What Ocean.io does

Ocean.io monetizes through a credit-based subscription model with three pricing tiers: a yearly plan starting at $567 (minimum 9,000 credits at ~$0.063/credit), a monthly subscription, and a usage-based pay-as-you-go option, all sharing a universal credit system across the web platform and the REST API. Enterprise customers receive custom volume pricing with dedicated Customer Success Managers on annual or multi-year contracts. Distribution is hybrid: a self-serve product-led growth motion via app.ocean.io (no credit card required, free trial) sits alongside an enterprise field-sales motion targeted at the US market (supported by a $7M Series A from Peak Capital in January 2022 and a San Francisco office, Ocean Global, Inc.). A parallel API-first channel embeds Ocean's lookalike capabilities into partner platforms such as Clay, Surfe, and Scalestack, where 1.5M+ lookalike actions have been processed, turning the data engine into an OEM revenue layer for AI-native GTM tools. The customer base spans marquee enterprise logos (Twilio, Coinbase, Swisscom, Tele2 IoT, Brandwatch) and a long tail of mid-market and SMB adopters acquired through PLG, with GDPR compliance and SOC 2 Type II certification underpinning the value proposition for European B2B buyers.

Name

Ocean.io

Legal name

Ocean ApS

Website

https://ocean.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Ocean.io is a Copenhagen-based B2B data and prospecting platform that uses AI-driven context-vector similarity models to power lookalike company search, people matching, and TAM segmentation for B2B sales and marketing teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Credit Plans: Credit-based subscription model with yearly and monthly billing. Credits valid for 12 months on yearly plans, 6 months on monthly plans. Credits enable access to verified emails, direct phone numbers, and search results. Annual plans include dedicated Customer Success Manager.
2. Usage-based Credits: Per-credit consumption model: 10 credits per direct phone number, 1 credit per verified email, 0.2 credits per search result. Customers can top up credits at any time. Pay-as-you-go option available with 25% annual discount vs monthly billing.
3. Enterprise Custom Plans: Custom volume pricing for larger teams with flexible credit allocation, dedicated onboarding support, and enterprise payment methods (bank transfers).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ocean.io is an AI-driven B2B data and GTM intelligence platform that helps sales and marketing teams find, segment, and target the right accounts. Built on 67M+ company profiles and 250M+ employee profiles, the platform offers lookalike company search, people lookalikes, semantic AI search, TAM segmentation, waterfall enrichment, and a REST API, enabling go-to-market teams to identify high-fit prospects that match their ideal customer profile.

Product overview

Ocean.io is a B2B data and prospecting platform that offers a unified product portfolio centered on GTM Intelligence for account-based sales and marketing. The core Ocean.io Platform provides access to 67M company profiles and 250M+ employee profiles through the Ocean API, enabling AI-powered lookalike company search (finding companies based on website content similarity), People Lookalikes, AI Search (natural language prospecting), TAM Segmentation, and Intent Data (powered by Bombora). The platform integrates natively with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, Attio) and workflow tools (Clay, Zapier), and offers a Chrome extension for browser-based prospecting.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean.io Platform Core platform providing B2B prospecting, lookalike company search, people lookalikes, AI search, TAM segmentation, and enrichment capabilities for go-to-market teams at B2B companies.
• Company Profiles Database Database product offering structured company profiles covering industry, sub-industry, company size, revenue, founded year, HQ location, tech stack, and AI-derived context vectors.
• Ocean API REST API product that provides programmatic access to Ocean's 67M company profiles, 250M+ employee records, and AI-powered lookalike scoring for embedding into customer workflows, automations, and partner platforms.

Quantifiable outcome

• 900% more prospects per month (Netmore)
• +11 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• ClaycoreTechnology or IntegrationClay integrated Ocean's Company and People Lookalikes API into their workflow platform for GTM teams. Clay users can access Ocean's lookalike intelligence directly within Clay tables without building ML infrastructure. Partnership has driven over 1.5M+ lookalike actions processed through the API.
• SalesforcecoreTechnology or IntegrationNative Salesforce integration allows syncing enriched accounts and contacts directly into Salesforce org. CRM data stays current with fresh Ocean data on export. Automatic field mapping with no manual configuration required.
• HubSpotcoreTechnology or IntegrationNative HubSpot integration pushes company and contact data into HubSpot deals and CRM records. Enrichment happens automatically on export. Available on all subscription plans.
• PipedrivecoreTechnology or IntegrationNative Pipedrive integration imports qualified leads and account data into Pipedrive. Deals are created with enriched fields from Ocean. Available on all subscription plans.
• SurfecoreTechnology or IntegrationSurfe integrated Ocean's lookalike API into their LinkedIn-to-CRM platform, giving users automated lookalike prospecting without manual research. Rolled out to 100+ users in early adoption phase, with accuracy of lookalike results highlighted as a key benefit.
• ScalestackcoreTechnology or IntegrationScalestack integrated Ocean's lookalike API to expand their customers' prospect pools automatically. Scalestack layers AI prioritisation on top of Ocean's lookalike accounts so revenue teams know exactly who to reach out to first. Partnership described as a 'testament to both teams' in redefining how revenue teams identify customers.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Adapt.io: Adapt.io is a B2B contact and account data platform offering prospecting, enrichment, and intent. It is a horizontal direct competitor to Ocean.io in mid-market sales intelligence, with comparable features around account targeting and CRM integrations.
• Apollo.io: Apollo is a B2B sales intelligence and engagement platform combining a large company/contact database with outreach automation. It is the closest direct competitor to Ocean.io in horizontal B2B prospecting, with overlapping features around lookalike-style account discovery, enrichment, and CRM-native workflows.
• Clearbit (by HubSpot): Clearbit is a B2B data enrichment and intelligence company, now part of HubSpot, providing company/contact data, lead enrichment, and firmographic lookups. It overlaps with Ocean.io on enrichment, lookalike-style targeting, and CRM integrations, and is a relevant peer for API-driven B2B data use cases.
• Cognism: Cognism is a B2B sales intelligence provider with a strong European footprint and GDPR-compliant data, directly competing with Ocean.io in EMEA. Both companies position around regulatory compliance, verified contact data, and revenue-team prospecting workflows, making Cognism a head-to-head competitor for European enterprise deals.
• SalesIntel: SalesIntel is a B2B sales intelligence platform emphasizing human-verified contact data and account targeting. It competes with Ocean.io for revenue teams that prioritize data accuracy and verification, overlapping on enrichment and lookalike-style account discovery.
• LeadIQ: LeadIQ is a B2B prospecting and data-capture platform focused on SDR workflows, Chrome-extension capture, and CRM sync. It overlaps with Ocean.io on prospecting, enrichment, and CRM integrations at the SMB/mid-market tier.
• Lusha: Lusha is a B2B contact and company data platform focused on self-serve prospecting and Chrome-extension-driven enrichment. It competes directly with Ocean.io for SMB and mid-market SDR budgets, with overlapping features around contact lookup, enrichment, and CRM push.

Others

• Bombora: Bombora is a B2B intent data provider whose Company Surge® data Ocean.io integrates via API. It is an upstream data partner to Ocean's intent features and a comparable vendor in the broader B2B data stack, though it does not directly compete on lookalike search.

Emerging players

• 6sense: 6sense is an account intelligence and predictive analytics platform focused on intent, account identification, and AI-driven prioritization. It overlaps with Ocean.io in the AI account-discovery and TAM-mapping segments, though it positions higher up the funnel and competes on intent data alongside Bombora.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest publicly traded B2B sales intelligence platform, offering company/contact data, intent, and a broad workflow suite. It is a broad incumbent in Ocean's space, with significantly more capital and a wider product portfolio, but less specialized in AI-native lookalike search and EU GDPR positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Oceandotio
• Facebookfacebook.com/OceanHQ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean.io