What Akoova does

Akoova is a London-headquartered, remote-first managed cloud hosting provider purpose-built for Magento and Adobe Commerce merchants on AWS. The company operates a single core product, the K-Hosting platform — a fully automated, AWS-native managed service featuring horizontal and vertical auto-scaling across application, database (Amazon RDS Aurora), and Redis layers, with infrastructure-as-code managed via Terraform, CloudFormation, Ansible, and Chef, and proactive observability through Datadog, New Relic, Sumo Logic, and Lacework. The K-Working methodology underpins the platform with five operating ideals (Respect & Value, Intimacy & Intricacies, Evolution & Foresight, Perfection & Energy, Love & Growth) and a no-ticket, direct Slack-based access model to senior DevOps engineers. Pricing is delivered as an annual subscription (the K-Fee) covering hosting, upgrades, security patches, monitoring, and 24/7 senior engineering support under no-lock-in Freedom Contracts; pricing is not publicly disclosed and is tailored to each client's scale. The company serves enterprise and mid-market premium ecommerce brands across fashion and apparel (Fred Perry, END. Clothing, ME+EM, Seraphine, Diptyque, Classic Football Shirts, Sosandar), homeware and DIY (Selco, Woodie's), beverages (Beer Hawk, PerfectDraft), attractions and tourism (Big Bus Tours, a leading European football club), and specialty retail (Judaica Webstore, IC Intracom, ReCommerce, Dobell). Distribution combines direct enterprise sales, a network of over 20 certified Magento/Adobe Commerce agency partners (Fluid Commerce, JH, GENE, Inchoo, Vaimo, and others), an AWS Marketplace listing enabled by AWS ISV Accelerate status achieved in 2024, and seven consecutive years as Headline Sponsor of Meet Magento UK. Founded in 2013 (originally as Elastera) by Osvaldo Spadano and Zachary Stevens, both veterans of early SaaS commerce pioneer Venda, Akoova is privately held and bootstrapped with no institutional funding disclosed and operates with 11-50 employees under a remote-first model with a small London office.

Name

Akoova

Legal name

AKOOVA LTD

Website

https://akoova.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Akoova provides fully managed Magento and Adobe Commerce cloud hosting on AWS through its K-Hosting platform, serving enterprise and mid-market ecommerce brands such as Fred Perry, END. Clothing, ME+EM, and Big Bus Tours with auto-scaling infrastructure and senior DevOps support delivered via dedicated Slack channels.

Ownership category

akta.pro rank

Product category

Managed Ecommerce Cloud Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

akta.pro secondary industries

Private Cloud Observability, Performance & Capacity Management (HDABABAL), Cloud-Native/Kubernetes Observability (HDABAJAF), iPaaS (Cloud Integration Platforms) (HDAEAIAB)

Keywords

• Managed Magento hosting
• Adobe Commerce hosting
• Cloud hosting platform
• Ecommerce infrastructure
• AWS managed hosting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. K-Hosting Managed Cloud Services: A fully managed Magento and Adobe Commerce cloud hosting platform on AWS. Priced as a recurring managed services fee (the K-Fee) which includes platform evolution, security patches, upgrades, maintenance, and proactive monitoring. Revenue is generated through recurring subscription-style billing for managed hosting services, with no lock-in contracts (Freedom Contracts). Upgrades, patches, and maintenance are included in the fee with no surprise bills.
2. DevOps Engineering Support: Direct access to senior DevOps engineers via dedicated Slack channel, 24/7 support, and collaborative problem-solving. Included within the managed hosting subscription as part of the K-Hosting service. The company also supports digital transformation initiatives (headless/PWA, ERP integration) as part of the service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

Akoova provides K-Hosting, a fully-automated managed cloud hosting platform built natively on AWS and purpose-built for Magento and Adobe Commerce ecommerce sites. The platform delivers crafted automation, horizontal and vertical auto-scaling across application, database and Redis layers, proactive monitoring, and 24/7 senior-engineer support via a dedicated Slack channel under a recurring K-Fee managed services subscription.

Product overview

Akoova offers a unified product portfolio comprising K-Hosting (a premium managed Magento and Adobe Commerce cloud hosting platform) and K-Working (a companion operational methodology), working hand-in-hand to improve Magento and Adobe Commerce on the cloud. K-Hosting is a fully-automated platform built on AWS, providing crafted automation, flexible scaling, and stability. K-Working is the intelligence methodology underlying the platform, built on five ideals that guide collaborative client relationships. The company specializes exclusively in Magento and Adobe Commerce hosting, differentiating from generalist providers through deep platform expertise, real-time collaboration, and senior engineer access without ticketing systems.

Differentiator

Problem solved

Functional benefit

Products and services

• K-Hosting Akoova's flagship fully-automated managed cloud hosting platform built natively on AWS and purpose-built for Magento and Adobe Commerce ecommerce sites. Delivers crafted automation, horizontal and vertical auto-scaling at every layer (Application, Database, Redis), proactive monitoring via New Relic/Datadog/SumoLogic/Lacework, and direct Slack-based senior-engineer support. Targeted at enterprise and mid-market supreme ecommerce brands needing reliable peak-event scaling and zero-downtime operations.
• K-Working Akoova's operational methodology and collaborative intelligence layer that underpins the K-Hosting platform, built on five guiding ideals: Respect & Value, Intimacy & Intricacies, Evolution & Foresight, Perfection & Energy, and Love & Growth. Enables collaborative problem-solving, joint accountability between developers and operations, and continuous feedback of improvements into the platform in the form of code, monitoring and automation.
• Expert Support Services 24/7 expert DevOps support for Magento and Adobe Commerce sites hosted on Akoova, including a dedicated Slack channel for direct access to senior engineers (no ticketing system), proactive monitoring, security patches, upgrades and ongoing maintenance included in the K-Fee subscription. Also supports digital transformation initiatives such as going headless with a PWA, ERP integration and mobile app ecosystems.

Quantifiable outcome

• £8 million in online sales in a single day with zero downtime
• +7 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature8 records

Partnerships

37 partnerships are on record, tiered core, flagship and supporting.

• Amazon Web Services (AWS)coreTechnology or Integration · 5 August 2024Akoova is an AWS Technology Partner and has achieved ISV Accelerate status with AWS. K-Hosting is built natively on AWS infrastructure, leveraging services including Amazon RDS Aurora, EC2, Amazon MQ, EFS, and more. This partnership allows Akoova to leverage AWS's best-in-class innovation and pass game-changing features onto clients. K-Hosting is available for purchase via AWS Marketplace, enabling co-selling with AWS.
• Fluid CommerceflagshipImplementation/ SI/ Consulting PartnerFluid Commerce is a leading UK-based B2B ecommerce agency and an Adobe Commerce partner. Akoova is named as the preferred hosting partner for Fluid Commerce's Magento B2B Accelerator programme, which delivers a fully functional ecommerce website in just 30 days from £20,000. Fluid Commerce's PORTAL frontend theme (powered by Hyvä) is deployed on Akoova's K-Hosting platform for B2B clients.
• JHcoreChannel Partner/ Reseller/ DistributorJH is a forward-thinking ecommerce agency and a gold-level Adobe partner for over 13 years. JH specialises in Adobe Commerce (Magento) implementations and works with ambitious retailers including Graham & Green, Neom Organics, The Royal British Legion, and Selco. JH recommends and integrates Akoova's K-Hosting with its Magento client projects.
• GENEcoreChannel Partner/ Reseller/ DistributorGENE is an Adobe Gold Partner and official PayPal developer agency, certified as an expert in Adobe Commerce (Magento). GENE specialises in strategy, design, and development, and shares the mission of 'Making Ecommerce Better.' GENE makes Adobe Commerce upgrades painless and provides unlimited support.
• InchoocoreChannel Partner/ Reseller/ DistributorInchoo is a full-service ecommerce agency based in Osijek, Croatia, founded in 2008 alongside Magento's inception. Inchoo is passionate about breathing life into Magento webshops and has joined Hyvä and Mage-OS as Silver Partner. Trust and friendship fundamentally define the relationship with Akoova.
• DatadogcoreTechnology or IntegrationDatadog is used as part of Akoova's monitoring stack for real-time infrastructure tracking during high-traffic events. On launch days, the Akoova Platform Team tracks every metric in real time via Datadog for ELB request monitoring and infrastructure metrics.
• New ReliccoreTechnology or IntegrationNew Relic is used for Application Performance Monitoring (APM) within Akoova's K-Hosting platform. During peak events, New Relic tracks application throughput (e.g., 40,000 requests per minute during a record-breaking kit launch) and response times.
• Sumo LogiccoreTechnology or IntegrationSumo Logic is used for log management and security monitoring within Akoova's K-Hosting platform, contributing to proactive problem detection and resolution.
• LaceworkcoreTechnology or IntegrationLacework provides AI-driven security monitoring within Akoova's platform. Combined with Datadog, New Relic, and SumoLogic, Lacework ensures the Magento and Adobe Commerce site and infrastructure are fully optimised and protected.
• FastlysupportingTechnology or IntegrationFastly's edge cloud platform is referenced as a technology partner. Fastly enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing applications as close to end-users as possible — at the edge of the internet.
• HyväsupportingTechnology or IntegrationHyvä is the fastest growing frontend theme for Magento and Adobe Commerce, powering over 2,500 websites. The Hyvä ecosystem comprises over 600 agencies, 450 compatible extensions, and 4,000 developers on Slack. Akoova supports clients running Hyvä on the K-Hosting platform.
• Magento AssociationcoreStrategic or Co-development PartnerAkoova maintains a partnership with the Magento Association, participating in joint interviews and initiatives. The partnership includes discussions around Magento's mission, open source, unbundled solutions, and community. Akoova is involved in the #MagentoOpenForLifeCampaign and Meet Magento UK events in collaboration with the Association.
• Gr4vysupportingTechnology or IntegrationGr4vy is a payments infrastructure company. CEO John Lunn of Gr4vy cited Akoova as a provider with proven track record for scalability and stability with the needs of merchants in mind, sharing a passion for driving robust growth in the retail sector.
• Checkout.comsupportingTechnology or IntegrationCheckout.com is a global payments solution provider. The company is referenced as a payments technology partner within Akoova's ecosystem.
• AdyensupportingTechnology or IntegrationAdyen is referenced as a payments technology partner within Akoova's partner ecosystem for Magento and Adobe Commerce clients.
• DotdigitalsupportingTechnology or IntegrationDotdigital is a leading customer engagement platform for personalised, data-driven marketing across email, SMS, WhatsApp and more. Referenced as a customer engagement technology partner.
• OmetriasupportingTechnology or IntegrationOmetria is the first and only customer data experience platform (CDXP) built for retail brands. Referenced as a data analytics technology partner supporting retail brands including some of Akoova's clients.
• PenniessupportingGTM or Marketing PartnerPennies is a micro-donations platform that helps raise millions of pounds for charities via retail micro-donations at point of checkout. Akoova conducted an in-depth interview with Pennies CEO Alison Hutchinson CBE, highlighting the partnership and the positive impact of the Magento 2 integration.
• 247 CommercesupportingChannel Partner/ Reseller/ Distributor247 Commerce is an Agentic Consultancy combining strategic consultancy, enterprise ecommerce platform design, and custom application development to build and deploy the AI digital workforce that accelerates business growth. Has worked with clients including JCB Parts, Krispy Kreme UK&I, Krispy Kreme ANZ, Cake Box, London Transport Museum.
• Absolute DesignsupportingChannel Partner/ Reseller/ DistributorAbsolute Design is a leading digital Magento agency based in Nottingham, an expert ecommerce agency and an Adobe Bronze Solutions Partner. Provides quality advice and support with expert analysis and evidence-based conversion rate optimisation.
• BSS CommercesupportingChannel Partner/ Reseller/ DistributorBSS Commerce is a global full-service ecommerce agency providing cutting-edge technology solutions to B2B, B2C, and B2B2C businesses. For over 12 years, BSS Commerce has offered website development and system integration to accelerate worldwide businesses' ecommerce channels.
• Dev TeamsupportingChannel Partner/ Reseller/ DistributorDev Team is a leading ecommerce development agency specialising in open-source platform delivery and bespoke solutions. Founded in 2015 with over 50 employees, serving clients in the Philippines and UK markets.
• Digital BoutiquesupportingChannel Partner/ Reseller/ DistributorDigital Boutique creates exceptional online retail experiences for brands including Boots, Floris London, Leicester City Football Club, and Heineken UK. An award-winning team of strategists, designers, and developers known for creativity, collaboration, experience, and insight.
• Function (London)supportingChannel Partner/ Reseller/ DistributorFunction is an ecommerce agency specialising in luxury, fashion, and skincare. Creates best-in-class online and in-store experiences for over a decade, trusted by reputable UK brands. Develops strong, long-lasting relationships operating as an extension of clients' in-house teams.
• GPMDsupportingChannel Partner/ Reseller/ DistributorGPMD is a full-service ecommerce agency helping businesses amplify their success using technology since 1999. Provides design, build, and strategy services for ecommerce.
• InviqasupportingChannel Partner/ Reseller/ DistributorInviqa is referenced as an agency partner providing Magento implementation services alongside Akoova's hosting platform.
• Perspective (Magento Team)supportingChannel Partner/ Reseller/ DistributorPerspective is a certified Magento-only web-development company with HQ in Kyiv, 5 offices across Ukraine, and 70 in-house employees. Hosts joint webinars with Akoova on Black Friday traffic management.
• PinpointsupportingChannel Partner/ Reseller/ DistributorPinpoint is an award-winning ecommerce agency with offices in Leeds, London, and Manchester. Specialises in Adobe Commerce store builds, website design, strategy development, digital marketing, and custom PHP application development. Part of the idhl group.
• SixBySixsupportingChannel Partner/ Reseller/ DistributorSixBySix is a certified Magento (Adobe Commerce) solutions partner with over a decade of experience. Provides expert advice on complex ERP, CRM, and WMS integrations and optimising UX and frontend experience on Magento with Hyvä.
• VaimosupportingChannel Partner/ Reseller/ DistributorVaimo is referenced as an agency partner providing Magento implementation services alongside Akoova's hosting platform.
• VervauntsupportingChannel Partner/ Reseller/ DistributorVervaunt is a London-based ecommerce consultancy and paid media agency working alongside ambitious ecommerce brands to improve key areas of their business and drive growth.
• WebgriffesupportingChannel Partner/ Reseller/ DistributorWebgriffe is referenced as an agency partner providing Magento implementation services alongside Akoova's hosting platform.
• Advanced CommercesupportingTechnology or IntegrationAdvanced Commerce provides GrapheneHC, a search and merchandising platform by Advanced Commerce offering visual merchandising, site search, and personalisation. Has won awards including Best End-to-End Merchandising Platform. Clients include Anya Hindmarch, The Conran Shop, LK Bennett, and Pangaia.
• ScaleflexsupportingTechnology or IntegrationScaleflex enables image and video processing and optimisation for more than 1,300 customers. Provides scalable, dependable, and affordable cloud solutions for digital asset management.
• ScurrisupportingTechnology or IntegrationScurri is a shipping and logistics technology partner referenced within Akoova's ecosystem for Magento and Adobe Commerce clients.
• Firebear StudiosupportingTechnology or IntegrationFirebear Studio is a Magento extension developer referenced as a technology partner within Akoova's ecosystem.
• KlarnasupportingTechnology or IntegrationKlarna is a payments technology partner referenced within Akoova's ecosystem for Magento and Adobe Commerce clients.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nexcess (Liquid Web): Managed hosting provider with a dedicated Magento and WooCommerce hosting product, including auto-scaling cloud plans. Directly comparable to Akoova in targeting ecommerce merchants with managed Magento infrastructure on public cloud.
• Hypernode: Managed Magento hosting specialist serving European merchants with auto-scaling, performance-tuned cloud hosting. Closest direct competitor to Akoova in the European Magento-hosting niche.
• JetRails: Fully managed Magento and Adobe Commerce hosting provider with proactive monitoring, security, and DevOps support. Directly comparable in product scope and target customer profile to Akoova.
• Cloudways: Managed cloud hosting platform supporting Magento (among other stacks) on AWS, GCP, Azure, and DigitalOcean, with auto-scaling and 24/7 support. Comparable in managed cloud hosting model and Magento support, though broader and more SMB-leaning.
• Platform.sh: Enterprise PaaS that explicitly supports Magento and Adobe Commerce as a first-class framework, with infrastructure-as-code and auto-scaling. Comparable in serving developer-led, enterprise Magento deployments on cloud.

Broad incumbents

• Adobe Commerce Cloud: Adobe's first-party managed cloud offering for Adobe Commerce, deeply integrated with the platform vendor. A broad incumbent and the most direct platform-vendor competitor to Akoova's managed hosting proposition.
• WP Engine: Large managed hosting platform serving WordPress, Drupal, and adjacent ecommerce stacks with premium support and auto-scaling. A broad incumbent with overlapping managed hosting capabilities and enterprise ecommerce customers.
• DigitalOcean: Public cloud provider offering IaaS that ecommerce agencies and merchants use as a foundation for Magento deployments. Adjacent infrastructure competitor, particularly for SMB merchants and partner agencies.
• Amazon Web Services (AWS): Underlying cloud provider for Akoova's K-Hosting platform. AWS also offers its own managed Magento reference architecture and competes at the infrastructure layer. A structural incumbent dependency and potential competitor.

Others

• Fastly: Edge cloud platform used by Akoova for CDN and edge delivery. Not a direct competitor but an adjacent enabling technology provider in the same ecommerce delivery stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/akoova
• YouTubeyoutube.com/@akoova
• Facebookfacebook.com/akoova
• LinkedInlinkedin.com/company/akoova
• Instagraminstagram.com/akoova_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akoova