TAG Furniture Consultancy

What TAG Furniture Consultancy does

TAG Furniture Consultancy is a privately held, family-run independent furniture and lighting consultancy founded in 1994 and headquartered in Liverpool, United Kingdom. The company sources, procures, supplies, and installs bespoke furniture and lighting packages for commercial interior projects, acting as an intermediary between end clients (and their architects and interior designers) and a curated network of over 60 manufacturers across the UK and continental Europe. Its product offering is organized into three categories — Office Furniture, Leisure Furniture, and Lighting — and its core capabilities span product sourcing and procurement, transportation and installation, FF+E supply management, and post-installation reconfiguration, repairs, and maintenance.

TAG serves commercial clients across five primary verticals: hotels and hospitality (Accor/Novotel, Hilton, IHG/Crowne Plaza/Holiday Inn, and boutique operators such as Oddfellows on the Park), student living (True Students, Downing Students, Edinburgh Student Living), commercial offices (Bruntwood, IBI Group, LOVE Creative, Capital & Centric), leisure and hospitality venues (Tampopo, Lowry Theatre), and sports/stadium environments (Bristol Sport/Ashton Gate). The company works as part of the architect-led design team rather than as a transactional reseller, with documented embedded relationships with practices including KKA Interiors, KonceptID, Space Invader, Leach Rhodes Walker, and FCH Liverpool.

The revenue model is bespoke and project-based: pricing is quote-driven, not publicly disclosed, and the offering combines one-time procurement fees, hardware sales margins on furniture supply, and managed-services fees for end-to-end FF+E project management on major programmes. Go-to-market is direct B2B enterprise field sales, with secondary top-of-funnel presence via a corporate website (tag-furniture.co.uk), a virtual showroom, an Instagram channel (@tagfurniture), and an email newsletter. There are no disclosed funding rounds, no M&A activity, no parent company, and no public listing.

Name

TAG Furniture Consultancy

Legal name

Tag Furniture Consultancy

Website

https://tag-furniture.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent UK furniture and lighting consultancy founded 1994 in Liverpool, sourcing from 60+ European manufacturers to deliver bespoke procurement, supply, and installation packages for commercial interiors across hotels, student living, offices, leisure, and sports venues.

Ownership category

akta.pro rank

Product category

Commercial Furniture Consultancy

NAICS

Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Commercial Fixtures Delivery (TLAAAKAG)

akta.pro secondary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Commercial furniture consultancy
• Contract furniture supply
• FF+E project management
• Hotel furniture sourcing
• Bespoke interior fit-out

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sourcing and Procurement: Sourcing furniture and associated products to achieve best value for money for clients, leveraging past experience and a strong network of supply sources throughout the UK and Europe.
2. Supply and Installation: Transportation, delivery, and professional installation of furniture products through a proven network of shipping, transport and warehousing companies with extensive furniture handling experience.
3. FF+E Supply Management: Fee-based project management service providing complete sourcing, procurement, tracking and quality controlling of all activities including furniture, fixtures and equipment installation. Delivers major cost savings via direct, ex factory supplies for major projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TAG Furniture Consultancy is an independent B2B commercial furniture and lighting consultancy that sources, procures, supplies, installs and manages furniture, fixtures and equipment (FF+E) for commercial interior projects. The company delivers bespoke project-specific furniture packages drawn from a network of over 60 leading UK and European manufacturers across three product categories: Office Furniture, Leisure Furniture, and Lighting. Service scope spans product sourcing and procurement, transportation and installation, post-installation reconfiguration and repairs, and fee-based FF+E supply management for major projects.

Product overview

TAG Furniture Consultancy is an independent furniture and lighting consultancy established in 1994, specializing in bespoke furniture packages for commercial interiors. The company operates across three main product categories: Office Furniture, Leisure Furniture, and Lighting. Rather than manufacturing their own products, TAG acts as an intermediary, sourcing and supplying furniture from the industry's leading manufacturers to fulfill project requirements. Their service offering encompasses the full project lifecycle including product sourcing and procurement, supply chain management, installation, and post-installation reconfiguration, repairs, and maintenance. The company also offers FF+E (Fixtures, Furniture and Equipment) supply management as a fee-based consultancy service for major projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Furniture Leisure furniture product category for commercial interiors including restaurants, hotels, theatres, leisure venues and hospitality spaces. Sourced from over 60 manufacturers including &Tradition, Hay, Kartell, Tom Dixon, Moooi, Muuto, Gubi, Ligne Roset, Magis, B&B Italia, Pedrali, Moroso and Fritz Hansen.
• Office Furniture Office furniture product category for commercial workspaces including desks, seating, storage, meeting room furniture, breakout area furniture and work benching. Sourced from manufacturers including Abstracta, Bisley, Buzzi Space, Enea, Howe, Normann-Copenhagen, Orange Box, Tangent, Thonet, Wilkhahn, Vitra and Artek.
• Lighting Lighting product category for commercial interiors sourced from manufacturers including Anglepoise, Flos, Foscarini, Hay, Kartell, Ligne Roset, Moooi, Nemo, Tom Dixon, Brokis, Zero Lighting, Plumen and Light Years.
• Product Sourcing and Procurement Bespoke furniture and lighting sourcing service that leverages TAG's network of supply sources throughout the UK and Europe to achieve best value for money for commercial interior clients.
• Supply and Installation Transportation, delivery and professional installation of furniture and lighting through TAG's proven network of shipping, transport and warehousing companies with extensive furniture handling experience, supported by teams of experienced furniture fitters throughout the UK.
• FF+E Supply Management Fee-based project management service providing complete sourcing, procurement, tracking and quality controlling of all activities including furniture, fixtures and equipment (FF+E) installation. Delivers major cost savings via direct, ex factory supplies for major projects.
• Reconfiguration, Repairs and Maintenance Post-installation reconfiguration, repairs, maintenance and planned maintenance contracts for commercial interior furniture installations, supporting long-term client retention.

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

110 partnerships are on record, tiered minor and core.

• AnglepoiseminorOthersLighting manufacturer featured in TAG's Inspiration section and product offerings. Provides lighting products for commercial interior projects.
• Tom DixonminorOthersLighting and furniture designer brand featured in TAG's Inspiration section and product offerings.
• HayminorOthersDanish furniture manufacturer featured in TAG's product offerings for both leisure and office furniture categories.
• KartellminorOthersItalian furniture and lighting manufacturer featured across TAG's product categories including Leisure Furniture and Lighting.
• MuutominorOthersScandinavian furniture brand featured in TAG's Leisure Furniture product offerings.
• MoooiminorOthersDutch furniture and lighting brand featured in TAG's Leisure Furniture and Lighting product offerings.
• ProstoriaminorOthersCroatian furniture manufacturer featured in TAG's Inspiration section and product offerings.
• Norr11minorOthersDanish furniture brand featured in TAG's Inspiration section and product offerings.
• NormannminorOthersDanish design brand featured in TAG's product offerings for office and leisure furniture.
• MorganminorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Ligne RosetminorOthersFrench furniture brand featured in TAG's Leisure Furniture product offerings.
• B&B ItaliaminorOthersItalian luxury furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• GubiminorOthersDanish furniture and lighting brand featured in TAG's Leisure Furniture product offerings.
• FlosminorOthersItalian lighting manufacturer featured in TAG's Lighting product offerings.
• FoscariniminorOthersItalian lighting manufacturer featured in TAG's Lighting product offerings.
• VitraminorOthersSwiss furniture manufacturer featured in TAG's Office Furniture product offerings.
• WilkhahnminorOthersGerman office furniture manufacturer featured in TAG's Office Furniture product offerings.
• ThonetminorOthersGerman furniture manufacturer with heritage brand featured in TAG's Office Furniture product offerings.
• ArperminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• MagisminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• MagisminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• EneaminorOthersSpanish furniture manufacturer featured in TAG's Leisure Furniture and Office Furniture product offerings.
• KettalminorOthersSpanish outdoor furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Rolf BenzminorOthersGerman furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• PedraliminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• MorosominorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ViccarbeminorOthersSpanish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• PlankminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• TacchiniminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ZeitraumminorOthersGerman furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ArtekminorOthersFinnish furniture manufacturer featured in TAG's Office Furniture product offerings.
• OffecctminorOthersSwedish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• SancalminorOthersSpanish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• SwedeseminorOthersSwedish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• TonminorOthersCzech furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• StringminorOthersSwedish furniture system manufacturer featured in TAG's Leisure Furniture product offerings.
• Lee BroomminorOthersUK designer brand featured in TAG's Leisure Furniture product offerings.
• NAUTminorOthersFurniture brand featured in TAG's Leisure Furniture product offerings.
• Deadgood LtdminorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Mark ProductminorOthersUK furniture manufacturer featured in TAG's Office Furniture and Leisure Furniture product offerings.
• DeVormminorOthersDutch furniture manufacturer featured in TAG's Office Furniture and Leisure Furniture product offerings.
• HoweminorOthersDanish furniture manufacturer featured in TAG's Office Furniture product offerings.
• Orange BoxminorOthersUK furniture manufacturer featured in TAG's Office Furniture product offerings.
• TangentminorOthersUK furniture manufacturer featured in TAG's Office Furniture product offerings.
• Buzzi SpaceminorOthersBelgian furniture manufacturer featured in TAG's Office Furniture product offerings.
• AbstractaminorOthersSwedish furniture manufacturer featured in TAG's Office Furniture product offerings.
• BisleyminorOthersUK office furniture manufacturer featured in TAG's Office Furniture product offerings.
• LintexminorOthersSwedish furniture manufacturer featured in TAG's Office Furniture product offerings.
• Magnus OlesonminorOthersDanish furniture manufacturer featured in TAG's Office Furniture product offerings.
• Mini FormsminorOthersItalian furniture manufacturer featured in TAG's Office Furniture product offerings.
• LammhultsminorOthersSwedish furniture manufacturer featured in TAG's Leisure Furniture and Office Furniture product offerings.
• New Design GroupminorOthersUK furniture manufacturer featured in TAG's Office Furniture product offerings.
• OE ElectricsminorOthersUK office furniture manufacturer featured in TAG's Office Furniture product offerings.
• BauxminorOthersSwedish furniture manufacturer featured in TAG's Office Furniture product offerings.
• InnominorOthersFinnish furniture manufacturer featured in TAG's Office Furniture product offerings.
• Muller MobelminorOthersGerman furniture manufacturer featured in TAG's Office Furniture product offerings.
• Elite FurnitureminorOthersUK furniture manufacturer featured in TAG's Office Furniture product offerings.
• EmuminorOthersItalian furniture manufacturer featured in TAG's Office Furniture product offerings.
• MenuminorOthersDanish design brand featured in TAG's Leisure Furniture product offerings.
• MitabminorOthersSwedish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ModusminorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• NaughtoneminorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• PalauminorOthersFurniture brand featured in TAG's Leisure Furniture product offerings.
• ProoffminorOthersDutch furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ResidentminorOthersNew Zealand furniture and lighting brand featured in TAG's Leisure Furniture and Lighting product offerings.
• Sixteen3minorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Soft LineminorOthersDanish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• StuaminorOthersSpanish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• TorreminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Very WoodminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• LuxyminorOthersFurniture manufacturer featured in TAG's Leisure Furniture product offerings.
• &TraditionminorOthersDanish design brand bridging past and present featured in TAG's Leisure Furniture and Lighting product offerings.
• +HalleminorOthersDanish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Andreu WorldminorOthersSpanish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ArrmetminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ArtifordminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Assembly RoomminorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• BillianiminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Bla StationminorOthersSwedish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Boss DesignminorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• BrossminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• ComfortyminorOthersPolish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• DriademinorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• FogiaminorOthersSwedish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Friends FoundersminorOthersDanish furniture brand featured in TAG's Leisure Furniture product offerings.
• GervasoniminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Hitch MyliusminorOthersUK furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Jess DesignminorOthersInternational furniture design company featured in TAG's Leisure Furniture product offerings.
• Johanson DesignminorOthersSwedish furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• La CividinaminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• LapalmaminorOthersItalian furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• Mambo Unlimited IdeasminorOthersPortuguese furniture manufacturer featured in TAG's Leisure Furniture product offerings.
• BrokisminorOthersCzech lighting manufacturer featured in TAG's Lighting product offerings.
• atelje LyktanminorOthersSwedish lighting manufacturer featured in TAG's Lighting product offerings.
• KarmanminorOthersItalian lighting manufacturer featured in TAG's Lighting product offerings.
• Light YearsminorOthersDanish lighting manufacturer featured in TAG's Lighting product offerings.
• MetalarteminorOthersSpanish lighting manufacturer featured in TAG's Lighting product offerings.
• NemominorOthersItalian lighting manufacturer featured in TAG's Lighting product offerings.
• NeriminorOthersLighting manufacturer featured in TAG's Lighting product offerings.
• OrsjominorOthersSwedish lighting manufacturer featured in TAG's Lighting product offerings.
• PlumenminorOthersUK lighting designer brand featured in TAG's Lighting product offerings.
• RubnminorOthersLighting manufacturer featured in TAG's Lighting product offerings.
• SphausminorOthersItalian lighting manufacturer featured in TAG's Lighting product offerings.
• Zero LightingminorOthersSwedish lighting manufacturer featured in TAG's Lighting product offerings.
• KKA InteriorscoreImplementation/ SI/ Consulting PartnerArchitects and interior designers frequently collaborated with on projects including True Students Glasgow, Oddfellows on the Park, Novotel Leicester, Crowne Plaza Liverpool and Birmingham, Downing Students, Bulstrode Place London, and Hilton Doncaster Racecourse.
• LRW/KonceptidcoreImplementation/ SI/ Consulting PartnerArchitects and interior design firm collaborated with on projects including The Lowry Theatre Pier 8 Restaurant and Bar, Crowne Plaza Manchester, and Novotel Canary Wharf.
• KonceptIDcoreImplementation/ SI/ Consulting PartnerArchitectural firm collaborated with on Novotel Canary Wharf project, working on flagship hotel with 313 bedrooms across 39 floors.
• Space InvaderminorImplementation/ SI/ Consulting PartnerInterior design firm collaborated with on Oddfellows on the Park project for boutique hotel.
• FCH LiverpoolminorImplementation/ SI/ Consulting PartnerArchitects and interior designers collaborated with on DoubleTree by Hilton Liverpool project.
• Leach Rhodes WalkerminorImplementation/ SI/ Consulting PartnerArchitectural firm collaborated with on Holiday Inn Southend Airport project alongside main contractor Willmott Dixon Construction.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tagfurniture
• Xx.com/tagfurniture
• LinkedInlinkedin.com/company/tag-furniture-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAG Furniture Consultancy