What Krokedil does

Krokedil Produktionsbyrå AB is a Swedish software company founded in 2010 by Niklas Högefjord and headquartered in Arvika, Värmland. The company specializes exclusively in developing WooCommerce plugins — extensions for the WordPress/WooCommerce open-source e-commerce platform — that connect online stores to payment gateways, shipping and logistics providers, and business systems. Krokedil's product portfolio spans roughly thirty distinct plugins plus the Kroconnect integration hub, with partnerships covering the major Nordic payment service providers (Klarna, Nets/Nexi, Swedbank Pay, Qliro, Dintero, Avarda, Walley, Paytrail, Kustom, Zaver, Ledyer, Qvickly, TrueLayer), shipping services (nShift, Budbee, Instabox, Fraktjakt, Airmee, Cargonizer/Logistra, Ingrid, ProTeria, Webshipper), and ERP/POS systems (Fortnox, Specter, Visma.net, VendoPRO). All code is released under the GPLv2 open-source license consistent with the underlying WordPress/WooCommerce platform.

The company operates a hybrid revenue model combining self-serve SaaS subscriptions (monthly plugin licenses at approximately 250 SEK/month per store, with quarterly and annual tiers), bespoke custom plugin development projects priced from 100,000–150,000 SEK, ongoing maintenance and support retainers billed by hour or package, and in some cases revenue-share arrangements with partners. Distribution is primarily product-led through krokedil.se and the WooCommerce.com and WordPress.org marketplaces, supplemented by partner referrals from payment and shipping providers and direct enterprise sales for custom work. The core customer base consists of small-to-medium WooCommerce merchants in the Nordics and internationally, with documented examples of merchants operating across 54+ countries using Krokedil's shipping stack.

Krokedil is a privately held, bootstrapped company with approximately 11 team members spanning development, support, partner management, QA, marketing, and finance. The firm has pursued an aggressive partnership and product expansion strategy from 2025–2026, taking over development and maintenance of established third-party plugins (Swedbank Pay Payment Menu in September 2025; Paytrail for WooCommerce in February 2026) and launching successive product updates including CargonizerConnect 2.0 and nShift Checkout 2.0 support. No external funding rounds have been disclosed, and ownership remains concentrated with the founder-CEO.

Name

Krokedil

Legal name

Krokedil Produktionsbyrå AB

Website

https://krokedil.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Krokedil is a Swedish WooCommerce plugin developer that builds payment, shipping, and ERP integration plugins for SMB e-commerce merchants across the Nordics and internationally, monetizing via SaaS subscriptions, custom development projects, and maintenance retainers across an extensive Nordic PSP and carrier partner ecosystem.

Ownership category

akta.pro rank

Product category

WooCommerce Extensions / E-commerce Plugins

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industries

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• WooCommerce plugins
• Payment integrations
• Shipping connectors
• E-commerce extensions
• ERP integrations

Headquarters

HQ city

Arvika

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Plugin Subscription (SaaS): Monthly, quarterly, or annual subscription fees for WooCommerce plugins. Plugins are licensed per web store with recurring revenue model. Includes free trial periods for customer acquisition.
2. Custom Plugin Development: Bespoke WooCommerce plugin development services for partners and enterprises requiring custom functionality. Project-based pricing starting from 100,000-150,000 SEK with optional ongoing maintenance and support agreements.
3. Maintenance and Support Agreements: Ongoing maintenance, documentation, and user support services for developed plugins. Offered as package solutions or separately with monthly billing based on allocated hours.
4. Kickback/Revenue Share: Alternative financing model where Krokedil receives kickback on partner revenues generated from developed plugins, covering ongoing operational costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Krokedil develops and sells WooCommerce plugins (extensions) for online merchants, focused on payment checkout integrations, shipping and delivery carrier connectors, ERP/business system integrations, and merchant store tools. The company also provides custom WooCommerce plugin development and consulting services for merchants and agencies needing tailored functionality.

Product overview

Krokedil is a WooCommerce plugin developer offering an extensive portfolio of specialized extensions for payment processing, shipping/logistics, and business system integration. The core offering includes Kustom Checkout (next-generation checkout with roots in Klarna) and Krokedil Shipping Connector (nShift integration), supported by multiple payment plugins (Nexi, Qliro, Dintero, Avarda, Walley, Swedbank Pay, Klarna, Paytrail, Zaver, Ledyer). Order management is handled via Partial Delivery for WooCommerce and Post Purchase Upsell. Kroconnect serves as the central integration hub connecting WooCommerce with Specter, Fortnox, Visma.net, VendoPRO, Slack, and Google Sheets. Additional shipping integrations cover Fraktjakt, Instabox, Budbee, Airmee, Cargonizer, ProTeria, Ingrid, and Webshipper. The company positions itself as specializing exclusively in WooCommerce, building plugins for payment, shipping, and ERP connections since 2010.

Differentiator

Problem solved

Functional benefit

Brands

• Kroconnect: A central hub for e-commerce integrations, enabling automated workflows between e-commerce platforms, business systems, point-of-sale systems, messaging services, and PIM systems.

Products and services

• Kustom Checkout

Quantifiable outcome

• Handles orders across 54 countries with automated shipments supporting global operations without adding headcount

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core and major.

• KlarnacoreTechnology or IntegrationMajor Swedish payment provider integrated through multiple WooCommerce plugins including Klarna Checkout, Klarna Payments, Klarna Order Management, and Klarna On-site Messaging. Krokedil has developed and maintains plugins for Klarna's various payment products used by WooCommerce merchants in Sweden and internationally.
• Nets (Nexi Group)coreTechnology or IntegrationNorwegian payment services provider (now part of Nexi Group) integrated through Nexi Checkout for WooCommerce plugin. Enables merchants to accept card payments and other Nets payment methods through embedded checkout.
• Swedbank PaycoreTechnology or IntegrationMajor Swedish bank payment solution integrated through Swedbank Pay Payment Menu for WooCommerce. Krokedil took over development, maintenance, and support of this plugin in 2025.
• nShiftcoreTechnology or IntegrationShipping platform integrated through Krokedil Shipping Connector and WooCommerce + nShift Checkout 2.0 integration. Enables booking deliveries, label printing, and modern delivery flows directly from WooCommerce.
• QlirocoreTechnology or IntegrationSwedish payment provider integrated through Qliro One for WooCommerce plugin. Offers flexible payment solutions with integrated shipping and upsell functionality for seamless purchase experiences.
• DinterocoreTechnology or IntegrationNorwegian tech-first payment company providing Dintero Checkout for WooCommerce plugin. Simplifies digital payments with support for subscriptions and enhanced shipping management.
• WalleycoreTechnology or IntegrationNorion Bank payment solution integrated through Walley Checkout for WooCommerce plugin. Offers customer-friendly payments for both B2B and B2C merchants.
• AvardacoreTechnology or IntegrationPayment provider integrated through Avarda Checkout for WooCommerce plugin. Offers multiple payment methods with one integration and contract, including integrated shipping support.
• BudbeemajorTechnology or IntegrationSwedish delivery service integrated through Budbee for WooCommerce plugin. Enables order creation, label printing, and status updates directly in WooCommerce with home delivery options.
• InstaboxmajorTechnology or IntegrationSwedish parcel locker service integrated through Instabox for WooCommerce plugin. Allows customers to choose Instabox as delivery method and view delivery date and time in checkout.
• PaytrailcoreTechnology or IntegrationFinnish payment service provider and one of Finland's leading payment vendors. Krokedil became official Paytrail partner in February 2026, taking over development and maintenance of Paytrail for WooCommerce plugin.
• KustomcoreTechnology or IntegrationOfficial integration partner for Kustom checkout solutions. Kustom Checkout provides next-generation payment solution for WooCommerce with roots in Klarna Checkout and over a decade of Krokedil experience.
• FortnoxcoreTechnology or IntegrationSwedish accounting and ERP system integrated through Kroconnect platform. Enables synchronization of orders, inventory, products, and order status between WooCommerce and Fortnox.
• SpectercoreTechnology or IntegrationWeb-based business system with inventory, order, and accounting functions integrated through Kroconnect. Syncs order data, inventory, and product information between WooCommerce and Specter.
• Visma.netmajorTechnology or IntegrationERP system integrated through Kroconnect platform. Maximizes control over e-commerce operations through automated inventory, order, and product data management.
• IngridmajorTechnology or IntegrationDelivery checkout platform integrated through Ingrid Delivery Checkout for WooCommerce plugin. Keeps track of everything important for seamless consumer checkout experience.
• AirmeemajorTechnology or IntegrationSwedish delivery service integrated through Airmee for WooCommerce plugin. Offers market's fastest home deliveries with booking directly in WooCommerce.
• Logistra (Cargonizer)majorTechnology or IntegrationShipping service integrated through CargonizerConnect plugin for Logistra Cargonizer. Major 2.0 update released focusing on giving store owners more control from checkout to returns and multi-package orders.
• TrueLayermajorTechnology or IntegrationOpen banking payment provider integrated through TrueLayer for WooCommerce plugin. Enables fast and easy payments via customer's chosen bank with direct account-to-account transfers.
• QvicklymajorTechnology or IntegrationPayment solution integrated through Qvickly Checkout and Qvickly Order Management for WooCommerce. Embedded checkout with flow closer to WooCommerce standard for increased compatibility.
• ZavermajorTechnology or IntegrationPayment provider integrated through Zaver Checkout for WooCommerce. Flexible payment alternatives that can handle carts of any size, developed by Krokedil in collaboration with Zaver.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PixelYourSite: WooCommerce plugin developer offering tracking, pixel, and feed plugins widely adopted by WooCommerce merchants — comparable as a focused plugin vendor serving the same SMB e-commerce audience.
• IconicWP: WooCommerce plugin developer focused on product add-ons, checkout customization, and shipping — competes in the same premium extension segment as Krokedil.
• YITH WooCommerce: Italian-based WooCommerce plugin developer offering a broad portfolio of premium extensions including payments, shipping, and bookable services — the closest direct competitor to Krokedil in the WooCommerce extension marketplace.
• Barn2: UK-based WooCommerce plugin company specializing in products, subscriptions, and wholesale solutions with strong presence in the WordPress/WooCommerce plugin ecosystem — comparable as a similarly-sized premium plugin specialist.

Broad incumbents

• Shopify: Leading all-in-one commerce platform that competes head-to-head with WooCommerce for SMB merchants; represents the macro competitive backdrop constraining WooCommerce's growth.
• Automattic (WooCommerce): Owner of WordPress.com and WooCommerce; the platform incumbent whose strategic decisions on native payment/shipping features directly shape Krokedil's opportunity space.

Emerging players

• WP Overnight (Mojo): WordPress plugin marketplace and developer focused on premium WordPress/WooCommerce add-ons — provides an adjacent distribution channel and competitor for plugin visibility.
• Webshipper: Multi-carrier shipping management platform with WooCommerce integration already supported by Krokedil — a partial overlap as both companies serve e-commerce shipping automation needs.

Others

• Klarna: Core payment partner whose multiple WooCommerce plugins Krokedil develops and maintains; represents both a key revenue dependency and a potential in-housing threat.
• nShift: Major Nordic shipping platform that partners with Krokedil via the Shipping Connector plugin; an enabling partner/integrator rather than direct competitor but indicative of the shipping integration ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/krokedilwp
• YouTubeyoutube.com/@krokedilse
• Facebookfacebook.com/krokedil
• LinkedInlinkedin.com/company/krokedil
• Instagraminstagram.com/krokedil

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krokedil