Vibe Systems

What Vibe Systems does

Vibe Systems Ltd. is a UK-headquartered (Stevenage) travel technology company that builds and operates a unified booking platform combining a customer-facing website, an online booking engine, and mid-office back-office functionality on a single technology stack. Founded in 2015 and led by CEO Steve Barrass (confirmed permanent in September 2023) alongside Founder Phil Cook, Co-Founder and CTO Matthew Chapman, and Co-Founder and CCO Martin Eade, the company holds ISO/IEC 27001:2022, PCI DSS Level 1 and Cyber Essentials certifications. The platform integrates flight, hotel, rail, car, transfer and ancillary content from more than a dozen suppliers including Expedia Partner Solutions (500,000+ properties), RateHawk (2.5M+ hotels), DidaTravel (1M+ hotel products), AirGateway (28+ NDC carriers), Mozio (2,000+ airports) and Suntransfers, and adds proprietary modules such as a complex travel policy and approval engine, a dynamic multi-centre booking flow, member validation for closed user groups, sustainability/CO2 measurement, and payment orchestration through BR-DGE covering 300+ payment methods.

The company serves two primary customer segments: corporate and TMC (Travel Management Companies) buyers, addressed through Vibe Corporate (off-the-shelf, pay-per-transaction) and Vibe Corporate Plus (white-label, customizable); and leisure buyers including online travel agencies, tour operators and membership organisations, addressed through Vibe Leisure and bespoke platform builds. Named clients include Travel Counsellors for Business, Agiito, Advantage Travel Partnership (87 branches, £160m+ turnover), Emirates Skywards Holidays, Qatar Airways Holidays, Cassidy Travel, RAA South Australia, RACQ, Roomex, and Flightcatchers.com, with platform implementations spanning the UK, Ireland, Netherlands, Australia, New Zealand, the Middle East and North America.

Vibe generates revenue through three streams: pay-per-transaction fees on Vibe Corporate and Vibe Corporate Plus bookings, subscription or platform licensing fees for bespoke deployments, and professional services for design, integration, hosting and ongoing customization. Go-to-market is a hybrid of direct enterprise sales (Book-a-Demo motion), channel partnerships through TMC networks and consolidators such as Consolidair, white-label embedding in partner platforms, and event-driven demand generation through conferences such as Phocuswright and trade events including the Travel Day of Action. Strategic emphasis in 2024-2025 is on packaged product adoption, AI-driven margin optimization via Mize, security certification, rail booking expansion and APAC-led growth under Non-Executive Director Stephane Durand.

Name

Vibe Systems

Legal name

Vibe Systems Ltd.

Website

https://vibe.travel

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vibe Systems is a UK-based travel technology company that provides a unified booking platform combining front-end website, booking engine, and mid-office functionality for TMCs, OTAs, tour operators, airlines, and corporate travel providers globally.

Ownership category

akta.pro rank

Product category

Travel Booking Platform / Travel Technology Software

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Travel booking platform
• Online booking engine
• Corporate travel technology
• Travel management software
• NDC content aggregation

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Pay-per-transaction (Vibe Corporate): First pay-per-transaction off-the-shelf products launched. Vibe Corporate and Vibe Corporate Plus offered on transaction basis for TMCs and corporates.
2. Platform Licensing / Subscription: Customisable online booking solutions for travel management companies and leisure travel businesses. Bespoke services continue to be offered alongside off-the-shelf products.
3. Technology Services: Design and implementation services, API integrations, website hosting, and ongoing platform customisation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vibe Systems is a B2B travel technology company that builds and licenses a complete travel booking platform combining a consumer-grade front-end website, online booking engine, and mid-office functionality. The platform is sold primarily to travel management companies (TMCs), online travel agencies (OTAs), tour operators, airlines, and B2B air consolidators, and is offered as off-the-shelf products (Vibe Corporate, Vibe Corporate Plus, Vibe Leisure) and as bespoke custom deployments, with pay-per-transaction and subscription pricing.

Product overview

Vibe Systems offers a unified travel booking platform combining front-end websites, booking engine, and mid-office functionality. The core product portfolio includes Vibe Corporate (off-the-shelf business travel booking tool) and Vibe Corporate Plus (customizable white-label version) for TMCs and corporates, alongside Vibe Leisure for tour operators, OTAs, and travel agencies. The platform integrates multiple content suppliers including hotels, flights, NDC content, rail, and ground transportation via API connections. Specialized modules include Travel Policy and Approval System for complex policy enforcement, Dynamic Multi-centre Booking for multi-destination trips, and COVID Shield for property safety information. Pay-per-transaction pricing model with bespoke services also available.

Differentiator

Problem solved

Functional benefit

Brands

• Vibe Corporate: Off-the-shelf Vibe branded booking tool for TMCs and corporates providing enterprise level functionality and content for business travel.
• Vibe Corporate Plus

Products and services

• Vibe Corporate Off-the-shelf business travel booking tool for TMCs and corporates providing enterprise-level functionality and multi-channel content. Offers complex travel policy implementation and multi-level approval workflows with pay-per-transaction pricing for flights, hotels, rail, car and transfers.
• Vibe Corporate Plus Fully customisable white-label version of Vibe Corporate that TMCs and corporates can brand with their own identity. Provides the same powerful corporate booking platform with complete branding flexibility for enterprise clients.
• Vibe Leisure Travel booking solution for leisure customers including tour operators, OTAs, and travel agencies. Offers visually appealing booking journeys with seamless user experience for flights, hotels, transfers, and cruise holidays, with dynamic packaging and multi-centre holiday support.
• Vibe Platform (Bespoke Travel Platform) Complete customisable travel booking platform combining front-end website, booking engine, and mid-office functionality in a unified platform. Designed for both corporate and leisure travel segments with API-based integrations to multiple content suppliers, sold under bespoke multi-year contracts.

Quantifiable outcome

• Helped clients cross-sell, up-sell, and increase margins on over 2 million bookings in 2024
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature12 records

Partnerships

23 partnerships are on record, tiered core, supplementary and strategic.

• ConsolidaircoreTechnology or Integration · 1 July 2025B2B air consolidator platform partnership. New online booking platform for Dutch consolidator enabling travel agents to search, quote, and book flights across NDC, published, and private fares.
• Altura BedssupplementaryTechnology or Integration · 12 May 2025DMC and global bed bank partnership bringing 60,000+ hotels with exclusive agreements through Hoteles Globales (54 hotels in Spain, Europe, Americas). Focus on Mediterranean and Canary Islands.
• Hunter Travel GroupcoreTechnology or Integration · 7 May 2025Leisure travel platform for one of Australia's largest privately owned travel agency groups. Also delivering platform for RACQ (Royal Automobile Club of Queensland) with member verification.
• RoomexcoreTechnology or Integration · 1 May 2025Rail booking engine partnership powering Roomex's next-generation rail solution. Provides split-save ticketing, post-purchase exchange functionality. Makes Trainline corporate features available again.
• SuntransferssupplementaryTechnology or Integration · 30 April 2025Ground transportation supplier covering 17,000+ destinations in 100+ countries. Provides taxi, executive car, and transfer services. 4.5-star rating from 50,000+ reviews.
• Stewart Travel ManagementsupplementaryTechnology or Integration · 30 April 2025Corporate travel management company partnering for bespoke content and smarter workflows on Vibe platform.
• Venue OptionssupplementaryTechnology or Integration · 7 April 2025Rail and hotel-only booking platform partnership. Clean, efficient, scalable solution for venue sourcing and events company.
• Advantage Travel PartnershipcoreStrategic or Co-development Partner · 11 December 2024Flagship partnership bringing Vibe technology to TMCs under Advantage Managed Services model. 87 branches generating £160m+ annual turnover gain access to enterprise-level booking tools.
• FastPayHotels / ZinantissupplementaryTechnology or Integration · 22 October 2024Hotel distribution partnership introducing Zinantis private club for intelligent distribution. Provides transparent, data-driven platform for contracting and real-time insights on hotel inventory.
• MizecoreTechnology or Integration · 17 October 2024AI-driven fintech partnership bringing Mize's optimization suite to Vibe platform. First feature is Hotel Optimization that automatically adjusts for price fluctuations. Mize has optimised 3.2M+ bookings worth $2.4B generating $256M additional profit.
• MoziosupplementaryTechnology or Integration · 1 October 2024Ground transportation partnership covering 2000+ airports globally. Provides shuttles, taxis, luxury limos, water taxis from 3000+ service providers in 39 currencies and 17 languages.
• BR-DGEcoreTechnology or Integration · 28 August 2024Payment orchestration partnership providing Vibe merchants access to over 300 payment methods, intelligent routing, failover capabilities, and acquiring in local markets. Addresses payment connectivity challenges for travel booking platforms.
• DidaTravelcoreTechnology or Integration · 26 June 2024Hotel content partnership expanding APAC and NA offerings. Access to 70,000+ direct hotel contracts and 1M+ hotel products from 600+ global suppliers covering 200+ countries.
• RateHawkcoreTechnology or Integration · 9 May 2024Hotel content partnership providing access to 2.5M+ hotels worldwide with multilingual descriptions and imagery. Pre-Book API feature included.
• AirGatewaycoreTechnology or Integration · 23 April 2024NDC aggregation partnership bringing content from over 28 major carriers to Vibe's online booking platform. Integration enables travel agencies to access NDC content seamlessly on a single screen.
• Procon SolutionsupplementaryTechnology or Integration · 19 July 2022Integration partnership connecting Vibe booking platform to Procon's ProTAS mid and back office solution. Automates booking file management and quality control workflows.
• Travel Counsellors for BusinesscoreTechnology or Integration · 4 July 2022Vibe powers myTC Online corporate booking platform for Travel Counsellors. Platform enables corporate travel booking dashboard, universal booking view, policy configuration, and sustainable travel program integration.
• CMAC GroupsupplementaryTechnology or Integration · 12 April 2022Ground transportation partnership enabling on-demand or planned access to taxis, executive cars, minibuses, coaches. 24-hour support hotline included.
• AgiitocoreTechnology or Integration · 21 March 2022Long-term white-label partnership powering Agiito's primary traveller booking tool. Flights, hotels, rail, taxi booking integrated. Includes travel policy and approval system, COVID Shield program.
• RAA (Royal Automobile Association of South Australia)coreTechnology or Integration · 7 February 2022Technology partnership powering new RAA travel website for 780,000+ members. First full online booking capability. Member-only rates through closed user group technology.
• Business Travel Association (BTA)strategicGTM or Marketing Partner · 11 March 2021Partnership with UK's authority on business travel. Provides BTA's TMC community access to Vibe's booking and travel system.
• Expedia Partner SolutionscoreTechnology or Integration · 21 February 2019Certified technology partner status with access to EPS Rapid API connecting to 500,000+ accommodations with rich content and competitive rates. Modular architecture allows targeted integration.
• WeSwapsupplementaryGTM or Marketing Partner · 6 November 2018Peer-to-peer travel money exchange partnership. Integration enables Vibe customers to offer WeSwap's pre-paid multi-currency Mastercard. Revenue of £8 per booking.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Traveltek: B2B travel technology provider offering booking platforms, dynamic packaging, and content APIs to OTAs, tour operators, and TMCs. Closely comparable to Vibe in serving leisure and corporate travel sellers with bespoke and packaged booking solutions.
• Engine: Corporate travel platform providing booking, hotel procurement, and traveller management tools for TMCs and corporates. Direct competitor in the modern corporate booking-tool category where Vibe Corporate is positioned.
• Spotnana: Modern corporate travel platform offering an online booking tool, travel agency technology, and NDC content for TMCs and corporates. Direct competitor to Vibe's Vibe Corporate / Vibe Corporate Plus products in the enterprise segment.
• Nezasa: Travel technology provider focused on dynamic multi-destination trip booking and packaging for tour operators and OTAs. Closest competitor to Vibe's dynamic multi-centre booking differentiation and overlapping leisure-platform customer base.
• Navan (formerly TripActions): Corporate travel and expense management platform combining booking, payment, and expense automation. Competes with Vibe in delivering consumer-grade corporate booking experiences to TMCs and direct corporate clients.

Emerging players

• Duffel: API-first travel platform offering flights, hotels, and NDC content to OTAs and TMCs. Overlaps with Vibe in providing developer-friendly booking infrastructure and modern NDC access, though primarily emerging in scale.

Broad incumbents

• Hotelbeds Group: B2B bedbank and travel technology platform distributing hotel inventory to OTAs, tour operators, and TMCs. Competes at the content-distribution layer overlapping with Vibe's Expedia, RateHawk, DidaTravel, and Altura Beds aggregation.
• Travelport (now CWT): Travel commerce platform providing GDS, hotel distribution, and corporate travel technology. Overlaps with Vibe in serving TMCs and OTAs with booking-engine and content-aggregation functionality.
• Sabre Corporation: Global GDS and travel technology provider offering airline distribution, hotel content, and corporate booking tools. Operates broadly across travel technology with overlapping booking-engine and NDC capabilities that compete with Vibe's platform for TMC and OTA customers.
• Amadeus IT Group: Major GDS and travel technology incumbent serving airlines, TMCs, OTAs, and hotels worldwide. Competes at the broader travel-tech layer with deep NDC, corporate, and leisure capabilities that overlap with Vibe's integrated booking platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vibe-systems
• Xx.com/VibeAddict

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibe Systems