Natreve
Natreve is a Vancouver, Canada-based direct-to-consumer e-commerce retailer founded in 2019 that sells protein powder, wellness supplements, and whey products to individual health-and-fitness consumers through its own online storefront.
- Company typePrivate
- Founded2019
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Natreve does
Natreve is a privately-held, for-profit direct-to-consumer e-commerce retailer headquartered in Vancouver, Canada. The company sells protein powder, wellness supplements, and whey products through its own online storefront at natreve.com, serving individual health-and-fitness consumers rather than enterprise or institutional buyers. Per firmographic data, the company was founded in 2019 and operates with a lean 1-10 employee team, indicating an early-stage or bootstrapped operating posture.
The company's core operating model is single-channel D2C: a proprietary web storefront carrying a curated set of protein, whey, and supplement SKUs. No retail, wholesale, marketplace, or subscription infrastructure is documented in the source material, and no proprietary technology, patents, trademarks, certifications, or awards are disclosed. The business is led by founder Roland Radu, who concurrently serves as CEO and President — a single-point-of-execution governance structure typical of early-stage founder-led operators.
Source data does not disclose revenue, funding history, pricing tiers, customer counts, geographic reach, headcount timing, or unit economics, leaving the company's commercial scale materially unverified. A substantial portion of the aggregated source material describes an unrelated Indonesian online gambling platform (DEWA222) and its game-provider partnerships; per the scoping rules, that evidence is not attributed to Natreve. As a result, this description rests on the firmographic block only, and the company's actual product depth, distribution footprint, and financial trajectory cannot be substantiated from the supplied data.
Natreve firmographics
Firmographics- Name
- Natreve
- Website
- https://natreve.com
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 1–10 employees
- Short description
- Natreve is a Vancouver, Canada-based direct-to-consumer e-commerce retailer founded in 2019 that sells protein powder, wellness supplements, and whey products to individual health-and-fitness consumers through its own online storefront.
- Ownership category
- akta.pro rank
Natreve industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD)
- akta.pro secondary industry
- Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH)
Keywords
Where Natreve is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Natreve business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Distribution channels1 record
Marketing channels3 records
Natreve product offering
Product offeringCore offering
Natreve is an online retailer that sells protein powder, wellness supplements, and whey-based nutritional products directly to consumers through its e-commerce website. The company was founded in 2019 and operates as a small Vancouver-based for-profit business focused on the health and fitness nutrition segment.
Differentiator
Problem solved
Functional benefit
Companies that use Natreve
Customer profileSegments1 record
Ideal customer profiles1 record
Natreve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Natreve partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered core.
- Pragmatic PlaycoreGame content provider integrated into the DEWA222 platform, providing slot games such as Gates of Olympus Super Scatter
- PG SoftcoreGame content provider supplying slot games including Mahjong Ways and Mahjong Ways 2
- Slot88coreGame provider offering Mega Slot games and slot games including Goyang Gaib and Slot88 Olympus
- HacksawcoreGame content provider supplying slot games such as Ze Zeus Slot
- CQ9coreGame provider supplying Slot 888 and other slot games
- JILIcoreGame content provider supplying Slot Mega Ace and other games
- HabanerocoreGame provider supplying Koi Gate and other slot games
- MicroGamingcoreGame provider with titles like Lucky Zodiac, Bountiful Birds, Beautiful Bones
- PlaytechcoreGame provider supplying various slot games to the platform
- Spade GamingcoreGame provider with multiple slot titles
- JokercoreGame provider integrated into the platform
- Live22coreGame provider with demo play options available
- FachaicoreGame provider integrated into the platform
- King MidascoreGame provider with titles including Interstellar Run and Tai Xiu
- NetEntcoreGame provider with titles like Jewel Fruits, Wild Worlds, Serengeti Kings
- Big Time GamingcoreGame provider with Megaways titles
- Red TigercoreGame provider with titles like Gods of Troy Megaways, Dragon's Fire Megaways
- SkywindcoreGame provider integrated into the platform
- YggdrasilcoreGame provider with various slot titles
- Play'n GocoreGame provider with titles including Kingdom Below, House of Doom, Legacy of Dynasties
- No Limit CitycoreGame provider with titles like Deadwood, Tomb of Akhenaten, Blood Diamond
- Fat PandacoreGame provider integrated into the platform
- AdvantPlaycoreGame provider with mini games and slots
- Naga GamescoreGame provider with various slot titles
- JDBcoreGame provider integrated into the platform
- PlaystarcoreGame provider integrated into the platform
- SpinixcoreGame provider integrated into the platform
- Crowd PlaycoreGame provider integrated into the platform
- BigpotcoreGame provider integrated into the platform
- Fast SpincoreGame provider integrated into the platform
- VPowercoreGame provider integrated into the platform
- AMB SlotcoreGame provider integrated into the platform
- WorldmatchcoreGame provider integrated into the platform
- OctoplaycoreGame provider integrated into the platform
- Mario ClubcoreGame provider integrated into the platform
- DragoonsoftcoreGame provider integrated into the platform
- Fun GamingcoreGame provider integrated into the platform
- Funky GamescoreGame provider integrated into the platform
- CQ9coreGame provider integrated into the platform
- OnlyPlaycoreGame provider integrated into the platform
- SmartsoftcoreGame provider integrated into the platform
- Jackpot PlaycoreJackpot system provider integrated into the platform
- QRIS Payment SystemcorePayment processing provider enabling deposits and withdrawals via QRIS
Recent moves2 records
Natreve competitors and assessment
Company assessmentDirect peers
- Ritual: D2C supplements brand emphasizing transparent sourcing, traceability, and clean-label positioning. Comparable to Natreve on the wellness/lifestyle marketing playbook and online-only distribution.
- Care/of: Personalized supplement brand sold via D2C subscription with quiz-based personalization and sleek brand presentation. Comparable to Natreve's online wellness positioning and consumer-friendly marketing tone.
- Transparent Labs: Sports nutrition brand (protein, pre-workout, supplements) with strong D2C presence and clinically-dosed positioning. Comparable to Natreve on sports/wellness positioning and direct-to-consumer protein powder distribution.
- Vega (Premier Protein): Plant-based protein powders, shakes, and bars sold primarily through D2C and mass retail. Closely comparable to Natreve's plant-based protein / wellness supplement positioning and channel mix.
- Orgain: Direct-to-consumer and retail plant-based protein powders and nutritional shakes brand. Highly comparable to Natreve on product format (protein powder), distribution (D2C + retail), and target buyer (health-conscious consumer).
- KOS: Plant-based protein powders and nutrition products sold via D2C and Amazon. Closely comparable to Natreve as an e-commerce-led plant-based protein brand targeting the same health-conscious demographic.
- Aloha: Plant-based protein powders and bars distributed through D2C, Amazon, and natural retail. Comparable to Natreve as a digitally-native, sustainability-positioned plant-based nutrition brand.
- AG1 (Athletic Greens): Daily greens and wellness supplement brand sold almost exclusively through D2C subscription. Comparable to Natreve as a digitally-led wellness/sports nutrition brand with high-AOV subscription economics.
Broad incumbents
- Garden of Life: Large certified-organic sports and wellness supplement brand (now part of Nestlé Health Science) with broad protein/plant-based portfolio across retail, D2C, and professional channels. Comparable to Natreve in product type though far larger in scale and breadth.
Emerging players
- Tera's Whey: Whey-based protein powder brand focused on grass-fed, transparent-sourcing positioning. Directly comparable to Natreve's whey products line in protein format and premium-natural sourcing narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Natreve social profiles
Digital presenceNatreve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natreve leadership team
Management profileNumber of profiles
Profiles1 record
Natreve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natreve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natreve
What does Natreve do?
Natreve is an online retailer that sells protein powder, wellness supplements, and whey-based nutritional products directly to consumers through its e-commerce website. The company was founded in 2019 and operates as a small Vancouver-based for-profit business focused on the health and fitness nutrition segment.
When was Natreve founded?
Natreve was founded in 2019. It employs 1 to 10 people.
Where is Natreve based?
Natreve is headquartered in Vancouver, Canada, in the North America region.
Who are Natreve's main competitors?
Direct peers on record are Ritual, Care/of, Transparent Labs, Vega (Premier Protein), Orgain, KOS, Aloha and AG1 (Athletic Greens). Garden of Life is listed as a broad incumbent. Tera's Whey is listed as an emerging player.
Does Natreve have an API?
No public API is recorded for Natreve.
What industry is Natreve in?
Natreve's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAHAIAD, Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk), with a secondary code of AFAFAEAH, Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy). Its NAICS code is 31151 and its SIC code is 2020.