What Brilo Ai does

Brilo AI (legally operated by Flairr Inc, doing business as Brilo AI) is a privately held US software company founded in 2023 and headquartered in Beaverton, Oregon. The company provides an AI voice agent platform that enables businesses to deploy human-like AI phone agents for 24/7 inbound and outbound call handling across customer support, sales, appointment booking, lead qualification, order management, and absence reporting. Brilo AI serves a broad vertical mix including healthcare, insurance, mortgage and lending, real estate, hospitality, ecommerce and retail, solar, staffing, and small businesses, with native compliance features for regulated industries such as HIPAA (healthcare) and TCPA (telemarketing).

The core technology stack is built on OpenAI's GPT-4o for natural language understanding and generation, layered with proprietary orchestration for real-time call transcription, sentiment analysis (word, sentence, and transcript level), intent recognition, topic detection, and a self-learning mechanism that adapts tone, empathy, and call flows from prior conversations. The platform is delivered via an API-first architecture (api.brilo.ai) with native connectors to over 6,000 applications, including deep integrations with CRM systems (Salesforce including FSC, HubSpot, Zoho, Microsoft Dynamics 365), insurance core platforms (Guidewire, Duck Creek, Applied Epic, Sapiens, EIS Group, Socotra, CCC Intelligent Solutions), the Blend mortgage POS, hospitality systems (Oracle OPERA Cloud, SiteMinder), ecommerce platforms (Adobe Commerce, Wix Stores, Squarespace Commerce, Commercetools, Saleor, Medusa), helpdesks (Zendesk, Freshdesk, Intercom, Gorgias), payment processors (Stripe, Square, PayPal, Plaid), and supporting tools (Twilio, Zapier, Slack, Microsoft Teams, Google Business Profile, Mailchimp, Klaviyo). The platform offers specialized modules including an AI Virtual Receptionist, AI Absence Reporting, AI Post-Call Surveys, AI Phone Dialer, an Automated Answering Service, and HIPAA-compliant AI Answering.

Brilo AI operates a hybrid go-to-market motion combining a product-led growth funnel (free sign-up, self-serve onboarding, freemium tier) for SMBs and individual business owners with a sales-led enterprise motion via a dedicated Enterprise Inquiry page and 15-minute consultation bookings on cal.com. The revenue model blends subscription tiers (monthly for SMBs, annual for enterprise) with usage-based components tied to call volume, supplemented by custom enterprise pricing. The company also runs a partner program for reseller and implementation partners, maintains an active Discord community (1,000+ users), and launched publicly on Product Hunt in 2024. No funding rounds or revenue figures have been publicly disclosed, the company has 1–10 employees, and ownership is described as private without identified institutional investors.

Name

Brilo Ai

Legal name

Flairr Inc

Website

https://brilo.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Brilo AI provides an AI voice agent platform that automates 24/7 customer support and sales phone calls for businesses across healthcare, insurance, real estate, ecommerce, hospitality, and SMB segments, built on GPT-4o and integrating with 6,000+ applications.

Ownership category

akta.pro rank

Product category

Conversational AI Voice Agent Platform

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• AI voice agents
• Conversational AI platform
• AI call center
• Phone automation software
• Virtual receptionist AI

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Phone Agent Subscription: Subscription-based pricing model for AI phone agent services. The platform offers different tiers and the ability to scale based on call volume and feature requirements. The service is available as a free tier for initial testing with paid plans for production use.
2. Usage-Based Pricing: Usage-based pricing potentially combined with subscription tiers, with call volume being a key factor in determining costs. Rate limits for scaling are mentioned in the platform capabilities.
3. Enterprise Custom Pricing: Custom pricing arrangements for enterprise customers with dedicated support, advanced features, and larger scale requirements. Enterprise inquiries are handled through dedicated sales channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brilo AI is a conversational AI platform that enables businesses to deploy human-like AI voice agents to handle 24/7 inbound and outbound phone calls for customer support and sales. The platform features self-learning AI powered by GPT-4o with natural language understanding, real-time transcription, sentiment analysis, and integration with 6,000+ applications. It serves industries including healthcare, insurance, mortgage, real estate, ecommerce, and hospitality with no technical team required for deployment.

Product overview

Brilo AI is a unified AI phone agent platform for customer support and sales automation. The core product is the Brilo AI Phone Agent (featuring the named AI agent 'Casey') that handles human-like voice calls 24/7. Brilo 2.0 represents the next-generation platform with fully programmable AI agents, API access, and self-learning capabilities powered by GPT-4o. The platform offers specialized modules including AI Virtual Receptionist for front desk automation, AI Absence Reporting for HR operations, AI Post-Call Surveys for feedback collection, AI Phone Dialer for outbound automation, and Automated Answering Service. Additional use cases cover appointment booking, lead qualification, customer support triage, debt collection reminders, and overflow/after-hours support. The platform integrates with 6,000+ apps and serves industries including healthcare, financial services, insurance, real estate, ecommerce, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Brilo AI Phone Agent (Casey) The core AI phone agent platform featuring the named AI agent 'Casey' that makes and receives human-like voice calls for customer support and sales automation. Provides 24/7 call handling, transfer to humans when needed, appointment scheduling, regulatory compliance, multi-call handling, live call transcripts, and call analytics with sentiment analysis.
• Brilo 2.0 Next-generation voice AI platform with fully programmable AI phone agents and API access that allows users to connect AI agents to their data, tools, and workflows using flexible, secure APIs. Features self-learning capabilities powered by GPT-4o.
• AI Virtual Receptionist AI phone receptionist that greets callers, books appointments, handles questions, routes calls to the right department, and captures intent and caller information automatically. Operates 24/7 without breaks for businesses of any size.
• AI Absence Reporting AI phone agent for employee absence reporting that answers absence calls day or night, logs details, updates absence management software automatically, and sends instant HR notifications. Designed for healthcare and shift-based workforce operations.
• AI Post-Call Surveys AI-powered post-call survey system that captures real-time customer feedback right after every conversation. Collects insights at scale to track satisfaction and improve service.
• AI Phone Dialer Automated outbound calling solution that connects with prospects and eliminates manual dialing, part of the automated answering service suite.
• Automated Answering Service AI-powered call answering service that handles inquiries and routes callers automatically, answering every call instantly around the clock.
• HIPAA Compliant AI Answering AI-powered call handling service designed for healthcare that protects patient information with secure, HIPAA-compliant communications for patient inquiries, appointment scheduling, and after-hours coverage.

Quantifiable outcome

• 40% of calls handled by only voice assistant deployed in 10 minutes
• +5 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

AI capability6 records

Feature8 records

Partnerships

44 partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationSalesforce CRM integration enabling Brilo AI to log calls, update CRM records, qualify leads, and trigger workflows directly in Salesforce. Also includes Salesforce FSC (Financial Services Cloud) integration for insurance and financial services workflows.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration for lead activity logging, customer interaction sync, and workflow trigger automation. Brilo AI updates HubSpot records in real-time from voice calls.
• ZohocoreTechnology or IntegrationIntegration with Zoho CRM, Zoho Desk, Zoho Books, and Zoho Flow. Brilo AI handles CRM voice updates, ticket resolution, invoice follow-ups, and workflow automation across Zoho ecosystem.
• ZendeskcoreTechnology or IntegrationZendesk integration for ticket status lookups, automated workflow firing after calls, and round-the-clock customer support without human agents. Extends Zendesk with voice AI capabilities.
• Guidewire InsuranceSuitecoreTechnology or IntegrationGuidewire integration for FNOL intake, claims sync updates, and adjuster task routing. Enables faster claims processing and better audit trails for insurance carriers.
• Duck Creek SuitecoreTechnology or IntegrationDuck Creek integration for policy changes, rating billing automation, and underwriting intake calls. Reduces backlogs and data entry errors for insurance workflows.
• Applied EpiccoreTechnology or IntegrationApplied Epic integration for ID card emails, new vehicle additions, and premium question handling. Ensures accurate real-time recording of all requests, renewals, and leads.
• SapienscoreTechnology or IntegrationSapiens integration for voice-enabled digital core, policy claims service, and downstream workflow triggers. Transforms service calls into structured data improving claims handling.
• EIS GroupcoreTechnology or IntegrationEIS Group integration for claims automation, policy updates, and billing inquiries. Automates intake, synchronizes records, and triggers tasks across EIS components.
• SocotracoreTechnology or IntegrationSocotra integration for cloud-native insurance workflows. Handles claims, policy changes, and client calls with API workflow firing and policy change processing.
• Microsoft Dynamics 365coreTechnology or IntegrationMicrosoft Dynamics 365 integration for CRM logging, multichannel continuity, and virtual agent extension. Updates customer profiles and improves service SLAs.
• One InccoreTechnology or IntegrationOne Inc integration for digital payments automation. Brilo AI handles payment intake, receipt confirmation, and self-service billing directly through One Inc.
• CCC Intelligent SolutionscoreTechnology or IntegrationCCC integration for auto claims automation. Handles accident intake, body shop estimates, repair status, and policyholder alerts automatically.
• BlendcoreTechnology or IntegrationBlend mortgage POS integration for borrower support. Helps applicants start applications, upload documents, and check status by voice while syncing to Blend POS.
• Oracle OPERA CloudcoreTechnology or IntegrationOracle OPERA Cloud integration for hotel front desk automation. Handles reservation changes, late arrival calls, and guest request routing 24/7.
• cal.comcoreTechnology or IntegrationCal.com scheduling integration for meeting booking, reschedule handling, and open time lookups. AI manages calendar appointments directly through voice.
• Adobe Commerce (Magento)coreTechnology or IntegrationAdobe Commerce integration for order status, returns processing, and product inquiries. Round-the-clock phone support for ecommerce stores.
• Wix StorescoreTechnology or IntegrationWix Stores integration for order checking, return processing, and after-hours coverage. Small teams stay reachable without hiring.
• Squarespace CommercecoreTechnology or IntegrationSquarespace Commerce integration for order tracking, returns handling, and after-hours call coverage. Makers and small brands stay reachable.
• CommercetoolscoreTechnology or IntegrationCommercetools integration for composable storefronts. Order status, returns, and product inquiries handled with live data retrieval.
• SaleorcoreTechnology or IntegrationSaleor integration for open-source ecommerce platforms. Order lookup, returns processing, and after-hours coverage.
• MedusacoreTechnology or IntegrationMedusa integration for composable commerce. Order status, returns, exchanges, and after-hours orders handled automatically.
• StripesupportingTechnology or IntegrationStripe payment integration for confirming payment and refund status during calls across ecommerce platforms.
• KlaviyosupportingTechnology or IntegrationKlaviyo email marketing integration for syncing shopper contacts and firing post-call follow-up emails automatically.
• GorgiassupportingTechnology or IntegrationGorgias helpdesk integration for opening support tickets from each call, keeping full conversation threads.
• DocuSignsupportingTechnology or IntegrationDocuSign integration for routing disclosures and conditions through e-signature so borrowers sign without follow-up calls.
• PlaidsupportingTechnology or IntegrationPlaid integration for verifying assets and income through Plaid so borrowers complete verification faster by phone.
• Optimal BluesupportingTechnology or IntegrationOptimal Blue integration for delivering live pricing so borrowers hear accurate rate options during application calls.
• SnapdocssupportingTechnology or IntegrationSnapdocs integration for coordinating closings so borrowers confirm signing details directly over the phone.
• Birdeye / Podium / NiceJobcoreTechnology or IntegrationReputation management platform integration for missed call textback, automated review requests, and customer message routing. Ratings climb through review automation.
• TwiliosupportingTechnology or IntegrationTwilio integration for missed-call text-back and two-way SMS that recover leads in seconds.
• ZapiersupportingTechnology or IntegrationZapier integration for connecting call events to thousands of apps so review and follow-up steps fire automatically.
• SlacksupportingTechnology or IntegrationSlack integration for notifying field teams on claim updates in real time, keeping adjusters, service reps, and finance aligned.
• Google Business ProfilesupportingTechnology or IntegrationGoogle Business Profile integration for syncing answered-call outcomes so review invites land on customer search listings.
• MailchimpsupportingTechnology or IntegrationMailchimp integration for adding customers to email journeys so post-call follow-up continues automatically.
• IntercomsupportingTechnology or IntegrationIntercom integration for extending AI voice automation to Intercom workflows, improving resolution speed across live chat and tickets.
• Microsoft TeamssupportingTechnology or IntegrationMicrosoft Teams integration for enabling seamless call handling and CRM collaboration with Brilo's voice agents.
• AlgoliasupportingTechnology or IntegrationAlgolia integration for using product data so the agent answers availability questions on the call.
• SiteMindersupportingTechnology or IntegrationSiteMinder integration for syncing room availability and rates across every booking channel connected to hotels.
• ShipposupportingTechnology or IntegrationShippo integration for pulling live shipment status to answer tracking questions on calls.
• ShipStationsupportingTechnology or IntegrationShipStation integration for pulling live shipment status to answer tracking questions on the call.
• PayPalsupportingTechnology or IntegrationPayPal integration for confirming payment and refund status so billing questions resolve on the call.
• SquaresupportingTechnology or IntegrationSquare integration for confirming payment and refund status so billing questions resolve on the call.
• FreshdesksupportingTechnology or IntegrationFreshdesk integration for enabling natural phone support across Freshdesk tickets.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vapi: Direct competitor providing a voice AI platform and orchestration layer for building, testing, and deploying AI phone agents. Comparable on developer-first API model, integration ecosystem, and self-serve plus enterprise motion.
• Synthflow AI: Direct competitor offering no-code AI voice agents for inbound and outbound calls, with deep CRM/helpdesk integrations. Highly comparable on target buyer (SMB and mid-market), use cases, and integration-led positioning.
• Bland AI: Direct competitor offering AI phone agents that make and receive human-like calls for sales and support. Highly comparable on core offering (voice AI agents, API-driven, usage-based pricing) and overlapping verticals including SMBs and mid-market.
• Voiceflow: Direct competitor offering a conversational AI design and orchestration platform used to build voice and chat agents. Comparable on platform/orchestration layer, API integrations, and developer-oriented extensibility.
• Retell AI: Direct competitor building a conversational voice AI platform for businesses to deploy AI phone agents with API access. Comparable on agent architecture, telephony integration, and developer-led go-to-market.
• PolyAI: Direct competitor delivering enterprise voice assistants for customer service and call deflection, including hospitality deployments. Comparable on enterprise contact center use cases and 24/7 call automation.
• Air AI: Direct competitor offering AI agents that hold extended human-like phone conversations for sales and customer support. Comparable on autonomous conversational agents, sales-oriented use cases, and usage-based economics.
• Goodcall: Direct competitor providing AI phone agents primarily for small and local businesses (restaurants, salons, services). Comparable on SMB self-serve motion, 24/7 answering, and appointment booking workflows.
• Smith.ai: Direct competitor combining AI with live agents for 24/7 call answering, lead capture, and appointment booking. Comparable on SMB and professional services buyer, hybrid AI/human handoff, and call-handling focus.

Emerging players

• Cresta: Adjacent competitor offering real-time AI agent assist and conversation intelligence for contact centers. Comparable on contact center AI use cases and large enterprise buyer, though focused more on augmenting human agents than fully replacing them.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brilo-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilo Ai