Drive Products
- Company typePrivate
- Founded1983
- HeadquartersCalgary, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Drive Products firmographics
Firmographics- Name
- Drive Products
- Legal name
- Drive Products Inc.
- Website
- https://driveproducts.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Drive Products industry classification
Industry- Product category
- Work Truck Equipment & Upfitting
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Transmission and Power Train Parts Manufacturing (336350), Specialized Freight Trucking (4842)
- SIC
- Truck Trailers (3715), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industries
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)
Keywords
Where Drive Products is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices20 records
Markets served
Drive Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sells truck bodies, cranes, hooklifts, roll-offs, tow and recovery equipment, dump bodies, flat decks, service bodies, winches, liftgates, and accessories. Quotation-based with NET 30 terms, FOB origin.
- Manufacturing Services: Operates manufacturing facilities producing Voth Truck Bodies, Kargo King Roll-Off Systems, Bigmax Roll-Offs, ORO Design truck bodies, and CDT Driveshafts in Canada and the USA.
- Truck Upfitting & Distribution: Upfitting, distribution, and integration services for distributed brands (HMF, Atlas, Stellar, Jerr-Dan, Versalift, POSI+, SwapLoader, Sterling GP) through 21-22 branch network locations.
- Maintenance, Repair & Aftermarket Services: Maintenance & Repair service division, Fleet services, Hydraulic shop, aftermarket PTOs, hydraulic driveline parts, and spare parts distribution.
- Engineering & Fabrication Services: Engineering and custom fabrication services provided as part of commercial fleet and retail services.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Drive Products product offering
Product offeringCore offering
Drive Products designs, manufactures, integrates, distributes, and upfits work truck equipment, including truck bodies, truck-mounted cranes, hooklifts, roll-off systems, hydraulic systems, driveline assemblies, and tow & recovery equipment. The company operates a coast-to-coast network of 22 upfitting branches across Canada plus USA operations in Wisconsin and Texas, acting as a single-source provider combining owned manufacturing brands (Voth Truck Bodies, Kargo King, BigMax, ORO Design, CDT Driveshafts) with exclusive distribution of world-class brands such as HMF, Atlas, Stellar, Jerr-Dan, Versalift, and POSI+.
Product overview
Drive Products is a North American truck equipment solutions provider offering a comprehensive platform-plus-modules portfolio that spans the full work truck value chain — manufacturing, upfitting, distribution, and service. Its portfolio is organized into major product categories including Bulk Transport, Truck Accessories, Snow & Ice Equipment, PTO & Gear, Driveline & Controls, Hydraulics, Equipment (covering Cranes & Stabilizers, Hooklift, Flat Deck, Dump Body, Service Bodies & Truck Caps, Tow & Recovery, Lift Gate, Air Compressors & Generators, Beavertail, Aerials, Cable Placers, Hybrid Power Solutions, Digger Derrick, Chipper Body, Dump Insert, Bigmax Cable Roll-Off, and Kargo King Roll-Off Systems), and Winch. The company distributes brands it represents nationally or in territory — HMF Cranes (Canadian national distributor), Atlas Cranes (US importer via Drive Products USA), Versalift aerials/digger derricks, Jerr-Dan tow & recovery, POSI+ Cable Placers (Canadian national distributor), Stellar Industries (Canadian distributor), Sterling GP, HMF, SwapLoader (Canadian distributor), and Webasto anti-idling — alongside its own manufactured brands Voth Truck Bodies, Kargo King Roll-Off Systems, BigMax Roll-Offs, ORO Design & Manufacturing, and CDT Driveshafts. The platform is anchored by WorkReadyDP.com, a digital channel for turnkey work-ready trucks, plus 22+ upfitting, manufacturing, and distribution facilities across Canada and the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Voth Truck Bodies: 100% Canadian manufactured steel, aluminum and hybrid truck bodies including dump bodies, flatbeds, landscapes, chipper and service bodies.
- Kargo King Roll-Off Systems
- BigMax Roll-Offs
- Work Ready Trucks
- DP Winch
- Drive Products Manufacturing (DPM)
Products and services
- Voth Truck Bodies
- Kargo King Roll-Off Systems
- BigMax Roll-Offs
- ORO Design Truck Bodies
- HMF Cranes
- Atlas Cranes
- Versalift Aerials
- Jerr-Dan Tow & Recovery
- POSI+ Cable Placers
- SwapLoader Hooklift Systems
- Hydraulic Build Center Services
- WorkReadyDP.com (Work Ready Trucks)
- Truck Upfitting & Distribution Services
- Maintenance, Repair & Aftermarket Services
Quantifiable outcome
- 40 years operating history providing premium quality solutions in the work truck industry
- +3 more outcomes
Companies that use Drive Products
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles4 records
Drive Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Drive Products partnerships and signals
Strategic signalPartnerships
63 partnerships are on record, tiered flagship, core and minor.
- Elliott EquipmentflagshipDrive Products added Elliott Equipment to its growing utility and infrastructure equipment portfolio. As part of the Stellar Industries family of brands, Elliott builds upon an existing relationship between Drive Products and Stellar. Distribution territory is limited to Ontario East. Elliott lineup includes Digger Derricks (47' to 115'), Hi Reach Aerials (145' to 190', up to 210'), and Boom Trucks (18-ton to 45-ton).
- Ford ProflagshipDrive Products was officially recognized as a Ford Pro Upfitter, placing it among a select group of upfitters across North America who meet Ford's highest standards for quality, safety, engineering, and performance.
- Versalift Canada (formerly CALCO Equipment)flagshipDrive Products acquired Versalift Canada (formerly CALCO Equipment), the distributor and upfitter for Versalift brand of bucket trucks, aerial lifts, digger derricks, and high reach lifts serving western Canadian provinces for more than three decades.
- Atlas GMBHflagshipDrive Products USA partnered with Atlas GMBH as the US importer for Atlas loader cranes. Atlas is headquartered in Delmenhorst, Germany with 100+ years of manufacturing experience and 4 manufacturing facilities in Europe. Distribution launches through Wisconsin and Texas operations.
- POSI+coreDrive Products became the exclusive distributor and upfitter for POSI+ Cable Placers in Canada across its branch network of 21 locations. POSI+ is acclaimed for robust telescopic bucket trucks used in the telecom industry, including the Posi+ 700 and 800 Cable Placer models.
- Stellar IndustriesflagshipDrive Products became the Canadian distributor for Stellar Industries across its national branch network of 22 upfitting locations. This follows acquisitions of ORO Design and MacFarlands Truck & Utility in 2023 who previously represented Stellar in Ontario and Atlantic Canada.
- MacFarlands Truck & UtilityflagshipDrive Products acquired MacFarlands Truck & Utility, Atlantic Canada's leading provider of truck equipment upfitting and rentals for Utility and Contractor markets with a 60-year legacy. MacFarlands represented Versalift, Stellar, and Brand FX.
- ORO Design & ManufacturingflagshipDrive Products acquired ORO Design & Manufacturing Ltd., located in Oro-Medonte, Ontario. Established in 1993, ORO Design is a custom manufacturer of heavy-duty truck bodies and accessories. ORO Design becomes a Drive Products manufactured brand alongside Voth Truck Bodies, Kargo King Roll-Off Systems, and Bigmax Roll-Offs.
- HMF GroupflagshipDrive Products became the sole Canadian distributor for HMF Group, one of the world's leading manufacturers of truck-mounted loader cranes founded in 1945. Drive Products provides sales, upfitting, and related crane service support across Canada, with inventory ranging from 3 to 31 tm cranes.
- H&H AutocoreDrive Products acquired H&H Auto in St. John's, Newfoundland, focused on the snow & ice business H&H Auto had developed as a Western Snowplow Dealer in Atlantic Canada. This supported Drive Products' expansion with local operations within each province of Canada.
- Dynamic Mobile Power SolutionscoreDrive Products acquired Dynamic Mobile Power Solutions in Regina, Saskatchewan, allowing Drive Products to return to Saskatchewan. The team has core competencies in PTO, Hydraulics, Bulk Transport and Driveline Manufacturing.
- Truck Hydraulic Solutions (Australia)minorKargo King Roll-Off System announced international distributor agreement with Truck Hydraulic Solutions in Australia. THS specializes in design, supply, fitment and commissioning of hydraulic systems across Sydney, Melbourne and Brisbane.
- DEL Equipment Inc.flagshipDrive Products announced merger with Del Equipment Inc. The result was the establishment of the largest truck upfitting operation in Canada, with DEL's 75 years of history and DPI's 37 years combining to create greater truck upfitting capacity across light duty through heavy-duty Class 7 and 8 truck marketplace.
- Jerr-DanflagshipDrive Products is the Canadian distributor for Jerr-Dan tow equipment, offering upfitting, maintenance & repair, and spare parts to tow operators across Canada. Jerr-Dan is described as Jerr-Dan's National Partner.
- Sterling GPcoreDrive Products was named Canadian distributor for Sterling GP's Plant Bodies in October 2021. Sterling GP is based out of the UK with 20+ years of success in equipment transport industry.
- SwapLoadercoreDrive Products is the sole Canadian distributor of world class manufactured hook-lift systems by SwapLoader. SwapLoader systems offer multi-application capabilities for optimizing truck fleets.
- Voth Truck BodiesflagshipVoth Truck Bodies is a Drive Products manufactured brand - 100% Canadian manufactured truck bodies in steel, aluminum and hybrid, including dump bodies, flatbeds, landscape, tree care/chipper bodies serving Canada and the U.S.
- Kargo King Roll-Off SystemsflagshipKargo King is a Drive Products manufactured brand producing roll-off systems (cTwo, cFive, cSix, cSeven, cEight series) providing the lowest centre of gravity and deck height.
- AutocranecoreDrive Products offers Autocrane service cranes including the TC Series with 7 models offering hydraulic extensions up to 19.5 feet and lifting capacity up to 5,300 lbs. Also offers Autocrane Titan Crane Bodies.
- Tiger CranescoreDrive Products carries Tiger Cranes service cranes.
- Cobra CranescoreDrive Products offers Cobra Cranes as part of its service crane product line.
- Brand FXcoreDrive Products offers Brand FX service bodies. Brand FX is a composite service body manufacturer.
- Tradesman Tool BoxescoreDrive Products carries Tradesman Tool Boxes including crossbed, sidemount, underbody, and flushmount options.
- Iconic Metal GearcoreDrive Products offers Iconic Metal Gear frame mounted tool boxes and headache racks.
- WARN IndustriescoreDrive Products is a WARN Authorized Service Center and carries WARN industrial and recreational winches, hoists, and tow equipment.
- PullmastercoreDrive Products distributes Pullmaster industrial winches and hoists (Series 6 HYD, Series 15 HYD, ARL 60-ET).
- RotzlerminorDrive Products carries Rotzler hoists for the work truck market.
- TWGcoreDrive Products distributes TWG industrial winches.
- Ramsey WinchcoreDrive Products offers Ramsey recreational winches (VRX 45, M8000, PullzAll Cordless, VR12-S, Super Duty Gen II Trans4mer, Super Duty Heavyweight).
- Tommy GatecoreDrive Products offers Tommy Gate liftgate systems for pick-up, medium duty and heavy-duty truck markets.
- Maxon LiftgatescoreDrive Products carries Maxon liftgate systems.
- Waltco LiftgatesflagshipDrive Products is the NATIONAL spare parts distributor for Waltco Liftgates, stocking a significant amount of liftgate parts for service and repair.
- DhollandiacoreDrive Products offers Dhollandia liftgate systems for personal, commercial and industrial use.
- VanaircoreDrive Products carries Vanair above-deck and under-deck air compressors for work trucks and commercial applications.
- VMACcoreDrive Products offers VMAC underhood and above-deck air compressors with VMAC Lifetime Warranty. Models include UNDERHOOD 40 (Truck and Van Series), UNDERHOOD 70, and UNDERHOOD 150.
- WebastocoreDrive Products carries Webasto anti-idling solutions including Thermo Top C, Air Top Evo, ThermoPro 90, and Air Top 2000 bunk and engine heaters.
- Backrack Inc.coreDrive Products offers Backrack headache racks and cab protection products.
- Buyers Products CompanycoreDrive Products distributes Buyers Products towing accessories and truck accessories.
- Curt ManufacturingminorDrive Products distributes Curt towing products.
- GrotecoreDrive Products distributes Grote lighting and electrical products for trucks.
- Magnum Trailer & EquipmentminorDrive Products carries Magnum trailer and equipment products.
- Muncie Power ProductscoreDrive Products distributes Muncie safety detection devices and power products.
- Reelcraft IndustriesminorDrive Products carries Reelcraft hose reels and related products.
- Rieker InclinometerscoreDrive Products distributes Rieker safety detection devices and inclinometers.
- Sound Off SignalminorDrive Products distributes Sound Off Signal warning lights and safety products.
- Star Headlight & LanternminorDrive Products distributes Star Headlight & Lantern lighting and warning products.
- SWS Warning SpecialistscoreDrive Products distributes SWS Warning Specialists lighting products including LED Beacons, Mini Light Bars, and Traffic Directors.
- Timbren IndustriescoreDrive Products distributes Timbren suspension products.
- TundraminorDrive Products carries Tundra truck accessories.
- VannerminorDrive Products distributes Vanner power conversion products.
- Zone DefensecoreDrive Products specializes in Zone Defense cameras, monitors, and radar systems for class 1-8 trucks, including 360 degree systems and blindside detection.
- PreCise (Force America)coreDrive Products distributes PreCise Information Management GPS devices by Force America, offering vehicle communications, data logging, wireless tracking, equipment monitoring, and integrated fleet management.
- Dakota BodiescoreDrive Products distributes Dakota Bodies service bodies.
- ART EquipmentcoreDrive Products offers ART Equipment Heavy Class Dump Bodies.
- Brandon Truck EquipmentcoreDrive Products distributes Brandon Equipment heavy duty Class 6/7/8 dump bodies.
- Neustar Truck Body & TrailercoreDrive Products distributes Neustar Heavy Class Dump Bodies through US locations only.
- Versatran Retreiver (Beavertail)minorDrive Products offers Versatran Retreiver beavertail equipment transport solutions.
- Roll RiteminorDrive Products carries Roll Rite tarp systems and related accessories.
- Adrian SteelcoreDrive Products offers Adrian Steel products for utility fleet upfitting solutions.
- Hybrid Power SolutionscoreDrive Products offers Hybrid Power Solutions portable power packs and mobile hybrid power grid systems to challenge the status quo and reduce operational costs.
- Elkhorn Driveshaft CompanycoreDrive Products acquired Elkhorn Driveshaft Company in Wisconsin, USA, transforming it into a full-line truck equipment upfitter integrated within Drive Products USA operations.
- GWA Manufacturing and UpfittingcoreDrive Products operates GWA Manufacturing and national fleet upfitting facility in Windsor ON, with expanded footprint adding 40,000 sq. ft. integrating manufacturing space with upfitting operations.
- Voth Truck Bodies (manufactured brand)flagshipVoth is a Drive Products manufactured brand - 100% Canadian manufactured producing standard and custom dump bodies, flatbeds, landscape, tree care/chipper bodies in steel, aluminum and hybrid configurations.
Scale indicators6 records
Recent moves22 records
Expansion highlights6 records
Drive Products competitors and assessment
Company assessmentDirect peers
- Monroe Truck Equipment: Wisconsin-based commercial truck equipment upfitter, distributor, and manufacturer with a multi-branch footprint across the US Midwest. Most directly comparable to Drive Products USA's Elkhorn, WI operations, competing head-to-head in service bodies, cranes, snow & ice, and dump bodies for utility, municipal, and contractor fleets.
- Reading Truck Group: US commercial truck equipment upfitter and distributor with a regional branch network focused on utility, municipal, and contractor fleets. Closely aligned with Drive Products on the 'multi-brand upfit + distribution + service' playbook, serving similar end markets in the Northeast and Midwest.
- Auto Truck Group (Velocity Vehicle Group): Large US commercial fleet upfitter now part of Velocity Vehicle Group, providing design, engineering, upfitting, and accessory installation for work trucks. Comparable to Drive Products' fleet services and upfitting offering across utility, telecom, and contractor verticals in North America.
Broad incumbents
- Knapheide: Largest US-based manufacturer of truck bodies, utility bodies, and platform bodies, with a national upfitter and distributor network. Comparable to Drive Products' manufacturing + distribution + upfitting model at meaningfully larger scale, with overlapping product lines (service bodies, utility bodies, Knapheide Preferred Upfitter network).
- Morgan Truck Body: US manufacturer of commercial truck bodies including dry freight, refrigerated, and service bodies, with nationwide distribution and upfitting capabilities. Comparable to Drive Products' owned-brand manufacturing (Voth, ORO) and distribution of brands like Stellar and SwapLoader.
- The Shyft Group: NASDAQ-listed (SHYF) specialty vehicle manufacturer (formerly Spartan Motors) building work truck chassis, upfitted vehicles, and last-mile delivery solutions via Utilimaster, Spartan RV, Blue Arc, and Work Truck Solutions brands. Comparable to Drive Products in serving fleet/work truck customers, with the additional chassis manufacturing capability Drive Products does not own.
- Custom Truck One Source: NYSE-listed (CTOS) provider of specialty truck and equipment solutions including rentals, sales, parts, and aftermarket services across utility, infrastructure, and rail markets. Comparable to Drive Products' end markets and rental/aftermarket service offering (Niagara Drivetrain, Drive Products Services), at meaningfully larger scale.
- Stahl (Scott Fetzer Company): US-based manufacturer of service bodies, utility bodies, and truck equipment for fleet, contractor, and municipal markets, owned by Scott Fetzer (Berkshire Hathaway). Comparable to Drive Products' Voth and ORO Design body manufacturing, with an established dealer/upfitter network across North America.
- Velocity Vehicle Group: Western US dealer group and commercial truck upfitter (Daimler Truck dealership + Auto Truck Group acquisition) serving work truck, refuse, and vocational fleet customers. Comparable to Drive Products' combined distribution + upfitting + dealer model, with Daimler Truck OEM alignment versus Drive Products' Ford Pro upfitter status.
Emerging players
- BrandFX: US manufacturer of composite (fiberglass) service bodies sold into utility, telecom, and contractor fleets through dealer/upfitter networks including Drive Products (via MacFarlands). Comparable as a competing service body technology alternative to Voth, Dakota, and Adrian Steel offerings within Drive Products' own portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Drive Products social profiles
Digital presenceDrive Products compliance and trust
Trust signalCompliance3 records
Drive Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drive Products leadership team
Management profileNumber of profiles
Profiles3 records
Drive Products subsidiaries and ownership
Company hierarchySubsidiaries14 records
Drive Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drive Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drive Products
What does Drive Products do?
Drive Products designs, manufactures, integrates, distributes, and upfits work truck equipment, including truck bodies, truck-mounted cranes, hooklifts, roll-off systems, hydraulic systems, driveline assemblies, and tow & recovery equipment. The company operates a coast-to-coast network of 22 upfitting branches across Canada plus USA operations in Wisconsin and Texas, acting as a single-source provider combining owned manufacturing brands (Voth Truck Bodies, Kargo King, BigMax, ORO Design, CDT Driveshafts) with exclusive distribution of world-class brands such as HMF, Atlas, Stellar, Jerr-Dan, Versalift, and POSI+.
Is Drive Products a public or private company?
Drive Products is a private company. It is classified as family owned and is currently operating.
When was Drive Products founded?
Drive Products was founded in 1983. It employs 501 to 1,000 people.
Where is Drive Products based?
Drive Products is headquartered in Calgary, Canada, in the North America region.
How does Drive Products make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are manufacturing Services, truck Upfitting & Distribution, maintenance, Repair & Aftermarket Services and engineering & Fabrication Services.
Who are Drive Products's main competitors?
Direct peers on record are Monroe Truck Equipment, Reading Truck Group and Auto Truck Group (Velocity Vehicle Group). Broad incumbents are Knapheide, Morgan Truck Body, The Shyft Group, Custom Truck One Source, Stahl (Scott Fetzer Company) and Velocity Vehicle Group. BrandFX is listed as an emerging player.
Does Drive Products have an API?
No public API is recorded for Drive Products.
What industry is Drive Products in?
Drive Products's product category is Work Truck Equipment & Upfitting. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 333924 and its SIC code is 3715.