Arcade

What Arcade does

Arcade is a San Francisco-based AI-powered visual storytelling platform founded in 2021 by two former Atlassian employees that enables businesses—primarily B2B SaaS companies—to create interactive product demos and AI-generated marketing videos without designers or agencies. The platform's core offering combines Interactive Demos (with branching, hotspots, callouts, personalization variables, and CRM signal attribution) with Creator Studio, an AI text-to-video tool that converts prompts, screenshots, and existing demos into on-brand videos with synthetic multi-language voiceover. Capture occurs via a Chrome extension, a desktop app for multi-application recording, and a Figma plugin, while a brand intelligence layer automatically extracts customer colors, fonts, tone, and visual identity to maintain consistency across outputs.

Underlying AI capability is delivered through a multi-vendor orchestration of third-party models: OpenAI and OpenRouter for language, Eleven Labs for synthetic voiceover, and Reve AI for image/video generation, all wrapped in Arcade's brand-aware application layer. The company monetizes through a hybrid SaaS model comprising a free tier for individual users, paid monthly/annual subscriptions for teams, and a quote-based enterprise tier that adds SSO, SAML, RBAC, audit logs, custom domains, and a dedicated CSM. Distribution combines a product-led self-serve motion (free signup, freemium conversion, marketplace listings on Chrome Web Store and Figma Community) with direct enterprise sales and a broad integration footprint spanning Salesforce, HubSpot, Slack, Figma, Segment, Amplitude, Mixpanel, PostHog, Intercom, and Clearbit. The company reports more than 30,000 customer companies including Salesforce, OpenAI, Instacart, Atlassian, Zapier, Webflow, Retool, Sentry, and Mux, and has raised approximately $24 million in total disclosed funding across a 2022 seed, a 2022 follow-on seed, and a November 2024 Series A led by Kleiner Perkins.

Name

Arcade

Legal name

Arcade Software, Inc.

Website

https://arcade.software

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Arcade is a San Francisco-based AI visual storytelling platform that enables B2B SaaS companies to create interactive product demos and AI-generated marketing videos without designers or agencies, serving more than 30,000 companies via a freemium-to-enterprise SaaS model.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (SaaS): Arcade operates on a subscription basis with monthly and annual billing cycles. The service offers a free tier with limited features and paid tiers providing expanded functionality including SSO, advanced analytics, and enterprise governance features. Paid subscriptions are auto-renewing unless cancelled.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Arcade is an AI-powered visual storytelling platform that enables businesses to create interactive product demos, AI-generated videos, and on-brand visuals directly from their actual product. The platform supports screen recording via browser extension, desktop app, and Figma plugin, and combines interactive demo creation with brand-intelligence AI to automatically apply company colors, fonts, and tone to all generated content. It is primarily used by product marketing, sales, customer success, and product teams at B2B SaaS companies to replace slow, expensive traditional video production workflows.

Product overview

Arcade is a visual storytelling platform offering a unified product portfolio centered around interactive demo creation and AI-powered video generation. The core offerings include Interactive Demos for creating shareable product demonstrations and Creator Studio for AI-generated videos from prompts and screen recordings. Supporting tools include Browser Extension, Desktop App, and Figma Plugin for capturing content, while Agents and Personalization modules add AI-powered automation and audience targeting. The Enterprise tier provides governance features including SSO, role-based access, and audit logs. All products leverage brand intelligence to maintain visual consistency across outputs.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Studio: AI-powered video and visual generation tool that turns prompts, screenshots, and demos into on-brand videos.

Products and services

• Interactive Demos Core product for creating polished, interactive product demos with branching, chapters, hotspots, callouts, and personalization capabilities. Demos can be embedded on websites, shared via custom links, or downloaded as GIFs for use by product marketing, sales, and customer success teams.
• Creator Studio AI-powered text-to-video tool that converts prompts, screenshots, and demos into on-brand videos and visuals with automated narration, brand intelligence (colors, fonts, tone), synthetic voiceover, and multi-format output for social channels. Designed for product marketing teams to create videos without designers or agencies.

Quantifiable outcome

• 6 minutes average time to create a new demo
• +10 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• FigmacoreTechnology or IntegrationFigma partnership provides a native plugin that allows users to turn Figma designs directly into interactive Arcade demos. This integration streamlines the workflow for design teams creating product demonstrations.
• SlackcoreTechnology or IntegrationNative Slack integration allows teams to share Arcade demos directly within Slack channels and receive engagement notifications.
• SalesforcecoreTechnology or IntegrationSalesforce integration enables automatic push of demo engagement signals to CRM records, allowing sales teams to attribute pipeline to specific demos at the deal level.
• HubSpotcoreTechnology or IntegrationHubSpot integration allows demo engagement data to flow into HubSpot CRM automatically for marketing and sales attribution purposes.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics integration for tracking demo performance and website engagement metrics.
• MixpanelsupportingTechnology or IntegrationMixpanel analytics integration for advanced product and demo engagement analytics.
• PosthogsupportingTechnology or IntegrationPosthog integration for product analytics and session recording capabilities.
• AmplitudesupportingTechnology or IntegrationAmplitude analytics integration for product engagement and demo performance tracking.
• SegmentsupportingTechnology or IntegrationSegment customer data platform integration for unified customer data and demo personalization.
• IntercomsupportingTechnology or IntegrationIntercom integration for customer messaging and support workflows linked to demo engagement.
• ClearbitsupportingTechnology or IntegrationClearbit data enrichment integration for enhanced demo personalization and prospect intelligence.
• MuxsupportingTechnology or IntegrationMux video infrastructure integration for optimized video delivery and playback performance.
• Google Cloud PlatformsupportingTechnology or IntegrationGoogle Cloud Platform hosts Arcade's infrastructure, providing cloud services for the application.
• OpenAIcoreTechnology or IntegrationOpenAI provides large language model capabilities for AI text generation features within Arcade's AI capabilities. OpenAI processes data in the United States.
• Eleven LabscoreTechnology or IntegrationEleven Labs provides AI-powered speech synthesis and voice generation for Arcade's synthetic voiceover features, supporting multiple languages.
• OpenRoutersupportingTechnology or IntegrationOpenRouter provides additional large language model hosting for AI text output generation within Arcade.
• Reve AIsupportingTechnology or IntegrationReve AI provides AI-based image and video generation capabilities for Arcade's visual content creation features.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Synthesia: Synthesia is an AI video generation platform with synthetic avatars and voiceover. Overlaps Arcade's Creator Studio on AI text-to-video and synthetic voice, but lacks Arcade's interactive-demo and product-recording capabilities.

Direct peers

• Demoboost: Demoboost provides interactive product demos with a focus on enterprise sales enablement. Overlaps Arcade's positioning across marketing, sales, and customer success use cases.
• Navattic: Navattic is a direct competitor offering interactive product demos for SaaS marketing and sales teams. Same target buyer (PMM, sales), same core use case (interactive demo creation), same horizontal GTM motion — making it Arcade's closest head-to-head rival.
• Walnut: Walnut is an interactive demo platform built primarily for sales engineers. Strong overlap with Arcade's Sales & Pre-Sales use case, including demo personalization and CRM integration for pipeline attribution.
• Saleo: Saleo is a demo personalization platform that overlays on live SaaS environments. Targets the same sales-demo use case as Arcade with an alternative technical approach (live-environment augmentation vs. recorded interactive demo).
• Storylane: Storylane provides interactive product demo creation with a similar freemium-to-enterprise motion. Directly overlaps Arcade's interactive demo product on customer segment, pricing model, and core feature set (branching, hotspots, personalization).
• Tourial: Tourial offers interactive product tours for marketing websites. Direct overlap with Arcade's interactive demo embed use case for top-of-funnel website conversion, with similar customer profile (B2B SaaS marketing teams).
• Reprise: Reprise is an enterprise-focused demo platform offering interactive demos plus demo environment replication. Competes with Arcade at the high end of the enterprise tier with comparable governance features (SSO, security reviews).

Broad incumbents

• Vidyard: Vidyard is an enterprise video platform with sales-focused video messaging and analytics. Overlaps Arcade's sales use case at the broader video-for-revenue category but does not offer Arcade's interactive branching or AI demo generation.
• Loom: Loom is an incumbent async video messaging platform, now owned by Atlassian (one of Arcade's customers). While not a direct interactive-demo competitor, it is the dominant workflow-video tool Arcade competes with for time-on-task from PMM and sales teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arcade_demo
• LinkedInlinkedin.com/company/arcadehq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcade