MidWest Lighting
MidWest Lighting Ltd is a Limerick-based lighting distributor and e-commerce retailer supplying residential, commercial, and trade customers across Ireland with multi-brand lighting fixtures, emergency lighting, and LED retrofit services.
- Company typePrivate
- Founded-
- HeadquartersLimerick, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MidWest Lighting does
MidWest Lighting Ltd is a privately held Irish lighting distributor and retailer headquartered in Limerick, Ireland (Unit 1/2 The Windmill, Dock Road). The company supplies residential and commercial lighting products and operates an e-commerce storefront at midwestlighting.ie alongside trade and project-based sales channels. It has been active for more than 20 years in the Midwest Ireland region, evidenced by a 20-year continuous partnership with Nautic Building Contractors and a portfolio of named projects including Adare Manor, Engine Lease Finance, NAC Gardens International, XeroTech, and Dóchas.
The core offering is a multi-brand catalogue spanning residential fixtures (pendants, wall lights, table and floor lamps, bathroom and outdoor lighting), commercial and hospitality lines (recessed, downlights, emergency, industrial, display), emergency and fire-rated products, and LED retrofit services. Underlying technology is a non-proprietary WordPress-based e-commerce site distributing third-party brands including Dar Lighting, David Hunt Lighting, Prelux, LedsC4, Astro, Collingwood, Bega, Concord, Fosnova, Disano, and Fumagalli, with no disclosed APIs, SDKs, or proprietary software.
The business model is dual-channel: direct-to-consumer and trade e-commerce hardware sales across a price range from €4 (LED bulbs) to €400+ (premium designer fixtures), supplemented by project-based commercial sales where the company works with design teams, consultants (e.g., Moloney Fox Consulting Engineers, Molloy QS), and electrical contractors (e.g., Brian Healy Electrical) from specification through installation. Pricing is unit-based and publicly disclosed, with regular promotional discounts of 15–20% on selected lines. Customer segments include individual residential homeowners, commercial and hospitality businesses, and trade contractors in the Irish Midwest region.
MidWest Lighting firmographics
Firmographics- Name
- MidWest Lighting
- Legal name
- MidWest Lighting Ltd
- Website
- https://midwestlighting.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MidWest Lighting Ltd is a Limerick-based lighting distributor and e-commerce retailer supplying residential, commercial, and trade customers across Ireland with multi-brand lighting fixtures, emergency lighting, and LED retrofit services.
- Ownership category
- akta.pro rank
MidWest Lighting industry classification
Industry- Product category
- Commercial and Residential Lighting Distribution
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Commercial Lighting Fixture Installation (HSAOAFAM), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
Keywords
Where MidWest Lighting is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
MidWest Lighting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Product Sales: Direct-to-consumer and trade sales of lighting products through e-commerce platform. Products include residential fixtures, commercial lighting, emergency lighting, LED bulbs, and accessories. Revenue generated through one-time product transactions.
- Commercial Project Sales: B2B sales of lighting solutions for commercial and hospitality projects. Testimonials indicate working directly with design teams, construction firms, and quantity surveyors on larger projects including complete lighting installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial/Hospitality Lighting Products |
| Unit Pricing | Pay-as-you-go | Residential Lighting Products |
| Unit Pricing | Pay-as-you-go | Premium Residential Fixtures |
| Unit Pricing | Pay-as-you-go | Designer and Specialty Lighting |
| Unit Pricing | Pay-as-you-go | Outdoor and Landscape Lighting |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
MidWest Lighting product offering
Product offeringCore offering
MidWest Lighting distributes and retails residential, commercial, and emergency lighting fixtures from 40+ brand partners through an e-commerce platform and direct project sales. It supplies LED, decorative, outdoor, and industrial lighting, complemented by lighting design consultation and LED retrofit services delivered from specification stage through project completion.
Product overview
MidWest Lighting Ltd is an Irish lighting retail company based in Limerick that offers a comprehensive portfolio of residential and commercial lighting products through its e-commerce platform. The company provides residential lighting solutions including bathroom fixtures, bulbs, external lighting, flush lights, pendants, table and floor lamps, wall lights, and non-electric items. For commercial and hospitality sectors, they supply bulkheads, recessed and surface-mounted fixtures, downlights, emergency lighting, display lighting, and industrial luminaires. The company also offers LED retrofit services and professional lighting design consultation for projects from design stage through completion. Their product range features both their own offerings and products from brand partners including Dar Lighting, David Hunt Lighting, Harte, Prelux, Leds C4, and others, with items available across various price points from budget to premium.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Lighting Full residential lighting product line sold through the Shop Residential storefront, including bathroom fixtures, bulbs, external lighting, flush lights, pendants, recessed/track/spots, table and floor lamps, wall lights, mirrors and furniture, and non-electric items. Targeted at individual homeowners and residential trade buyers.
Quantifiable outcome
- 20 years of continuous partnership with Nautic Building Contractors
- +2 more outcomes
Companies that use MidWest Lighting
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
MidWest Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MidWest Lighting partnerships and signals
Strategic signalPartnerships
49 partnerships are on record, tiered core and minor.
- Dar LightingcorePrimary residential lighting brand partner. Products used in projects including Hickie's Bar. Offers extensive residential catalogue including pendants, flush lights, wall lights, and decorative fixtures.
- David Hunt LightingcorePremium decorative lighting brand featured in commercial projects. Products used at Hickie's Bar and other hospitality venues.
- Harte LightingcoreOutdoor and architectural lighting specialist. Outdoor lighting brochure available through the catalogues section.
- LedsC4coreArchitectural LED lighting solutions. Working catalogue 26 available through the commercial catalogues section.
- PreluxcoreLED lighting specialist. Products used in Engine Lease Finance project including Genoa downlighters and Nico spotlights. 2025 catalogue available.
- TegralcoreArchitectural lighting brand featured in the commercial catalogues section.
- FosnovacoreLED lighting manufacturer. LED 24-25 catalogue available through the commercial catalogues section.
- DisanocoreProfessional lighting solutions. 2024 catalogue available through the commercial catalogues section.
- BegaminorArchitectural lighting brand. Products used in Engine Lease Finance project for inground luminaires. Multiple catalogues available.
- Concord (by Sylvania)minorLED lighting products. Used in Engine Lease Finance project including Rubico LED panels and Myriad downlighters.
- NobiledminorArchitectural LED solutions. Products used in Engine Lease Finance project including Barra/Strip LED profiles and LED Tape for conference rooms.
- Indelague Roxo LightingminorArchitectural lighting manufacturer. June 2024 catalogue available through the commercial catalogues section.
- Eci LightingminorIrish lighting distributor handling multiple brands including Prelux and Fumagalli. Used in Engine Lease Finance project.
- Astro LightingcoreUK-based architectural lighting brand. Featured in both residential and commercial catalogues with 2025 catalogues available.
- Collingwood LightingcoreArchitectural and landscape lighting specialist. 2025 commercial catalogue available.
- FumagallicoreItalian outdoor and decorative lighting. Products include residential and commercial outdoor fixtures. 2024 catalogue available.
- Bell LightingminorUK lighting manufacturer. Featured in both residential and commercial catalogues.
- Aurora LightingminorLED lighting solutions. Featured in both residential and commercial catalogue sections.
- RobusminorLED lighting specialist. Republic of Ireland catalogue available through commercial catalogues section.
- Saxby LightingminorValue lighting brand. Edition 17 catalogue available.
- Ansell LightingminorUK lighting manufacturer. S18 catalogue available in both residential and commercial sections.
- OviaminorLighting solutions. Issue 7 catalogue available through commercial catalogues section.
- MegamanminorLED lamp and light source specialist. Light Source catalogue i42 available.
- Red ArrowminorElectrical and lighting accessories. Product brochure available through commercial catalogues.
- SearchlightcoreDecorative lighting brand. Featured in residential catalogues with both general and project collections available.
- Elstead LightingcoreInterior and exterior lighting. Both new interior range and exterior lighting catalogues available.
- Zambelis LightsminorArchitectural lighting manufacturer. Multiple catalogues available including architectural, outdoor, and book collections.
- ACB LightingminorLighting manufacturer. Catalogue available through commercial catalogues section.
- NordluxminorDanish lighting brand. Catalogue available through commercial catalogues section.
- SLVminorArchitectural lighting. BIG WHITE catalogue available through commercial catalogues section.
- FirstLightminorLighting solutions. FirstLight 26 catalogue available.
- Visual Comfort & CominorDesigner lighting including Tech Lighting. Full line catalog and Collier collection available.
- Mindy BrownesminorDecorative lighting and home accessories brand. 2024 collection available.
- Rothschild & BickersminorBespoke lighting manufacturer. Catalogue available through residential catalogues section.
- Impex LightingminorLighting solutions. Web catalogue available through commercial catalogues section.
- Forum Lighting SolutionsminorLighting manufacturer. Issue 11.1 catalogue available.
- Illuminati LightingminorArchitectural lighting. 2023 catalogue available through commercial catalogues.
- UMAGEminorScandinavian lighting and furniture brand. 2025 collection catalogue available.
- Cork LightingminorLighting brand. 2025 catalogue available through residential catalogues section.
- Mullan LightingminorDecorative and architectural lighting. Volume 11 2025 catalogue available.
- Aromas del CampominorDesigner lighting brand. 2025 catalogue available.
- Interiors 1900minorPeriod-inspired lighting. Interiors 1900 catalogue and Tiffany collection available.
- Roger PradierminorFrench outdoor lighting. Catalogue available through residential catalogues section.
- Pacific LifestyleminorLighting and home accessories. 2026 catalogue available.
- Endon LightingminorUK lighting manufacturer. Directory and Interiors 1900 catalogues available.
- QuintiesseminorDecorative lighting. QN Quintiesse catalogue available.
- AstleyminorLighting brand. 2025 catalogue available.
- FrankliteminorUK lighting manufacturer. Catalogue available through residential catalogues section.
- SchullerminorSpanish lighting brand. Catalogue available through commercial catalogues section.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MidWest Lighting competitors and assessment
Company assessmentBroad incumbents
- Rexel: Global electrical distribution group with Irish operations supplying lighting, energy solutions, and smart building products to commercial and industrial customers. Comparable as a much larger competitor in the same commercial lighting project supply space.
- Sonepar: World's largest B2B electrical distributor with Irish presence and significant commercial lighting, emergency lighting, and controls portfolios. Comparable as a scaled incumbent competitor for large commercial and hospitality lighting projects.
Emerging players
- Bell Lighting: UK lighting manufacturer supplying lamps, fixtures, and emergency lighting through electrical wholesalers. Comparable as an upstream brand supplier and a potential direct-to-customer competitor in MidWest's residential and commercial fixture lines.
- Ansell Lighting: UK lighting manufacturer and distributor offering residential, commercial, emergency, and outdoor luminaires through electrical wholesale channels. Overlaps with MidWest on product categories and the same trade-channel go-to-market, and is listed as one of MidWest's brand suppliers.
- Prelux: LED lighting manufacturer with strong Irish and UK distribution including through ECI Lighting and MidWest. Comparable as a brand partner overlapping in commercial downlights, profiles, and emergency lighting sold into the same Irish projects.
Direct peers
- Kingfisher Lighting: UK-based specialist lighting distributor focused on outdoor, architectural, and commercial lighting solutions. Directly comparable in product focus (commercial, outdoor, emergency, architectural) and project-based distribution to contractors and specifiers.
- Kellihers Electrical: Ireland's largest electrical wholesaler with multi-branch coverage and a broad lighting product line serving both trade and commercial customers. Most directly comparable to MidWest in terms of serving Irish electrical contractors, builders, and commercial project clients.
- CEF (City Electrical Factors): UK and Ireland electrical wholesaler with trade-counter and online sales of lighting, wiring accessories, and commercial fixtures. Comparable business model combining trade counter, B2B project supply, and contractor relationships that mirrors MidWest's hybrid go-to-market.
- Edmundson Electrical: UK-based electrical distributor with a national branch network and a dedicated lighting category for residential, commercial, and industrial projects. Peer because it operates the same trade + commercial project distribution model in overlapping geographies.
- ECI Lighting: Irish lighting distributor handling Prelux, Fumagalli, and other European brands to trade and commercial customers. Directly comparable regional peer competing for the same Irish contractor, commercial, and hospitality lighting supply business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MidWest Lighting social profiles
Digital presenceMidWest Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
MidWest Lighting leadership team
Management profileNumber of profiles
Profiles1 record
MidWest Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MidWest Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MidWest Lighting
What does MidWest Lighting do?
MidWest Lighting distributes and retails residential, commercial, and emergency lighting fixtures from 40+ brand partners through an e-commerce platform and direct project sales. It supplies LED, decorative, outdoor, and industrial lighting, complemented by lighting design consultation and LED retrofit services delivered from specification stage through project completion.
Is MidWest Lighting a public or private company?
MidWest Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MidWest Lighting founded?
MidWest Lighting was founded in -1. It employs 11 to 50 people.
Where is MidWest Lighting based?
MidWest Lighting is headquartered in Limerick, Ireland, in the Europe region.
How does MidWest Lighting make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are commercial Project Sales.
Who are MidWest Lighting's main competitors?
Broad incumbents on record are Rexel and Sonepar. Emerging players are Bell Lighting, Ansell Lighting and Prelux. Direct peers are Kingfisher Lighting, Kellihers Electrical, CEF (City Electrical Factors), Edmundson Electrical and ECI Lighting.
Does MidWest Lighting have an API?
No public API is recorded for MidWest Lighting.
What industry is MidWest Lighting in?
MidWest Lighting's product category is Commercial and Residential Lighting Distribution. Its primary akta.pro industry code is CRAIAHAG, Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 335132 and its SIC code is 5200.