What WebsitePolicies does

WebsitePolicies, operated under the legal entity Dynamic Terms Inc. and headquartered at 103-2727 Steeles Ave West in Toronto, Ontario, is a compliance-as-a-service platform that automates the generation of legally formatted website and app policies. Founded in 2015 by Vlad Khorkhorov (CEO) and Ponloe Sockhak (VP of Operations), the company targets small businesses, website owners, e-commerce operators, SaaS and mobile-app providers, and the agencies and freelancers that serve them — entities that need GDPR, CCPA/CPRA, PIPEDA, and CalOPPA-aligned documentation but cannot justify full legal fees. The core product is a suite of nine questionnaire-driven policy generators (Privacy Policy, Terms and Conditions, Cookie Policy, Disclaimer, DMCA, Refund, Shipping, Impressum, Acceptable Use, plus a Guest Post Agreement) and two consent-management modules (Cookie Consent Banner and Data Subject Access Request form), supported by integrations with WordPress, Shopify, Wix, Squarespace, Stripe, PayPal, Square, Google Analytics, Google Tag Manager, and others. Policies are drafted by certified privacy professionals (CIPP/E, CIPM, FIP, CIPT) and automatically updated when underlying laws change; the platform is available in 25+ languages and has cumulatively served 200,000+ businesses and generated 1M+ policies.

The underlying technology is a web-based policy-generation platform combining curated, attorney-authored template libraries with a step-by-step personalization questionnaire and an operational consent-management layer. The proprietary differentiators are continuous regulatory monitoring with automatic policy updates, multi-language template rendering, and built-in cookie-consent and DSAR tooling that move the product beyond static document generation into live compliance operations. Distribution is product-led self-serve (free tier with no credit card required, paid upgrades), supplemented by a 30% lifetime-recurring affiliate program and an agency/freelancer white-label channel, plus a perks ecosystem of 12+ partner SaaS discounts (EmailOctopus, Mangools, BunnyCDN, Brizy, etc.) to reinforce retention.

The business model is recurring subscription with automatic renewal, layered on a freemium entry point and a 30% affiliate/agency commission structure. Paid plans are positioned at a fraction of the cost of legal counsel, with a 7-day money-back guarantee. The company is privately held, bootstrapped, with no disclosed funding rounds; revenue is not publicly disclosed, and the team is reported at 1–10 employees. Notable traction metrics include 200,000+ customers, 1M+ policies generated, and 10M+ consents processed, alongside a 5-star Capterra rating.

Name

WebsitePolicies

Legal name

Dynamic Terms Inc.

Website

https://websitepolicies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WebsitePolicies is a Toronto-based compliance-as-a-service platform that lets small businesses, e-commerce operators, SaaS/app providers, and the agencies serving them generate attorney-drafted privacy, terms, cookie, and related legal policies via a questionnaire, with automatic regulatory updates and consent-management tools.

Ownership category

akta.pro rank

Product category

Privacy and Compliance Software

NAICS

Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)

SIC

Services-Management Services (8741)

akta.pro primary industry

Consent, Preference & Privacy Management (CMP) (BPAFAFAL)

akta.pro secondary industries

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Consent, Privacy & Preference Management (BPAMAEAK)

Keywords

• Compliance as a service
• Privacy policy generator
• Legal document automation
• Cookie consent management
• Website policy software

Headquarters

HQ city

Sanawad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Recurring subscription model with automatic renewal at the end of each billing cycle. Services are offered on a subscription basis with pricing in USD. Users authorize recurring charges to their payment method on file.
2. Freemium Tier: Free privacy policy generator available at no cost. Users can create basic policies without payment. Additional coverage and advanced features available through paid plans.
3. Affiliate Commissions: 30% recurring commissions paid to affiliates who refer paying customers. Commissions continue for the lifetime of the customer subscription.
4. Agency Program: Revenue stream for agencies and freelancers who create policies for their clients using the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

WebsitePolicies is a self-serve SaaS platform that generates attorney-drafted legal policies and consent tools for websites and applications through a step-by-step questionnaire. Its core products are nine policy generators (Privacy Policy, Terms and Conditions, Cookie Policy, Disclaimer, DMCA Policy, Impressum, Acceptable Use Policy, Refund Policy, Shipping Policy, plus Guest Post Agreement) and two consent management tools (Cookie Consent Banner and DSAR Form). Policies are available in 25+ languages and automatically updated as privacy laws change.

Product overview

WebsitePolicies is a compliance-as-a-service platform offering a suite of attorney-drafted legal policy generators and consent management tools for small businesses. The core offering consists of nine Professional Policy Generators (Acceptable Use Policy, Cookie Policy, Disclaimer, DMCA Policy, Impressum, Privacy Policy, Refund Policy, Shipping Policy, and Terms and Conditions) complemented by two Consent Management Solutions (Cookie Consent Banner Generator and Data Subject Access Request Form). All policies are created through step-by-step questionnaires, are personalized to the user's specific business needs, available in 25+ languages, and automatically updated as laws change. The platform serves 200,000+ businesses and has generated over 1 million policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Privacy Policy Generator Questionnaire-driven generator that produces GDPR, CCPA, CPRA, PIPEDA, and CalOPPA-compliant privacy policies in 25+ languages, with automatic updates when laws change. Designed for small businesses, website owners, agencies, and e-commerce/SaaS operators.
• Terms and Conditions Generator Generator producing comprehensive terms of service agreements personalized to a business's operations, protecting legal interests and setting user expectations.
• Cookie Policy Generator Smart generator that creates cookie policies tailored to a website's actual cookie usage and compliant with GDPR, CCPA, and other cookie regulations.
• Disclaimer Generator Generator that creates professional disclaimers for websites, protecting businesses from liability related to content, professional advice, and third-party information.
• DMCA Policy Generator Generator that creates Digital Millennium Copyright Act compliance policies to protect websites against copyright infringement claims.
• Impressum Generator Generator that creates Impressum (legal notice) documents required by German and EU law for commercial websites.
• Acceptable Use Policy Generator Attorney-drafted generator that creates acceptable use policies personalized to a business's specific operations.
• Refund Policy Generator Generator that creates refund and return policies for e-commerce businesses, customized to specific operations and legal requirements.
• Shipping Policy Generator Generator that creates shipping and delivery policies for online stores, covering shipping methods, times, costs, and international considerations.
• Guest Post Agreement Generator Generator that creates guest post agreements for websites that accept contributed content from external writers.
• Cookie Consent Banner Generator Consent management tool that generates cookie consent banners for websites to comply with GDPR and cookie consent requirements, with script tag management capabilities and Google Consent Mode / Tag Manager support.
• Data Subject Access Request (DSAR) Form Consent and data management tool that generates forms for users to submit data access, correction, deletion, and portability requests under GDPR, CCPA, and other privacy laws.

Quantifiable outcome

• 200,000+ businesses trust the platform for compliance solutions
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Affiliate PartnerscoreGTM or Marketing PartnerAffiliates earn 30% recurring commissions by referring customers to WebsitePolicies. The program features 90-day cookie tracking, instant approval, and recurring commissions for as long as referred customers remain active. No minimum payout limits with payments via PayPal or wire transfer monthly.
• Agency and Freelancer PartnerscoreChannel Partner/ Reseller/ DistributorAgencies and freelancers can create a new revenue stream by helping their clients with compliance and legal protection. Partners can use the platform to generate policies for multiple clients.
• Copyright RPMminorGTM or Marketing PartnerPartner offering 50% discount on copyright registration and protection services for WebsitePolicies clients.
• Markup HerominorGTM or Marketing PartnerScreenshot and annotation tool partner offering 40% discount to WebsitePolicies clients.
• EmailOctopusminorGTM or Marketing PartnerEmail marketing platform partner offering 30% discount on the first three months to WebsitePolicies clients.
• GumletminorGTM or Marketing PartnerMedia optimization platform partner offering 20% discount to WebsitePolicies clients.
• PublerminorGTM or Marketing PartnerSocial media scheduling partner available to WebsitePolicies clients.
• PublitiominorGTM or Marketing PartnerMedia hosting and CDN partner available to WebsitePolicies clients.
• MangoolsminorGTM or Marketing PartnerSEO tools partner offering 5 months free to WebsitePolicies clients.
• BrizyminorGTM or Marketing PartnerLanding page builder partner offering 15% discount to WebsitePolicies clients.
• ClearoutminorGTM or Marketing PartnerEmail validation partner offering 10% discount to WebsitePolicies clients.
• HelpWiseminorGTM or Marketing PartnerShared inbox solution partner available to WebsitePolicies clients.
• BunnyCDNminorGTM or Marketing PartnerContent delivery network partner offering $5 discount to WebsitePolicies clients.
• EmbedSocialminorGTM or Marketing PartnerUser-generated content platform partner offering 50% discount on the first month to WebsitePolicies clients.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• TermsFeed: Closely comparable policy generator (privacy, terms, refund, disclaimers) for websites and apps with similar questionnaire-driven UX and SMB focus.
• iubenda: Privacy and cookie policy generator plus consent management solution (Cookie Solution) aimed at websites and apps, very similar in scope and target customer to WebsitePolicies.
• GetTerms: Lightweight privacy policy and terms generator for developers and indie hackers, overlapping with WebsitePolicies' tech-forward SMB segment at lower price points.
• Cookiebot: Consent management platform (CMP) with policy generation capabilities, directly comparable on the cookie-consent/DSAR portion of WebsitePolicies' offering.
• PrivacyPolicies.com: Dedicated privacy policy generator service for SMBs and developers — a near-identical value proposition centered on fast, templated, GDPR/CCPA-compliant policy creation.
• CookieYes: Cookie consent banner and privacy policy solution for SMBs and mid-market websites, directly competing on the consent-management and policy generation stack.
• Termly: Direct SMB-focused competitor offering privacy policy, terms, cookie consent, and DSAR generators with a similar freemium, self-serve model targeting small website owners.

Broad incumbents

• Osano: Privacy and consent management platform serving SMB through enterprise; broader portfolio than WebsitePolicies but overlapping on consent banners and policy automation.
• TrustArc: Enterprise privacy compliance and consent management vendor; operates at a different scale than WebsitePolicies but addresses overlapping privacy program needs for regulated customers.
• OneTrust: Enterprise-grade privacy, security, and consent management platform; broader and more established than WebsitePolicies but covers overlapping consent/policy functionality at much higher price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/websitepolicies
• LinkedInlinkedin.com/company/hardiksofttech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebsitePolicies