attentive (legal entity Attentive Mobile Inc.) is a privately-held, AI-powered omnichannel marketing platform headquartered in Hoboken, NJ with a New York presence, founded in 2016 and operating across 20+ countries. The company unifies SMS, email, RCS for Business, and push notifications on a single platform, layered with an AI suite that includes Brand Voice 2.0, Reporting Agent, Predictive Analytics, AI Campaigns, AI Pro, AI Grow, AI Journeys, and Audiences/Send Time AI. Underpinning these capabilities is Attentive Signal, a server-side identity-resolution product that consolidates phone, email, and device signals into a single subscriber profile, plus embedded compliance tooling (Two-tap sign-up, Litigator Defender for TCPA, 1M+ fuzzy opt-outs, zero legal judgements) and CTIA board engagement.

The platform is delivered through a multi-motion GTM: enterprise direct sales supported by a Customer Success organization with Launch, Professional, and Technical Services; a self-serve Platform Tour for product-led evaluation; an agency and technology Partner Directory covering 100+ integrations; and a public developer API. Attentive monetizes through a hybrid of usage-based messaging fees and recurring subscriber-list subscriptions, supplemented by professional services. Customers span Fortune 500 retail and consumer brands (Samsung, Dyson, H&M, Wayfair, Reebok, Urban Outfitters, Nespresso, Crocs, UGG, Reformation, Crate & Barrel, Carter's, Lands' End, Emma Sleep, Brighton) and mid-market growth brands (Cozy Earth, Tecovas, amika, Frye, UNTUCKit, Marley Lilly), with verticals extending into food and beverage, entertainment, travel/hospitality, and fitness/wellness via the Mindbody partnership.

The company has raised over $860M in disclosed funding across rounds through 2021 (largest: $470M Series E led by Coatue), completed two acquisitions (Tone and Privy in 2021), and is recognized through Deloitte Technology Fast 500 (four consecutive years through 2024), Forbes Cloud 100 (2021), FeaturedCustomers Market Leader (Winter 2026), and G2 Best Software 2026. Operational scale is substantial: 1B+ messages processed monthly, 5.7B during Cyber Week 2025 (46% YoY growth), 98.7% SMS deliverability across 2B+ daily sends, and $6B in facilitated brand revenue in Q1 2026.

Name

Attentive

Legal name

Attentive Mobile Inc.

Website

https://attentive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Attentive is an AI-powered omnichannel marketing platform unifying SMS, email, RCS, and push notifications for enterprise and mid-market retail and consumer brands, with server-side identity resolution, agentic AI personalization, and embedded TCPA compliance.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Direct Mail Advertising (54186), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Direct Mail Advertising Services (7331), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

akta.pro secondary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• SMS marketing platform
• Email marketing software
• Omnichannel marketing automation
• AI marketing campaigns
• Customer engagement platform

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Usage-Based Messaging Fees: Per-message pricing component across SMS, email, RCS, and push channels; scales with the volume of messages sent on the platform.
2. Subscriber List Subscription: Recurring component based on the size of the customer's SMS and email subscriber list; bundled with usage-based messaging fees.
3. Professional Services: Launch Services, Professional Services, and Technical Services engagements covering implementation, program optimization, advanced integrations, and custom development, sold alongside platform subscriptions.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels12 records

Core offering

Attentive is an AI-powered omnichannel marketing platform that enables retail and consumer brands to send personalized SMS, email, RCS for Business, and push notification campaigns at scale. The platform combines agentic AI, server-side identity resolution (Attentive Signal), compliance tooling, and 100+ pre-built integrations with a dedicated Customer Success organization offering Launch Services, Professional Services, and Technical Services.

Product overview

Attentive is a single AI-powered omnichannel marketing platform composed of a core platform plus a layered set of channel and AI modules. The four channel modules — SMS, Email, RCS for Business, and Push — are delivered on top of core platform capabilities including Attentive Signal (identity resolution), List Growth, Audience Manager, Analytics, Compliance, Deliverability, and 100+ Integrations. Layered on top of all of that is the Attentive AI™ suite, which comprises AI Pro, AI Grow, AI Journeys, and feature-level agents such as Brand Voice 2.0, Audiences AI, Send Time AI, Reporting Agent, Predictive Analytics, and AI Campaigns. Supporting modules include Attentive Concierge™ for AI-assisted two-way support and the patented Two-tap™ mobile sign-up flow. Together these pieces let brands recognize more visitors, personalize every message, and orchestrate SMS, email, RCS, and push campaigns from one workspace.

Differentiator

Problem solved

Functional benefit

Brands

• Attentive AI: AI-powered marketing automation platform that creates and sends personalized campaigns in real time across SMS, email, RCS, and push.
• Attentive Signal
• Attentive Concierge

Products and services

• Attentive SMS Text messaging platform for sign-up, two-way conversations, and revenue-driving SMS campaigns, targeted at retail and consumer brands.
• Attentive Email AI-powered email marketing platform with identity resolution, deliverability expertise, AI-driven personalization, and a no-code builder, supported by 300+ email experts for migrations.
• Attentive RCS for Business Rich Communication Services business messaging channel with native video, carousels, suggested replies, and in-chat purchasing, rolled out in the United States in partnership with Google and major carriers.
• Attentive Push Push notification channel introduced to bring customers back with timely, personalized notifications alongside SMS, email, and RCS from a single platform.
• Attentive AI Suite of AI capabilities including Audiences AI, Send Time AI, AI Campaigns, and Brand Voice 2.0 that captures customer, brand, and behavioral signals to deliver personalized, top-performing campaigns.
• Attentive Signal Server-side identity resolution product that sets durable, persistent cookies and unifies phone numbers, emails, and device signals into a single subscriber profile across sessions, devices, and channels.
• Attentive Concierge Two-way conversational support product combining AI and live agents to deliver personalized customer service over SMS and route complex questions to in-house teams.
• Two-tap Sign-up Patented two-tap mobile sign-up process with double opt-in to re-affirm consent; Reply Y for desktop, designed for TCPA and CTIA compliance.
• Professional Services Launch Services, Professional Services, and Technical Services engagements covering implementation, program optimization, advanced integrations, and custom development, sold alongside platform subscriptions to enterprise retail and consumer brands.

Quantifiable outcome

• Brands drove over $6 billion in revenue through Attentive's platform in Q1 2026
• +12 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability13 records

Feature18 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• SmarterSendscoreTechnology or Integration · 10 March 2026Enterprise 2-way SMS integration enabling enterprise brands to operationalize two-way SMS across distributed teams with centralized governance. Supports scalable conversational messaging for various industries with improved engagement and compliance.
• MindbodyflagshipStrategic or Co-development Partner · 10 December 2025Strategic commercial partnership integrating Attentive's AI marketing platform into Mindbody's wellness industry software. Brings enterprise-grade AI marketing to the wellness industry via SMS and email. Early adopters reported a 60% boost in first-time visits and 46% opt-in conversion. Tools are embedded directly within the Mindbody platform at no additional cost for Ultimate and Ultimate+ subscribers.
• YotpocoreTechnology or Integration · 8 October 2025Ecosystem integration announced as part of a new portfolio of solutions; part of 100+ integration ecosystem powering product, customer, and historical data sync.
• TapcartcoreTechnology or Integration · 8 October 2025Ecosystem integration announced as part of new portfolio of solutions; part of 100+ integration ecosystem.
• PunchhcoreTechnology or Integration · 8 October 2025Ecosystem integration announced for loyalty and customer engagement use cases.
• ThanxcoreTechnology or Integration · 8 October 2025Ecosystem integration for loyalty and restaurant customer engagement. (Also covered in 2024-09-25 partnership announcement.)
• Google Merchant CentercoreTechnology or Integration · 8 October 2025Ecosystem integration enabling brands to share product data with Attentive for personalized messaging; Google User Data is not disclosed to third parties per Privacy Policy.
• GoogleflagshipStrategic or Co-development Partner · 26 March 2025Collaboration with Google and major US carriers to roll out RCS Business Messaging in the United States. Enables native video, carousels, suggested replies, and in-chat purchasing capabilities directly within messaging.
• ShopifyflagshipTechnology or IntegrationFeatured as a leading ecommerce integration partner, powering $1.2B in abandoned-cart revenue recovery across the integration ecosystem.
• SnowflakeflagshipTechnology or IntegrationStrategic data integration enabling brands to sync customer profiles, purchase history, and product interactions with Attentive to power more personalized messaging at scale; turns enriched data into smarter segmentation, predictive triggers, and more relevant journeys.
• AfterShipflagshipTechnology or IntegrationIntegration powers shipping-status-triggered SMS journeys (e.g., 'out-for-delivery', 'delivered'). Brighton drove $4M in revenue via the integration, with 44% of SMS revenue attributed to Attentive/AfterShip Journeys.
• AmperitycoreTechnology or IntegrationCustomer data platform integration in the 100+ tech partner ecosystem for unified customer profiles.
• BazaarvoicecoreTechnology or IntegrationIntegration partner in the 100+ tech partner ecosystem for ratings, reviews, and user-generated content.
• HightouchcoreTechnology or IntegrationIntegration partner enabling data activation and reverse-ETL between the data warehouse and Attentive.
• GorgiascoreTechnology or IntegrationCustomer service platform integration enabling Attentive to power more personalized CX-driven SMS and email.
• CTIAflagshipOthersAttentive holds a seat on the CTIA (Cellular Telecommunications Industry Association) board, helping shape SMS and messaging deliverability rules and regulations across the industry.
• CWTA (Canadian Wireless Telecommunications Association)coreOthersMember of the CWTA, helping shape deliverability rules and regulations across the Canadian wireless industry.
• M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group)coreOthersMember of M3AAWG, the messaging anti-abuse working group that helps shape messaging and deliverability standards.
• European Data Protection Office (EDPO)minorOthersAppointed as Attentive's EU data representative at Avenue Huart Hamoir 71, 1030 Brussels, Belgium, for GDPR compliance.
• JAMSminorOthersUS-based third-party dispute resolution provider used for unresolved Data Privacy Framework complaints.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Braze: Braze is a public customer engagement platform for email, SMS, push, and in-app messaging, with strong AI capabilities (Sage AI). It competes with Attentive for large enterprise brands seeking omnichannel orchestration, but skews more enterprise/B2C and broader in channel coverage than Attentive's retail focus.
• Omnisend: Omnisend is an ecommerce-focused email and SMS marketing automation platform with a strong Shopify integration, directly competing with Attentive in the SMB and mid-market ecommerce segment. It targets the same DTC and Shopify merchants with similar automation and segmentation capabilities.
• Iterable: Iterable is a cross-channel marketing automation platform (email, SMS, push, in-app) used by consumer brands, directly competing with Attentive's omnichannel orchestration for enterprise and mid-market customers. Both platforms emphasize AI-driven personalization, identity resolution, and lifecycle journeys.
• Wunderkind: Wunderkind is an AI-powered identity and personalized marketing platform specializing in email and SMS for retail and ecommerce, with a focus on anonymous visitor identification and triggered messaging. Attentive publishes 'Attentive vs Wunderkind' comparisons, positioning it as a direct competitor in identity-led personalization.
• Klaviyo: Klaviyo is the leading ecommerce-native email and SMS marketing automation platform and the most direct competitor to Attentive, serving the same mid-market and enterprise retail/DTC customers with email, SMS, and increasingly push. Attentive explicitly publishes 'Attentive vs Klaviyo' comparison pages, signaling head-to-head competition for the same buyer.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email, SMS, CRM, and AI personalization, primarily serving SMB and mid-market customers. It competes with Attentive's mid-market PLG and lower enterprise tiers, particularly in ecommerce and service-based brands.
• Postscript: Postscript is a direct SMS marketing platform for Shopify-ecommerce brands, competing head-to-head with Attentive's SMS offering for mid-market Shopify merchants. Attentive publishes 'Attentive vs Postscript' comparison content, confirming a direct battle in the SMS-first ecommerce segment.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Journey Builder, Marketing Cloud Engagement, and Pardot) is a broad incumbent marketing suite with email, SMS, push, and AI capabilities. It overlaps with Attentive in large enterprise omnichannel programs but is a much broader, more general-purpose platform than Attentive's retail-focused stack.
• HubSpot Marketing Hub: HubSpot's Marketing Hub is a broad incumbent CRM and marketing automation suite that includes email, SMS (via integrations), and AI personalization. It competes with Attentive in the mid-market segment but offers a much wider portfolio beyond messaging, making it a broad incumbent rather than a direct specialist competitor.

Emerging players

• Sendlane: Sendlane is an emerging email and SMS marketing platform focused on ecommerce and behavioral marketing, with its own AI personalization features. It is a smaller, emerging competitor to Attentive in the mid-market ecommerce segment, with meaningful but partial overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/attentivehq

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds8 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attentive