FRAYT
FRAYT is a Cincinnati-based on-demand last-mile delivery marketplace connecting enterprise shippers with 40,000+ vetted owner-operator drivers across 50+ US metros. It serves retailers, industrial suppliers, manufacturers, and 3PLs via web, mobile, and API.
- Company typePrivate
- Founded2017
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FRAYT does
FRAYT is a Cincinnati-based on-demand last-mile delivery marketplace founded in 2017 that connects enterprise shippers with a network of 40,000+ vetted owner-operator drivers across 50+ US metro markets. The company operates a multi-sided platform — accessible via web (frayt.com), native iOS/Android shipper and driver apps, and a public API for TMS integration — that matches shipments to drivers across vehicle classes from sedans to box trucks with lift gates. Service tiers include FRAYT Rush (expedited same-day), FRAYT Flex (flexible scheduling), and FRAYT End-of-Day, with a recently launched Middle Mile offering extending beyond last-mile into hub-to-DC transport. Platform features include Scheduled Deliveries, Batch Routing (up to 60% cost savings versus standard on-demand), Capacity Planning analytics, a Preferred Driver Program, CSV uploads, and TWIC/TSA-certified driver access for regulated environments.
Revenue is generated on a usage-based, per-transaction model with quote-based pricing that varies by vehicle type, distance, service level, and urgency; batch routing and scheduled deliveries command lower per-shipment rates. The go-to-market is a hybrid enterprise field sales motion (anchored by a 'Request a Demo' flow and case-study-driven social proof) plus a self-serve PLG layer through free account signup, supplemented by a partner ecosystem (OneRail, Walmart GoLocal, Axlehire, Tusk, eTrac, Nash, XpressRun, Bringg). Customer concentration spans enterprise accounts across retail (The Tile Shop, HelloFresh, Sherwin Williams, Walmart), industrial supply (Wesco, Motion Industries, Ferguson), logistics (EFW, Flexport, OneRail), healthcare (Roche), automotive (Midas), and restaurant (Teriyaki Madness) verticals, alongside 3PLs and freight brokers using the platform for fleet augmentation.
The company has raised $7 million in Series A funding (April 2023) led by Refinery Ventures, with participation from Capital Midwest, Venture 53, and the JobsOhio Growth Capital Fund, and operates with 11–50 employees serving 300+ customers. Distribution relies on direct digital channels, partner referrals, and API integrations; the company reports a 99% driver-to-delivery match rate, 95% on-time performance, and <1 hour guaranteed pickup times as core operational benchmarks.
FRAYT firmographics
Firmographics- Name
- FRAYT
- Legal name
- Frayt Inc.
- Website
- https://frayt.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FRAYT is a Cincinnati-based on-demand last-mile delivery marketplace connecting enterprise shippers with 40,000+ vetted owner-operator drivers across 50+ US metros. It serves retailers, industrial suppliers, manufacturers, and 3PLs via web, mobile, and API.
- Ownership category
- akta.pro rank
FRAYT industry classification
Industry- Product category
- Last-Mile Delivery Services
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
Keywords
Where FRAYT is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FRAYT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- On-Demand Delivery Transaction Fees: Shippers pay per delivery transaction based on shipment details (distance, vehicle type, service level). Pricing is quote-based and customized to shipment size and urgency. Batch routing offers savings up to 60% compared to standard on-demand same-day services.
- Scheduled Delivery Services: Scheduled deliveries for same day or future dates, offering more cost-effective pricing compared to on-demand options. Revenue generated per scheduled delivery transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | On-demand delivery pricing varies by vehicle type, distance, and service level |
| Transaction based/ take rate | Pay-as-you-go | Batch Routing offers up to 60% savings vs standard on-demand pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
FRAYT product offering
Product offeringCore offering
FRAYT operates an on-demand delivery marketplace platform that connects shippers with a network of 40,000+ professional owner-operator drivers across 50+ U.S. metro markets for last-mile and middle-mile delivery. The platform supports multiple vehicle classes (sedan to box truck), offers three service levels (Rush, Flex, End-of-Day), and integrates with shippers' existing TMS via API or CSV upload.
Product overview
FRAYT is a technology company offering an all-in-one on-demand delivery marketplace platform that connects shippers with a network of 40,000+ professional owner-operator drivers across 50+ U.S. markets. The platform provides three service levels: FRAYT Rush (expedited same-day), FRAYT Flex (flexible scheduling), and FRAYT End-of-Day (scheduled end-of-day delivery). Core platform features include Scheduled Deliveries, Batch Routing, Capacity Planning, Preferred Driver Program, CSV Uploads, and Operational Support. The platform supports multiple vehicle types from sedans to box trucks and offers both last-mile and middle-mile delivery services with API integration capabilities for TMS connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- FRAYT Rush: Quickest delivery service option for time-sensitive shipments.
- FRAYT Flex
- FRAYT End-of-Day
- FRAYT Dash
- FRAYT Preferred Driver Program
Products and services
- FRAYT Last Mile Delivery
Quantifiable outcome
- Up to 60% cost savings with batch routing compared to standard on-demand same-day services
- +9 more outcomes
Companies that use FRAYT
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
FRAYT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
FRAYT partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- OneRailcoreOneRail is listed as a key partner in FRAYT's partner ecosystem. OneRail is a last-mile delivery orchestration platform, suggesting a mutual strategic partnership for expanding delivery network capabilities and integrations.
- Walmart GoLocalcoreWalmart GoLocal is a delivery-as-a-service offering from Walmart. The partnership indicates FRAYT may serve as a delivery provider within Walmart GoLocal's ecosystem or vice versa, enabling broader market reach for both parties.
- AxlehiresecondaryAxlehire is a last-mile delivery platform. Listed as a FRAYT ecosystem partner, likely indicating technology integration or market complementarity.
- TusksecondaryTusk is a logistics technology company. Listed as a FRAYT ecosystem partner, likely providing complementary technology integration capabilities.
- eTracsecondaryeTrac is a delivery/logistics technology platform listed as a FRAYT partner, suggesting integration or co-marketing relationship.
- NashsecondaryNash is a last-mile delivery platform. Listed as a FRAYT partner ecosystem member, indicating mutual collaboration in the delivery network space.
- XpressRunsecondaryXpressRun is a logistics/delivery technology company. Listed as a FRAYT partner ecosystem member.
- BringgsecondaryBringg is a delivery management platform. The partnership enables FRAYT to integrate with Bringg's delivery orchestration capabilities or expand reach through Bringg's customer base.
- Elite EXTRAsecondaryFRAYT collaborated with Elite EXTRA on supply chain partnerships content, highlighting the power of collaboration in last-mile delivery. Joint webinar/content partnership demonstrating mutual strategic alignment.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
FRAYT competitors and assessment
Company assessmentEmerging players
- Shipsi: On-demand, same-day delivery marketplace aggregating courier capacity for retailers and e-commerce — closely mirrors FRAYT's crowdsourced delivery model targeting enterprise shippers with same-day needs.
Direct peers
- Roadie (UPS): Crowdsourced same-day delivery network acquired by UPS, providing last-mile capacity for shippers and retailers; competes directly with FRAYT's on-demand driver marketplace approach.
- Veho: Tech-enabled last-mile delivery network for e-commerce and shippers, offering crowdsourced driver capacity, real-time tracking and route optimization — directly comparable on-demand delivery marketplace model targeting enterprise shippers.
- AxleHire: Same-day and next-day last-mile delivery platform using a crowdsourced driver network for retail and e-commerce shippers — competes head-to-head with FRAYT in metropolitan last-mile markets and is also a listed ecosystem partner.
- Bringg: Delivery orchestration platform that connects shippers, drivers and third-party fleets for last-mile fulfillment — competes with FRAYT's platform ambitions while also being a FRAYT ecosystem partner, making it both collaborator and competitor.
- Nash: Same-day last-mile delivery platform connecting retailers and shippers with vetted drivers — direct competitor in the on-demand delivery marketplace space and also listed FRAYT ecosystem partner.
Broad incumbents
- DoorDash Drive: White-label delivery offering from DoorDash that leverages its massive crowdsourced driver network for last-mile fulfillment; competes with FRAYT for enterprise shipper delivery volume with significantly greater scale and capital.
- Uber Direct: Uber's on-demand delivery arm that uses its driver network to provide same-day last-mile fulfillment for retailers and 3PLs — a much larger incumbent offering overlapping B2B last-mile use cases that FRAYT targets.
- OnTrac: Regional parcel carrier providing ground-based, time-definite shipping and last-mile delivery for retailers and shippers — competes with FRAYT on scheduled and same-day parcel and freight delivery.
- GoBolt: Sustainable last-mile and middle-mile delivery provider using electric vehicles for retailer and 3PL fulfillment — overlapping service offerings in metropolitan last-mile delivery, especially for enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FRAYT social profiles
Digital presenceFRAYT compliance and trust
Trust signalCompliance2 records
FRAYT financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRAYT leadership team
Management profileNumber of profiles
Profiles3 records
FRAYT funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRAYT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRAYT
What does FRAYT do?
FRAYT operates an on-demand delivery marketplace platform that connects shippers with a network of 40,000+ professional owner-operator drivers across 50+ U.S. metro markets for last-mile and middle-mile delivery. The platform supports multiple vehicle classes (sedan to box truck), offers three service levels (Rush, Flex, End-of-Day), and integrates with shippers' existing TMS via API or CSV upload.
Is FRAYT a public or private company?
FRAYT is a private company. It is classified as venture growth investor backed and is currently operating.
When was FRAYT founded?
FRAYT was founded in 2017. It employs 11 to 50 people.
Where is FRAYT based?
FRAYT is headquartered in Cincinnati, United States, in the North America region.
How does FRAYT make money?
Two revenue lines are on record. On-Demand Delivery Transaction Fees are the primary driver. The others are scheduled Delivery Services.
Who are FRAYT's main competitors?
Shipsi is listed as an emerging player. Direct peers are Roadie (UPS), Veho, AxleHire, Bringg and Nash. Broad incumbents are DoorDash Drive, Uber Direct, OnTrac and GoBolt.
Does FRAYT have an API?
Yes. FRAYT offers a public API that enables TMS integration and connects with existing systems to create scalable delivery solutions. The API allows businesses to integrate last-mile delivery capabilities into their workflows, supporting real-time tracking, order management, and automated processes. API integration is available for 3PLs and brokers, and CSV uploads are supported as an alternative for immediate productivity while API integration is being implemented. Developer documentation is at api.frayt.com/files/agreements/c79fae43-fd33-4969-aa43-98b824542cfb.
What industry is FRAYT in?
FRAYT's product category is Last-Mile Delivery Services. Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations). Its NAICS code is 48851 and its SIC code is 4731.