Mid Michigan Industries

What Mid Michigan Industries does

Mid-Michigan Industries (MMI) is a 501(c)(3) nonprofit human services organization founded in 1972 and headquartered at 2426 Parkway Drive in Mt. Pleasant, Michigan. The organization delivers person-centered disability services across nine Central Michigan counties—Clare, Isabella, Gladwin, Gratiot, Midland, Montcalm, Ionia, Mecosta, and Osceola—serving thousands of individuals and families each year. MMI operates without proprietary technology infrastructure; its core competency is direct human service delivery through clinical, educational, employment, and community-based programs, supported by a Squarespace-hosted website and Bloomerang donation CRM.

MMI's service portfolio is organized as distinct programmatic offerings rather than a unified platform. Core services include Applied Behavior Analysis (ABA) therapy delivered through Connections Autism Services in Clare County, Youth Services (in-school GOALS and MIPOWER programs), Community Connections (leisure and volunteering), Community Living Supports (CLS), Community Employment, Employment Connections (vocational assessment and job placement), Benefits Consultation, MI Options (SHIP and person-centered options counseling), and Representative Payee Services. The organization also operates Bankers Brew Coffee Shop in downtown Stanton as a wholly-owned social enterprise providing meaningful employment for individuals with disabilities. MMI holds CARF accreditation from the Commission on Accreditation of Rehabilitation Facilities.

Revenue is generated through government contracts, Medicaid waiver services, and Social Security Administration programs, supplemented by tax-deductible donations and event-based fundraising (annual golf outings, Music in the Park summer concerts, and Mt. Pleasant Farmer's Market presence). Services are provided at no direct cost to individuals. MMI is governed by a Board of Directors under CEO Cherie Johnson, who has served the organization for over 30 years after beginning her career as a Direct Support Professional. Leadership includes Director of Quality Assurance (Jim Haton), Director of Finance (Tessa McNally), Director of Services (Michelle Cilibraise), Montcalm and Gratiot Branch Director (Sue Hendrix), and Clare Branch Director (Will Campbell).

Name

Mid Michigan Industries

Legal name

Mid-Michigan Industries

Website

https://mmionline.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Mid-Michigan Industries (MMI) is a 501(c)(3) nonprofit, founded in 1972, providing person-centered disability services—including ABA therapy, employment support, youth programs, and community living—across nine Central Michigan counties, supplemented by the Bankers Brew social enterprise coffee shop.

Ownership category

akta.pro rank

Product category

Disability Services / Human Services

NAICS

Vocational Rehabilitation Services (624310), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK)

Keywords

• Disability services
• Applied behavior analysis
• Supported employment
• Community living support
• Vocational rehabilitation

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Technology or R&D

Revenue model

1. Government Contracts and Medicaid/Social Security Funding: MMI receives funding through government contracts, Medicaid waiver services, and Social Security Administration programs to support individuals with disabilities.
2. Donations and Contributions: MMI accepts tax-deductible donations as a registered 501(c)(3) nonprofit organization. Donations support mission activities including employment programs, skill development, and community engagement.
3. Event Fundraising and Sponsorships: Revenue generated through golf outing event registrations, sponsorships at various levels (Platinum $1,200, Eagle $600, Gold $300), and hole sponsorships supporting MMI's mission.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mid Michigan Industries (MMI) is a 501(c)(3) nonprofit organization that provides person-centered disability services across nine Central Michigan counties. Its core offerings include Applied Behavior Analysis (ABA) therapy, youth transition and career exploration programs, supported and community-based employment services, community living skills training, benefits counseling, Medicare/options counseling, and representative payee financial management, complemented by a social enterprise coffee shop.

Product overview

Mid Michigan Industries (MMI) offers a comprehensive portfolio of disability services organized as distinct programmatic offerings rather than a unified software platform. The core service array includes Applied Behavior Analysis (ABA) therapy, Youth Services, Community Connections, Community Living Supports (CLS), Community Employment, Employment Connections, Benefits Consultation, MI Options, and Representative Payee Services. MMI also operates Bankers Brew Coffee Shop as a social enterprise providing job training and employment. These services collectively support individuals with disabilities in building independent, meaningful lives through employment assistance, skill development, community engagement, and benefits counseling across Central Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Employment Connections: Employment services program that empowers individuals with diverse needs to achieve professional aspirations and gain meaningful employment through personalized support, vocational assessments, skill development, and job placement assistance.
• Youth Services
• Representative Payee Services

Products and services

• Applied Behavior Analysis (ABA) Therapy

Quantifiable outcome

• Successful employment placement and retention for individuals with disabilities
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

126 partnerships are on record, tiered minor and core.

• Dali's to the RescueminorOthersCommunity partner providing support for MMI and individuals served through charitable donations and community engagement activities.
• CRDL (Central Michigan District Library)minorOthersCommunity partner providing library resources and community programming support for individuals served by MMI.
• Dow GardensminorOthersCommunity partner providing community engagement and volunteer opportunities for MMI participants.
• Papas Pumpkin PatchminorOthersCommunity partner providing seasonal community activities and engagement opportunities.
• HDL (Houghton Lake)minorOthersCommunity partner supporting MMI's regional community engagement activities.
• Coleman Senior ServicesminorOthersCommunity partner providing senior services coordination and referrals for individuals with disabilities.
• MMCCAA (Mid Michigan Community Action Agency)minorOthersCommunity partner providing community development resources and social service coordination.
• St. Louis Schools (St. PL)minorOthersEducational partner providing school-to-work transition opportunities for students with disabilities.
• Isabella County Commission on AgingminorOthersCommunity partner providing resources and support coordination for aging individuals with disabilities.
• PMDLminorOthersCommunity partner providing community programming and resources.
• Morey Courts Recreation CenterminorOthersCommunity partner providing recreational facilities and programs for MMI participants.
• Isabella County Parks and RecreationminorOthersCommunity partner providing outdoor recreation and community engagement opportunities.
• Riverwood ResortminorOthersGolf outing sponsor and community partner providing event venue for MMI fundraising activities.
• Mt. Pleasant CityminorOthersMunicipal partner supporting community programs and facilities.
• HFHIC (Habitat for Humanity)minorOthersCommunity partner providing affordable housing resources and volunteer opportunities.
• City of ClareminorOthersMunicipal partner supporting community programs in Clare County.
• Bowling Meadow LanesminorOthersCommunity partner providing recreational activities for individuals served.
• Alma Library FriendsminorOthersCommunity partner providing library resources and literacy support.
• Strickler CenterminorOthersCommunity partner providing services and resources for individuals with disabilities.
• Lions Club of HarrisonminorOthersService organization partner providing community support and donations.
• American Legion MichiganminorOthersVeterans organization partner providing community support services.
• Michigan Apple OrchardminorOthersCommunity partner providing agritourism and community engagement opportunities.
• Clare County Senior Community CenterminorOthersCommunity partner providing senior services and community programming.
• Hopewell RanchminorOthersCommunity partner providing volunteer opportunities and community engagement.
• The CAR StoreminorOthersCommunity partner providing transportation resources and support.
• Community Baptist HarrisonminorOthersFaith-based community partner providing spiritual support and community engagement.
• Art Reach of Mid-MichiganminorOthersArts organization partner providing artist showcase opportunities at Music in the Park events.
• Clare United Methodist ChurchminorOthersFaith-based community partner providing support services.
• AMG HousingminorOthersHousing partner providing affordable housing resources for individuals with disabilities.
• Ashley SchoolsminorOthersEducational partner providing school-to-work transition programs.
• Goodwill Greenville MIminorOthersEmployment services partner providing job training and placement support.
• Ithaca High SchoolminorOthersEducational partner providing youth employment services and career exploration.
• Greenville Public WorksminorOthersEmployer partner providing employment opportunities for individuals with disabilities.
• IM Kids Belding MIminorOthersYouth services partner providing programming for children with disabilities.
• Jays Furniture BarnminorOthersLocal business partner supporting MMI community events.
• Once Upon a Little One DaycareminorOthersChildcare partner supporting families served by MMI.
• Mecosta County ParksminorOthersCommunity partner providing recreational opportunities in Mecosta County.
• Mt. Pleasant Parks and RecreationminorOthersMunicipal partner providing recreation facilities and programs.
• Montcalm County Animal ShelterminorOthersCommunity partner providing volunteer opportunities.
• Brown CornersminorOthersCommunity partner providing local support services.
• Soaring Eagle WaterparkminorOthersCommunity partner providing recreational opportunities and sponsorship.
• McDonalds Stanton MIminorOthersLocal business partner supporting community events.
• Team W AutominorOthersAuto dealership partner providing community support.
• White Pine District LibraryminorOthersLibrary partner providing community resources.
• Outdoor Adventures Mt. PleasantminorOthersOutdoor recreation partner providing adventure programming.
• Osceola County ParksminorOthersCounty parks partner providing recreational opportunities.
• Pizza Hut GreenvilleminorOthersLocal business partner supporting community events.
• Sheridan BowlingminorOthersRecreation partner providing bowling activities.
• Rock Lake CampminorOthersCamp partner providing summer programming for individuals served.
• Shepherd Public WorksminorOthersEmployer partner providing employment opportunities.
• Ace of Diamonds JewelryminorOthersLocal business partner providing in-kind contributions and community support.
• Bobe WybengaminorOthersLocal business partner providing community engagement and volunteer service.
• Children's Discovery Academy AlmaminorOthersEducational partner supporting early childhood development.
• 8CAPminorOthersCommunity action agency partner providing social services.
• The Bobenal GroupminorOthersBusiness consulting partner providing professional support.
• Century 21 Signature Real EstateminorOthersReal estate partner supporting housing needs of individuals served.
• Arboretum Apartments Mt. PleasantminorOthersHousing partner providing affordable apartments for individuals with disabilities.
• Carpet One Floor CoveringminorOthersLocal business partner providing community support.
• CMHCM (Central Michigan Community Mental Health)coreChannel Partner/ Reseller/ DistributorCore referral and service coordination partner providing mental health services and referrals for individuals with disabilities.
• Bathtub BoysminorOthersLocal business partner providing community support.
• Central Arms LLCminorOthersLocal business partner providing community engagement.
• Coyne Oil & PropaneminorOthersLocal energy provider partner supporting community.
• Blystone & BaileyminorOthersLocal business partner providing community support.
• Central MotorsportsminorOthersLocal motorsports business partner providing community support.
• Custom Heating & PlumbingminorOthersLocal contractor partner providing services.
• Doug's Small EngineminorOthersLocal business partner providing equipment services.
• Dagwoods Auto RepairminorOthersAuto repair partner providing vehicle maintenance support.
• FastenalminorOthersIndustrial supply partner providing equipment and supplies.
• Etna Supply CompanyminorOthersSupply company partner providing business support.
• First United Methodist Church Mt. PleasantminorOthersFaith-based partner providing community support and venue use.
• For Arts SakeminorOthersArt gallery partner providing artist showcase opportunities.
• Goudreau InvestmentsminorOthersInvestment partner providing financial support.
• Isabella BankminorOthersBanking partner providing financial services and support for individuals served.
• GI-RESD (Gratiot-Isabella RESD)coreStrategic or Co-development PartnerRegional educational service district partner providing school-to-work transition programs and youth services coordination.
• IRIDEminorOthersTransportation partner providing mobility services for individuals with disabilities.
• Holeshot Harley DavidsonminorOthersLocal motorcycle dealership partner providing community support.
• Jays Sporting GoodsminorOthersLocal sporting goods retailer partner providing community sponsorship.
• Hampton InnminorOthersHospitality partner providing lodging support for MMI events.
• J Ranck ElectricminorOthersElectrical contractor partner providing services.
• Hutchinson Aerospace Ithaca MIcoreStrategic or Co-development PartnerMajor employer partner providing competitive employment opportunities for individuals with disabilities through job placement and workplace accommodations.
• Johnson DoorminorOthersLocal business partner providing community support.
• ICCU (Ionia County Credit Union)minorOthersCredit union partner providing financial services.
• Keystone Property ManagementminorOthersProperty management partner providing housing resources.
• Life Choices of CMminorOthersHealthcare partner providing community health services.
• Krapohl Ford & LincolnminorOthersAuto dealership partner providing vehicle services.
• Main Street Audio VideominorOthersLocal electronics retailer providing community support.
• Life UnpluggedminorOthersCommunity partner providing recreational programming.
• Marty's Bar & GrillminorOthersLocal restaurant partner providing community event support.
• Max & Emily's EateryminorOthersLocal restaurant partner providing community engagement.
• Baymont by WyndhamminorOthersHospitality partner providing lodging support.
• Central AsphaltminorOthersConstruction materials partner providing business support.
• Creative BeginningsminorOthersEarly childhood education partner supporting families.
• Michael Engineering LimitedminorOthersEngineering firm partner providing professional services.
• Mt. Pleasant Discovery MuseumminorOthersMuseum partner providing educational programming for individuals served.
• Pete's Auto BodyminorOthersAuto body shop partner providing community support.
• Metro 25 Car Care CenterminorOthersAuto care partner providing vehicle services.
• Motorless MotionminorOthersLocal business partner providing community support.
• Peggy Pickler State Farm InsuranceminorOthersInsurance partner providing risk management support.
• MMDC (Middle Michigan Development Corp)coreStrategic or Co-development PartnerEconomic development partner supporting workforce development and employment initiatives for individuals with disabilities.
• Northwoods Pet Care CenterminorOthersPet care partner providing community support.
• QC Screen CompanyminorOthersManufacturing partner providing employment opportunities.
• Mid Michigan CollegecoreStrategic or Co-development PartnerHigher education partner providing educational opportunities and career exploration programs for individuals with disabilities.
• Mt. Pleasant Housing CommissionminorOthersHousing authority partner providing affordable housing resources.
• Pinnacle Cabinet CompanyminorOthersManufacturing partner providing employment opportunities.
• MMR (Mobile Medical Response)minorOthersEMS partner providing emergency medical services support.
• Partlo Property ManagementminorOthersProperty management partner providing housing resources.
• Renaissance AcademyminorOthersEducational partner providing alternative education options.
• Morey Courts Recreation CenterminorOthersRecreation partner providing facilities for community events.
• PCA In EdmoreminorOthersPackaging company partner providing employment opportunities.
• RFM GroupminorOthersProfessional services partner providing business support.
• Rowe IncminorOthersProfessional services partner providing business support.
• Riverwood ResortminorOthersResort partner providing golf course venue for MMI fundraising events.
• Strickler CenterminorOthersCommunity center partner providing facilities and programs.
• Smiths & Sons Meat ProcessingminorOthersFood processing partner providing employment opportunities.
• Tim Hortons Mt. PleasantminorOthersQuick service restaurant partner providing community support.
• United ApartmentsminorOthersHousing partner providing affordable apartments.
• Wilson Steel Fab & MachinecoreStrategic or Co-development PartnerManufacturing partner providing competitive employment opportunities for individuals with disabilities through workplace integration.
• Victory Childcare Mt. PleasantminorOthersChildcare partner supporting families of individuals served.
• United Way Greater CadillaccoreStrategic or Co-development PartnerMajor nonprofit partner providing funding, community resources, and collaborative programs for individuals with disabilities across Central Michigan.
• Michigan Alliance for FamiliesminorOthersFamily support organization partner providing resources at community events.
• H.A.T.S.minorOthersAdvocacy organization partner providing resources at community events.
• Listening EarminorOthersMental health support organization partner providing resources at events.
• The Ennis Center (Foster care)minorOthersFoster care organization partner providing family support resources.
• Commission on AgingminorOthersSenior services partner providing community resources at events.
• Modern Woodmen of AmericaminorOthersFraternal organization sponsor providing volunteer support at Music in the Park events.
• Thrive ChurchminorOthersFaith-based partner providing volunteer support and family activities at community events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goodwill Industries International: Goodwill Industries is a 501(c)(3) nonprofit providing job training, employment placement, and community-based services for people with disabilities and other barriers. It is a direct comparable to MMI's Community Employment, Employment Connections, and mission-driven employment focus.
• Chimes Family of Services: Chimes is a nonprofit providing employment, residential, day, and behavioral health services for people with disabilities. Closely comparable to MMI's portfolio of community employment, ABA-style behavioral services, and living supports.
• SourceAmerica: SourceAmerica is a nonprofit that connects people with disabilities to employment opportunities through federal contracts and AbilityOne. Directly comparable to MMI's competitive employment and employer partnership model.
• The Arc of the United States: The Arc is a national nonprofit advocating for and providing services to people with intellectual and developmental disabilities, including employment, housing, and family supports. Comparable to MMI's lifespan service approach and advocacy orientation.
• Penn-Mar Human Services: Penn-Mar is a nonprofit providing vocational, residential, and community-based services for adults with intellectual and developmental disabilities. Comparable to MMI's Employment Connections, Community Living Supports, and regional provider model.
• RHA Health Services: RHA is a multi-state nonprofit providing behavioral health, intellectual/developmental disability, and substance use services including supported employment and community living. Comparable to MMI's mix of behavioral, employment, and community-based supports.
• Easterseals: Easterseals is a national nonprofit delivering disability services including employment support, autism services, and community living supports. Highly comparable to MMI's ABA therapy, Community Living Supports, and broader service mix.
• United Cerebral Palsy (UCP): UCP is a national nonprofit network providing direct services, advocacy, and supports for people with cerebral palsy and other disabilities. Comparable to MMI's mix of direct service delivery, employment support, and community living programming.

Broad incumbents

• BrightSpring Health Services: BrightSpring is a large public company providing home and community health, pharmacy, and behavioral health services, including disability support and supported employment. Comparable to MMI's service breadth but operating at materially greater scale and with technology-enabled infrastructure.
• Sevita Health (formerly The MENTOR Network): Sevita Health is a large national provider of home and community-based services for people with intellectual, developmental, and behavioral health needs. It is a broader incumbent that overlaps with MMI's HCBS, employment, and community living offerings at greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MMI.MidMichiganIndustries
• LinkedInlinkedin.com/company/mid-michigan-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid Michigan Industries