What Make-A-Wish Türkiye does

Make-A-Wish Türkiye (legal name: Make-A-Wish Türkiye/Bir Dilek Tut Derneği) is a Turkish non-profit association headquartered in Istanbul and an official affiliate of Make-A-Wish International. The organization grants wishes for children aged 3–17 who are battling life-threatening illnesses such as acute lymphoblastic leukemia, anemia, and related conditions, operating a structured four-stage wish journey (application and registration, wish intake, wish design, wish realization) supported by healthcare provider referrals for medical verification. With approximately 31 employees, it runs an event-driven fundraising and outreach model anchored by individual donations, corporate partnerships, e-card sales, and a virtual wish store.

The organization does not develop proprietary technology. Its operational backbone consists of standard web platforms: the makeawishturkiye.org website for information, wish stories, and applications; the fonzip.com donation portal for one-time and recurring giving plus e-card transactions; the dilekdukkani.birdilektut.org virtual merchandise store; and integrations with workplace-giving platforms (Benevity) and charitable directories (Açık Açık). Revenue mechanics rest on voluntary donations (one-time and monthly recurring), e-commerce proceeds from e-cards and merchandise, cause-marketing sponsorships, and event hosting such as World Wish Day (April 29) and the Light Up Blue campaign.

Make-A-Wish Türkiye's go-to-market is event-driven and multi-channel, combining digital engagement (Instagram, Facebook, LinkedIn, YouTube, TikTok, X/Twitter), email newsletters, content marketing around wish stories, and live-streaming/influencer activations (e.g., Pqueen's "Play For Wishes"). Customer-facing engagement is segmented: beneficiaries are reached through healthcare-provider referrals and the online wish application form, while donors are acquired via the website, fonzip.com, and e-card gifting. The organization is supported by an extensive "Yıldız Kurumlar" (star institutions) network of 70+ corporate partners across hospitality, finance, retail, technology, insurance, and pharmaceuticals, with flagship relationships including The Walt Disney Company Türkiye and Fairmont Quasar Istanbul.

Name

Make-A-Wish Türkiye

Legal name

Make-A-Wish Türkiye/Bir Dilek Tut Derneği

Website

https://makeawishturkiye.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Make-A-Wish Türkiye is a Istanbul-based non-profit association and official affiliate of Make-A-Wish International that grants wishes for Turkish children aged 3–17 battling life-threatening illnesses, funded by individual donations, e-cards, a virtual wish store, and 70+ corporate partners.

Ownership category

akta.pro rank

Product category

Children's Wish Granting Charitable Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Wish granting nonprofit
• Children's charity services
• Charitable donation programs
• Corporate social responsibility
• Volunteer wish fulfillment

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and monthly recurring donations from individual donors via the organization's website and donation portal (fonzip.com/birdilektut). Donors can contribute as a one-off gift or set up regular monthly contributions.
2. E-Cards: Sale of digital greeting cards through fonzip.com/birdilektut/e-kartlar. Purchasers buy e-cards as gifts for friends/family, with proceeds supporting the organization.
3. Dilek Dükkanı (Wish Store): Revenue from a virtual store (dilekdukkani.birdilektut.org) where shoppers can purchase items, with proceeds contributing to wish fulfillment.
4. Corporate Partnerships and Sponsorships: Corporate partners provide financial support, in-kind contributions, and event sponsorships. Partners span hospitality (Fairmont, Hilton Bomonti, The Peninsula), finance (QNB Finansbank, Burgan Bank), retail (Vakko, Mattel), technology (Microsoft, Asus, Turkcell, Vodafone), and other sectors. Includes World Wish Day event hosting and brand collaborations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Make-A-Wish Türkiye grants wishes for children aged 3–17 in Turkey who are battling life-threatening illnesses (such as acute lymphoblastic leukemia and anemia), guiding each child through a structured four-stage Wish Journey from application to realization. The organization funds this mission through individual donations, corporate sponsorships, the sale of digital greeting cards (E-Kartlar), merchandise from its virtual Wish Store (Dilek Dükkanı), and event-based fundraising, supported by a network of 70+ corporate partners and volunteers.

Product overview

Make-A-Wish Türkiye (Make-A-Wish® Türkiye/Bir Dilek Tut Derneği) is a charitable organization, not a technology product company. It operates a unified wish-granting service centered around the Dilek Yolculuğu (Wish Journey) — a four-stage process (application, intake, design, realization) for children aged 3-17 with critical illnesses. The organization offers a portfolio of engagement products: Bireysel Bağış (individual donations, one-time or monthly recurring), Kurumsal İş Birlikleri (corporate sponsorships), E-Kartlar (digital greeting cards), and Dilek Dükkânı (virtual merchandise store). It also recruits and manages volunteers through the Gönüllü Ol program and runs thematic Projects initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Dilek Dükkanı: Virtual store where purchases contribute to fulfilling wishes of children with life-threatening diseases
• E-Kartlar

Products and services

• Wish Journey (Dilek Yolculuğu)
• Individual Donation Program (Bireysel Bağış)
• Corporate Partnerships (Kurumsal İş Birlikleri)
• E-Cards (E-Kartlar)
• Wish Store (Dilek Dükkanı)

Quantifiable outcome

• Children with life-threatening illnesses who have their wishes fulfilled experience greater hope, emotional resilience, and connection to life.
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

65 partnerships are on record, tiered flagship, core and minor.

• The Walt Disney Company TürkiyeflagshipStrategic or Co-development Partner · 1 January 2024Strategic partnership for World Wish Day (April 29) event and ongoing wish-related collaborations. Disney provides character experiences, entertainment content, and brand support for wish fulfillment activities in Turkey. Listed as a top-tier star institution (Yıldız Kurum).
• Fairmont Quasar İstanbulcoreGTM or Marketing Partner · 1 January 2024Hosted World Wish Day (April 29) celebration event at Fairmont Quasar Istanbul property. Provides venue, hospitality support, and event sponsorship. Listed as a top-tier star institution.
• AlarkominorGTM or Marketing PartnerCorporate partner listed under star institutions (Yıldız Kurumlarımız). Provides financial and/or in-kind support for wish fulfillment programs.
• QNB FinansbankminorGTM or Marketing PartnerFinancial institution partner listed under star institutions. Provides financial support and potentially employee giving programs.
• Pelin "Pqueen" BaynazoğluminorGTM or Marketing PartnerTurkish content creator/streamer who hosted a Play For Wishes streaming event. Donations collected during the stream benefited wish children, primarily in earthquake-affected regions.
• Make-A-Wish InternationalflagshipStrategic or Co-development PartnerGlobal parent organization (worldwish.org) that franchises and supports Make-A-Wish chapters worldwide. Provides international brand, best practices, global wish resources, and coordination. The Turkish chapter is an official licensed affiliate.
• Açık AçıkminorGTM or Marketing PartnerTurkish charitable giving platform (acikacik.org). Enables donors to find and support Make-A-Wish Türkiye through the platform's charity directory.
• FonzipcoreTechnology or IntegrationTurkish online donation and fundraising platform (fonzip.com). Provides the technical infrastructure for online donations, e-cards, and recurring giving. Make-A-Wish Türkiye's donation portal runs on fonzip.com.
• Hilton BomontiminorGTM or Marketing PartnerHotel partner listed under star institutions. Provides hospitality support and event hosting for wish-related activities.
• The PeninsulaminorGTM or Marketing PartnerLuxury hotel partner listed under star institutions. Contributes hospitality services and event sponsorship for wish programs.
• MicrosoftminorGTM or Marketing PartnerTechnology partner listed under star institutions. Provides technology products, services, or grants supporting organizational operations.
• TurkcellminorGTM or Marketing PartnerTelecommunications partner listed under star institutions. Major Turkish telecom operator providing technology and communications support.
• VodafoneminorGTM or Marketing PartnerTelecommunications partner listed under star institutions. Major Turkish telecom operator providing technology and communications support.
• MastercardminorGTM or Marketing PartnerPayment technology partner listed under star institutions. Supports donation payment processing and may provide special donation programs.
• PegasusminorGTM or Marketing PartnerTurkish airline listed under star institutions. May provide flight support or travel experiences for wish fulfillment.
• MattelminorGTM or Marketing PartnerToys and entertainment company (maker of Barbie, Hot Wheels, etc.) listed under star institutions. May provide toys and play experiences for wish children.
• VakkominorGTM or Marketing PartnerTurkish fashion and lifestyle brand listed under star institutions. Provides fashion, lifestyle experiences, or product donations for wish fulfillment.
• AsusminorGTM or Marketing PartnerTechnology partner listed under star institutions. Provides technology products or services.
• AllianzminorGTM or Marketing PartnerInsurance company partner listed under star institutions.
• BorusanminorGTM or Marketing PartnerTurkish conglomerate partner listed under star institutions.
• Kolektif HouseminorGTM or Marketing PartnerCoworking space partner listed under star institutions. May provide event space or volunteer activities.
• DominosminorGTM or Marketing PartnerPizza restaurant chain listed under star institutions.
• AdelminorGTM or Marketing PartnerPartner brand listed under star institutions.
• AlexionminorGTM or Marketing PartnerPharmaceutical/biotech company partner listed under star institutions. Relevant given the organization's focus on children with serious medical conditions.
• AlstomminorGTM or Marketing PartnerTransportation and infrastructure company listed under star institutions.
• AonminorGTM or Marketing PartnerProfessional services firm listed under star institutions.
• ArconminorGTM or Marketing PartnerPartner brand listed under star institutions.
• ArkasminorGTM or Marketing PartnerTurkish shipping and logistics company listed under star institutions.
• Bedri BaykamminorGTM or Marketing PartnerArtist/brand partner listed under star institutions.
• Berko IlacminorGTM or Marketing PartnerTurkish pharmaceutical company listed under star institutions.
• BfaminorGTM or Marketing PartnerPartner brand listed under star institutions.
• BupaminorGTM or Marketing PartnerHealth insurance company listed under star institutions.
• Burgan BankminorGTM or Marketing PartnerTurkish bank listed under star institutions.
• CliadermminorGTM or Marketing PartnerPartner brand listed under star institutions.
• CodiatechminorGTM or Marketing PartnerTechnology partner listed under star institutions.
• ColgateminorGTM or Marketing PartnerConsumer goods brand listed under star institutions.
• EddingminorGTM or Marketing PartnerStationery brand listed under star institutions.
• Eko SigortaminorGTM or Marketing PartnerInsurance company listed under star institutions.
• EntekminorGTM or Marketing PartnerPartner brand listed under star institutions.
• EtiminorGTM or Marketing PartnerTurkish confectionery company listed under star institutions.
• EtiyeminorGTM or Marketing PartnerPartner brand listed under star institutions.
• FibaminorGTM or Marketing PartnerTurkish financial/insurance group listed under star institutions.
• FiolasminorGTM or Marketing PartnerPartner brand listed under star institutions.
• HenkelminorGTM or Marketing PartnerGerman consumer goods company listed under star institutions.
• JollyminorGTM or Marketing PartnerPartner brand listed under star institutions.
• JungheinrichminorGTM or Marketing PartnerMaterial handling equipment company listed under star institutions.
• KanyonminorGTM or Marketing PartnerTurkish shopping mall (Istanbul) listed under star institutions.
• KeriyernetminorGTM or Marketing PartnerPartner brand listed under star institutions.
• KismetbymilkaminorGTM or Marketing PartnerPartner brand listed under star institutions.
• Metro MarketminorGTM or Marketing PartnerRetail chain partner listed under star institutions.
• NurolminorGTM or Marketing PartnerTurkish industrial group listed under star institutions.
• Pg (Procter & Gamble)minorGTM or Marketing PartnerConsumer goods giant listed under star institutions.
• Privee PRminorGTM or Marketing PartnerPR agency partner listed under star institutions.
• PronetminorGTM or Marketing PartnerSecurity systems company listed under star institutions.
• PuciminorGTM or Marketing PartnerPartner brand listed under star institutions.
• QNB SigortaminorGTM or Marketing PartnerInsurance company listed under star institutions.
• Roberto BravominorGTM or Marketing PartnerFashion brand listed under star institutions.
• SansminorGTM or Marketing PartnerPartner brand listed under star institutions.
• SkechersminorGTM or Marketing PartnerFootwear brand listed under star institutions.
• SucominorGTM or Marketing PartnerPartner brand listed under star institutions.
• SunsetminorGTM or Marketing PartnerPartner brand listed under star institutions.
• TatilsepetiminorGTM or Marketing PartnerTurkish travel booking platform listed under star institutions.
• Three Eight ThreeminorGTM or Marketing PartnerPartner brand listed under star institutions.
• TolanminorGTM or Marketing PartnerPartner brand listed under star institutions.
• KanyonminorGTM or Marketing PartnerIstanbul shopping mall listed under star institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Give Kids The World Village: A nonprofit resort experience provider that hosts wish children and their families, partnering with Make-A-Wish and other wish-granting organizations. Highly comparable wish-fulfillment delivery model with corporate partner support.
• Make-A-Wish Foundation: The original and largest Make-A-Wish affiliate in the United States, granting wishes to children with critical illnesses. Operates under the same global brand and wish-granting methodology as Make-A-Wish Türkiye, providing direct operational comparability.
• Children's Wish Foundation International: A nonprofit wish-granting organization serving children with life-threatening illnesses globally. Direct peer in mission, beneficiary profile (ages 3–18), and corporate partnership fundraising approach.
• Make-A-Wish International: The global parent network that franchises and coordinates Make-A-Wish affiliates worldwide, including the Turkish chapter. Directly comparable in mission, governance, and brand system.
• A Wish Come True: A regional U.S. nonprofit that grants wishes to children with life-threatening illnesses, often partnering with hospitals. Directly comparable in beneficiary profile, wish-granting process, and volunteer-driven model.
• Starlight Children's Foundation: A leading international nonprofit delivering wishes, hospital programs, and entertainment experiences to seriously ill children. Closely comparable mission of delivering joy to critically ill children, with similar donor and corporate partnership models.

Regional players

• Dreams Come True: A UK-based wish-granting charity for children with serious and terminal illnesses. Direct peer in mission and beneficiary age range, but operates in a different geography (United Kingdom) versus Make-A-Wish Türkiye.

Broad incumbents

• Ronald McDonald House Charities: A global nonprofit supporting families of seriously ill children through housing, resources, and care programs. Comparable in pediatric critical-illness focus and corporate partnership ecosystem (McDonald's), though service model differs from wish-granting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@makeawishturkiye
• Facebookfacebook.com/makeawishturkiye
• LinkedInlinkedin.com/company/make-a-wish-t%C3%BCrkiye
• Instagraminstagram.com/makeawishturkiye
• TikToktiktok.com/@makeawishturkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make-A-Wish Türkiye