Visit Oman

What Visit Oman does

Visit Oman (legal name: National Travel Operator SPC) is a privately held, government-backed B2B digital travel booking gateway for the Sultanate of Oman, founded in 2021 and operating as a wholly-owned subsidiary of OMRAN Group, the national tourism development company. The company is IATA-accredited and serves as the designated National Travel Operator, connecting international travel trade partners and tourists with Omani tourism providers (hotels, tour operators, activity providers, dining venues, and transport services). The platform aggregates 60+ airlines, 100+ accommodations, and 200+ curated tours, and supports accommodation, flights, tours, transfers, dining, and MICE bookings with multi-currency settlement in OMR and USD.

The platform is built on Odoo eCommerce infrastructure integrated with Sabre's global travel technology APIs, supporting features such as dynamic packaging, multi-account access for travel consultants, dynamic currency conversion, and advance booking allocations. Beyond its direct B2B portal (visitoman.om), Visit Oman has built a dense distribution network of 30+ partnerships with global OTAs (Expedia Group, Trip.com, Klook, TBO.com, Headout, Civitatis, Destinia), regional travel platforms (Almosafer, Cozmo Travel, Platinumlist), payment and loyalty networks (Mastercard, Omantel's Makaseb, Loylogic), and short-stay rental technology (Hospiria/UnderTheDoormat).

The business model is a marketplace commission structure, with Visit Oman earning transaction fees on bookings facilitated across its platform and partner channels. Pricing is dynamic and set by individual service providers, with Visit Oman adopting their booking and cancellation policies. The go-to-market motion combines direct B2B portal access, distribution through international OTAs, active participation in major travel trade shows (ITB Berlin, WTM London, Fitur, ATM Dubai, COMEX), and co-marketing campaigns with global partners. Customer segments span global travel trade partners, international tourists, and Omani tourism SMEs. The company is headquartered in Muscat, Oman, with 86 employees as of the latest data.

Name

Visit Oman

Legal name

National Travel Operator SPC

Website

https://visitoman.om

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Visit Oman is the IATA-accredited, government-backed B2B digital travel booking gateway of the Sultanate of Oman, operating under OMRAN Group to connect global travel trade partners and tourists with Omani tourism providers through its platform and 30+ international distribution partnerships.

Ownership category

akta.pro rank

Product category

Online Travel Booking Platform

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Travel booking platform
• Tourism distribution services
• B2B travel gateway
• Destination management services
• Online travel marketplace

Headquarters

HQ city

Muscat, Seeb

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Travel Booking Commissions: Platform facilitates bookings for flights, accommodation, tours, and transfers, generating revenue through transaction fees and commissions from tourism service providers
2. B2B Distribution Services: Provides digital distribution services for Omani tourism providers (hotels, tour operators, activity providers) to global travel trade partners

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Visit Oman is a digitally native B2B travel booking gateway of the Sultanate of Oman, IATA-accredited, that connects global travel trade partners and tourists with local Omani tourism providers. The platform facilitates bookings for flights, accommodation, tours, transfers, MICE services, and dining experiences, with dynamic packaging capabilities enabling travel agencies to create customized packages. It aggregates 60+ airlines, 100+ accommodations, and 200+ curated tours from local suppliers.

Product overview

Visit Oman is a digitally native B2B travel booking gateway for the Sultanate of Oman, accredited by IATA. The core product is the B2B Booking Portal featuring dynamic packaging capabilities that allows travel agencies to purchase and customize packages combining accommodation, flights, tours, activities, transfers, and dining experiences. The platform integrates over 60 airlines, 100+ hotels, and 200+ curated tours. Supporting modules include Trade Partner Registration, Tourism Provider Registration, and Short Stay Rentals Registration portals. The platform operates in OMR and USD currencies and supports advance and short-term bookings. It is powered by Odoo technology and includes a shopping cart checkout system.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Oman B2B Booking Portal The main digital booking gateway connecting global travel trade partners with Omani tourism providers. Enables purchase of accommodation, flights, tours, activities, dining experiences, and transfers with dynamic packaging capabilities. Built on Odoo technology with IATA accreditation.
• Accommodation Booking Access to 100+ accommodation offerings across all categories including boutique hotels, luxury resorts, serviced apartments, and glamping properties, with true Omani hospitality.
• Flights Booking
• Tours and Activities
• Transfers
• MICE Services Meetings, Incentives, Conferences, and Events (MICE) tourism services and booking support for organizing events in Oman.
• Dining Experiences

Quantifiable outcome

• Hotel bookings from UAE increased 432% in Jan-Oct 2022 vs 2021
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature4 records

Partnerships

30 partnerships are on record, tiered strategic and core.

• TBO HolidaysstrategicChannel Partner/ Reseller/ Distributor · 30 April 2025Partnership announced at ATM Dubai 2025 to expand B2B travel trade reach in Middle East and India.
• Global Travel & Tourism Resilience CouncilstrategicStrategic or Co-development Partner · 13 March 2025Sustainability dialogue partnership at ITB Berlin, with Visit Oman MD Shabib Al Maamari serving as MENA representative.
• Expedia GroupcoreChannel Partner/ Reseller/ Distributor · 9 March 2025Partnership signed at ITB Berlin 2025 to integrate local tours and activities onto Expedia Group's platform using API technology, targeting US, UK and Middle Eastern travelers.
• Expedia Group Media SolutionscoreGTM or Marketing Partner · 4 March 2025Digital marketing campaign targeting international travelers, connecting local tourism providers to the right audience.
• PassporterstrategicChannel Partner/ Reseller/ Distributor · 28 January 2025Omnichannel framework partnership announced at Fitur 2025 with influencer campaign in Spain, France, and Germany.
• CivitatisstrategicGTM or Marketing Partner · 26 January 2025Digital campaign at Fitur 2025 showcasing unique Omani experiences with nearly 50 tours and activities.
• DestiniastrategicGTM or Marketing Partner · 22 January 2025Netflix-powered marketing campaign targeting Spanish-speaking audiences with Oman tourism content.
• DestiniastrategicChannel Partner/ Reseller/ Distributor · 6 December 2024Strategic partnership to expand European tourist access to Oman, operating in 92 countries with 32 language support.
• PassporterstrategicGTM or Marketing Partner · 5 November 2024Strategic partnership announced at WTM London to boost traveler engagement with interactive itineraries and influencer marketing campaign.
• DidaTravelstrategicChannel Partner/ Reseller/ Distributor · 11 March 2024MoU signed at ITB Berlin to expand into Chinese travel market with digital distribution of Visit Oman's content.
• TBO.comcoreChannel Partner/ Reseller/ Distributor · 10 March 2024Partnership with B2B travel platform covering 100+ countries with 147,000+ travel agents, enabling Omani SME access to global distribution.
• HeadoutstrategicChannel Partner/ Reseller/ Distributor · 9 March 2024Partnership announced at ITB Berlin to serve Headout's 23 million travelers in 175+ cities with Omani tourism offerings.
• UnderTheDoormat GroupstrategicTechnology or Integration · 23 November 2023First-of-its-kind partnership to open short-term rental market in Oman using Hospiria technology, connecting ITCs and SMEs to global short-term rental platforms.
• Attraction World Group (AWG)strategicChannel Partner/ Reseller/ Distributor · 13 November 2023Partnership signed at WTM London to digitize and diversify Omani tourism offerings, leveraging AWG's distribution network.
• PlatinumliststrategicChannel Partner/ Reseller/ Distributor · 10 November 2023Official ticketing partner for Oman attractions, enhancing inbound tourism from UAE and beyond.
• PrioticketstrategicTechnology or Integration · 7 November 2023Technical integration for selling and managing tourism experiences through global booking platforms and OTAs.
• Omantel (عمانتل)strategicGTM or Marketing Partner · 10 September 2023Loyalty program partnership integrating Visit Oman offerings with Omantel's 'Makaseb' loyalty points for redemption.
• LoylogicstrategicTechnology or Integration · 14 May 2023Partnership to launch Points as a Service (PaaS) loyalty program for travel trade partners, integrated with ASP Online Software's Top Seller platform.
• ASP Online SoftwarestrategicTechnology or Integration · 14 May 2023Provider of Top Seller platform integrated with Visit Oman's booking system for loyalty and reward program.
• Cozmo TravelstrategicChannel Partner/ Reseller/ Distributor · 1 May 2023MoU signed at ATM 2023 to develop strategic initiatives for increasing tourist arrivals from GCC countries.
• MastercardstrategicGTM or Marketing Partner · 7 March 2023MoU signed at ITB Berlin to promote Oman to Mastercard cardholders globally using Priceless platform and data analytics capabilities.
• AlmosaferstrategicChannel Partner/ Reseller/ Distributor · 8 November 2022Partnership to promote Oman tourism to Saudi Arabia, UAE, and Kuwait markets with integrated marketing campaign for 2023.
• SalamAircoreChannel Partner/ Reseller/ Distributor · 21 January 2022Partnership with Oman's first low-cost airline to provide more flight options and holiday packages to Oman via the VisitOman platform.
• Sabre CorporationcoreTechnology or Integration · 13 June 2021Strategic technology partnership providing Visit Oman access to Sabre's global travel technology solutions and APIs for intelligent booking services.
• Trip.com GroupcoreChannel Partner/ Reseller/ DistributorStrategic partnership announced at ITB Berlin 2025 to drive growth in Chinese and APAC markets. Visit Oman's offerings will be integrated into Trip.com Group's global platform supporting 24 languages and 35 currencies.
• CivitatiscoreChannel Partner/ Reseller/ DistributorPartnership providing guided tours and activities in English, Spanish, Portuguese, Italian, and French, with over 85,000 activities across 160 countries.
• KlookcoreChannel Partner/ Reseller/ DistributorOTA partner for distributing Omani tourism offerings to global travelers.
• Oman Air HolidayscoreChannel Partner/ Reseller/ DistributorAirline holiday packages partner for Oman tourism.
• HotelbedscoreChannel Partner/ Reseller/ DistributorGlobal bed bank and accommodation distribution partner.
• OMRAN GroupcoreOthersVisit Oman is operated by OMRAN Group, the national tourism development company of Oman, providing government-level support and strategic alignment.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viator: Tripadvisor-owned global marketplace for tours, activities, and attractions. Comparable core offering as a broad activities distributor; functions as an established incumbent in the same category.

Direct peers

• Klook: Asia-Pacific leading tours, activities, and travel services booking platform. Functions as both a Visit Oman OTA partner and a directly comparable activities/distribution marketplace targeting global travelers.
• Headout: Mobile-first marketplace for tours, attractions, and experiences across 175+ cities serving 23M+ travelers. Direct peer for activities distribution and a Visit Oman partner.
• Destinia: Spain-headquartered OTA operating in 92 countries with 32-language support. Comparable B2B/B2C distribution model targeting European source markets for Oman-bound tourism.
• Civitatis: Global tours-and-activities marketplace with 85,000+ activities across 160 countries. Direct integration partner of Visit Oman and directly comparable as a destination-experiences booking gateway for travel trade partners.
• TBO.com: B2B travel distribution platform serving 147,000+ travel agents in 100+ countries. Direct comparable on B2B trade-side booking model and a current Visit Oman distribution partner.
• Hotelbeds: Global bed bank and accommodation distribution platform connecting hotels with travel trade partners. Direct comparable on B2B distribution infrastructure for Omani hotels.
• GetYourGuide: Global tours-and-activities marketplace connecting travelers with local experiences. Closest direct competitor in the destination-experiences booking model that Visit Oman operates.

Regional players

• Almosafer: Saudi Arabia-based omnichannel travel platform focused on GCC outbound travel. Directly comparable in regional feeder-market strategy; current Visit Oman partner for Saudi/UAE/Kuwait demand.
• Cozmo Travel: GCC-based travel agency with strong corporate and leisure travel distribution across the Middle East. Regional comparable for GCC feeder-market tourist arrivals into Oman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/visitoman_vo
• YouTubeyoutube.com/@visit-oman
• Facebookfacebook.com/visitoman.vo
• LinkedInlinkedin.com/company/visitoman1
• Instagraminstagram.com/visitoman_om
• TikToktiktok.com/@visitoman_om

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Oman