Tydo
Tydo is a business intelligence platform that aggregates first-party ecommerce data from 200+ integrations into a unified data layer, delivering AI-powered analytics, automated reporting, and custom dashboards to over 1,000 DTC brands and agencies primarily on Shopify.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tydo does
Tydo is a business intelligence and customer intelligence platform serving direct-to-consumer (DTC) ecommerce brands and ecommerce agencies. Founded in 2018 and headquartered in San Francisco, Tydo connects data from ecommerce, marketing, and operational platforms into a unified data layer, eliminating the manual spreadsheet reporting that small and mid-market DTC brands typically rely on. Its primary customers are Shopify-based DTC brands (Buck Mason, New Era, Billy Reid, Madhappy, Moonbrew, Amberjack, Cadence, Disco, Dose, Not Pot, Birthdate Co., among others) and the agencies that manage them, with the company claiming over 1,000 companies on the platform.
Tydo's product architecture is anchored by the Tydo Data Layer, a normalized, deterministically calculated source of truth that aggregates first-party data across 200+ integrations including Shopify, Amazon, Klaviyo, ReCharge, Google Analytics, Facebook Ads, TikTok, Attentive, and others. On top of this data layer sit multiple products: the Tydo Platform (full analytics dashboard with Store Overview, Questions, Cohorts, and Discover modules), Email Reports (free automated snapshots with 50+ customizable metrics), Portfolio (multi-store analytics for agencies), Tydo Custom (fully custom dashboards built by data scientists), Tydo Connect (direct data access for technical users), and Tydo.ai (launched 2024, providing natural language querying via Tydo Answers, AI-powered insights, and ProActions that take actions across Email, Slack, Shopify, SMS, and Facebook/Ads). A Tydo x GA4 integration was launched in 2025, extending the integration footprint further.
Tydo operates a tiered SaaS revenue model with a freemium entry point. Email Reports is free with no credit card required, driving Shopify App Store acquisition and PLG adoption. Paid tiers include Tydo.ai at $999/month, Tydo Custom at approximately $1,000/month per merchant, and Agency plans starting at $4,500/month. Enterprise packages (Professional, Advanced, Strategic) range from $4,500 to $10,500 per month and bundle white-glove onboarding, data warehouse setup, and 100-300 fractional data science hours annually. The go-to-market combines product-led growth through the Shopify App Store with a sales-assisted motion for higher tiers, supported by a partner program with 70+ technology and agency partners offering 10% referral bonuses on annual contracts. Backers include Y Combinator (2020) and Greylock, Clocktower Technology Ventures, Sugar Capital, and Unpopular Ventures (2022).
Tydo firmographics
Firmographics- Name
- Tydo
- Legal name
- Tydo, Inc.
- Website
- https://tydo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tydo is a business intelligence platform that aggregates first-party ecommerce data from 200+ integrations into a unified data layer, delivering AI-powered analytics, automated reporting, and custom dashboards to over 1,000 DTC brands and agencies primarily on Shopify.
- Ownership category
- akta.pro rank
Tydo industry classification
Industry- Product category
- Ecommerce Analytics Platform
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Service Management (ESM) Platforms (HDAEALAB)
Keywords
Where Tydo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Tydo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Analytics Platform: SaaS subscription model with tiered pricing for analytics and reporting tools. Email Reports is free, with paid tiers for deeper insights and custom dashboards.
- Freemium Tier: Free Email Reports product drives adoption and conversion to paid tiers (Platform, Custom). No credit card required for free tier.
- Professional Services: White-glove onboarding and fractional data science hours included in paid packages. Custom development and consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tydo.ai - Core AI analytics platform |
| Subscription | Monthly | Professional Package |
| Subscription | Monthly | Advanced Package |
| Subscription | Monthly | Strategic Package |
| Subscription | Monthly | Tydo Custom - Per Merchant |
| Subscription | Monthly | Tydo Custom - Agency Tier |
| Freemium | Monthly | Email Reports - Free |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Tydo product offering
Product offeringCore offering
Tydo is an AI-powered business intelligence and customer intelligence platform for ecommerce brands and agencies that connects, normalizes, and analyzes first-party data from 200+ marketing, advertising, and commerce integrations into a unified Tydo Data Layer. It delivers automated reporting, natural-language Q&A, AI-driven customer segmentation, proactive workflow actions, and custom dashboards to help DTC brands and agencies monitor performance, attribute marketing spend, and accelerate revenue without requiring engineering resources.
Product overview
Tydo is a customer intelligence platform for ecommerce brands, offered as a tiered product architecture. The core offering includes Tydo.ai (AI-powered intelligence with learn/answer/act capabilities), the Tydo Platform (full analytics dashboard with modules including Store Overview, Questions, Cohorts, and Discover), Email Reports (free automated performance snapshots), and Portfolio (multi-store analytics). Tydo Custom provides fully custom dashboards built by data scientists for bespoke needs, while Tydo Connect offers direct data access for technical users. The platform is anchored by the Tydo Data Layer, which unifies first-party data across integrations into a normalized source of truth.
Differentiator
Problem solved
Functional benefit
Brands
- Tydo Custom: Custom analytics offering providing agencies and brands with a fully custom data dashboard.
- Tydo.ai
- Email Reports
- Portfolio
Products and services
- Tydo.ai AI-powered customer intelligence platform that learns about a business, answers complex questions, and takes actions to accelerate revenue using the Tydo Data Layer. Built for ecommerce brands needing natural-language Q&A, automated insights, and proactive workflow actions.
- Email Reports Free automated snapshots of business performance delivered to inbox daily, weekly, and/or monthly. Includes default metrics (Revenue, Orders, AOV, Spend, Blended CAC, Blended ROAS) with 50+ customizable cards. Connects to Shopify, Facebook Ads, and Google Ads initially.
- Portfolio Hub for analytics across multiple Shopify stores with aggregate views, individual store data, and comparative analysis. Built for agencies and multi-brand managers.
- Tydo Custom Fully custom data dashboard offering for agencies and brands with bespoke reporting needs, built by Tydo's data scientists. Connects to existing tech stack and workflows. Pricing is on a per-merchant basis and starts around $1K/month; agency tier starts at $4.5K/month.
- Tydo Connect Direct data access solution for technical users who want unlimited flexibility and ability to write their own queries. Recommended for customers bringing their own BI tool.
- Tydo Platform Full analytics dashboard providing comprehensive business insights with niche-specific features and automated calculations built to ecommerce analytics best practices. Includes Store Overview, Questions, Cohorts, and Discover modules.
Quantifiable outcome
- Tydo Custom helped New Era 2x ecommerce revenue
- +3 more outcomes
Companies that use Tydo
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Tydo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature4 records
Tydo partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered featured, core and minor.
- TryNowfeaturedFeatured technology partner. TryNow allows online shoppers to try products before committing to a purchase, enhancing the ecommerce experience.
- Order ProtectionfeaturedFeatured technology partner optimizing the post-purchase experience for ecommerce brands, reducing CS tickets and boosting profits through shipping protection.
- LittledatafeaturedFeatured technology partner that automates data setup, fixes client tracking, and provides accurate revenue reporting for ecommerce growth.
- KlaviyocoreIntegration partner. Klaviyo is a unified customer platform giving online brands direct ownership of consumer data and interactions.
- GorgiascoreIntegration partner. Omnichannel support helpdesk platform that consolidates communication channels.
- RechargecoreIntegration partner. Subscription program setup platform that connects to tech stack and payment processors.
- TalentPopcorePartner featured in blog content. E-commerce Customer Service Management Agency offering expert staff who integrate with teams.
- Absolute WebminorAgency partner helping companies achieve eCommerce goals through custom development, UI/UX design, API integrations and digital marketing.
- AccessiCartminorAgency partner specializing in web accessibility for eCommerce, working alongside existing website teams.
- AdgileminorAgency partner. Leading Tech-Enabled/Data-Driven Out-of-Home media company.
- adQuadrantminorAgency partner specializing in creative, omni-channel, attribution and post-click strategies for ecommerce brands.
- Electric EyeminorAgency partner. True Shopify experts with partnerships with all the best tech platforms.
- Hawke MediaminorAward-winning digital marketing consultancy and full-service agency offering custom data-driven marketing strategies.
- MuteSixminorAward-winning full-funnel performance marketing agency growing disruptor brands into enterprise market leaders.
- Power DigitalminorAgency partner driving revenue growth and brand recognition across paid, owned and earned digital channels.
- CroudminorGlobal full-service digital agency driving growth through reinvention for leading brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tydo competitors and assessment
Company assessmentDirect peers
- Triple Whale: Triple Whale is a direct competitor providing a unified analytics dashboard for DTC Shopify brands, including attribution, customer LTV, and ad spend optimization. It targets the same DTC and agency customer base as Tydo with a similar PLG motion.
- Northbeam: Northbeam is a direct competitor offering multi-touch attribution and marketing analytics for ecommerce and DTC brands. It overlaps with Tydo's ad-platform aggregation, attribution, and performance reporting capabilities.
- Polar Analytics: Polar Analytics provides a multi-channel analytics platform purpose-built for Shopify DTC brands, including attribution, inventory, and creative analytics. It is one of the closest direct competitors to Tydo's core platform offering.
- Peel: Peel is a direct competitor offering ecommerce analytics and customer LTV insights for Shopify and DTC brands. It overlaps with Tydo on cohort analysis, retention metrics, and DTC-specific dashboards.
- Glew: Glew is a direct competitor aggregating data from ecommerce, ad, and email platforms into pre-built dashboards for DTC brands and agencies. It is a comparable multi-channel analytics solution to Tydo with overlapping integrations.
- Daasity: Daasity is a direct competitor providing a data platform and analytics solution for DTC and omnichannel commerce brands. It overlaps with Tydo on multi-source data unification and custom dashboard capabilities.
Broad incumbents
- Looker (Google Cloud): Looker is a broader enterprise BI platform that competes with Tydo's higher-end Custom/Connect offerings for advanced modeling and bespoke dashboards. It serves as a broader incumbent that DTC brands may consider instead of a vertical specialist.
- Mixpanel: Mixpanel is a broader product and customer analytics platform that competes with Tydo's cohort, funnel, and customer intelligence capabilities. As a broad incumbent, it lacks Tydo's ecommerce-vertical integrations but overlaps on core analytics.
Emerging players
- Lifetimely: Lifetimely is an emerging player focused specifically on subscription analytics (LTV, churn, MRR) for Shopify subscription brands. It overlaps partially with Tydo's cohort and customer intelligence modules within a narrower subscription use case.
Others
- Klaviyo: Klaviyo is a core integration partner but also a marketing platform whose expanding native analytics and reporting features compete with Tydo's lower-tier Email Reports and basic performance dashboards. It is adjacent infrastructure that could substitute for parts of Tydo's value.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tydo social profiles
Digital presenceTydo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tydo leadership team
Management profileNumber of profiles
Profiles3 records
Tydo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tydo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tydo
What does Tydo do?
Tydo is an AI-powered business intelligence and customer intelligence platform for ecommerce brands and agencies that connects, normalizes, and analyzes first-party data from 200+ marketing, advertising, and commerce integrations into a unified Tydo Data Layer. It delivers automated reporting, natural-language Q&A, AI-driven customer segmentation, proactive workflow actions, and custom dashboards to help DTC brands and agencies monitor performance, attribute marketing spend, and accelerate revenue without requiring engineering resources.
Is Tydo a public or private company?
Tydo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tydo founded?
Tydo was founded in 2018. It employs 11 to 50 people.
Where is Tydo based?
Tydo is headquartered in San Francisco, United States, in the North America region.
How does Tydo make money?
Three revenue lines are on record. Subscription Analytics Platform is the primary driver. The others are freemium Tier and professional Services.
Who are Tydo's main competitors?
Direct peers on record are Triple Whale, Northbeam, Polar Analytics, Peel, Glew and Daasity. Broad incumbents are Looker (Google Cloud) and Mixpanel. Lifetimely is listed as an emerging player. Klaviyo is listed as an others.
Does Tydo have an API?
No public API is recorded for Tydo.
What industry is Tydo in?
Tydo's product category is Ecommerce Analytics Platform. Its primary akta.pro industry code is HDAEALAB, Enterprise Service Management (ESM) Platforms. Its SIC code is 7371.