Fairway Corp
Fairway Corp is a Plano, Texas-based holding company backed by Morgan Stanley Capital Partners that acquires and operates 35-plus residential exterior services brands (lawn care, pest control, irrigation, tree care) across 70-plus locations and 15 U.S. states, serving residential homeowners via recurring subscription programs.
- Company typePrivate
- Founded1979
- HeadquartersPlano, Texas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fairway Corp does
Fairway Corp (legal entity: Fairway Lawns, LLC) is a Plano, Texas-headquartered holding company that acquires and operates residential exterior services businesses across the Central, Eastern, and Southern United States. Founded in 1979, the company operates a platform of 35-plus brands spanning lawn care, pest control, irrigation and drainage, and tree care, delivered through more than 70 service locations across 15 states. The corporate entity is privately held and backed by Morgan Stanley Capital Partners, with a Head of Corporate Development and a professional executive team (CEO Greg Harbison, COO Gary Obert, CFO Drew Dixon) executing a programmatic roll-up strategy that has added 15-plus companies since 2022.
The business operates a B2B2C model in which local brand partners retain their regional identity and customer relationships while leveraging centralized corporate functions (finance, procurement, marketing, HR). Revenue is generated primarily through recurring subscription-based lawn care and pest control programs, with quote-based pricing per property and service. Core service offerings include weed control, fertilization, aeration, overseeding, pest management (ants, mosquitoes, termites, rodents), irrigation maintenance and drainage, and arboriculture services, with eco-friendly and organic options embedded across several acquired brands. Distribution is direct-to-homeowner, executed by field technicians at the local brand level.
Fairway's go-to-market combines organic local customer acquisition (brand websites, community sponsorships, PR, customer referrals) with acquisitive growth targeting business owners and founders in the green industry seeking a partnership or exit. Since 2022, the platform has expanded aggressively into Florida, Texas, the Carolinas, Tennessee, Georgia, Ohio, Michigan, and additional states through both tuck-in and platform-sized acquisitions. The company has no disclosed proprietary technology platform; customer-facing technology is operated at the brand level. Pricing is not publicly disclosed at the corporate level, and revenue figures are not reported.
Fairway Corp firmographics
Firmographics- Name
- Fairway Corp
- Legal name
- Fairway Lawns, LLC
- Website
- https://fairwaycorp.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fairway Corp is a Plano, Texas-based holding company backed by Morgan Stanley Capital Partners that acquires and operates 35-plus residential exterior services brands (lawn care, pest control, irrigation, tree care) across 70-plus locations and 15 U.S. states, serving residential homeowners via recurring subscription programs.
- Ownership category
- akta.pro rank
Fairway Corp industry classification
Industry- Product category
- Residential Exterior Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173)
- akta.pro primary industry
- Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)
- akta.pro secondary industries
- Lot Clearing, Land Clearing & Brush Removal (HSAIADAH), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
Keywords
Where Fairway Corp is headquartered
LocationHeadquarters
- HQ city
- Plano, Texas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fairway Corp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Lawn Care Services: Recurring lawn care services including weed control, fertilization, aeration, and overseeding delivered through brand portfolio companies.
- Pest Control Services: Pest management services covering ants, mosquitoes, roaches, termites, and rodents through brand portfolio companies.
- Irrigation and Drainage Services: Irrigation maintenance, repair, and drainage services through specialized brand partners.
- Tree Care Services: Professional tree care including trimming, removals, stump grinding, and lot clearing services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fairway Corp product offering
Product offeringCore offering
Fairway Corp is a holding company that acquires and partners with residential exterior services businesses, operating a portfolio of 20+ brands across lawn care, pest control, irrigation/drainage, and tree care. Services are delivered directly to homeowners through field technicians at 70+ locations across the Central, Eastern, and Southern United States. The company offers recurring service programs (lawn fertilization, weed control, pest management) as well as one-time professional services (tree removals, irrigation repairs, lot clearing).
Product overview
Fairway Corp operates as a platform company in the exterior residential services industry, offering a portfolio of 20+ brands across lawn care, pest control, irrigation, and tree care services. The company's core service offerings include Lawn Care (with weed control, fertilization, aeration, and overseeding), Pest Control (managing ants, mosquitoes, roaches, termites, and rodents), Irrigation & Drainage, Tree Care, and Eco-Friendly Solutions. These services are delivered through an extensive network of acquired regional brands including Turf Wizards, Weed Solutions, Fitzgerald Lawn Care, Greenway Irrigation, Simply Green, Agape, Dr. Jack's, GroGreen, TDI Services, Kapp's, NexGreen, Your Green Team, and others, spanning over 70+ locations throughout the Central, Eastern, and Southern United States since the company's founding in 1979.
Differentiator
Problem solved
Functional benefit
Brands
- Fairway: Parent corporate brand for exterior residential services platform
Products and services
- Lawn Care
Quantifiable outcome
- 15 companies joined Fairway since 2022
Companies that use Fairway Corp
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Fairway Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fairway Corp partnerships and signals
Strategic signalPartnerships
46 partnerships are on record, tiered core and minor.
- Simply GreencoreFounded in 2004 by Don Smith, Simply Green is renowned for its unique emphasis on plant health using Plant Growth Regulators (PGRs) for optimal results. Strategic addition to Fairway's Atlanta footprint. Greg Clendenin and The Clendenin Consulting Group served as sole financial advisor.
- Eastern ExterminatingcoreFounded as a family business nearly 40 years ago, Eastern Exterminating grows Fairway's reach into South Florida, bringing increased services for tree, turf, and plant health and care. Owner Billy Porter noted Fairway's expertise and resources will allow growth while maintaining quality and customer focus since 1988.
- Southern Care Lawn and PestcoreLocated in Florida, Southern Care delivers a full selection of services including traditional lawn fertilization and weed control, insect, pest, and disease management, and tree and ornamental care.
- Mencer's Tree ServicecoreSpanning three generations since its founding in 1958, the Mencer family has deep community ties in Eastern Tennessee.
- Agape Lawn CompanycoreBuilt a strong reputation in the Triangle area of North Carolina offering comprehensive lawn care, landscaping, outdoor living, pest control, and irrigation services. Owner Brent Droege noted commitment to great service and strong customer relationships for over 15 years. Sax Capital Advisors acted as sell-side advisor.
- Arbor Bay Tree & LandscapingcoreFounded in 2008 by Michael and Christine Marciniak, providing the Tampa area with a wide range of tree services. Master Arborist Kacy Keeffe noted excitement to continue providing top-notch tree care.
- Scientific Plant ServicecoreFull-service outdoor residential service provider from the Chesapeake Bay region that's been in business for nearly 70 years.
- DeSoto TurfcoreMississippi-based lawn care brand acquired in 2025.
- Greenway IrrigationcoreIrrigation services partner also offering swimming pool services, acquired in 2024.
- Fitzgerald Lawn CarecoreWisconsin and Minnesota-based lawn care brand also offering snow care services.
- Leapfrog LandcarecoreTree and shrub care services partner.
- Plant Health Care SystemscorePlant health care services partner.
- Weed SolutionscoreWeed control and tree & shrub services partner.
- Turf WizardscoreNorth Carolina-based lawn care brand.
- AgapecoreNorth Carolina-based lawn care, landscaping, pest control, and irrigation services. Sell-side advisor Sax Capital Advisors.
- Eastern ExterminatingcoreSouth Florida tree care services, family business nearly 40 years old.
- Scientific Plant ServicescoreTree & shrub care services from Chesapeake Bay region, nearly 70 years in business.
- The Spider GuycorePest control services partner specializing in spider removal.
- Arbor BaycoreFlorida-based tree service company founded in 2008 by Michael and Christine Marciniak.
- Southern Care Lawn and PestcoreFlorida-based lawn and pest services.
- Earth's BestcorePest control services partner acquired in May 2024.
- Dr. Jack'scoreFounded over 50 years ago in 1972 by Dr. Jack Reinhardt, Dr. Jack's is a recognized name for pest control and lawn care in the Orlando area. Jack's sons Rick and Jim have run the business for over 20 years.
- The Lawn RangercoreLawn care services partner joining Fairway.
- TDI ServicescoreFounded in 1994 by Kevin Bryant in Huntsville, Alabama, TDI pioneered blending biology, chemistry, and agronomics into inventive lawn care programs for environmentally friendly fertilization and weed control. Expands Fairway's Alabama presence.
- Farrow Pest ServicescoreExpanding pest control services through Fairway portfolio.
- GroGreencoreHeadquartered in Plano, Texas, GroGreen strengthens Fairway's presence in the Dallas metroplex. Founded by Gary LaScalea with General Manager Darrel Nail. Marked as the 15th company to join Fairway since 2022 and the third in Texas.
- Real Turf SolutionscoreLatest partnership in the Tampa area of Florida with 30 years of experience. Founder and co-owner Harvey Hudson and co-owner Joe Fragomeni lead the company known for customer excellence and positive results.
- Green QueencoreBased out of Atlanta serving Charleston and Nashville, Green Queen brings environmentally-friendly offerings and organic pest and lawn solutions. Founded by Jennifer Hankey who began researching organic means after her child experienced food allergies.
- One Call (acquired by NexGreen)minorStarted 28 years ago by Scott Jones, One Call was acquired by NexGreen to strengthen their central Ohio presence. Founded on strong customer service and quality deliverability.
- Kapp's Green LawnscoreHeadquartered in Fort Wayne, IN with branches in St. Louis, Indianapolis, Cleveland, and Pittsburgh. Fairway's largest lawn care partner to date. Mike Markovich serves as VP and General Manager.
- Your Green TeamcoreExpansion in Tampa and Sarasota Florida markets. Founder and CEO Shane Karlson noted partnership was strategic to expand customer offerings and innovative sales methods.
- Next Level TurfminorExpansion in Florida markets alongside Your Green Team. CEO Brandon Melanson noted excitement about being part of a dynamic organization.
- On the GreencoreServing Maryland market area.
- Andy's Sprinkler and DrainagecoreSecond irrigation partner for Fairway with operations in Texas, Oklahoma, and South Carolina. Founder and CEO Andy Hulcy noted it was a 'perfect partnership' with shared values. Second irrigation partner and further growth in Texas.
- Plant It EarthcoreBased in the Tampa, FL area, one of five new partnerships in 2022 that significantly expanded Fairway's footprint and services.
- Andy's Sprinkler and DrainagecoreIrrigation partner with operations in Texas, Oklahoma, and South Carolina.
- NexGreencoreMichigan and Ohio-based green services company. COO Bill Hoke came through this partnership.
- RainscapescoreIrrigation services from Knoxville, TN.
- PureGreencoreOne of five new partnerships in 2022, expanding Fairway's service footprint.
- Plant It EarthcoreFlorida-based services partner.
- Luv A LawncoreFlorida-based lawn care brand acquired in July 2022.
- Fairway LawnscoreCore brand serving Alabama, Arkansas, Georgia, Oklahoma, South Carolina, Tennessee. Original brand acquired in May 2022.
- LuvALawncoreBased out of Orlando, FL, one of five new partnerships in 2022.
- RainscapescoreIrrigation headquartered in Knoxville, TN, expanding Fairway's irrigation services.
- NexGreencoreServing Columbus, OH and Detroit, MI metro markets. Bill Hoke came to Fairway as COO through this partnership. Co-founded by Imtiaz Tootla who now serves as Fairway VP Sales/CSO.
- Real GreencoreBased in Austin, TX, one of five new partnerships in 2022.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Fairway Corp competitors and assessment
Company assessmentEmerging players
- GreenPal: Marketplace connecting homeowners to local lawn-care providers. Adjacent but increasingly relevant competitor for customer acquisition in the residential lawn-care category.
- Aptive Environmental: PE-backed residential pest-control company focused on eco-friendly solutions. Comparable subscription model, eco-positioning, and PE sponsorship dynamics, though narrower scope than Fairway.
- Conserva Irrigation: Franchise-based residential irrigation services brand. Directly comparable to Fairway's irrigation-focused brand partners (Andy's Sprinkler, Rainscapes, Greenway Irrigation).
Direct peers
- Massey Services (pest control overlap): Listed separately as a particularly strong pest-control overlap; combines residential pest and termite services with lawn care, mirroring Fairway's bundled service offering.
- BrightView Holdings: Publicly traded commercial landscaping services roll-up platform with a similar acquisition-driven growth model. Comparable in multi-service-line scope and PE/buyout sponsorship dynamics, though anchored in commercial rather than residential.
- TruGreen: The largest US residential lawn care services company, offering fertilization, weed control, and aeration through a national branch network. TruGreen is Fairway's primary direct competitor in the recurring residential lawn-care category.
- Yellowstone Landscape: PE-backed commercial and residential landscape services roll-up with multi-state presence. Comparable platform play with acquisitive growth and centralized corporate support across decentralized branches.
- Massey Services: Privately held residential and commercial lawn, pest, and termite-services provider in the Southeast US. Directly comparable service mix (lawn care + pest control) and Southern geographic focus.
Broad incumbents
- Rentokil Initial: Global pest-control and hygiene services conglomerate with material US residential pest exposure. Competes broadly with Fairway's pest-control revenue stream and has the balance sheet to outbid in roll-up deals.
- Rollins, Inc. (Orkin): Largest US pest-control services company (parent of Orkin). Broad incumbent with deep overlap on Fairway's residential pest-control segment; operates at significantly larger scale across the full US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fairway Corp social profiles
Digital presenceFairway Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairway Corp leadership team
Management profileNumber of profiles
Fairway Corp subsidiaries and ownership
Company hierarchySubsidiaries36 records
Fairway Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairway Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairway Corp
What does Fairway Corp do?
Fairway Corp is a holding company that acquires and partners with residential exterior services businesses, operating a portfolio of 20+ brands across lawn care, pest control, irrigation/drainage, and tree care. Services are delivered directly to homeowners through field technicians at 70+ locations across the Central, Eastern, and Southern United States. The company offers recurring service programs (lawn fertilization, weed control, pest management) as well as one-time professional services (tree removals, irrigation repairs, lot clearing).
Is Fairway Corp a public or private company?
Fairway Corp is a private company. It is classified as private equity controlled and is currently operating.
When was Fairway Corp founded?
Fairway Corp was founded in 1979. It employs 1 to 10 people.
Where is Fairway Corp based?
Fairway Corp is headquartered in Plano, Texas, United States, in the North America region.
How does Fairway Corp make money?
Four revenue lines are on record. Lawn Care Services are the primary driver. The others are pest Control Services, irrigation and Drainage Services and tree Care Services.
Who are Fairway Corp's main competitors?
Emerging players on record are GreenPal, Aptive Environmental and Conserva Irrigation. Direct peers are Massey Services (pest control overlap), BrightView Holdings, TruGreen, Yellowstone Landscape and Massey Services. Broad incumbents are Rentokil Initial and Rollins, Inc. (Orkin).
Does Fairway Corp have an API?
No public API is recorded for Fairway Corp.
What industry is Fairway Corp in?
Fairway Corp's product category is Residential Exterior Services. Its primary akta.pro industry code is HSAIAGAD, Aeration & Overseeding (Seeding, Topdressing, Renovation), with a secondary code of HSAIADAH, Lot Clearing, Land Clearing & Brush Removal. Its NAICS code is 561730.