Totalpass México

What Totalpass México does

TotalPass is a corporate wellness benefit platform that operates a B2B2C distribution model in which Brazilian and Latin American companies contract TotalPass to provide their employees with flexible access to a curated network of partner fitness facilities, digital wellness services, and mental health resources. Access is gated to employees and dependents of contracted companies, with onboarding and contract administration handled through a dedicated HR Portal that provides financial controls, registration approval, and usage analytics. Major corporate clients span financial services (Bradesco, Itaú), consumer goods (Nestlé), automotive (Volkswagen), healthcare (Unimed, Amil), retail (Carrefour, Magazine Luiza, Burger King), transportation (Alstom, Azul Linhas Aéreas), steel (Gerdau), and HR/cooperative (Catho, Coop). Pricing is structured as per-employee monthly subscriptions ranging from TP Free (R$0) to TP7 (R$699.90), with 28–31 day renewal cycles and the option of payroll deduction (desconto em folha) or credit card billing.

The platform's technology stack is anchored by an iOS/Android mobile application featuring geolocation-validated gym check-in (with 200-meter proximity enforcement and a 90-minute partner validation window), facial biometric authentication integrated with Único (Acesso Digital) for identity verification, and integration with multiple third-party gym management systems including Cloud Gym, Next Fit, Evo, and Tecnofit. The product is organized into three integrated pillars: Total Fit (35,000+ partner gyms and studios across 1,900 Brazilian cities, spanning 250+ workout modalities including swimming, yoga, pilates, cross training, and fighting sports), Total Mind (online therapy through Conexa with thousands of psychologists, plus meditation content via Zen App's 400+ guided meditation audios, Starbem, and Positiv), and Total Nutri (nutrition partners Nutri+/Starbem, Total Food content, and teleconsultation). Premium exclusive studio partnerships include Aera Pilates, Buddha Spa, Ironberg, Race Bootcamp, One to One, and TecFit, while core network partners span Smart Fit, Bio Ritmo, SkyFit, Evoque, Red Fit, and Ultra.

Commercially, TotalPass is a subsidiary of Grupo Smart Fit, the parent company of Smart Fit and other fitness brands, which has been listed on B3's Novo Mercado (highest corporate governance tier) since 2021 and operates across 16 countries in Latin America including Brazil, Mexico, and Chile. TotalPass holds ESG-related recognitions including FTSE4Good, IDIVERSA B3, and EXTEL 2025 (1st Best ESG Program), and runs indirect sales channels alongside dedicated corporate field sales to acquire new enterprise clients. The entity operating as Total Pass Participações Ltda. is headquartered on Avenida Paulista in São Paulo, Brazil, with no Mexican-specific headquarters, financial, or operational disclosures available in the source material — Mexican operations appear to sit within the Grupo Smart Fit multi-country rollout rather than as a separately disclosed subsidiary.

Name

Totalpass México

Legal name

Total Pass Participações Ltda.

Website

https://totalpass.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

TotalPass is a B2B2C corporate wellness benefit platform, owned by Grupo Smart Fit, that gives employees of contracted companies access to 35,000+ partner gyms, online therapy, meditation, and nutrition services across Brazil and Latin America through a tiered mobile subscription product.

Ownership category

akta.pro rank

Product category

Corporate Wellness Benefits Platform

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Corporate wellness benefits
• Employee fitness benefits
• Wellness platform software
• Gym network subscription
• Employee benefits management

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Subscription (B2B2C): TotalPass charges companies a per-employee monthly fee for access to the wellness benefit platform. Companies then offer this as an employee benefit. Employees can have plans deducted from payroll (desconto em folha) or pay by credit card. The value and services vary based on negotiation between the company and TotalPass. Plans range from free (TP Free with limited services) to R$699.90/month (TP7 with full access to 35,000+ gyms).
2. Individual Employee Subscription: Employees of contracted companies can pay for their plan individually via credit card. Dependents (up to 3) can also be added, each with their own plan. The plan duration is 28-31 days with automatic renewal.
3. Check-in Extra (Add-on Service): An optional paid feature that allows a second gym check-in per day beyond the standard plan allowance. Subject to eligibility criteria and technical availability. Has its own pricing and validity terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

TotalPass is a corporate wellness benefits platform sold to companies, which offer it as an employee benefit. Employees access a network of more than 35,000 partner gyms and studios across 1,900 cities in Brazil, plus digital wellness services covering online therapy (Conexa), guided meditation (Zen App), online workouts (Queima Diária, Total Play), and nutrition planning (Nutri+, Total Nutri). Access is delivered through a mobile app with geolocation check-in and facial biometric authentication; corporate HR departments manage enrolment, finances, and usage analytics through an HR Portal.

Product overview

TotalPass is a corporate health and wellness benefit platform providing employees access to a network of 35,000+ partner gyms and studios across 1,900+ cities in Brazil. The platform operates through three integrated pillars: Total Fit (gym and studio access with 250+ modalities), Total Mind (online therapy and meditation), and Total Nutri (nutrition planning and consultations). Users access services via the TotalPass mobile app (iOS/Android) which includes check-in functionality, geolocation-based gym access, and integration with wellness apps like Queima Diária, Total Play, Conexa, Zen App, Starbem, Positiv, and Nutri+. Corporate clients manage benefits through the Portal RH dashboard. The platform offers tiered subscription plans (TP Free through TP7) ranging from free to R$699.90/month with varying levels of gym access and wellness services.

Differentiator

Problem solved

Functional benefit

Brands

• Total Fit: Fitness network providing access to gyms and studios with over 35,000 partner locations across 1,900 cities plus online workouts
• Total Mind
• Total Nutri

Products and services

• TotalPass Corporate Wellness Platform Subscription-based corporate wellness platform that contracts with companies to give their employees access to 35,000+ partner gyms and studios, online therapy, guided meditation, online workouts, and nutrition services, delivered via mobile app and managed through an HR portal.
• TotalPass Mobile App iOS and Android application used by employees of contracted companies to check-in to partner gyms via geolocation, access digital wellness services (online workouts, therapy, meditation, nutrition), and manage their subscription.

Quantifiable outcome

• Reduction in employee turnover rates
• +4 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature5 records

Partnerships

48 partnerships are on record, tiered core, premium and supporting.

• Smart FitcoreStrategic or Co-development PartnerExclusive partnership with Smart Fit network (owned by the same Grupo Smart Fit). Smart Fit is included in TP1+ and higher plans. Full Smart Fit network access is a key differentiator of the TP2 plan. Smart Fit offers gym facilities, group classes, and spa services.
• Bio RitmocoreStrategic or Co-development PartnerExclusive partnership with Bio Ritmo network. Bio Ritmo is included in the TP5 plan and higher. Bio Ritmo offers premium gym facilities with various modalities.
• VidyapremiumStrategic or Co-development PartnerExclusive studios partner available in TP5+ and TP6 plans. Vidya studios offer specialized fitness experiences.
• Queima DiáriacoreTechnology or IntegrationPartner providing the largest online workout platform in Latin America. Available across all plans including TP Free. Offers various workout modalities including yoga, pilates, and functional training.
• ConexacoreTechnology or IntegrationMental health platform with thousands of online psychologists for therapy sessions. Available in TP2 and higher plans. Conexa provides 2x/month online therapy sessions in TP2, 4x/month in TP4.
• Zen AppcoreTechnology or IntegrationMeditation app with 400+ guided meditation audios. Available across all plans. Part of the Total Mind mental wellness ecosystem.
• Nutri+ (Starbem)coreTechnology or IntegrationNutrition platform providing personalized meal plans and teleconsultation with nutritionists. Teleconsultation available in TP3 and higher plans. Part of Starbem digital health ecosystem.
• Smart Fit CoachcoreTechnology or IntegrationExclusive video consultation service with Smart Fit coaches. Available in TP2 (1x/month) and TP3 (2x/month) plans.
• PositivsupportingTechnology or IntegrationWellness app for calming the mind, better sleep, and self-knowledge practices. Available across all plans as part of mental wellness offering.
• Total PlaycoreTechnology or IntegrationExclusive TotalPass platform with workouts, healthy recipes, meditation, and yoga. Available across all plans.
• StarbemsupportingTechnology or IntegrationDigital health and wellness platform including online appointments with psychologists and nutritionists. Part of the comprehensive wellness ecosystem.
• KorepremiumStrategic or Co-development PartnerPremium gym studio partner available in TP3 plan. Offers specialized fitness experiences.
• IronbergpremiumStrategic or Co-development PartnerExclusive studio partner available in TP5+ plan. Offers premium training experiences.
• Race BootcamppremiumStrategic or Co-development PartnerExclusive studio partner available in TP5+ plan. Offers bootcamp-style training.
• Aera PilatespremiumStrategic or Co-development PartnerPremium pilates studio partner available in TP7 plan. Offers specialized pilates training.
• Buddha SpapremiumStrategic or Co-development PartnerSpa partner available in TP7 plan. Offers massage and relaxation services.
• VelocitypremiumStrategic or Co-development PartnerPremium gym studio partner available in TP4 plan. Offers specialized fitness experiences.
• UltracoreStrategic or Co-development PartnerGym network partner available in TP1+ and higher plans. Part of the expanded gym network offering.
• SkyFitcoreStrategic or Co-development PartnerGym network partner available in TP1 and higher plans. Offers accessible fitness facilities.
• EvoquecoreStrategic or Co-development PartnerGym network partner available in TP1 and higher plans.
• Red FitcoreStrategic or Co-development PartnerGym network partner available in TP1 and higher plans.
• NationsupportingStrategic or Co-development PartnerGym network partner available in Total Fit network.
• Jab HousesupportingStrategic or Co-development PartnerGym/studio partner in the Total Fit network. Boxing and martial arts focused.
• Tonus GymsupportingStrategic or Co-development PartnerGym partner in the exclusive Total Fit network.
• RacesupportingStrategic or Co-development PartnerBootcamp and fitness studio partner in the Total Fit network.
• One to OnepremiumStrategic or Co-development PartnerPremium studio partner available in TP6 plan. High-performance training experience.
• TecFitpremiumStrategic or Co-development PartnerPremium studio partner available in TP6 plan. Technology-enhanced fitness.
• Moov Fit PropremiumStrategic or Co-development PartnerPremium gym partner available in TP7 plan.
• Pró 3coreStrategic or Co-development PartnerGym network partner available in TP1+ and higher plans.
• XPRIMEsupportingStrategic or Co-development PartnerGym network partner available in TP2 plan.
• Voll PilatessupportingStrategic or Co-development PartnerPilates studio partner available in TP2 plan.
• PeraltasupportingStrategic or Co-development PartnerGym/studio partner available in TP2 plan.
• Academia BoxsupportingStrategic or Co-development PartnerGym partner available in TP GO plan. Cross-training focused.
• Pro QualitysupportingStrategic or Co-development PartnerGym partner available in TP GO plan.
• Robson AlmeidasupportingStrategic or Co-development PartnerPersonal training/consultancy brand available in TP GO plan.
• OazipremiumStrategic or Co-development PartnerStudio partner available in TP5 plan.
• Action360premiumStrategic or Co-development PartnerStudio partner available in TP5 plan.
• AMS ExperiencepremiumStrategic or Co-development PartnerPremium studio partner available in TP3 plan.
• L7 Life ClubpremiumStrategic or Co-development PartnerPremium gym partner available in TP3 plan.
• Ritual GympremiumStrategic or Co-development PartnerPremium gym partner available in TP4 plan.
• MormaiipremiumStrategic or Co-development PartnerPremium studio partner available in TP4 plan. Beach/water sports focused.
• L7 Life ClubpremiumStrategic or Co-development PartnerPremium gym partner available in TP3 plan.
• Cloud GymsupportingTechnology or IntegrationGym management system integration for partner gym access control.
• Next FitsupportingTechnology or IntegrationGym management system integration for partner gym access control.
• EvosupportingTechnology or IntegrationGym management system integration for partner gym access control.
• TecnofitsupportingTechnology or IntegrationGym management system integration for partner gym access control.
• Único (Acesso Digital)coreTechnology or IntegrationFacial biometric authentication provider for identity verification and fraud prevention. CNPJ: 05.563.165/0001-95. Biometric data stored in Google Cloud environment, retained for up to 10 years.
• UNICEFsupportingStrategic or Co-development PartnerSocial impact partnership through Smart Fit Group. In 2025, collaboration reached 4,884 new donors through bike donation program in Colombia supporting children's mobility and education.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• BetterHelp: BetterHelp is a leading direct-to-consumer online therapy platform. While not a direct competitor to TotalPass's overall offering, it competes for mental health wallet share and serves as a potential alternative for the virtual therapy component of Total Mind that TotalPass currently sources through Conexa and Starbem.

Broad incumbents

• Virgin Pulse (Personify Health): Virgin Pulse / Personify Health is a large established corporate wellness platform serving enterprise HR teams with broad wellness, benefits navigation, and engagement tools. Comparable to TotalPass in addressing corporate wellness buyers but as a broader portfolio incumbent rather than a gym network specialist.
• Calm Business: Calm offers a corporate wellness tier (Calm Business) targeting employer benefits programs with meditation, sleep, and mental wellness content. Comparable to TotalPass's Total Mind offerings and enterprise sales motion.
• Smart Fit: Smart Fit is the parent company of TotalPass and the largest gym chain in Latin America. While TotalPass is a subsidiary rather than a competitor, Smart Fit operates directly as a physical gym brand and could compete for direct corporate memberships in segments where employers prefer a single-gym relationship.
• Headspace for Work: Headspace is a leading mental wellness and meditation platform with a corporate tier (Headspace for Work) sold to enterprise HR teams. Comparable to TotalPass's Total Mind component and overall corporate wellness distribution motion.

Regional players

• OneFit: OneFit is a multi-gym access subscription service operating primarily in Latin America (Chile, Brazil). Comparable to TotalPass's gym aggregation model but with a more regional geographic footprint that overlaps with rather than directly competes in TotalPass's primary market.

Direct peers

• Wellhub (formerly Gympass): Wellhub is the largest direct competitor to TotalPass globally. It operates a near-identical B2B corporate wellness aggregator model, originated in Brazil (São Paulo), and has scaled internationally with thousands of enterprise clients and a multi-country gym network. Most directly comparable to TotalPass by business model, customer base, and platform mechanics.
• Wellable: Wellable is a corporate wellness platform that aggregates fitness, mindfulness, and nutrition benefits for employer clients. Comparable to TotalPass in targeting HR buyers with subscription wellness benefit programs across multiple wellness verticals.
• Active&Fit (ASO): Active&Fit, part of ASO, is a corporate fitness benefit program offering multi-gym network access through employer-sponsored memberships. Directly comparable to TotalPass's core fitness aggregation model and corporate distribution channel.
• ClassPass: ClassPass is a fitness studio aggregator offering subscription-based multi-studio access. While historically more B2C, it has expanded into corporate wellness offerings with similar tiered subscription mechanics and multi-modality network aggregation as TotalPass.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TotalPassBrasil
• LinkedInlinkedin.com/company/totalpassmx
• Instagraminstagram.com/totalpass
• TikToktiktok.com/@totalpassbrasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totalpass México