Drupal

What Drupal does

Drupal is an open-source content management system and digital experience platform originally created by Dries Buytaert in 2001 and stewarded by the Drupal Association, a nonprofit (DrupalCon Inc.) headquartered in Portland, Oregon with a UK branch in London. The platform is built on PHP and Symfony components (Twig templating, Composer dependency management, PHPUnit, PHPStan) and features an API-first, headless-ready architecture supporting modular extensibility through 55,000+ community-contributed modules and 3,300+ themes. Core products include Drupal Core (developer-facing framework), Drupal CMS (2024 marketer-facing product), Drupal AI (2025 AI orchestration layer), Drupal Commerce, and Drupal Steward (security program), supported by sector-specific distributions such as GovCMS and LocalGov Drupal.

The Drupal Association itself operates with 1-10 employees and generates revenue from individual donations, organizational memberships (RippleMakers, Drupal Sustaining Members), DrupalCon event registration, Drupal Steward subscriptions, partner certification, and Drupal.org advertising; the core software is free with no licensing fees. The commercial ecosystem is delivered through 100+ Drupal Certified Partners and recommended hosting providers worldwide. Drupal serves seven primary verticals — government, higher education (70-71% of top 100 universities), nonprofit (UNICEF, UNDP, Doctors Without Borders), healthcare (AMA, Planned Parenthood, Bayer), eCommerce/retail (Mars, Transgourmet, Seventh Generation), financial services (Finastra, Beneva), and enterprise — with 400,000+ active websites and adoption by 150+ governments worldwide.

Name

Drupal

Legal name

DrupalCon Inc.

Website

https://drupal.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Drupal is an open-source content management and digital experience platform, built on PHP/Symfony, serving governments, universities, nonprofits, and global enterprises through a community-governed nonprofit association and 100+ certified implementation partners.

Ownership category

akta.pro rank

Product category

Content Management System (CMS)

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Open source CMS
• Content management platform
• Digital experience platform
• Headless CMS
• AI-ready CMS

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Memberships: The Drupal Association, a nonprofit organization, sustains operations through individual donations, organizational memberships (RippleMakers), and Drupal Sustaining Members. Drupal software is free to download with no licensing fees.
2. DrupalCon Events: Annual DrupalCon conferences unite experts from around the globe, generating revenue through registration fees while promoting Drupal ecosystem growth.
3. Drupal Association Services: Certification programs for partners, advertising on Drupal.org, and infrastructure services including Drupal Steward security program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Drupal is an open source content management platform that supports millions of websites and applications. It provides a PHP-based framework (Drupal Core) on Symfony components and a user-friendly CMS layer (Drupal CMS) for marketers and content creators, with an API-first, headless-ready architecture and 55,864+ contributed modules and 3,323+ themes for extensibility.

Product overview

Drupal is an open source Digital Experience Platform (DXP) with a platform-plus-modules architecture. The core offerings are Drupal Core (the foundational open source framework for developers) and Drupal CMS (the new user-friendly version for marketers and content creators). The platform is extended through Drupal AI (integrated AI capabilities), Drupal Commerce (e-commerce functionality), and Drupal Steward (security protection). The ecosystem includes over 55,000 contributed modules and 3,300 themes, plus sector-specific distributions like GovCMS and LocalGov Drupal, and pre-configured site templates built by certified partners. The platform is API-first and headless-ready, supporting enterprise-level content management with multilingual capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Drupal CMS: A user-friendly version of Drupal designed for marketers, designers, and content creators with enhanced out-of-the-box experience.
• Drupal Core
• Drupal AI
• DrupalCon

Products and services

• Drupal Core The open source framework behind millions of websites, providing the building blocks for digital experiences. It offers an API-first, headless-ready design supporting web, mobile, and more from a single source, with advanced caching and robust editorial tools for developers and site builders.
• Drupal CMS A user-friendly CMS putting the power of Drupal into the hands of marketers, designers and content creators. It is recommended for most websites and offers enterprise-grade quality with smart defaults to enable quick startup.
• Drupal AI Integrated AI capabilities enabling organizations to integrate AI responsibly into digital workflows with editorial and regulatory controls. Includes AI ecosystem, agents, chatbots, content classification, image analysis, and search.
• Drupal Steward Security protection program ensuring websites are protected with dedicated security advisories and vulnerability coverage beyond standard release timelines for organizations needing extended security support.
• Drupal Commerce E-commerce module enabling native integration of content and commerce within the Drupal platform. Supports complex product catalogs, checkout flows, and payment processing for online retailers and content-commerce brands.
• AI Recipes Pre-configured automation recipes for AI capabilities including content classification, image classification, chatbot setup, guardrails, SEO optimization, audio transcription, and content vector search, enabling quick deployment of AI-driven workflows.
• Site Templates Complete, configured starting points for Drupal websites built for specific sectors including education, healthcare, government, nonprofit, and events, provided by certified Drupal agencies.
• Drupal Distributions Pre-packaged Drupal site distributions for specific use cases including GovCMS for government, LocalGov Drupal, Open Social, Varbase, and Commerce Kickstart for e-commerce.

Quantifiable outcome

• 70-71% of top 100 universities choose Drupal
• +7 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature5 records

Partnerships

30 partnerships are on record, tiered core.

• AcquiacoreImplementation/ SI/ Consulting PartnerLeading Drupal implementation partner and cloud platform provider. Co-implemented case studies including Princeton University, Mars.com, Littler, Seventh Generation, Bayer Consumer Health, and UNDP. Provides Drupal-specific cloud hosting and development services.
• Tag1 ConsultingcoreImplementation/ SI/ Consulting PartnerProvides infrastructure management for Drupal.org and implements government solutions including London.gov.uk. Drupal Certified Partner specializing in performance and scalability.
• Tag1 ConsultingcoreImplementation/ SI/ Consulting PartnerProvides infrastructure management for Drupal.org, ensuring site reliability and performance for the global Drupal community.
• Evolving WebcoreImplementation/ SI/ Consulting PartnerDrupal Certified Partner implementing case studies including Princeton SPIA, Beneva insurance, and Planned Parenthood Direct. Specializes in higher education and complex migrations.
• Four KitchenscoreImplementation/ SI/ Consulting PartnerDrupal Certified Partner implementing YaleSites at Yale University and North Dakota State University digital transformation.
• LullabotcoreImplementation/ SI/ Consulting PartnerDrupal strategy and development agency, implemented Georgia's GovHub transformation serving 10M+ residents across 80 agencies.
• PreviousNextcoreImplementation/ SI/ Consulting PartnerAustralian Drupal agency, Drupal Certified Partner implementing GovCMS consolidations and Catholic Schools NSW award-winning platform.
• AxelerantcoreImplementation/ SI/ Consulting PartnerDrupal agency that implemented the American Medical Association (AMA) Drupal consolidation project replacing fragmented WordPress and Drupal ecosystem.
• FactorialcoreImplementation/ SI/ Consulting PartnerBuilt DAISIE platform for TelefonSeelsorge Germany, enabling 8,000 volunteers to deliver 24/7 crisis support.
• EPAM SystemscoreImplementation/ SI/ Consulting PartnerGlobal software engineering firm and Drupal Certified Partner implementing Mars.com digital transformation.
• Third and GrovecoreImplementation/ SI/ Consulting PartnerDrupal agency implementing Littler legal platform and co-implementing Seventh Generation eCommerce with 262% increase in purchase intent.
• ZoochacoreImplementation/ SI/ Consulting PartnerDrupal Certified Partner implementing University College London's management of 500+ microsites from one dashboard.
• KalamunacoreImplementation/ SI/ Consulting PartnerDrupal partner implementing Stanford Humanities Centers digital hub for research platform.
• Elevated ThirdcoreImplementation/ SI/ Consulting PartnerDrupal Certified Partner implementing Finastra financial services platform and Transamerica insurance modernization.
• VardotcoreImplementation/ SI/ Consulting PartnerBuilt UNHCR's global donation platform processing $67M+ across 35+ markets with 15-minute campaign launch capability.
• 1xINTERNETcoreImplementation/ SI/ Consulting PartnerEuropean Drupal agency implementing Transgourmet unified commerce (500% growth) and Gló nonprofit fundraising platform.
• LiipcoreImplementation/ SI/ Consulting PartnerSwiss Drupal partner implementing Canton Basel-Stadt as first Swiss canton with AI assistance for citizen services.
• Salsa DigitalcoreImplementation/ SI/ Consulting PartnerAustralian Drupal partner co-implementing GovCMS operating platform for Australian Commonwealth government.
• QED42coreImplementation/ SI/ Consulting PartnerDrupal partner implementing National Kidney Foundation's streamlined digital platform.
• SeeD EMcoreImplementation/ SI/ Consulting PartnerImplemented Librería Carlos Fuentes e-commerce success story.
• DevBranchcoreImplementation/ SI/ Consulting PartnerImplemented TicketGum handling 600,000+ orders with complex real-time inventory.
• werk21coreImplementation/ SI/ Consulting PartnerImplemented visitBerlin personalization platform for Berlin's official travel website.
• amazee.iocoreImplementation/ SI/ Consulting PartnerDrupal hosting and managed services partner co-implementing GovCMS for Australian government.
• MobomocoreImplementation/ SI/ Consulting PartnerImplemented USA.gov Drupal case study for General Services Administration.
• SymfonycoreTechnology or IntegrationPHP framework components (Twig templating, etc.) integrated into Drupal core. Drupal builds on Symfony components along with Composer, PHPUnit, PHPStan.
• ComposercoreTechnology or IntegrationDependency management tool used for Drupal project management and updates.
• PHPUnitcoreTechnology or IntegrationPHP testing framework used for automated testing in Drupal development.
• PHPStancoreTechnology or IntegrationStatic analysis tool used in Drupal development for code quality.
• TwigcoreTechnology or IntegrationPHP templating language used for Drupal theme development.
• DDEVcoreTechnology or IntegrationRecommended local development environment for Drupal. Free, cross-platform solution meeting Drupal's criteria for local development.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WordPress: WordPress is the leading open source CMS, directly competing with Drupal on the same self-serve, community-driven model. Both target SMBs, enterprises, and developers with free downloadable software and large module/theme ecosystems, making them the closest 1:1 competitor.
• Joomla: Joomla is another long-established open source PHP CMS that competes with Drupal for SMB and mid-market website builds. Both rely on extensions, themes, and community contributions, and serve overlapping audiences of developers and content editors.
• TYPO3: TYPO3 is an open source enterprise PHP CMS with a strong footprint in European government and enterprise deployments. It competes head-to-head with Drupal for similar use cases (multilingual, multi-site, government portals) and shares the open source, community-driven model.

Broad incumbents

• Adobe Experience Manager: Adobe Experience Manager is a commercial enterprise CMS/DXP competing for the same large government, enterprise, and regulated-industry workloads that Drupal targets (e.g., financial services, healthcare). It overlaps in structured content and omnichannel delivery but operates as part of a much broader Adobe suite.
• Sitecore: Sitecore is a commercial enterprise DXP that competes with Drupal in large-scale, multi-brand, multi-site enterprise deployments. Both offer headless capabilities, personalization, and structured content, but Sitecore is a paid platform serving global enterprises.
• Acquia: Acquia is a Drupal-specialized cloud platform and the leading commercial implementation partner. While not a direct CMS competitor, it monetizes Drupal at the hosting, support, and managed services layer and represents the primary commercial counterpart to the Drupal Association.

Emerging players

• Contentful: Contentful is a leading headless CMS targeting digital teams that need API-first content delivery. It overlaps with Drupal's API-first/headless architecture for developers building decoupled frontends, and competes for the same enterprise digital experience workloads.
• Strapi: Strapi is an open source headless CMS based on Node.js that competes with Drupal for developers building API-driven, decoupled content platforms. Both are open source with strong developer communities, though Strapi targets a more developer-centric audience.
• Webflow: Webflow is a visual, no-code website builder competing with Drupal CMS in the marketer/designer-friendly segment. It targets SMB and mid-market customers seeking lower technical complexity than Drupal's traditional developer-led model.
• Sanity: Sanity is a developer-first structured content platform that competes with Drupal's structured content and API-first strengths. It is increasingly adopted for digital experience projects where teams want composable, headless architectures with flexible content modeling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drupal
• YouTubeyoutube.com/@DrupalAssociation
• Facebookfacebook.com/8427738891
• LinkedInlinkedin.com/company/drupal-association
• Instagraminstagram.com/drupalassociation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drupal