VRDR

Name

VRDR

Legal name

Valence Romans Drôme Rugby

Website

https://www.vrdr.fr

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Sports Club (Rugby Union)

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional rugby club
• Corporate event venues
• Venue rental services
• Sports merchandise retail
• Youth rugby development

Headquarters

HQ city

Romans-sur-isère

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Match Day Revenue: Ticket sales for professional Pro D2 matches at Stade Georges Pompidou, including various seating categories and VIP hospitality experiences.
2. Merchandise Sales: Official VRDR merchandise including jerseys, apparel, and accessories sold through physical boutique at Stade Pompidou, online store (boutique.vrdr.fr), and seasonal pop-up stores. Promotional campaigns include discounts (30-50%) and promotional events.
3. Corporate Partnerships: Annual and one-time sponsorship packages offered to local businesses through Club Damiers network. Includes tiered offerings (Passion, Inspiration, Élégance, Salon Hermitage, Partenaire Majeur) with hospitality access, branding visibility, and networking opportunities.
4. VRDR Events: Event venue rental services at 4 distinct spaces (Salon 360: 10-70 people, Pavillon Alizon: 80-1500 people, L'Atelier: 50-400 people, La Bodega: 100-500 people) for corporate events, conferences, seminars, cocktails, and galas. Services include catering coordination, audio-visual equipment, and event planning support.
5. Season Subscriptions: Season ticket packages (Abonnements saison 26-27) offering fans access to all home matches with various hospitality tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

VRDR operates a professional rugby club competing in France's Pro D2 league, selling match tickets, season subscriptions, and official merchandise to individual supporters, while running four corporate event venues (Salon 360, Pavillon Alizon, L'Atelier, La Bodega des Damiers) and a 450+ member corporate partnership program (Club Damiers) for local businesses. The club also runs youth development programs from École de Rugby through Centre de Formation to the professional team.

Product overview

VRDR operates as a unified platform combining professional rugby club operations with commercial event services. The core offering consists of VRDR Events, a venue rental business offering four distinct spaces (Salon 360, Pavillon Alizon, L'Atelier, and La Bodega des Damiers) for corporate events accommodating 10 to 1500 people. Supporting commercial services include the VRDR Boutique (official merchandise e-commerce) and VRDR Ticketing (online match ticket sales). The rugby club operations span a professional team in PRO D2, youth academies, and a training center, but these are sports programs rather than technology products or services.

Differentiator

Problem solved

Functional benefit

Brands

• VRDR Events: Event organization services offering venue rental for seminars, conferences, receptions, and corporate events at the Stade Pompidou facilities in Valence.

Products and services

• VRDR Events - Salon 360 Intimate meeting room rental service at Stade Pompidou in Valence, spanning 70m² and accommodating 10-70 people. Features high-end furniture, audio/video systems, bar facilities, and WiFi for corporate meetings and team-building events.
• VRDR Events - Pavillon Alizon Spacious 1,100m² reception hall rental at Valence capable of hosting up to 1,000 seated or 1,500 standing guests. Offers modular configurations for conferences, galas, and cocktails, equipped with audio/video systems, bars, and catering spaces.
• VRDR Events - L'Atelier Modern 440m² conference and seminar venue within the Pompidou stadium complex, accommodating 100-400 people. Features a 12m² stage, 75m² catering area, and modular setups for conferences and corporate events.
• VRDR Events - La Bodega des Damiers 550m² festive event venue within Stade Pompidou, hosting up to 200 seated or 500 standing guests. Features 23 linear meters of permanent bars, a 20m² stage, and audio/festive lighting systems for corporate celebrations and afterworks.
• VRDR Boutique Official online and physical store selling VRDR-branded merchandise including jerseys, caps, and fan apparel. Operates both through an e-commerce platform and a pop-up store at Marques Avenue Romans.
• VRDR Ticketing Online ticket sales platform for VRDR professional rugby matches, offering matchday tickets and season subscriptions for the 2026-2027 PRO D2 season.
• Season Subscriptions (Abonnements saison 26-27) Season ticket packages (Abonnements saison 26-27) offering fans access to all home Pro D2 matches with various hospitality tiers including central tribune seating and hospitality access.
• Club Damiers Corporate Partnership Program B2B partnership program connecting local businesses to VRDR, with annual tiers (Pass Passion, Pass Inspiration, Pass Élégance, Salon Hermitage, Partenaire Majeur) and one-time match sponsorship options. Includes hospitality access, branding visibility, central tribune seats, networking with regional economic actors, and immersive experiences.
• Youth Development Program (École de Rugby, Centre de Formation, Espoirs) Multi-tier youth rugby development pathway including École de Rugby for beginners, U14, U18 Elite Crabos, Centre de Formation professional training center, Espoirs team, Rhône Ovalie Féminin (ROF) women's section, and Académie régionale Briffaut. Includes regional detection programs for talent identification.

Quantifiable outcome

• Club Damiers has grown to 450 partner companies
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

84 partnerships are on record, tiered charitable, major, institutional, elegance and minor.

• Bleuet de France (ONaCVG)charitableOthers · 28 November 2025Charitable partnership during November 28, 2025 match against Nevers. €1,935.74 donated to œuvre nationale de solidarité supporting ONaCVG (Office national des anciens Combattants et Victimes de guerre).
• KoesiomajorOthersMajor partner of VRDR. Koesio is a document management and printing solutions provider serving as a key corporate sponsor.
• Groupe ChevalmajorOthersMajor partner. Groupe Cheval is an environmental and territorial development company engaged in sustainable development and land development projects.
• PalfingermajorOthersMajor partner. Palfinger is a manufacturer of lifting, loading, and handling solutions.
• Rampa EntreprisesmajorOthersMajor partner. Local business enterprise in Drôme region.
• BDA DistributionmajorOthersMajor partner. Distribution company supporting the club.
• Valence Romans AgglomajorOthersMajor institutional partner. Valence Romans Agglomération is the metropolitan government authority for Valence and Romans-sur-Isère area.
• Marques AvenuemajorOthersMajor partner. Outlet shopping center at Romans-sur-Isère with 150+ brands, hosting VRDR pop-up store events.
• Département de la DrômemajorOthersMajor institutional partner. Departmental government of Drôme supporting local sports and cultural initiatives.
• FordmajorOthersMajor partner. Ford automobile dealership partnership providing vehicle support.
• Drôme Ardèche ImmobiliermajorOthersMajor partner. Real estate company in the Drôme Ardèche region.
• Intermarché ValencemajorOthersMajor partner. Supermarket chain providing retail sponsorship and supplies.
• ProdevalmajorOthersMajor partner. Local industrial company supporting the club.
• Ville de Romans-sur-IsèreinstitutionalOthersInstitutional partner. Municipal government of Romans-sur-Isère one of the club's twin cities.
• Ville de ValenceinstitutionalOthersInstitutional partner. Municipal government of Valence, the primary city of the club.
• Région Auvergne-Rhône-AlpesinstitutionalOthersInstitutional partner. Regional government authority supporting sports development in the Auvergne-Rhône-Alpes region.
• Société GénéraleeleganceOthersElegance partner. Major French banking institution supporting the club.
• VeoliaeleganceOthersElegance partner. Environmental services company providing water and environmental solutions.
• TransdeveleganceOthersElegance partner. Transportation services company operating public transit.
• BDOeleganceOthersElegance partner. Accounting and advisory services firm in Valence.
• CICeleganceOthersElegance partner. Committed bank demonstrating active and sustainable support for local sports.
• Groupe BonhommeeleganceOthersElegance partner. Auto and building group with Bonhomme Automobiles, Iconic, Eofleet, Bonhomme Bâtiment, Bonhomme Métallerie, and Immobilis divisions.
• L'AuxiliaireeleganceOthersElegance partner. Mutual insurance company for building and public works professionals.
• EdreleceleganceOthersElegance partner. Electrical services company.
• AventecheleganceOthersElegance partner. Technology and solutions provider.
• Delmonico DoreleleganceOthersElegance partner. Building materials supplier serving local construction market.
• Nature à TableeleganceOthersElegance partner. Food, hygiene, and table arts distributor.
• Montaner Pietrini BoissonseleganceOthersElegance partner. Beverage distribution company.
• CiboxeleganceOthersElegance partner. Manufacturer of building entrance doors, secondary doors, and metal mailboxes. Based in Étoile-sur-Rhône with 9000m2 production and 100% French manufacturing.
• Tilet RécupérationeleganceOthersElegance partner. Waste collection, recycling, and valorization company in Portes-lès-Valence.
• ProlianseleganceOthersElegance partner. Building materials distributor.
• Claude MBTPeleganceOthersElegance partner. PME familiale specializing in structural work and foundations for industrial, agricultural, and commercial buildings.
• JNS CharpenteeleganceOthersElegance partner. Carpentry company for new construction and renovation.
• ElderaeleganceOthersElegance partner. Energy and sustainability solutions provider.
• BattaglinoeleganceOthersElegance partner. Local artisan/workshop business.
• TVEeleganceOthersElegance partner. Local business partner.
• Sécurité VolfeueleganceOthersElegance partner. Security systems specialist since 1988 with 30+ years experience.
• Scierie BlanceleganceOthersElegance partner. Sawmill business.
• WillermineleganceOthersElegance partner. Local construction/development company.
• E26eleganceOthersElegance partner. Drôme-based business network/enterprise.
• AsbestoseleganceOthersElegance partner. Asbestos removal and decontamination specialist.
• 2 CaraeleganceOthersElegance partner. Accounting and expertise firm.
• La CharpenterieeleganceOthersElegance partner. Traditional wood frame construction company.
• EPSeleganceOthersElegance partner. Painting company for construction finishing.
• Matériaux NaturelseleganceOthersElegance partner. Natural building materials supplier.
• TransnaturaleleganceOthersElegance partner. Transport and freight company with 3 agencies in southeast France, specializing in heavy/bulky product delivery with on-board handling equipment.
• Maillaj / Groupe AlizoneleganceOthersElegance partner. 30+ years in industrial procurement with 50 collaborators, 13 agencies, and 26,000+ product references across adhesives, packaging, and hygiene categories.
• Copas SystèmeseleganceOthersElegance partner. Automatic opening/closing systems developer since 1992 with 290 collaborators, specializing in automatic doors, industrial closures, and vehicle access.
• TardyeleganceOthersElegance partner. Construction company.
• LD SystèmeseleganceOthersElegance partner. Software publisher for SME management solutions including accounting.
• Sud BenneseleganceOthersElegance partner. Trucking and transport services company.
• BacqueeleganceOthersElegance partner. Local business partner.
• Dauphinoise de ChauffageeleganceOthersElegance partner. Plumbing, heating, ventilation, and air conditioning company founded 1994 with 9 employees, operating in Genissieux area.
• BusseuileleganceOthersElegance partner. Local enterprise partner.
• ConstructeleleganceOthersElegance partner. 20+ years in telecommunications and energy infrastructure design, construction, and maintenance. Part of Nearing Visabeira group operating nationally.
• Ecran LEDeleganceOthersElegance partner. Dynamic display solutions provider.
• SAS RebouleleganceOthersElegance partner. Certified seed garlic and shallot producer.
• Renov TraiteeleganceOthersElegance partner. Renovation and treatment company.
• TBFeleganceOthersElegance partner. Local business partner.
• ValliereleganceOthersElegance partner. Energy solutions company.
• VolvoeleganceOthersElegance partner. Volvo automobiles partnership.
• AndroseleganceOthersElegance partner. Food/national brand partnership.
• Atelier BrunoeleganceOthersElegance partner. Local artisan workshop.
• Banque Populaire Auvergne Rhône AlpeseleganceOthersElegance partner. Regional banking institution.
• Gentlemen du DéménagementeleganceOthersElegance partner. Professional moving company with 50 years experience, part of independent movers network.
• Groupe BrunièreeleganceOthersElegance partner. Agricultural equipment distributor (Pellenc, Monchiero, Landini, McCormick) covering 5 departments with responsive technical service.
• KlinerseleganceOthersElegance partner. Professional cleaning company with recognized expertise.
• Chambron TPeleganceOthersElegance partner. Family construction company founded 2014 covering BTP, earthworks, VRD, building, equipment rental, material recycling, and landscaping.
• Curty MatérielseleganceOthersElegance partner. Hyundai and Ammann dealer in Auvergne-Rhône-Alpes for construction equipment, offering new/used machines, parts, and maintenance.
• Groupe SolseleganceOthersElegance partner. Flooring/ground solutions group.
• Infinity BureautiqueeleganceOthersElegance partner. Office equipment and solutions provider.
• Jet VIPeleganceOthersElegance partner. Private jet charter and rental service.
• ResilianseleganceOthersElegance partner. Local enterprise partner.
• RavioleeleganceOthersElegance partner. Food/production company.
• RomecaeleganceOthersElegance partner. Precision mechanics company in Valence.
• AVENTECHminorOthersVRDR Events customer using venue spaces for corporate events.
• BDAminorOthersVRDR Events customer using venue spaces for corporate events.
• BONHOMMEminorOthersVRDR Events customer using venue spaces for corporate events.
• COPASminorOthersVRDR Events customer using venue spaces for corporate events.
• ENVIAminorOthersVRDR Events customer using venue spaces for corporate events.
• GETEminorOthersVRDR Events customer using venue spaces for corporate events.
• GROUPAMAminorOthersVRDR Events customer using venue spaces for corporate events.
• TOLOMEIminorOthersVRDR Events customer using venue spaces for corporate events.
• GROUPE VINCENTminorOthersVRDR Events customer using venue spaces for corporate events.

Scale indicators5 records

Recent moves6 records

Broad incumbents

• LOU Rugby (Lyon Olympique Universitaire): LOU Rugby is a Top 14 incumbent based in the same Auvergne-Rhône-Alpes region, sharing the local sponsor pool and talent catchment. It is a broader incumbent: same sport, same geography, materially larger budget, used as a comparable for what scaled rugby economics in the region look like.

Direct peers

• Provence Rugby: Provence Rugby is a Pro D2 club competing in the same second-tier league as VRDR. Comparability centres on the shared business model: professional rugby team operations, regional youth academy, B2B sponsorship structure and venue-driven matchday revenue in a non-Top-14 market.
• AS Béziers Hérault: AS Béziers is a Pro D2 direct rival (also referenced in VRDR's Espoirs playoff fixtures). It mirrors VRDR's structure as a Southern France professional rugby club with regional partnership-driven sponsorship, a youth academy feeding the senior squad, and reliance on a single municipal stadium.
• Biarritz Olympique: Biarritz Olympique is another Pro D2 peer of comparable heritage profile. Both clubs monetise through a similar mix of season subscriptions, local corporate sponsorship tiers, regional merchandise and stadium-anchored corporate hospitality.
• Oyonnax Rugby: Oyonnax is a fellow Pro D2 club scheduled as VRDR's pre-season opponent on 21/08 (Amical). Operating from the same broader Auvergne-Rhône-Alpes region, Oyonnax competes for the same regional talent, sponsor pool and Pro D2 promotion pathway.
• FC Grenoble Rugby: FC Grenoble competes in Pro D2 from the same Auvergne-Rhône-Alpes region as VRDR, sharing the same catchment for players, sponsors and fans. Both clubs operate second-tier professional rugby with youth academies and rely on a similar mix of municipal/institutional backing and B2B sponsorship.
• SU Agen: SU Agen is a Pro D2 rugby club with similar scale, regional anchor and reliance on local businesses. The structural comparison is direct: a single-city professional team, secondary-tier revenues, and a youth academy as both cost-control lever and upside driver.
• US Dax: US Dax competes in Pro D2 with a similar scale and South-Western French regional economic profile. Both operate academy-to-pro pathways, partnership tiers, and depend on local SME sponsor networks for the bulk of corporate revenue.
• Colomiers Rugby: Colomiers is a Pro D2 club operating on a comparable model: professional rugby, regional sponsorship base, youth development pipeline, and limited top-flight revenue. Peer relevance is direct through shared league economics.
• CS Bourgoin-Jallieu (CSBJ Rugby): CS Bourgoin-Jallieu is referenced as an Espoirs playoff opponent and is a historic French rugby club currently in Pro D2. It is a direct peer in league economics, youth development model and regional sponsorship dependency within the same wider catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vrdrrugby
• Facebookfacebook.com/VRDRrugby
• Instagraminstagram.com/vrdrrugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRDR