Simplex

Name

Simplex

Legal name

Nuvei Liquidity, UAB

Website

https://simplex.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Crypto Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industries

Fiat On/Off-Ramps & Payment Rails (Exchange-Operated) (FSADAAAF), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)

Keywords

• Fiat-crypto payment processing
• Crypto onramp infrastructure
• API payment gateway
• Fraud prevention systems
• Web3 payment solutions

Headquarters

HQ city

Giv'atayim

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction/Fee Processing: Simplex charges transaction fees (typically 3.5-5.5% per transaction for card purchases) when facilitating fiat-to-cryptocurrency conversions. The company acts as a licensed payment processor connecting users with crypto exchanges. Fees are disclosed prior to transactions and vary by referring site/application.
2. API/Integration Services: Provides turnkey onramp solutions, coin listing services, and NFT Dir3ct solutions to partners including exchanges, wallets, brokers, and blockchain companies. Revenue generated through integration fees and per-transaction processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Simplex provides fiat-to-crypto payment processing infrastructure for exchanges, wallets, brokers, and NFT platforms, enabling their end users to instantly purchase cryptocurrency using credit/debit cards, Apple Pay, Google Pay, SEPA, ACH, and 570+ alternative payment methods. The platform guarantees 100% fraudless transactions with zero chargeback risk for merchants, supports 200+ cryptocurrencies and 100+ fiat currencies, and serves 350+ partner integrations across 190+ countries. As a Nuvei company, it operates as a fully licensed EU financial institution.

Product overview

Simplex (a Nuvei company) operates as a fiat-to-crypto payment infrastructure platform offering instant cryptocurrency purchasing services. The core product is the Simplex fiat-to-crypto onramp, which enables individuals to buy 200+ cryptocurrencies with credit/debit cards and other payment methods with a 100% fraudless transaction guarantee. For business partners, Simplex provides the Turnkey Onramp Solution as a white-label integration option with customizable UI, APIs, and dynamic UX, serving 350+ exchanges, wallets, brokers, and blockchain projects. The product portfolio also includes Coin Listing for enabling tokens to be purchased with fiat globally, and NFT Dir3ct for fiat on-ramps/off-ramps specifically for NFT platforms. The ecosystem is unified around enabling seamless fiat-to-crypto conversion across multiple use cases while maintaining fraud protection and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Onramp Solution A white-label fiat-to-crypto integration solution for B2B partners including exchanges, wallets, brokers, coins, and NFT platforms. Enables end users to purchase cryptocurrency through customizable UI, flexible APIs, and dynamic UX. Supports debit/credit cards, Apple Pay, SEPA, SWIFT, and multiple payment methods with smart routing algorithms for high conversion rates.
• Coin Listing A service for blockchain projects to list their tokens for fiat purchases across 100+ fiat currencies globally. Connects listed tokens to Simplex's network of leading exchanges, wallets, and brokers, facilitating compliant token sales including US sales through legal opinions.
• NFT Dir3ct A payment solution specifically for NFT platforms providing fiat on-ramp and off-ramp functionality. Supports NFT purchases via initial mint, whitelist, or secondary market across 145+ cryptocurrencies. Enables split payments, payouts in crypto or fiat, with zero risk and zero chargebacks.
• Simplex Banking A crypto-friendly banking solution enabling smooth offramps and withdrawals, complementing Simplex's onramp solution to provide complete fiat-to-crypto and crypto-to-fiat infrastructure.

Quantifiable outcome

• Zero chargeback guarantee - merchants receive payment regardless of fraud disputes
• +4 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature8 records

Partnerships

32 partnerships are on record, tiered core and minor.

• WebX 2026coreGTM or Marketing Partner · 13 July 2026Simplex serves as a title sponsor of WebX 2026, Asia's leading Web3 conference taking place July 13-14, 2026 at The Prince Park Tower Tokyo. The conference follows Japan's regulatory classification of crypto assets as financial instruments and is expected to draw 15,000+ attendees with speakers from Uniswap Labs, Bitwise, Nansen, Animoca Brands, Coinbase, Visa, and KPMG Japan.
• MyBTC.cacoreTechnology or Integration · 24 April 2025MyBTC.ca expanded crypto payment options through Banxa & Simplex integration, enabling users to purchase cryptocurrency through multiple gateway providers. Duane Seamans quote: 'Its solution extends MyBTC.ca the ability to process an unlimited number of transactions with peace of mind that we are protected from fraud and chargebacks.'
• BitbankcoreGTM or Marketing PartnerTitle sponsor of WebX 2026 conference alongside Simplex, bitFlyer, and SBI Holdings, positioning Simplex among Japan's leading crypto companies.
• bitFlyercoreGTM or Marketing PartnerTitle sponsor of WebX 2026 conference, part of Simplex's presence at major Asian Web3 industry events.
• SBI HoldingscoreGTM or Marketing PartnerTitle sponsor of WebX 2026 conference, demonstrating Simplex's strategic positioning in the Japanese and broader Asian Web3 ecosystem.
• NuveicoreTechnology or IntegrationNuvei acquired Simplex in September 2021, offering partners a greater suite of fintech solutions. Simplex operates as a Nuvei company, leveraging Nuvei's payment technology infrastructure including 570+ alternative payment methods, global acquiring bank relationships, and established regulatory compliance framework.
• CoinPostminorGTM or Marketing PartnerCoinPost, Japan's largest crypto media outlet, organizes WebX 2026 conference where Simplex serves as title sponsor. CoinPost provides media coverage and industry visibility for Simplex in Asian markets.
• BinancecoreTechnology or IntegrationMajor exchange partnership enabling credit card crypto purchases. Changpeng Zhao quote: 'Partnering with Simplex allows us to instantly bridge the gap between credit card payments and crypto for traders globally. On Binance.com, you can now buy crypto with credit cards and start trading in minutes.'
• KuCoincoreTechnology or IntegrationExchange partnership enabling fiat-to-digital asset transactions for newcomers. Michael Gan quote: 'Partnering with Simplex has enabled newcomers in the crypto world to easily transact from fiat to digital assets.'
• PoloniexcoreTechnology or IntegrationExchange partnership growing reach within ecosystem. Edward Lee VP Product: 'Working with Simplex has enabled us to grow our reach within the ecosystem and provide our users with an excellent service.'
• Trust WalletcoreTechnology or IntegrationIn-wallet crypto purchasing integration allowing users to buy crypto directly within Trust Wallet using Simplex's fiat gateway.
• Trezor Hardware WalletcoreTechnology or IntegrationHardware wallet partnership enabling buy/sell feature from interface. CEO Marek Palatinus: 'Trezor Hardware Wallet, thanks to a partnership with Simplex, can provide a reliable, easy, and safe buy and sell feature right from the interface.'
• Atomic WalletcoreTechnology or IntegrationWallet partnership enabling fast and safe crypto purchases. Founder/CEO Konstantin Gladych: 'Thanks to Simplex, our users can buy crypto fast and safe in Atomic Wallet! We strongly support mass adoption.'
• ChangellycoreTechnology or IntegrationBroker partnership providing monthly fiat-to-crypto payments for 700,000+ customers. CEO Ilya Bere: 'Thanks to Simplex's great service, our payment process is risk-free, and our users are more than happy!'
• ChangeNOWcoreTechnology or IntegrationNon-custodial exchange partnership. COO Pauline Shangett: 'We are very excited to give our customers a convenient, fast, and easy way to buy crypto on ChangeNOW - hope we manage to maintain this partnership for years to come.'
• CoinFlipcoreTechnology or IntegrationExchange partnership for debit/credit card Bitcoin purchases. CEO Daniel Polotsky: 'Being able to buy bitcoin and other cryptocurrencies with a debit or credit card is a true game changer with respect to adoption.'
• CoinGatecoreTechnology or IntegrationPayment gateway partnership expanding products. CFO Jonas Gilys: 'Our partnership with Simplex has been nothing but pleasure from day 1. Besides helping our company expand on a variety of products.'
• MyceliumcoreTechnology or IntegrationWallet partnership enabling credit card crypto purchases. CRO Jerome Rousselot: 'Simplex enabled Mycelium to offer one of the most requested features to our users: credit card purchases of crypto.'
• Guarda WalletcoreTechnology or IntegrationWallet partnership bridging fiat-crypto gap. CEO Paul Sokolov: 'Guarda Wallet and Simplex are bridging the gap between cryptocurrency and fiat - the most important threshold that needs to be crossed for spreading adoption.'
• PaybiscoreTechnology or IntegrationBroker partnership for credit card crypto purchases. CEO Innokenty Isers: 'The integration with Simplex was seamless! Teaming up with Simplex has allowed us to expand our customer base and to offer our services to users worldwide!'
• BitMartcoreTechnology or IntegrationExchange partnership increasing user base. CEO Sheldon Xia: 'Partnering with Simplex has given us the ability to increase our user base and open up BitMart to a wider audience.'
• Bithumb GlobalcoreTechnology or IntegrationExchange partnership for interconnected payment system. Co-Founder Javier Sim: 'We are happy to work with Simplex to create an interconnected payment system for crypto traders.'
• CoinExcoreTechnology or IntegrationExchange partnership as first fiat onramp integration. CEO Haipo Yang: 'We are thrilled to be partnering with Simplex to lower the threshold for more people to enter the crypto world.'
• CoinSwitchcoreTechnology or IntegrationPlatform partnership providing secure and efficient crypto purchasing. CBO Sharan Nair: 'Simplex provides our users with a secure and efficient way of purchasing crypto. It ensures that customers have the best experience.'
• BTCCcoreTechnology or IntegrationExchange partnership for fraud-prevention and payment processing. VP International Business Aaron Choi: 'Integrating with Simplex's fast and risk-free service has allowed us to significantly increase our traffic and focus on our business.'
• CROSS exchangecoreTechnology or IntegrationExchange partnership with swift integration. CEO Tokuro Uhara: 'Not only was the integration process with Simplex swift and seamless, the simple interface, superb customer service, and convenience has greatly contributed to our business!'
• EXMOcoreTechnology or IntegrationExchange partnership for efficient crypto trading. COO Sergey Zhdanov: 'Partnership with Simplex allows our users to buy and sell plenty of cryptocurrencies in an efficient way and risk-free.'
• InfinitocoreTechnology or IntegrationWallet partnership for credit card Bitcoin purchases. Director Jack Nguyen: 'Thanks to the strategic partnership with Simplex, our users can now purchase Bitcoin and other top cryptocurrencies using their everyday credit card at great price.'
• Invity.iocoreTechnology or IntegrationPlatform partnership for streamlined buying process. CEO Stepan Uherik: 'When we started Invity, we knew that we could only succeed in our mission to demystify the crypto space and streamline the buying process by finding a versatile, trustworthy payment processing partner. Simplex is that partner.'
• Ivy GroupcoreTechnology or IntegrationGroup partnership for fast crypto purchases. CEO Marzio Panelli: 'Partnering with Simplex has allowed Ivyn users to purchase cryptocurrencies fast and safe. Super customer support and easy and efficient communication.'
• PLUTOX TECH OÜcoreTechnology or IntegrationPlatform partnership for cryptocurrency purchases. CMO Alex Hohlov: 'Plutox has partnered with Simplex to allow the purchasing of Cryptocurrencies with debit and credit cards. We chose Simplex for the best rates, excellent speed of transactions, high security and instant support service.'
• BiKicoreTechnology or IntegrationExchange partnership for easy crypto access. CEO Ethan Ng: 'Our partnership with Simplex has given BiKi an extended feature to reach the masses and for users to participate in the crypto space easily.'

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MoonPay: MoonPay is a direct competitor providing fiat-to-crypto onramp infrastructure for exchanges, wallets, and NFT platforms via API. It offers a near-identical product suite (card and bank payments, fraud prevention, global coverage) and competes head-to-head for the same partner integrations.
• Banxa: Banxa is a direct competitor operating a fiat-to-crypto payment gateway serving exchanges, wallets, and broker platforms globally. It is even integrated alongside Simplex at MyBTC.ca, demonstrating overlap in target customers and product.
• Transak: Transak provides fiat-to-crypto onramp infrastructure via API and embedded widgets to exchanges, wallets, and dApps. It competes directly for the same exchange and wallet integrations with similar coverage of cards, Apple Pay, and bank transfers.
• Ramp Network: Ramp Network (now Noah) provides a non-custodial fiat-to-crypto onramp solution targeting wallets, DeFi protocols, and exchanges. It overlaps directly with Simplex's wallet and broker segment with comparable API-based delivery.
• Onramper: Onramper aggregates multiple fiat-to-crypto onramp providers (including Simplex, MoonPay, Banxa, Transak) into a single API for exchanges and wallets. It competes for the same partner integrations by offering multi-provider redundancy.
• Alchemy Pay: Alchemy Pay is a fiat-to-crypto and crypto-to-fiat payment gateway competing in the same onramp/offramp infrastructure space. It targets exchanges, wallets, and merchants with similar card and bank-rail coverage.
• Wert: Wert provides embedded fiat-to-crypto onramp for NFT and dApp use cases via simple integrations, overlapping with Simplex's NFT Dir3ct product for NFT platforms and marketplaces.
• Guardarian: Guardarian offers fiat-to-crypto and crypto-to-fiat exchange services to brokers, wallets, and individual buyers. It competes directly for the same broker and retail onramp flow with similar fiat currency coverage.

Broad incumbents

• Coinbase Commerce: Coinbase Commerce offers crypto payment acceptance and onramp as part of Coinbase's broader exchange business. It is a competitor in onramp infrastructure but is embedded within a much larger retail exchange operation.
• Stripe (crypto onramp): Stripe's crypto onramp product for merchants and platforms is a broad-incumbent competitor leveraging Stripe's global acquiring infrastructure, similar to how Simplex leverages Nuvei's. It competes for enterprise merchants adding fiat-to-crypto capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SimplexCC
• Facebookfacebook.com/Simplex.cc
• LinkedInlinkedin.com/company/simplexcc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplex