What Persana AI does

Persana AI, legally Netla Inc, was a San Francisco-based B2B sales intelligence platform founded in 2023 by LinkedIn alumni Rush Shahani and Sriya Maram. The company built a sales intelligence superapp that unified more than 100 third-party data providers, covering approximately 700 million contacts and 200 million companies, and combined them with AI-driven enrichment, autonomous research agents, live buyer intent signal tracking across 75+ signals, and multi-channel outreach sequencing into a single workflow. Core technology components included waterfall enrichment achieving 80-95% match rates, an AI Sequencer, an Nia AI SDR, a Quantum Agent for web-scale research, a SalesGPT natural language interface, and a Chrome extension for LinkedIn prospecting, with native integrations into CRM systems (Salesforce, HubSpot), email sequencers (Instantly, Smartlead, Lemlist, Woodpecker, Outreach), AI providers (ChatGPT, Claude), and enrichment sources.

Persana AI operated a product-led growth motion with a 14-day free trial, a free tier, paid plans ranging from $85 to $600 per month, and custom enterprise pricing, supported by sales-assisted demos for larger accounts. Its go-to-market targeted SDRs/BDRs, account executives, founders, growth marketers, RevOps teams, agencies, and marketing teams across SMB and mid-market segments. The company served more than 10,000 teams and held a 4.8/5 G2 rating, and was featured in Forbes and on Product Hunt. Documented customer outcomes included 3-5x pipeline growth, 4.2x ROI, and 98% email deliverability among case-study customers.

Persana AI raised approximately $2.8M in seed-stage funding, including a $2.3M round in October 2024 led by Race Capital, Stage 2 Capital, and Y Combinator. In March 2026 the company announced a strategic merger with Rox, transferring the team and product capabilities to Rox's GTM automation platform. Billing was suspended on April 1, 2026, and the standalone Persana platform was sunset on May 2, 2026 with permanent deletion of customer data, ending the company's independent operations.

Name

Persana AI

Legal name

Netla Inc

Website

https://www.persana.ai

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

11–50 employees

Short description

Persana AI was a San Francisco-based B2B sales intelligence platform, founded in 2023 by LinkedIn alumni, that unified 100+ data providers with AI enrichment, intent signals, and multi-channel outreach automation. It served 10,000+ GTM teams and merged with Rox in March 2026, sunsetting its standalone platform.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Sales intelligence platform
• AI prospecting tools
• Lead enrichment software
• Intent signal tracking
• B2B sales automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. SaaS Subscription - Credit-Based Model: Credit-based subscription model where users purchase credits bundled in tiered plans. Credits are consumed for enrichments, email lookups, phone number lookups, and AI agent usage. Different tiers offer varying credit volumes with annual discount options. Additional add-on credits available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Persana AI is a sales intelligence platform that unifies go-to-market workflows by aggregating 100+ third-party data sources, AI-powered enrichment, waterfall contact matching, and multi-channel outreach automation. It offers autonomous AI research agents, real-time buyer intent signals (75+ signals), an AI sequencer for multi-touch outreach, and a Chrome extension for LinkedIn prospecting. The platform is sold as a SaaS subscription targeting B2B sales, marketing, and RevOps teams.

Product overview

Persana AI is a unified sales intelligence superapp that combines 100+ data sources, AI-powered enrichment, autonomous research agents, live intent signal tracking, and multi-channel outreach automation into a single platform. The core offering consists of the main Persana AI Platform with key modules including AI Research Agents (Nia), Live Intent Signals (75+ signals), AI Sequencer for multi-touch outreach, Waterfall Enrichment for 80-95% contact match rates, and Chrome Extension for LinkedIn prospecting. The platform integrates with CRM systems (Salesforce, HubSpot), email delivery tools (Instantly, Smartlead, Lemlist, Woodpecker), AI providers (ChatGPT, Claude), and data enrichment providers. Additional modules include Job Change Tracker, Hiring Signal Tracking, Company Technologies, Autopilot automation, Quantum Agent for deep research, SalesGPT conversational search, and HTTP API for enterprise integrations. Persana Academy provides training resources for users. The platform aggregates data from 100+ third-party providers covering approximately 700 million contacts and 200 million companies. In May 2026, Persana announced it is merging with Rox and sunsetting its standalone platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Persana AI Platform Sales intelligence platform that unifies go-to-market motion by combining 100+ data sources, AI enrichment, waterfall contact matching, live intent signals (75+), and CRM automation so sales, marketing, and RevOps teams can find, engage, and convert prospects. Targets SDRs, BDRs, AEs, founders, growth marketers, RevOps, and lead generation agencies.
• Chrome Extension for LinkedIn Prospecting Browser extension for LinkedIn prospecting that surfaces verified emails, AI-generated personalized messages, one-click CRM saves, and instant company/contact insights while users browse LinkedIn profiles.
• Persana HTTP API and Webhooks HTTP API and webhook interface for accessing Persana enrichment, prospect data, and workflow triggers programmatically. Supports custom integrations and enterprise data automation use cases.

Quantifiable outcome

• 5x efficiency improvement for users
• +11 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability8 records

Feature7 records

Partnerships

28 partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationNative HubSpot integration allowing bidirectional data sync between Persana and HubSpot CRM. Users can save LinkedIn profile information to HubSpot and enrich lead data directly within HubSpot workflows.
• SalesforcecoreTechnology or IntegrationNative Salesforce integration providing 360-degree customer view. Allows enrichment and sync of prospect data directly into Salesforce records and workflows.
• Instantly.aicoreTechnology or IntegrationIntegration enabling users to add leads directly to Instantly campaigns. Seamlessly connects enrichment workflow with email warmup and campaign management.
• SmartleadcoreTechnology or IntegrationNative integration allowing users to add leads to Smartlead campaigns directly from Persana, streamlining multi-channel outreach workflow.
• SendsparkcoreTechnology or IntegrationIntegration for creating personalized video outreach at scale. Combines Persana enrichment with Sendspark video personalization capabilities.
• Apollo.iocoreTechnology or IntegrationIntegration enabling users to add enriched leads directly to Apollo sequences for automated outreach campaigns.
• RB2BcoreTechnology or IntegrationRB2B deanonymizes website visitors; Persana enriches full company/person profiles. Combined workflow creates high-intent campaigns for booked meetings.
• HeyreachcoreTechnology or IntegrationIntegration for LinkedIn outreach automation. Enrich leads in Persana and push to HeyReach for automated LinkedIn messaging and connection requests.
• La Growth MachinecoreTechnology or IntegrationIntegration for multichannel sales engagement combining LinkedIn, email, calls, and Twitter/X actions. Create/update leads directly in LGM from Persana enrichment.
• WoodpeckercoreTechnology or IntegrationNative integration for automated email sending. Automatically send enriched lead lists to Woodpecker, saving time on manual exports and imports.
• LemlistcoreTechnology or IntegrationNative integration allowing users to push enriched leads directly to Lemlist for personalized email campaigns with automated personalization.
• OutreachcoreTechnology or IntegrationIntegration with Outreach sales engagement platform for adding enriched prospects to sequences and automating follow-ups.
• ChatGPTcoreTechnology or IntegrationIntegration using ChatGPT for AI-driven hyper-personalized messaging generation and complex query handling based on user input prompts.
• ClaudecoreTechnology or IntegrationIntegration using Claude AI for hyper-personalized messaging generation and expert handling of complex queries based on user input.
• GitHubcoreTechnology or IntegrationIntegration to find GitHub stargazers on repositories, enabling targeting of active open-source community members and contributors.
• Google SearchcoreTechnology or IntegrationIntegration for performing large-scale Google searches for prospect information, combined with AI enrichment capabilities.
• GmailcoreTechnology or IntegrationNative Gmail integration for sending emails directly from Gmail within Persana platform, with email tracking for engagement insights.
• HubSpotcoreTechnology or IntegrationAdditional HubSpot integration details for data sync and workflow automation between platforms.
• SalesforcecoreTechnology or IntegrationAdditional Salesforce integration for 360-degree customer view with fast, flexible, scalable platform access.
• ProspeocoreTechnology or IntegrationIntegration for accessing Prospeo's extensive email finder database to find accurate, up-to-date prospect email addresses.
• LeadMagiccoreTechnology or IntegrationMobile number lookup integration powered by LeadMagic. Finds mobile numbers from LinkedIn URLs using LeadMagic's database.
• IcypeascoreTechnology or IntegrationIntegration for discovering email addresses using Icypeas' comprehensive database for accurate prospect contact information.
• DatagmacoreTechnology or IntegrationIntegration for finding email and phone numbers using Datagma's trusted data source. Mobile number lookup from LinkedIn URLs.
• ContactoutcoreTechnology or IntegrationIntegration for unlocking accurate contact data from Contactout by inputting company URL to access contacts within organizations.
• PredictLeadscoreTechnology or IntegrationSource of company intelligence data for enriching prospect information with funding, hiring, and company growth signals.
• ApifycoreTechnology or IntegrationIntegration allowing users to run Apify actors to scrape data from websites for additional prospect intelligence.
• SalesoftcoreTechnology or IntegrationIntegration with Salesoft platform that brings certainty to revenue actions and customer interactions.
• Find Local BusinessescoreTechnology or IntegrationGoogle integration for finding local businesses, enabling location-based lead discovery and prospecting.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lusha: Lusha is a B2B contact and company data platform with browser extension-based prospecting, similar to Persana's Chrome Extension. It competes directly in self-serve sales prospecting and enrichment.
• Apollo.io: Apollo.io is a leading B2B sales intelligence and engagement platform offering data enrichment, prospecting, and multi-channel outreach. It directly competes with Persana across enrichment, AI personalization, sequencing, and CRM integration.
• Clay: Clay is an AI-powered data enrichment and outbound platform that aggregates 75+ data providers and enables personalized outbound workflows. It is one of the closest direct competitors to Persana in AI-driven waterfall enrichment and GTM automation.
• Cognism: Cognism provides B2B sales intelligence, contact data, and intent data with strong EMEA presence. It competes with Persana on enrichment quality, phone and email coverage, and intent signal offerings.

Broad incumbents

• Outreach: Outreach is an enterprise sales engagement platform that integrates with Persana for enrichment. It competes at the broader workflow layer for sales execution, sequencing, and pipeline management.
• Salesloft: Salesloft is a sales engagement platform (Drift parent) competing with Outreach and broader sales automation tools. It overlaps with Persana at the outreach/sequencing layer where Persana's AI Sequencer operates.
• ZoomInfo: ZoomInfo is the largest B2B contact data and sales intelligence incumbent with deep company and contact databases, intent signals, and an integrated sales engagement platform. It competes broadly with Persana but at much larger scale and with enterprise focus.

Emerging players

• Instantly.ai: Instantly.ai is an emerging cold email outreach platform with deliverability and warmup features. It is both an integration partner and adjacent competitor in the AI-driven outbound workflow space.
• Lemlist: Lemlist is a multi-channel outreach platform (email, LinkedIn, calls) with personalization capabilities. It is both a Persana integration partner and an adjacent competitor in personalized outbound at scale.
• Smartlead: Smartlead is an emerging AI-driven cold email automation platform with deliverability and inbox rotation. It integrates natively with Persana and competes for AI-powered outbound budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PersanaAi
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/persana-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persana AI