The Imaginarium

What The Imaginarium does

The Imaginarium is a full-service B2B and ABM growth agency founded in 2021 by Scott Stedman, a former senior leader at MDC Partners, Havas, and Arnold Worldwide. The firm operates from four US offices (Boston headquarters plus Phoenix, Seattle, and Dallas) with a team of approximately 17 employees, and serves Fortune 500 brands alongside ambitious growth-stage challengers across B2B technology, financial services, healthcare, retail, and professional services. Named clients include Visa, EY, American Express, Wolters Kluwer, Verizon, Hulu, H&R Block, Wiley, Instructure, and Phoenix Suns, with the company claiming to have helped hundreds of organizations over its operating history.

The agency's offering is structured around six integrated service pillars: GTM Strategy, RevOps, Agentic Media planning and buying, Creative & AI-Led Production, Data Strategy & Architecture, and Digital Transformation, delivered through a three-phase Align-Build-Scale methodology. Its core technical differentiator is 'Performance ABM' — an operating model that combines AI-enabled analytics, account-based marketing, and a partnership stack anchored by The Trade Desk (programmatic inventory), Bombora (intent data), and Chalice (account-level matching algorithm) to deliver measurable account-level advertising at scale. The firm also integrates with HubSpot, Salesforce, 6Sense, Demandbase, Octane11, Braze, and Tealium, and supports paid media activation across Google Ads, Meta, TikTok, LinkedIn, CTV, programmatic, and OOH channels.

The business model is managed services revenue generated through retainer agreements, project-based engagements, and ongoing client work. Pricing is quote-based and not publicly disclosed, with free media audits offered as a low-friction entry point to enterprise prospects. The company is privately held, founder-owned, and appears bootstrapped with no disclosed institutional funding. Beyond client services, The Imaginarium operates proprietary thought-leadership channels including an extensive playbook library (Performance ABM, LinkedIn Performance, Programmatic, G2/TrustRadius/Capterra) and hosted executive events — The Imaginarium Summit (B2B, May 2026), Saturnalia (B2C, November 2026), and Saturnalia Chateau at Cannes Lions — that function both as category-building vehicles and as enterprise demand-generation assets.

Name

The Imaginarium

Legal name

The Imaginarium

Website

https://imaginarium.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Imaginarium is a full-service B2B and ABM growth agency founded in 2021, serving Fortune 500 brands and high-growth challengers with AI-enabled strategy, creative, media, and data services across four US offices.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• B2B marketing agency
• Account-based marketing services
• Performance media planning
• AI-enabled marketing services
• Martech consulting services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: Full-service B2B marketing agency providing strategy, creative, media, and data services. Revenue generated through retainer agreements, project-based engagements, and ongoing managed services for Fortune 500 brands and scaling companies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Imaginarium is a full-service B2B marketing agency that delivers integrated strategy, creative, media, and data services through six capability pillars: GTM Strategy, RevOps, Agentic Media, Data Strategy & Architecture, Creative & AI-Led Production, and Digital Transformation. Services are executed via an Align-Build-Scale methodology and centered on Performance ABM and AI-enabled GTM frameworks for Fortune 500 brands and high-growth challengers.

Product overview

The Imaginarium is a full-service B2B and B2C marketing agency offering integrated strategy, creative, media, and data services. The core offering consists of six interconnected service pillars: GTM Strategy, RevOps, Agentic Media, Data Strategy & Architecture, Creative & AI-Led Production, and Digital Transformation. These services are delivered through a three-phase methodology (Align, Build, Scale) and supported by a library of thought leadership playbooks covering ABM, programmatic marketing, LinkedIn performance, and product review site strategies. The agency also hosts proprietary events including The Imaginarium Summit (B2B), Saturnalia (B2C), and Saturnalia Château. The agency positions itself around Performance ABM and AI-enabled GTM capabilities for tech-enabled growth.

Differentiator

Problem solved

Functional benefit

Products and services

• GTM Strategy Strategic consulting service covering go-to-market execution including business and growth strategy, customer experience strategy, channel activation planning, and AI in-housing guidance, targeted at enterprise and high-growth B2B clients.
• RevOps Revenue operations service including measurement strategy, operational maturity assessment, lead management, and ABM play design to align marketing and sales functions with shared KPIs.
• Agentic Media Omnichannel media strategy and activation service spanning paid search, paid social, LinkedIn, Meta, CTV, and programmatic, including campaign and demand planning plus analytics, with AI-driven optimization across media partners such as The Trade Desk.
• Data Strategy & Architecture Data and MarTech consulting service covering data architecture and integration, MarTech and CRM strategy, data engineering, and measurement and tracking implementation for clients across platforms like HubSpot, Salesforce, Tealium, and 6Sense.
• Creative & AI-Led Production Creative development service including brand strategy and identity, campaign development, visual design, copywriting, and immersive design for B2B brands, augmented by generative AI for ad creative and copy production.
• Digital Transformation UX and website development service including user research, UX strategy, UI design, content development, CMS setup, and accessibility compliance, targeted at enterprise and B2B brands modernizing their digital presence.

Quantifiable outcome

• 2x original goal for unaided brand awareness
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• The Trade DeskcoreTechnology or IntegrationStrategic partnership enabling iABM (Intelligent Account-Based Marketing) capability. The Trade Desk provides access to 500+ billion daily advertising impressions, combined with Bombora's intent data and Chalice's custom algorithm to enable account-level programmatic advertising at scale for B2B marketers.
• BomboracoreTechnology or IntegrationPartnership providing intent data for ABM targeting. Bombora's Company Surge data identifies when target accounts are researching topics related to client's products, enabling precise account-level targeting in programmatic campaigns.
• ChalicecoreTechnology or IntegrationCustom algorithm partnership that ties together The Trade Desk's individual IDs with company domains, enabling account-level measurement and targeting in programmatic advertising.
• Octane11coreTechnology or IntegrationOmni-channel, account-based measurement platform for B2B. Integrates data across programmatic, LinkedIn, and marketing automation into unified ABM-focused dashboards for comprehensive campaign measurement.
• LinkedIn Matched AudiencescoreTechnology or IntegrationIntegration with LinkedIn's audience matching capabilities combined with product review site intent data (G2, TrustRadius, Capterra) to build dynamic segments of in-market buyers for targeted B2B advertising.
• G2supportingGTM or Marketing PartnerProduct review site partnership for B2B lead generation. G2 provides intent data and review integration capabilities for ABM campaigns.
• TrustRadiussupportingGTM or Marketing PartnerProduct review platform partnership providing validated peer reviews and intent data. TrustRadius authenticates reviewers via LinkedIn for credibility.
• CapterrasupportingGTM or Marketing PartnerProduct review site partnership for software category advertising. Capterra allows B2B SaaS brands to promote products across relevant categories and appear in search results.
• 6SensesupportingTechnology or IntegrationPredictive analytics and intent data platform. Provides account identification, technographic insights, and predictive analytics for ABM targeting.
• DemandbasesupportingTechnology or IntegrationAccount-based advertising and sales platform providing firmographic data and account-based targeting capabilities.
• HubSpotsupportingTechnology or IntegrationMarketing automation platform expertise for campaign execution, content orchestration, and lead management.
• SalesforcesupportingTechnology or IntegrationCRM platform integration for account management, lead tracking, and sales-marketing alignment.
• BrazesupportingTechnology or IntegrationCustomer engagement platform for personalized messaging and cross-channel campaign orchestration.
• TealiumsupportingTechnology or IntegrationData orchestration and tag management platform for unified customer data infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stein IAS: Specialist B2B marketing agency within the IPG Mediabrands network offering strategy, creative, and media for enterprise B2B clients; closest agency comp in terms of integrated B2B capabilities and Fortune 500 client focus.
• Velocity Partners: Boutique B2B tech marketing agency specializing in PR, content, and brand strategy for technology vendors; comparable to Imaginarium's strategy and creative capabilities serving tech-forward enterprise clients.
• 6sense: Predictive AI-driven ABM platform providing intent data and account identification; both firms are Imaginarium partners and compete for the same enterprise B2B marketing budgets and ABM strategy engagements.
• Madison Logic: Global ABM platform combining intent data, programmatic activation, and measurement; competes directly with Imaginarium's iABM offering for enterprise B2B marketing spend.
• Demandbase: Leading ABM platform and services provider that helps B2B marketers identify, target, and engage target accounts; directly comparable to Imaginarium on ABM offerings and enterprise B2B customer base.
• Crenshaw Communications: Independent B2B PR and content agency focused on technology, professional services, and financial services clients; comparable agency of similar scale targeting enterprise B2B communications mandates.
• gyro (Dentsu): B2B specialist agency within Dentsu focused on human-centered, data-driven marketing for enterprise technology, industrial, and healthcare clients; competes for similar enterprise B2B mandates.

Emerging players

• ZoomInfo (Terminus): Go-to-market platform that acquired Terminus to offer account-based advertising alongside ZoomInfo's B2B data and intelligence; emerging integrated competitor combining data, intent, and ABM activation similar to Imaginarium's stack.

Broad incumbents

• WPP B2B Practice: Global advertising holding company with extensive B2B capabilities through agencies like Ogilvy, VMLY&R, and GroupM; competes for the same enterprise B2B marketing RFPs as Imaginarium at significantly greater scale and resources.
• Stagwell (MDC Partners): Global marketing services holding company where Imaginarium's founder previously held senior roles; offers overlapping creative, media, data, and digital transformation capabilities at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imaginarium-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Imaginarium