CHEVAL PRO

What CHEVAL PRO does

CHEVAL PRO is a French direct-to-consumer equestrian equipment retailer founded in 2017, operating from its headquarters in Augy and a physical retail store in Auxerre, in the Bourgogne-Franche-Comté region. The company sells rider apparel and equipment, horse care and stable products, and dog products, aggregating more than 100 brands within a specialty vertical. Its e-commerce presence is built on the PrestaShop platform, and is complemented by an in-store offering of professional services including embroidery, clipper rental, leather care, and saddle consignment (dépôt-vente).

The business model is retail-led and consumer-facing across two channels: a PrestaShop-powered online store and a physical boutique in Auxerre that supports Click & Collect fulfillment within one hour. Revenue is generated through direct product sales to individual riders and horse owners, supplemented by the Caval'Box subscription box, gift cards, and ancillary service fees. The company maintains an active social media presence on Facebook, Instagram, and TikTok as a customer acquisition channel. Leadership is led by Marie BILLARD in the role of gérante (manager).

CHEVAL PRO is a small operation by headcount, with five reported employees, and is privately held with no disclosed funding rounds, acquisitions, partnerships, or M&A activity. The company competes in a niche specialty vertical where its principal differentiation is the breadth of brand aggregation, in-store professional services, and local omnichannel convenience rather than scale or proprietary technology. No AI/ML capabilities, proprietary data assets, or technology partnerships beyond standard PrestaShop are documented.

Name

CHEVAL PRO

Legal name

CHEVAL PRO

Website

https://cheval-pro.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

French equestrian equipment retailer founded in 2017, selling 100+ brands of rider gear, horse care products, and dog supplies through a PrestaShop e-commerce site and a physical store in Auxerre, serving individual riders and horse owners across France.

Ownership category

akta.pro rank

Product category

Equestrian Equipment Retail

NAICS

Sporting Goods Retailers (45911), Pet and Pet Supplies Retailers (459910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

akta.pro secondary industries

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)

Keywords

• Equestrian equipment retail
• Riding apparel
• Horse care products
• Stable supplies
• Equestrian accessories

Headquarters

HQ city

Augy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sale of equestrian equipment and supplies through e-commerce website and physical store, including rider apparel, horse care products, stable equipment, and accessories.
2. Gift Cards: Sale of gift cards in denominations of 25€, 50€, 75€, 100€, 150€, and 200€, valid for 12 months for use across the entire store.
3. Professional Services: Additional revenue streams from embroidery services, laundry/pressing services, horse clipper rental, horse transport vehicle rental, leather maintenance services, and saddle consignment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cheval Pro is a French equestrian equipment retailer selling rider apparel (competition and casual wear, footwear, helmets, protection gear), horse equipment (blankets, bridles, care products, supplements, saddles), stable supplies (grooming tools, clippers), and dog accessories via its e-commerce website and physical store in Auxerre, France. The company also offers professional services including custom embroidery, clipper and horse transport rental, leather care, pressing/cleaning, and saddle consignment, with a curated catalog of over 100 equestrian brands.

Product overview

CHEVAL PRO is a French e-commerce retailer specializing in equestrian equipment, operating both online and through physical stores (Auxerre). The offering is structured as a multi-brand marketplace combining rider equipment (competition wear, sportwear, footwear, helmets, protection gear, accessories, aids), horse equipment (blankets, care products, bridles, bits, training aids, protections, saddles), stable supplies (grooming, clippers, farriery), and dog care products. The company provides additional services including embroidery, clipper rental, pressing/cleaning, horse transport rental, leather care, and saddle consignment. CHEVAL PRO carries over 80 third-party brands including HARCOUR (clothing), NAF and ESC LABORATOIRE (supplements), WALDHAUSEN, QHP, and EQUITHEME (equipment), with gift cards and subscription boxes as complementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Rider Equipment (Equipement du Cavalier) Complete range of riding apparel and gear for men, women, and children including competition textiles (vests, polos, shirts), sportwear (polos, t-shirts, sweatshirts, jackets), footwear (boots, sneakers, chaps), rider protection (helmets, protection vests), accessories (socks, caps, gloves, belts, scarves, bags), and rider aids (spurs, whips, sticks).
• Horse Equipment (Equipement du Cheval) Full spectrum of horse care and equipment including horse textiles (blankets, coolers, fly masks), horse care products (skin, coat and mane care, hoof care, joint/tendon/muscle care, respiratory supplements, feed supplements, insect repellents, first aid), bridles, bits, training aids, protections, and saddles and accessories.
• Stable Equipment (Ecurie) Stable equipment and supplies including saddle racks, stable textiles, tools, maintenance items, hay bags, stable carts, grooming supplies (brushes, gloves, sponges, hoof picks, braiding supplies), clippers and accessories, farriery items, and horse toys.
• Dog Products (Chien) Dog care products including blankets, collars, harnesses and leashes, bedding, and toys.
• Gift Cards (Carte Cadeaux) Gift cards available in denominations of €25, €50, €75, €100, €150, and €200, valid for 12 months for use across the entire store (online and in-store at Auxerre).
• Caval'Box Subscription Subscription box service offering equestrian products delivered regularly to subscribers.
• Embroidery Service Custom embroidery service for equestrian equipment and apparel, allowing personalized branding on textiles and gear.
• Clipper Rental Service Rental service for horse clippers and associated accessories.
• Pressing and Fabric Care Service Professional cleaning, pressing, and maintenance service for equestrian textiles and riding clothing.
• Horse Transport Vehicle Rental Rental service for horse transport vehicles, enabling customers to transport horses without owning dedicated transport.
• Leather Care Service Professional leather maintenance and care service for saddles, bridles, boots, and other leather equestrian equipment.
• Saddle Consignment Service Consignment service enabling customers to sell second-hand saddles through Cheval Pro's retail channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

145 partnerships are on record, tiered core, major and minor.

• HARCOURcoreOthersMajor brand partner offering 100+ products including seasonal collections like HARCOUR ETE 2026. Featured as a key brand in promotional banners and new collection launches.
• WALDHAUSENcoreOthersSignificant supplier partnership with 129 products in the catalog, including horse care equipment, blankets, and stable supplies.
• NAFcoreOthersUK-based equine supplement and care brand partnership offering 101 products including supplements, hoof care, and grooming products.
• ESC LABORATOIREcoreOthersFrench equine laboratory brand with 139 products including herbal remedies, supplements, and care preparations.
• QHPmajorOthersComprehensive equestrian equipment brand with 132 products including stable equipment, protective gear, and accessories.
• SAMSHIELDmajorOthersPremium helmet and riding equipment brand with 24 products featured prominently in promotional banners.
• HKMmajorOthersGerman equestrian equipment manufacturer with 108 products including boots, apparel, and accessories.
• GPAmajorOthersPremium equestrian safety and helmet brand with 14 products featured in promotional content.
• HORSE PILOTmajorOthersAirbag safety vest and equestrian equipment brand with 4 products highlighted in promotional banners.
• PASKACHEVALcoreOthersFrench equine care brand with 46 products including digestive supplements, respiratory care, and grooming products.
• EQUITHEMEcoreOthersSaddle and riding equipment brand with 47 products including saddles, accessories, and miniature equestrian items.
• HARRY'S HORSEmajorOthersDutch equestrian apparel and accessories brand with 41 products.
• UNGULAmajorOthersNatural equine care brand with 72 products including hoof care, supplements, and natural remedies.
• PENELOPEcoreOthersPremium equestrian fashion brand with 97 products including saddles, saddle pads, and apparel.
• KEPmajorOthersItalian helmet manufacturer with 17 products.
• FREEJUMPmajorOthersPremium equestrian equipment brand with 11 products including stirrups and technical gear.
• ABSORBINEminorOthersEquine care products including fly repellents and muscle care with 3 products.
• HIPPO TONICminorOthersEquine supplement brand with 40 products.
• NORTONmajorOthersBridle and leather equipment specialist with 40 products.
• EGO7minorOthersEquestrian footwear and apparel brand with 10 products.
• BACK ON TRACKminorOthersTherapeutic equestrian equipment brand with 16 products.
• RAVENEmajorOthersFrench equine care brand with 32 products including grooming, hoof care, and muscle care products.
• LIKITminorOthersHorse toy and boredom relief brand with 16 products.
• REKORminorOthersEquine care products with 28 products including topical treatments.
• KENTUCKYminorOthersPremium equestrian leather goods and equipment with 6 products.
• FLEX ONminorOthersEquestrian stirrup and equipment brand with 10 products.
• HIT AIRminorOthersAirbag safety vest brand with 9 products.
• EKKIAminorOthersEquestrian equipment brand with 11 products.
• VEREDUSminorOthersItalian equestrian protection equipment with 10 products.
• FLAGS AND CUPminorOthersEquestrian accessories brand with 29 products.
• FEELINGminorOthersSaddles and leather equipment brand with 34 products.
• LAURIA GARRELLI (HKM)minorOthersPremium equestrian brand with 1 product.
• MADEMOISELLE CAVALIEREminorOthersWomen's equestrian apparel brand with 18 products.
• LEOVETminorOthersEquine care products brand with 13 products.
• BORSTIQminorOthersGrooming and care equipment with 14 products.
• KERBLminorOthersStable and farm equipment brand with 15 products.
• KEVIN BACON'SminorOthersHoof care products brand with 13 products.
• LPCminorOthersEquine supplements brand with 10 products.
• ALLIANCE EQUINEminorOthersEquine care brand with 18 products.
• PRIVILEGE EQUITATIONminorOthersEquestrian equipment brand with 12 products.
• RIDING WORLDminorOthersEquestrian apparel and equipment brand with 17 products.
• LISTERminorOthersHorse clippers and grooming equipment with 5 products.
• OPTITROminorOthersEquine supplement brand with 9 products.
• KASKminorOthersItalian helmet brand with 3 products.
• COVALLIEROminorOthersEquestrian equipment brand with 7 products.
• LAMI-CELLminorOthersHorse grazing equipment with 14 products.
• OFFICINALISminorOthersNatural horse care brand with 3 products.
• CANTERminorOthersEquine care products with 10 products.
• COMPOSITIminorOthersSynthetic protective equipment with 5 products.
• FELLINIminorOthersEquestrian footwear brand.
• STUD MUFFINSminorOthersHorse treats and supplements with 4 products.
• LADY GAMMAminorOthersEquestrian accessories brand with 8 products.
• LA GARROCHAminorOthersEquestrian equipment brand with 7 products.
• GEMminorOthersEquestrian equipment with 6 products.
• BELPOLONminorOthersLeather care products with 6 products.
• NellumbominorOthersNatural hoof and skin care brand with 3 products.
• NACAminorOthersEquine care brand with 4 products.
• T DE TminorOthersEquestrian equipment brand with 5 products.
• WHIP & GOminorOthersWhips and training equipment with 4 products total across entries.
• HORSE GUARDminorOthersEquine protection brand with 4 products.
• GREENGUARDminorOthersSustainable equestrian products with 4 products.
• PASKACHEVALminorOthersEquine respiratory and care brand with 46 products.
• PONY ACADEMYminorOthersPony and children's equestrian equipment with 3 products.
• RID UPminorOthersEquine care brand with 3 products.
• ALODIS CAREminorOthersNatural horse care brand with 9 products.
• STARminorOthersEquestrian equipment brand with 3 products.
• CANDY HORSEminorOthersEquestrian fashion brand with 3 products.
• PAILLETTES ATTITUDEminorOthersFashion-forward equestrian brand with 2 products.
• HEALTH + CAREminorOthersEquine health and care products with 3 products.
• REFLECTIVEminorOthersReflective equestrian safety products.
• BLACKFOXminorOthersEquestrian equipment brand.
• E.L.TminorOthersEquestrian leather equipment with 30 products.
• WINDERENminorOthersEquine protection equipment with 1 product.
• EQUESTRIANminorOthersEquestrian brand.
• ELDORADOminorOthersEquestrian brand with 3 products.
• SPARKminorOthersEquestrian equipment brand with 5 products.
• XTRminorOthersSynthetic leather protection equipment with 3 products.
• UNIKAminorOthersEquine toys and licks with 1 product.
• WPBGROUPminorOthersEquine equipment brand with 1 product.
• M&GOminorOthersEquestrian brand with 1 product.
• UVEXminorOthersSafety equipment brand with 1 product.
• LAVAUZELLEminorOthersEquestrian brand with 1 product.
• STASSECKminorOthersEquestrian equipment with 1 product.
• STIEFELminorOthersEquine care brand with 1 product.
• TIGERminorOthersEquestrian brand with 1 product.
• PRO SERIESminorOthersProfessional equestrian equipment with 3 products.
• JUCKEPONYminorOthersPony equipment brand with 1 product.
• JUMP YOUR HAIRminorOthersHair care brand for horses with 1 product.
• ORVETminorOthersEquestrian equipment with 2 products.
• GLOVERSminorOthersEquestrian gloves brand with 1 product.
• HEY SPORTminorOthersSport care brand with 1 product.
• TRMminorOthersEquine supplement brand with 1 product.
• EFFOLminorOthersEquine care products with 3 products total across entries.
• EFFAXminorOthersLeather care brand with 3 products.
• SPRENGERminorOthersBits and metal equipment with 2 products.
• WAHLminorOthersGrooming equipment with 1 product.
• RACERminorOthersRacing equipment brand with 2 products.
• RAMBOminorOthersHorse blankets with 1 product.
• RAPIDEminorOthersEquestrian brand with 1 product.
• SAPOminorOthersEquestrian protection with 2 products.
• TREADSTONEminorOthersLeather stirrup products with 1 product.
• SEAVERminorOthersTechnology equipment for horses with 1 product.
• SERGIO GRASSOminorOthersItalian boots brand with 2 products.
• TDETminorOthersEquestrian brand with 1 product.
• PRO'CONFORTminorOthersComfort equipment with 18 products.
• LEXINGTONminorOthersEquestrian apparel brand.
• CHOPLINminorOthersEquestrian equipment brand.
• CASCOminorOthersHelmet brand.
• CAVALLERIA TOSCANAminorOthersItalian luxury equestrian brand.
• CHARLES OWENminorOthersBritish helmet brand.
• ERIC THOMASminorOthersEquestrian equipment with 3 products.
• HORSE SPIRITminorOthersEquestrian brand.
• HORSEWAREminorOthersHorse blanket brand.
• ICE VIBEminorOthersTherapeutic equestrian equipment.
• KOMPERDELLminorOthersPoles and equipment brand.
• HAPPY MOUTHminorOthersBit brand.
• KRISminorOthersEquestrian boots with 1 product.
• LE GEEminorOthersEquestrian equipment brand.
• METALABminorOthersMetal equestrian equipment.
• ODM CHEVALminorOthersHoof care products with 4 products total.
• WALDHAUSENminorOthersEquine hoof care products with 1 product.
• FLECK GERMANYminorOthersWestern riding equipment.
• AKOminorOthersEquestrian brand.
• CARR DAY & MARTINminorOthersLeather care brand with 2 products.
• GALO'SNACKminorOthersHorse treats brand with 7 products.
• HELITEminorOthersAirbag safety vests with 2 products.
• HFIminorOthersEquestrian brand.
• HORIZONTminorOthersStable equipment brand.
• HEINIGERminorOthersHorse clippers brand.
• ANTARESminorOthersFrench saddles brand.
• ANIMADERMminorOthersAnimal care brand.
• WESTRIDEminorOthersEquestrian brand.
• EQUILIBRIUM PRODUCTSminorOthersEquine massage and therapy brand.
• LAMI CELLminorOthersHorse grazing equipment with 1 product.
• LE MIEUXminorOthersEquestrian brand.
• WOOF WEARminorOthersHorse protection brand.
• PROTANNERminorOthersEquestrian brand.
• SWINGminorOthersEquestrian brand.
• TATTINIminorOthersItalian boots brand.
• VISCOSITOLminorOthersEquine joint supplement.
• UKALminorOthersEquestrian brand.
• UNCLE JIMMYminorOthersHorse treats brand.
• WINTECminorOthersSynthetic saddles brand.
• WOWminorOthersEquestrian brand.
• PADDOCK SPORTSminorOthersEquestrian brand with 1 product.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Decathlon: Largest French sporting goods retailer, with an equestrian line (Fouganza) covering rider apparel and equipment. Overlaps with Cheval Pro's customer base but operates as a mass-market incumbent with vastly broader assortment and pricing power.
• Amazon France: Mass-market e-commerce platform carrying equestrian equipment from multiple brands. Competes with Cheval Pro on convenience, pricing and selection but without specialist equestrian expertise, services or curation.

Direct peers

• Sellerie de France: French multi-brand equestrian retailer selling rider apparel, horse equipment and stable supplies online and in stores. Closely comparable to Cheval Pro on product breadth, customer base and French domestic focus.
• CWD (CWD Sellerie): French premium equestrian saddle and equipment brand with online sales. Comparable on French equestrian positioning and rider/horse equipment categories, though CWD is a brand-direct specialist rather than a multi-brand retailer.
• Devoucoux: Premium French saddle maker and equestrian equipment brand with direct-to-consumer e-commerce. Comparable on premium French equestrian positioning, although more specialized in saddlery than Cheval Pro's generalist catalog.
• Equishop: French online equestrian retailer offering rider apparel, horse care and stable equipment from multiple brands. Directly comparable on product categories, target customers and France-only distribution.
• Equi-Thème: French equestrian equipment brand with direct online retail. Comparable on product categories (saddle pads, blankets, accessories) and French market, again competing with Cheval Pro both as supplier and as a brand-direct site.
• Harcour: Premium French equestrian apparel and accessories brand with its own retail site. Comparable as both a Cheval Pro supplier and a brand-direct competitor for the same premium French rider customer.
• Horse Pilot: French equestrian performance apparel brand with its own DTC e-commerce site. Comparable on French rider apparel focus, although Horse Pilot is primarily brand-direct versus Cheval Pro's multi-brand model.
• Ekkia: French equestrian equipment manufacturer and distributor. Comparable on equestrian equipment focus and French market; Ekkia is also a Cheval Pro supplier and operates its own retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Chevalprosellerie
• Instagraminstagram.com/cheval_pro
• LinkedInlinkedin.com/company/cheval-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHEVAL PRO