SportsEngine

What SportsEngine does

SportsEngine (SportsEngine, LLC) is a Minneapolis-based youth sports technology platform that provides web software and mobile applications for youth, amateur, and pre-professional sports organizations. The company operates a portfolio of five core products—SportsEngine HQ (club, team, and league management), SportsEngine Motion (formerly GoMotion and TeamUnify, serving class-based businesses and swimming clubs), SportsEngine Play (livestreaming and video highlights), SportsEngine Tourney (formerly Tourney Machine, tournament and bracket management), and SportsEngine AES (volleyball events)—supplemented by integrated solutions including background screening via NCSI, apparel/uniforms via SquadLocker, group purchasing, insurance/waivers, and custom websites.

The platform serves over 45,000 organizations and 16 million athletes across more than a dozen sports. Underlying technology includes an Integrations API (SportsEngine HQ, March 2024), native mobile apps on iOS and Android, and AI-powered computer vision delivered through the Pixellot partnership that enables automated game capture and a 'Gamecast' module generating condensed game videos and player-specific highlight reels within an hour of completion.

Revenue is generated primarily through recurring annual subscription licenses across the five core product lines, integrated payment-processing transaction fees, and streaming services. GTM combines enterprise field sales for national governing bodies and major facilities (Homefield KC, LakePoint Sports, USA Swimming through 2030, USA Lacrosse, USL), inside sales and demo-driven consultative selling for mid-market clubs and leagues, and self-service channels for SMBs. The platform generated $398 million in H1 2025 revenue (+7.6% YoY), and livestreamed events scaled from approximately 9,000 three years prior to a projected 200,000 in the current year. In May 2026, SportsEngine was acquired by PlayMetrics (backed by Genstar Capital) from Versant Media Group, following reports valuing the business at $400-500 million.

Name

SportsEngine

Legal name

SportsEngine, LLC

Website

https://sportsengine.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

SportsEngine provides integrated web and mobile software for youth, amateur, and pre-professional sports organizations across 45,000+ clubs and 16 million athletes, offering registration, payments, scheduling, livestreaming (with Pixellot AI), and tournament management. The company was acquired by PlayMetrics (Genstar Capital) from Versant Media in May 2026.

Ownership category

akta.pro rank

Product category

Youth Sports Management Software

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Youth sports management
• Sports team software
• League registration platform
• Sports organization SaaS
• Live event streaming

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: Recurring subscription revenue from software platform licenses for SportsEngine HQ, Motion, Tourney, and AES products. Pricing varies by package tier and organization size. Revenue from H1 2025 reached $398 million, representing 7.6% year-over-year growth.
2. Payment Processing: Integrated payment processing services for registration fees, membership dues, and other transactions. SportsEngine acts as the payment processor, charging transaction fees on payments collected through the platform.
3. Live Streaming Services: SportsEngine Play platform provides live event streaming and video-on-demand services. Free tier for fans, with potential premium features or partnership revenue from enterprise streaming integrations with leagues and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SportsEngine provides a unified software platform for managing youth sports organizations, including club/team/league management, registration and payment processing, scheduling, communication, and live event streaming. It serves over 45,000 organizations and 16 million athletes through products such as SportsEngine HQ, Motion, Play, Tourney, and AES, alongside integrated solutions for background screening, apparel, insurance, and website building.

Product overview

SportsEngine is a comprehensive youth sports technology platform offering multiple integrated products under a unified ecosystem. The platform operates as a portfolio of five core products: SportsEngine HQ serves as the primary management platform for clubs, teams, and leagues with scheduling, registration, payments, and reporting; SportsEngine Motion (formerly GoMotion and TeamUnify) handles class-based businesses and swimming organizations; SportsEngine Play provides live event streaming and video content; SportsEngine Tourney (formerly Tourney Machine) manages tournament operations; and SportsEngine AES focuses on volleyball events. These core products are complemented by integrated solutions including background screenings via NCSI, SquadLocker for apparel and uniforms, ClubBuy group purchasing, insurance and waivers, and custom website building tools. The platform serves over 45,000 organizations and 16 million athletes, providing technology for team management, registration, payments, scheduling, streaming, and compliance across youth sports organizations.

Differentiator

Problem solved

Functional benefit

Brands

• SportsEngine HQ: Core platform for clubs, teams, and leagues providing schedules, registration & payments, team mobile app, and financials & reports
• SportsEngine Motion
• SportsEngine Play
• SportsEngine Tourney
• SportsEngine AES

Quantifiable outcome

• Organizations save $3,000-4,000 annually switching to SportsEngine (Hoover Athletic Association case study)
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, minor and core.

• USA SwimmingflagshipStrategic or Co-development Partner · 15 May 2026SportsEngine named Official Team Management Partner of USA Swimming through multi-year agreement until 2030. Includes integration of SportsEngine Motion with USA Swimming's database and digital platforms, streamlining operations for swim clubs. Partnership supports registration, payments, scheduling, and club management.
• USA LacrosseflagshipStrategic or Co-development Partner · 30 April 2026SportsEngine named USA Lacrosse's Preferred Youth Sports Management Platform Partner. Streamlines registration, payments, scheduling, and communication for clubs and leagues. Platform integrated with USA Lacrosse memberships, mobile apps, and roster management.
• Juniors Volleyball ClubminorGTM or Marketing Partner · 2 September 2025Partnership to bolster team and tournament management for families of more than 20,000 athletes throughout the Midwest. Joint marketing and customer success collaboration.
• PixellotcoreTechnology or Integration · 8 May 2025Multi-year partnership extension (beginning 2022) with AI-powered sports production company Pixellot. Provides automated AI cameras that capture games across multiple sports, integrated with SportsEngine Play streaming platform. Partnership expanded in April 2026 to include Gamecast module with AI-powered condensed game videos and player-specific highlight reels. Won Partnership of the Year award at 2025 Sports Technology Awards.
• Puma NXT and Pro16 CircuitsminorGTM or Marketing Partner · 21 April 2025SportsEngine Play partnership extension with Puma NXT and Pro16 Circuits for basketball video coverage. Basketball pilot for AI-powered Gamecast module with select games streaming on Peacock.
• Blue Chip Youth SportsminorGTM or Marketing Partner · 11 March 2025Multi-year partnership with one of the largest flag football organizations in the world to transform organization management using SportsEngine platform.
• United Soccer League (USL)coreStrategic or Co-development Partner · 5 March 2025Expanded partnership with USL including streaming and technology agreement. SportsEngine Play provides streaming, data analytics, and scouting capabilities across pre-professional men's and women's soccer leagues. Includes multi-year media rights agreement with Peacock.
• Canes Midwest BaseballminorGTM or Marketing Partner · 18 February 2025SportsEngine Play named Official Streaming Partner for Canes Midwest Baseball, bringing thousands of tournament games each year to families and fans nationwide.
• LakePoint SportscoreStrategic or Co-development Partner · 3 October 2024SportsEngine Play named Exclusive Video Streaming Provider for LakePoint Sports Champions Center. Offers year-round live and on-demand streaming access to families and fans nationwide, showcasing multi-sport competition.
• Homefield KCcoreStrategic or Co-development Partner · 17 September 2024SportsEngine Play named Official Video and Streaming Partner at Homefield KC. Provides more than 3.5 million annual visitors access to live and on-demand streaming. Joint technology integration for facility operations.
• Prep BaseballcoreGTM or Marketing Partner · 11 September 2024Exclusive Video Streaming Partnership with Prep Baseball, the nation's premier tournament baseball operator. Showcasing hundreds of games annually through SportsEngine Play platform.
• Stronger Youth Brands (Soccer Shots)minorGTM or Marketing Partner · 30 April 2024Stronger Youth Brands leverages SportsEngine Motion to power Soccer Shots franchises around the country. Channel partnership for franchisee management.
• US Youth SoccercoreStrategic or Co-development Partner · 19 March 2024Expanded partnership providing enhanced experience for youth soccer organizations across the U.S. Supports club operations, registration, and member management for US Youth Soccer affiliated clubs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TeamSnap: TeamSnap is the most direct competitor to SportsEngine in youth and amateur sports team management, offering registration, scheduling, communication, and payment tools to clubs and leagues. Both platforms target overlapping SMB and mid-market youth sports organizations with similar feature sets.
• PlayMetrics: PlayMetrics was SportsEngine's closest direct competitor in youth sports operations management prior to acquiring SportsEngine from Versant Media in May 2026. The two offered overlapping club and league management platforms, and now operate as a combined entity under Genstar Capital.
• LeagueApps: LeagueApps provides league, club, and tournament management software for youth and adult sports organizations, directly overlapping with SportsEngine HQ and Tourney. Both platforms compete for the same mid-market club and league customers with registration, scheduling, and payment features.
• Stack Sports: Stack Sports offers an integrated youth sports platform spanning registration, websites, communication, and payment processing, directly competing with SportsEngine HQ. Both target national governing bodies, leagues, and clubs with similar all-in-one management tooling.
• Jersey Watch: Jersey Watch provides sports league and tournament website management software for youth and amateur sports, competing with SportsEngine HQ and Tourney in the SMB and mid-market segments with registration, scheduling, and website builder features.
• SwimTopia: SwimTopia offers swim team and swim club management software directly competing with SportsEngine Motion (formerly TeamUnify) in the swim-specific vertical. Both platforms serve USA Swimming-affiliated clubs with registration, meet management, and team communication tools.

Broad incumbents

• Active Network / Community Brands: Community Brands (parent of Active Network) provides broader registration and activity management software across sports, camps, and recreation, serving as a broader incumbent with overlapping youth sports registration and payment capabilities. It competes across multiple verticals at greater scale than SportsEngine.

Emerging players

• Hudl: Hudl is a leading sports video and analytics platform that is expanding into team management and registration features, intersecting with SportsEngine HQ and SportsEngine Play. Both target youth and amateur sports organizations with video-centric offerings, though Hudl's roots are in high school and college athletics.
• Heja: Heja is a team communication and management app for youth sports clubs and teams, competing in the same SMB segment as SportsEngine HQ with a mobile-first feature set. It is a smaller, more focused competitor that competes for budget-constrained clubs and team managers.

Regional players

• MaxPreps: MaxPreps is a US-focused high school sports content and statistics platform owned by Paramount (formerly CBS Sports). While not a direct registration competitor, it serves the same youth sports audience and represents an adjacent content/media competitor in SportsEngine's core US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SportsEngine
• Facebookfacebook.com/nbcsportsengine
• LinkedInlinkedin.com/company/sportsengine
• Instagraminstagram.com/sportsengine
• Xx.com/sportsengine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsEngine