BLAZE®
BLAZE® is a cannabis vertical SaaS company providing an all-in-one cloud-based retail platform—POS, e-commerce, payments, delivery, compliance, and AI-powered recommendations—to licensed dispensaries and delivery operators across 18 U.S. states. The company serves SMB dispensaries and multi-state operators through direct sales and a 50+ partner integration ecosystem.
- Company typePrivate
- Founded2016
- HeadquartersAnaheim, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BLAZE® does
BLAZE Solutions, Inc., operating as BLAZE®, is a privately held cannabis retail software company founded in 2016 and headquartered in Anaheim/Los Angeles, California. The company provides an all-in-one cloud-based SaaS platform purpose-built for licensed cannabis dispensaries and delivery operators across 18 U.S. states. Its core product, BLAZE Retail POS, anchors a modular suite that includes native e-commerce and website builder (acquired through Tymber in January 2023), cashless payments (BLAZE Pay and BLAZEPAY ACH), a delivery dispatch and driver app, role-based analytics (BLAZE Insights), in-store automation (Customer Facing Display, Self-Serve Kiosk, Scan to Shop), and native integrations with Metrc and BioTrack for state-level track-and-trace compliance. The platform runs on AWS with SOC 2 Type 1/2 certifications and 256-bit SSL encryption.
BLAZE operates a multi-channel go-to-market combining direct enterprise field sales targeting multi-state operators (MSOs), inside sales for mid-market dispensaries, a self-serve demo flow for smaller operators, and a BLAZE Partner Network (BPN) of 50+ integration partners across North America that earn $550 per qualified referral. Revenue is generated primarily through base 12-month SaaS subscriptions with auto-renewal (subject to up to 5% annual price increases), monthly-billed plugin and add-on services, and API access fees for third-party integration partners. Pricing is quote-based and not publicly disclosed. In October 2025 the company launched BLAZE Labs as an AI innovation division and debuted Herbie, an AI-powered virtual budtender providing 24/7 personalized product recommendations by interpreting cannabis-specific language and customer intent, supported by a new VP of Artificial Intelligence hire.
The company's strategic positioning emphasizes regulatory complexity as a barrier: deep domain specialization, native compliance integrations, 98% customer retention, 99% CSAT, and 88-second average support response times create switching costs in a fragmented market. BLAZE has scaled primarily through acquisitions rather than external capital—the $9.5M raised across 2019 and 2021 rounds from Act One Ventures, Delta Emerald Ventures, and SOJE Capital represents the only disclosed funding. The company has not disclosed revenue or headcount precisely but reports 101–250 employees and serves cannabis retail as its primary vertical, with adjacent verticals (vape, CBD, liquor) listed as exploratory markets.
BLAZE® firmographics
Firmographics- Name
- BLAZE®
- Legal name
- Blaze Solutions, Inc.
- Website
- https://blaze.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BLAZE® is a cannabis vertical SaaS company providing an all-in-one cloud-based retail platform—POS, e-commerce, payments, delivery, compliance, and AI-powered recommendations—to licensed dispensaries and delivery operators across 18 U.S. states. The company serves SMB dispensaries and multi-state operators through direct sales and a 50+ partner integration ecosystem.
- Ownership category
- akta.pro rank
BLAZE® industry classification
Industry- Product category
- Cannabis Retail Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
- akta.pro secondary industries
- Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Medical Cannabis Delivery & Online Ordering (CRANAGAG)
Keywords
Where BLAZE® is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BLAZE® business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: BLAZE operates as a subscription-based Software as a Service (SaaS) platform with a base 12-month term subscription. The subscription includes optional monthly plugins and services billed on a monthly prepaid basis. Upon automatic renewal, subscription fees may increase by 5% without further notice.
- Plugin/Add-on Services: Optional monthly plugins and add-on services including integrations with third-party providers, charged separately from the base subscription.
- API Access Fees: Fees charged for access to the BLAZE API for third-party integration partners building on the platform.
- Third-Party Integration Fees: BLAZE may charge for access to third-party integrations selected by customers through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base 12-month subscription with optional monthly plugins |
| Subscription | Monthly | Plugin and add-on services |
| Other | Other | Referral partner compensation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
BLAZE® product offering
Product offeringCore offering
BLAZE provides an all-in-one cloud-based cannabis retail software platform combining point-of-sale (POS), native e-commerce, cashless payments (BLAZEPAY), delivery logistics, AI-powered product recommendations (Herbie), customer loyalty, analytics reporting, and state compliance integrations (Metrc, BioTrack). The platform is sold as a SaaS subscription with optional monthly add-on modules and is targeted at licensed cannabis dispensaries and delivery operators across 18 U.S. states.
Product overview
BLAZE® is an award-winning, unified cannabis retail software suite that combines a cloud-based POS platform with modular add-ons. The core product, BLAZE Retail POS, serves as the foundational system for in-store sales, inventory management, and compliance tracking. This core is extended through integrated modules including: BLAZE Pay and BLAZEPAY ACH for cashless payments; BLAZE E-commerce (Online Menu), BLAZE Sites (Website Builder), and BLAZE Apps (Mobile Application) for digital sales channels; BLAZE Insights (Analytics Reporting) for business intelligence; BLAZE Delivery comprising the Driver App and Dispatch Hub for logistics; Customer Facing Display (CFD) and Self-Serve Kiosk for in-store automation; Scan to Shop for mobile self-checkout; and the AI-powered Herbie Budtender for intelligent product recommendations. The suite also includes BLAZE Labs for AI innovation, the BLAZE Partner Network (BPN) for third-party integrations, BLAZE University for training, and native integrations with Metrc and BioTrack for state track-and-trace compliance.
Differentiator
Problem solved
Functional benefit
Brands
- BLAZE Labs: AI innovation lab for piloting experimental AI features including virtual assistant Herbie
Products and services
- BLAZE Retail POS Cloud-based point-of-sale system purpose-built for cannabis retailers and delivery services, with ID scanning, real-time inventory management, purchase limit enforcement, and native state compliance reporting.
Quantifiable outcome
- 90% labor savings through promotion management tool automation
- +5 more outcomes
Companies that use BLAZE®
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
BLAZE® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability2 records
Feature9 records
BLAZE® partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- TymbercoreBLAZE acquired e-commerce platform Tymber to enhance its e-commerce capabilities. Current Tymber customers retained full functionality after the acquisition.
- GreenlinecoreBLAZE acquired Vancouver-based Greenline, a Canadian POS software company, to expand its cannabis operations software across Canada and the U.S. The acquisition enhanced BLAZE's service offerings and provided growth opportunities for cannabis retailers in border states and federally regulated markets.
- MetrccoreIntegration with Metrc in Alaska, California, Colorado, Maine, Maryland, Massachusetts, Michigan, Montana, Nevada, Oregon, and Washington D.C. dispensaries for seamless compliance tracking.
- BioTrackcoreIntegration with BioTrack for cannabis track-and-trace compliance, making it easier for dispensaries to stay compliant with state regulations.
- WeedmapsmajorIntegrate Weedmaps account with BLAZE Retail to manage menu from one place, enabling seamless inventory synchronization.
- LeaflymajorSeamlessly connect online menu inventory with Leafly's cannabis marketplace platform.
- HeadsetmajorHeadset's Business Intelligence platform helps cannabis retailers make smarter, faster business decisions based on real-time data.
- SpringbigmajorIntegrate Springbig SMS and loyalty platform with BLAZE Retail for customer engagement and retention.
- Alpine IQmajorDrive loyalty and growth with Alpine IQ's AI-powered dashboard for personalized campaigns across SMS, Email, Loops, Voice, and Push.
- StrongholdmajorStronghold offers seamless, secure, and compliant ACH payment solutions for cannabis retailers.
- AlembicmajorAlembic's BLAZE-to-QuickBooks, Xero, and Sage connectors sync all accounting data in minutes for financial reconciliation.
- MJstackminorHelps cannabis owners and operators with tech stack evaluation and guidance when selecting cannatech vendors.
- IDScan (VeriScan)majorVerify age and scan IDs directly into BLAZE POS using VeriScan for streamlined customer check-in.
- DistrumajorSeed-to-sale cannabis management platform. Distru's BLAZE integration saves hundreds of hours weekly completing retail intake with two-way data sync.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BLAZE® competitors and assessment
Company assessmentDirect peers
- Dutchie: Leading all-in-one cannabis e-commerce and POS platform serving dispensaries across the U.S. Directly competes with BLAZE's combined POS + e-commerce + payments offering and has substantially more venture capital to invest in AI and MSO features.
- Treez: Enterprise cannabis retail POS and analytics platform serving multi-state operators. Competes head-to-head with BLAZE Retail POS, BLAZE Insights and BLAZE Delivery in the MSO segment.
- Flowhub: Cannabis retail management platform combining POS, inventory, and Metrc/BioTrack compliance. Closely comparable to BLAZE on vertical specialization and state-by-state compliance integrations.
- Jane Technologies (Jane): Cannabis e-commerce and menu marketplace that has expanded into POS-adjacent retail software. Directly competes with BLAZE's native e-commerce, online ordering, and marketplace integrations (Weedmaps, Leafly).
- Cova: Cannabis dispensary POS with integrated e-commerce, payments, and loyalty modules. Directly overlaps with BLAZE Retail POS, BLAZE E-commerce and BLAZE Loyalty across SMB and mid-market dispensaries.
- POSaBIT: Cannabis point-of-sale and payments provider with a particular focus on cashless payment processing. Overlaps with BLAZE Retail POS and BLAZEPAY and serves a similar vertical customer base.
- Proteus (by Cannaspire / Greenline-adjacent POS): Cannabis POS vendor also serving dispensaries in North America. Directly comparable as a vertical-specialized POS competitor; BLAZE's Greenline acquisition underscores overlap in this peer set.
Broad incumbents
- Weedmaps: Largest cannabis marketplace that has expanded into retailer software, advertising and payments. Comparable to BLAZE as an adjacent incumbent with broader reach and stronger consumer-side brand.
- Leafly: Cannabis information and marketplace platform that integrates with BLAZE via Leafly menu sync. Adjacent incumbent offering marketplace discovery and consumer education rather than core POS.
Emerging players
- Springbig: Cannabis customer loyalty, SMS/email marketing and CRM platform. Integrates with BLAZE while also serving as a partial overlap on customer-engagement functionality BLAZE includes in its loyalty and analytics modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
BLAZE® social profiles
Digital presenceBLAZE® compliance and trust
Trust signalCompliance2 records
BLAZE® financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLAZE® leadership team
Management profileNumber of profiles
Profiles4 records
BLAZE® subsidiaries and ownership
Company hierarchySubsidiaries2 records
BLAZE® funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLAZE® M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLAZE®
What does BLAZE® do?
BLAZE provides an all-in-one cloud-based cannabis retail software platform combining point-of-sale (POS), native e-commerce, cashless payments (BLAZEPAY), delivery logistics, AI-powered product recommendations (Herbie), customer loyalty, analytics reporting, and state compliance integrations (Metrc, BioTrack). The platform is sold as a SaaS subscription with optional monthly add-on modules and is targeted at licensed cannabis dispensaries and delivery operators across 18 U.S. states.
Is BLAZE® a public or private company?
BLAZE® is a private company. It is classified as venture growth investor backed and is currently operating.
When was BLAZE® founded?
BLAZE® was founded in 2016. It employs 101 to 250 people.
Where is BLAZE® based?
BLAZE® is headquartered in Anaheim, United States, in the North America region.
How does BLAZE® make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are plugin/Add-on Services, API Access Fees and third-Party Integration Fees.
Who are BLAZE®'s main competitors?
Direct peers on record are Dutchie, Treez, Flowhub, Jane Technologies (Jane), Cova, POSaBIT and Proteus (by Cannaspire / Greenline-adjacent POS). Broad incumbents are Weedmaps and Leafly. Springbig is listed as an emerging player.
Does BLAZE® have an API?
Yes. BLAZE offers a public API enabling third-party integrations across e-commerce, analytics, SMS/loyalty, financial services, HR/payroll, digital signage, kiosks, and enhanced delivery. Partners receive a partner key and staging account; combining the partner key with a retailer's dispensary key unlocks bidirectional integration capabilities between systems. API access is available to active BLAZE customers and partners who submit a request form. A paid account is required to access the API, with additional costs associated with API access. Developer documentation is at apidocs.blaze.me.
What industry is BLAZE® in?
BLAZE®'s product category is Cannabis Retail Software. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics), with a secondary code of CRANAGAC, Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect). Its NAICS code is 513210 and its SIC code is 7372.