Nat Geo

What Nat Geo does

Nat Geo Distribuidora is a privately held B2B wholesale distributor of natural, organic, and health-oriented consumer products headquartered in Recife, Pernambuco, Brazil. The company aggregates products from approximately 30+ named brand partners across four categories — Natural Foods (Alimentos), Natural Cosmetics (Cosméticos), Herbal/Natural Remedies (Fitoterápicos), and Nutritional Supplements (Suplementos) — and resells them to retail pharmacies and health food stores across the nine-state Northeast region of Brazil. The company self-positions as the largest natural products distributor in the Northeast.

The business operates an inside-sales distribution model with no disclosed proprietary technology platform. Customer acquisition and order processing occur through televendas (phone sales at (81) 2102-9800/2102-9820), WhatsApp Business (+55 81 99203-5289), and email channels ([email protected], [email protected]). Products are fulfilled from a single Recife distribution hub at Rua Sargento Silvino Macêdo, 620 - Imbiribeira. Marketing is conducted through organic social channels on Instagram and Facebook, featuring partner product promotions and customer testimonials.

The company employs approximately 10 people and has no public revenue disclosures, no outside funding, no confirmed founding date, and no identified management team. No AI capabilities, proprietary software, certifications, awards, or patents were disclosed. The core value proposition is one-stop-shop aggregation of natural wellness brands for regional retailers, simplifying what would otherwise require managing dozens of individual distributor relationships.

Name

Nat Geo

Legal name

Nat Geo Distribuidora

Website

https://natgeoweb.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nat Geo Distribuidora is a Recife-based B2B wholesale distributor of natural foods, cosmetics, phytotherapics, and supplements, supplying pharmacies and health food retailers across Brazil's Northeast region from a portfolio of 30+ brand partners.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Natural Health Products

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Wholesale natural products
• Health foods distribution
• Organic products wholesale
• Herbal supplements distribution
• Natural cosmetics wholesale

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Natural Products: Nat Geo Distribuidora operates as a wholesale distributor of natural, organic, and health-oriented consumer products including foods, cosmetics, phytotherapics, and supplements. The company purchases products from brand partners/suppliers and sells to retail businesses (pharmacies, health food stores) across Brazil's Northeast region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nat Geo Distribuidora is a wholesale B2B distributor of natural, organic, and health-oriented consumer products, purchasing inventory from brand partners/suppliers and reselling to retail pharmacies and health food stores across Brazil's Northeast region. The offering aggregates four product categories—natural foods, natural cosmetics, phytotherapeutic remedies, and nutritional supplements—under a single distribution relationship to simplify procurement for retail customers. Order capture is conducted via televendas (phone sales), WhatsApp, and email, with fulfillment dispatched from the Recife, Pernambuco distribution hub.

Product overview

Nat Geo Distribuidora is a natural health products distributor operating in northeastern Brazil (Recife). The company distributes products across four main categories: Natural Foods (Alimentos), Natural Cosmetics (Cosméticos), Herbal Supplements (Fitoterápicos), and Nutritional Supplements (Suplementos). They work with numerous partner brands/suppliers, offering products such as organic bars, sugar-free jellies, chocolate-covered bananas, stevia sweeteners, and organic muffins. The distribution model serves retail customers through televendas (phone sales) and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Alimentos Naturais (Natural Foods) Wholesale distribution of natural and organic food products including rice, cookies, jellies, nutritional bars, sugar-free products, and healthy snacks distributed from brand partners (Bio2 Organic, Belivebefree, Hue Alimentos, Probene Foods, Stevita, Suavipan, Airon, Bauducco, Camil, Copra, Fini, Hemmer, Red Bull). Targeted at pharmacies and health food retailers in Northeast Brazil.
• Cosméticos Naturais (Natural Cosmetics) Wholesale distribution of natural and organic cosmetic products from brands including Granado, Lab Simoes, Vidora, Vilma, Zamphy, Ziinziin, and Salneve. Targeted at pharmacies and health food retailers in Northeast Brazil.
• Fitoterápicos Naturais (Herbal/Natural Remedies) Wholesale distribution of herbal and natural remedy products from brands including Almeida Prado, Apis Flora, BioSoft, Fitoway, Laperli, Native, Natulab, Tiaraju, and Aspen Pharma. Targeted at pharmacies and natural health retailers in Northeast Brazil.
• Suplementos Naturais (Nutritional Supplements) Wholesale distribution of nutritional supplement products from brands including Atlhetica Nutrition, Bionatus, Integralmedica, Midway, Max Titanium, Neonutri, New Millen, and Probiotica. Targeted at pharmacies and health food retailers in Northeast Brazil.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Bio2 OrganiccoreChannel Partner/ Reseller/ DistributorSupplier partner providing organic snack bars in display packs of 12 units (25g each) available in Açaí, Guava, and Quinoa flavors. Products are organic, nutritious, practical, sustainable, and support sports performance.
• BelivebefreecoreChannel Partner/ Reseller/ DistributorSupplier partner offering zero-sugar, gluten-free, lactose-free brownies made with sweet potato flour. Products include chocolate with coconut and caramel with Brazil nut flavors.
• Hue AlimentoscoreChannel Partner/ Reseller/ DistributorSupplier partner providing zero-sugar jams in flavors: Plum, Red fruits, Raspberry, Guava, Strawberry, and Grape. Made in Minas Gerais with selected fruits.
• Probene FoodscoreChannel Partner/ Reseller/ DistributorSupplier partner providing Bannemix banana products with chocolate coating. Available in milk chocolate, white chocolate, chocolate with nuts, and traditional (vegan) flavors. Zero sugar, no colorings, no preservatives, source of fiber.
• Stevita (Stevia Soul)coreChannel Partner/ Reseller/ DistributorSupplier partner providing organic stevia sweeteners. 100% Stevia with no calories, 300x sweeter than sugar. Ideal for diabetics and weight management. Available in liquid (30ml) and box of 50 envelopes. Certified quality, organic, 100% natural.
• SuavipancoreChannel Partner/ Reseller/ DistributorSupplier partner providing organic muffins certified by Ecocert Brasil. Ingredients grown without pesticides. Zero trans fat, low sodium. Available in Orange, Chocolate, and Banana flavors.
• AironminorChannel Partner/ Reseller/ DistributorSupplier partner for natural food products.
• BauduccominorChannel Partner/ Reseller/ DistributorSupplier partner for natural food products.
• Bio2minorChannel Partner/ Reseller/ DistributorSupplier partner for natural food products.
• CamilminorChannel Partner/ Reseller/ DistributorSupplier partner for natural food products.
• CopraminorChannel Partner/ Reseller/ DistributorSupplier partner for natural food products.
• FiniminorChannel Partner/ Reseller/ DistributorSupplier partner for natural/healthy confectionery products.
• HemmerminorChannel Partner/ Reseller/ DistributorSupplier partner for natural food products.
• Red BullminorChannel Partner/ Reseller/ DistributorSupplier partner for energy drinks.
• IntegralmedicaminorChannel Partner/ Reseller/ DistributorSupplier partner for nutritional supplements.
• Atlhetica NutritionminorChannel Partner/ Reseller/ DistributorSupplier partner for sports nutrition supplements.
• BionatusminorChannel Partner/ Reseller/ DistributorSupplier partner for nutritional supplements.
• Max TitaniumminorChannel Partner/ Reseller/ DistributorSupplier partner for sports nutrition supplements.
• New MillenminorChannel Partner/ Reseller/ DistributorSupplier partner for nutritional supplements.
• ProbioticaminorChannel Partner/ Reseller/ DistributorSupplier partner for nutritional supplements.
• GranadominorChannel Partner/ Reseller/ DistributorSupplier partner for natural cosmetics products.
• Lab SimoesminorChannel Partner/ Reseller/ DistributorSupplier partner for natural cosmetics products.
• VidoraminorChannel Partner/ Reseller/ DistributorSupplier partner for natural cosmetics products.
• VilmaminorChannel Partner/ Reseller/ DistributorSupplier partner for natural cosmetics products.
• Almeida PradominorChannel Partner/ Reseller/ DistributorSupplier partner for phytotherapeutic products.
• Apis FloraminorChannel Partner/ Reseller/ DistributorSupplier partner for phytotherapeutic products (bee-related natural remedies).
• Aspen PharmaminorChannel Partner/ Reseller/ DistributorSupplier partner for pharmaceutical and phytotherapeutic products.
• NativeminorChannel Partner/ Reseller/ DistributorSupplier partner for phytotherapeutic products.
• NatulabminorChannel Partner/ Reseller/ DistributorSupplier partner for phytotherapeutic products.
• TiarajuminorChannel Partner/ Reseller/ DistributorSupplier partner for phytotherapeutic and natural remedy products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mundo Verde: Brazil's largest natural and organic products retail chain, with hundreds of stores nationwide. Directly comparable because it operates in the same natural-products category (foods, supplements, cosmetics) and competes for the same end-consumer wallet share as Nat Geo's pharmacy and health-food retail customers.
• Bio Mundo: Brazilian retail chain specializing in natural, healthy, and specialty foods. Comparable to Nat Geo because it targets the same health-conscious consumer, sells overlapping supplement and natural-food categories, and increasingly competes in regional markets where Nat Geo distributes.

Broad incumbents

• Korin: Brazilian producer of organic and natural products (poultry, dairy, beverages). Comparable because it shares the organic/natural positioning Nat Geo distributes and could either remain a partner or pursue direct distribution in the same channels.
• Jasmine Alimentos: Brazilian producer and distributor of natural, organic, and whole-grain foods (granola, cereal, pasta). Comparable because it operates in Nat Geo's core natural-foods category and is one of the brands Nat Geo distributes at retail; also a potential vertical competitor moving toward direct distribution.
• Granado: Brazilian heritage brand in natural cosmetics and personal care, with its own retail and pharmacy distribution. Comparable because it is a Nat Geo supplier partner in natural cosmetics and a direct competitor for the same natural-product retail shelf.
• Integralmedica: Major Brazilian sports-nutrition and supplement brand. Comparable because it is one of Nat Geo's supplier partners in the supplements category and competes for the same retail shelf space in pharmacies and natural-product stores.
• Martins: One of Brazil's largest wholesale distributors serving small and mid-sized retailers across the country. Comparable to Nat Geo as a competing distribution channel with far broader scale, deeper assortment, and nationwide logistics — a likely consolidator or direct competitor for Nat Geo's retail accounts.
• Native: Brazilian manufacturer of natural and vegan cosmetics, soaps, and personal-care products. Listed as a Nat Geo supplier partner; comparable as a brand in the same natural cosmetics vertical that could bypass the distributor and sell directly to retail.
• Verde Campo: Brazilian natural dairy and plant-based beverages producer with strong retail distribution in natural-product channels. Comparable to Nat Geo in the broader natural-products supply chain, overlapping with the same end retailers and consumer segment.
• Stevita: Brazilian organic stevia sweetener brand. Comparable as a Nat Geo supplier partner whose products target the same diabetic, low-sugar consumer; relevant because brand-direct distribution is a structural risk to Nat Geo's wholesale model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/natgeodistribuidora
• Instagraminstagram.com/natgeodistribuidora
• LinkedInlinkedin.com/company/nat-geo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nat Geo