What DLRdmv does

DLRdmv, LLC is a privately held, Dallas-headquartered (14241 Dallas Pkwy, Ste 400) automotive-software company founded circa 2016-2017 that operates a cloud-based electronic titling and registration (eTitling) platform serving licensed auto dealerships and partner agencies. The company is a state-licensed Electronic Filing System provider in Florida (EFS), Georgia (ETR), Minnesota (EVTR), and Wisconsin (EVR), and reports processing more than 75% of all Florida EFS transactions per a Florida Department of Highway Safety and Motor Vehicles report. Its customer base of more than 5,000 dealerships includes AutoNation, Hendrick Automotive Group, Lithia Motors, Sonic Automotive, Penske Automotive Group, Group 1 Automotive, Morgan Auto Group, Walser Automotive, and Rivian. Endorsements from the Florida, Georgia, and Minnesota Automobile Dealers Associations (FADA, GADA, MADA) underpin credibility within the dealer community.

The platform is anchored by AccuFee®, a proprietary multi-factor fee-calculation engine covering 13,000+ tax/title/registration jurisdictions with penny-precision; Trade Protector®, a dual-layer forensic title-brand and theft-detection system cross-referenced against NMVTIS and state-verified ownership records; DLRsign™, a digital-signature product compliant with NIST SP 800-63-3 Level 2 and state MVD policy bulletins (including GA DOR MVD Policy); DLRscan™, a barcode-reading and form-auto-tagging document-capture engine; TitleIQ™ for instant title/jurisdiction lookup; Safety Margin™ (an optional profit-protection feature for out-of-state deals); Fast Facts (state-specific compliance intelligence at point of sale); and eQA Corrections. The flagship DLR50™ product (launched 2021 in FL/GA, expanded to 18 states by early 2024, and to all 50 states plus DC in February 2024) bundles these capabilities for nationwide out-of-state titling. The stack integrates one-click data import with 20+ Dealer Management System platforms (CDK Global, DealerTrack, Reynolds and Reynolds, Tekion, Frazer, PBS Systems, Quorum, Lightspeed, ION, Motive Retail, etc.) and adheres to GLBA privacy and other regulatory standards.

DLRdmv monetizes via annual or multi-year SaaS subscriptions combined with per-transaction processing fees on a quote-based pricing model; it sells exclusively through enterprise field sales, demo-driven selling, dealer-association endorsements, and DMS-vendor co-marketing — no self-service or reseller channels. The company employs 51-100 people, has been recognized on Fortune's 100 Best Small Workplaces list (#28, 2020) and the Dallas-Fort Worth Fastest-Growing Private Companies list (#26, 2021), and appears to be bootstrapped or self-funded (no PE/VC investment, M&A, or restructuring events disclosed in source materials).

Name

DLRdmv

Legal name

DLRdmv, LLC

Website

https://dlrdmv.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

DLRdmv, LLC operates a cloud-based electronic titling and registration platform for licensed auto dealerships, processing over 75% of Florida EFS transactions and serving 5,000+ dealers nationwide through proprietary fee-calculation, fraud detection, and DMS-integration technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual or multi-year software subscription for access to eTitling platform. Includes module access for in-state processing (FL, GA, MN, WI) and out-of-state DLR50 processing.
2. Transaction-based Processing Fees: Per-transaction fees for title and registration processing through the platform. Variable based on state, deal type, and service level (Self-Service vs Full-Service agency handling).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

DLRdmv develops and sells a cloud-based electronic titling and registration (eTitling) platform that automates the title and registration process for automotive dealerships. The platform combines fee calculation, compliant state forms, digital signatures, document scanning, and title-brand verification, and is delivered as state-certified systems in FL/GA/MN/WI plus DLR50™ nationwide out-of-state processing.

Product overview

DLRdmv offers a unified eTitling platform combining proprietary fee calculation (AccuFee®), fraud/theft detection (Trade Protector®), digital signatures (DLRsign™), and document automation (DLRscan™). The core offering is DLR50™ for nationwide out-of-state titling across all 50 states, supplemented by state-specific Electronic Filing Systems for Florida (EFS), Georgia (ETR), Minnesota (EVTR), and Wisconsin (EVR). TitleIQ™ provides automated title lookups, while Safety Margin™ offers optional profit protection against fee uncertainties. The platform integrates with 20+ Dealer Management Systems and serves over 5,000 dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• DLR50™: The Out-of-State Titling Platform with Built-In Profit Protection, enabling dealers to process title and registration deals in all 50 states from a single login.
• AccuFee®
• Trade Protector®
• DLRsign™
• Safety Margin™

Products and services

• DLR50™ Flagship 50-state out-of-state titling platform enabling dealers to process title and registration deals in all U.S. states from a single login, with AccuFee® fee calculation, optional Safety Margin™ profit protection, compliant form generation, and real-time status tracking.
• Florida Electronic Filing System (EFS) FLHSMV-certified electronic filing system processing over 75% of all Florida EFS transactions, providing AccuFee® precision, live toll clearance, and DLRsign™ digital signatures for Florida franchised dealerships.
• Georgia Electronic Title Registration (ETR) Georgia's leading ETR platform with Trade Protector® forensics, real-time status tracking, TAVT precision fee calculation, and DLRsign™ compliance with GA MVD Policy Bulletin standards for Georgia franchised dealers.
• Minnesota Electronic Vehicle Title and Registration (EVTR) Authorized eTitling platform for Minnesota franchised dealerships providing automated data entry, error-free packet submission to the Deputy Registrar, and expedited title processing.
• Wisconsin Electronic Vehicle Registration (EVR) WisDOT-certified platform for Wisconsin dealerships providing direct-to-deal scanning, instant state-specific form generation, and electronic submission to the Wisconsin Department of Transportation.

Quantifiable outcome

• 75%+ of Florida EFS transactions processed
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability9 records

Feature9 records

Partnerships

28 partnerships are on record, tiered core and flagship.

• CDG Media (Car Dealership Guy)coreGTM or Marketing Partner · 6 August 2024Sponsorship partnership with Car Dealership Guy podcast (35,000+ weekly listeners) for brand awareness and thought leadership in automotive industry.
• Georgia Automobile Dealers Association (GADA)flagshipGTM or Marketing Partner · 2 October 2019Exclusive endorsement as preferred ETR provider in Georgia since October 2019. GADA represents approximately 500 dealer members.
• Florida Automobile Dealers Association (FADA)flagshipGTM or Marketing Partner · 18 May 2018Official endorsement as preferred provider of Electronic Titling and Registration in Florida since May 2018. FADA recommends DLRdmv to its 800+ member dealerships.
• CDK GlobalcoreTechnology or IntegrationIntegration partnership enabling one-click data import from CDK DMS to DLRdmv eTitling platform. Dealers can seamlessly transfer deal data eliminating manual re-entry.
• DealerTrackcoreTechnology or IntegrationIntegration partnership for DMS data connectivity enabling seamless deal import into DLRdmv platform.
• Reynolds and Reynolds (ERA Power)coreTechnology or IntegrationIntegration partnership with Reynolds and Reynolds DMS for dealer data connectivity.
• TekioncoreTechnology or IntegrationIntegration partnership with cloud-native Tekion DMS platform for seamless data import.
• FrazercoreTechnology or IntegrationDMS integration partnership with Frazer dealer management system.
• ION DMScoreTechnology or IntegrationIntegration partnership for ION dealer management system connectivity.
• Lightspeed DMScoreTechnology or IntegrationDMS integration partnership with Lightspeed for automotive dealers.
• Advent ResourcescoreTechnology or IntegrationDMS integration partnership with Advent dealer management system.
• AutomatecoreTechnology or IntegrationDMS integration partnership with Automate dealer management system.
• AutomatrixcoreTechnology or IntegrationDMS integration partnership with Automatrix platform.
• AutosoftcoreTechnology or IntegrationDMS integration partnership with Autosoft dealer management system.
• DealerBuiltcoreTechnology or IntegrationDMS integration partnership with DealerBuilt platform.
• Dealer CentercoreTechnology or IntegrationDMS integration partnership with Dealer Center platform.
• Dealer DynamicscoreTechnology or IntegrationDMS integration partnership with Dealer Dynamics platform.
• Dominion DMScoreTechnology or IntegrationDMS integration partnership with Dominion dealer management system.
• Motive RetailcoreTechnology or IntegrationDMS integration partnership with Motive Retail platform.
• PBS SystemscoreTechnology or IntegrationDMS integration partnership with PBS Systems dealer management.
• Quorum DMScoreTechnology or IntegrationDMS integration partnership with Quorum dealer management system.
• OneTouch DMScoreTechnology or IntegrationDMS integration partnership with OneTouch platform.
• Vue DMScoreTechnology or IntegrationDMS integration partnership with Vue dealer management system.
• Zeus ConceptscoreTechnology or IntegrationDMS integration partnership with Zeus DMS platform.
• TALON Powersport SolutionscoreTechnology or IntegrationDMS integration partnership with TALON for powersport dealers.
• Minnesota Auto Dealers Association (MADA)coreGTM or Marketing PartnerPartnership with MADA providing EVTR services to Minnesota franchise dealers. DLRdmv covers MADA inventory shipping costs.
• AAMVA (American Association of Motor Vehicle Administrators)coreStrategic or Co-development PartnerAssociation partnership for motor vehicle administration standards and best practices alignment.
• ADAMM (Automotive Dealers Association of Mega Markets)coreGTM or Marketing PartnerAssociation partnership for dealer network in Mega Markets region.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Dealertrack (a Cox Automotive company): Dealertrack (part of Cox Automotive) is the historical market leader in dealer e-titling and registration across multiple states, offering an electronic filing product that directly competes with DLRdmv's EFS/ETR offerings and serves many of the same franchised dealer customers.
• Vapor (Transflo): Vapor (now under Transflo) provides electronic titling, registration, and dealer workflow software to U.S. auto dealers, directly competing with DLRdmv's DLR50 out-of-state platform and state-specific EFS products.

Broad incumbents

• Cox Automotive: Cox Automotive is the parent of Dealertrack and the broader suite of dealer technology brands (including VinSolutions, Dealer.com, Xtime). As a multi-product incumbent owning the dealer desktop, Cox Automotive is both a DMS partner and a structural competitive threat through bundling.
• CDK Global: CDK Global is the largest U.S. Dealer Management System provider and a current integration partner via one-click DMS data import. CDK has the engineering capacity and dealer penetration to bundle competitive e-titling capability, making it both DLRdmv's distribution channel and a long-tail competitor.
• Reynolds and Reynolds: Reynolds and Reynolds is a major U.S. DMS vendor with deep relationships at franchised dealerships and an integrated ecosystem of F&I and compliance software. Reynolds is a current integration partner but also a competitor for adjacent workflow share inside the dealership.

Emerging players

• Tekion: Tekion is a cloud-native next-generation Dealer Management System gaining share with digitally-forward dealer groups. As a current DLRdmv DMS integration partner, Tekion reaches the same modernizing dealer cohort and could expand to compete in titling/registration workflows.

Others

• CARFAX: CARFAX operates vehicle history databases (used by dealers and consumers) and is an ecosystem participant adjacent to DLRdmv's Trade Protector® product, which integrates NMVTIS for title-brand verification; they are an enabling data vendor rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DLRdmv
• LinkedInlinkedin.com/company/dlrdmv-llc
• Instagraminstagram.com/dlrdmv_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLRdmv