Okendo

What Okendo does

Okendo is a privately held customer marketing platform purpose-built for direct-to-consumer brands operating on Shopify, founded in 2017 and headquartered in Miami, Florida after relocating from its original Sydney, Australia base. The platform unifies five integrated products—Reviews, Loyalty, Quizzes, Referrals, and Surveys—under a single Okendo Platform with shared customer profiles that capture every click, action, event, and response across the stack. As of 2025-2026 Okendo serves 18,000+ Shopify merchants ranging from growth-stage startups to enterprise brands such as SKIMS, Huda Beauty, NOBULL, Dr. Squatch, Bloom Nutrition, Dixxon, Manly Bands, and Terra Kaffe.

The platform is differentiated by deep, native integration with the Shopify ecosystem including POS, Hydrogen headless storefronts, and Customer Account Extensions, supported by a documented Merchant REST API and real-time webhooks. AI capabilities are embedded across the product surface: AI-powered review summaries, on-brand auto review replies, AI image alt text generation, video transcription, multilingual review translations, AI-driven quiz creation, predictive insights, and anomaly detection for referral fraud. Distribution is amplified through official partnerships with Google Shopping, TikTok Shop, Bazaarvoice (syndicating to 1,900+ retail sites including Target, Walmart, and Sephora), and Shop App, alongside complementary integrations across the Shopify martech stack—Klaviyo, Attentive, Braze, Iterable, Postscript, Omnisend, Gorgias, Recharge, Skio, Stay, Smartrr, Tapcart, and Triple Whale.

Okendo generates revenue primarily through subscription SaaS contracts, with pricing tiered on monthly order volume. Individual products start at $19/month, while Smart Bundles (Attract, Convert, Retain) offer 30% savings and the full Okendo Platform offers approximately 40% savings with onboarding management, dedicated success management, solutions engineering, and 24/7 technical support included. Enterprise contracts follow custom pricing with annual terms. Go-to-market is hybrid: product-led growth through self-serve Shopify App Store onboarding for SMB customers, paired with an enterprise field sales motion featuring dedicated account management and solutions engineering for larger brands. Okendo has raised $5.3 million in seed funding (July 2021) and $26 million in Series A funding (July 2022) led by Base10 Partners with participation from Craft Ventures and Index Ventures. The company maintains SOC 2 Type 2, GDPR, CCPA, QCGA, and ADA compliance.

Name

Okendo

Website

https://okendo.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Okendo is a customer marketing platform that unifies Reviews, Loyalty, Quizzes, Referrals, and Surveys into one Shopify-native solution for direct-to-consumer brands, using AI and shared customer profiles to drive conversions and lifetime value across 18,000+ merchants.

Ownership category

akta.pro rank

Product category

Ecommerce Customer Marketing Software

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Customer marketing platform
• Shopify reviews app
• Ecommerce loyalty software
• Product recommendation quizzes
• Referral marketing software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS - Platform Bundles: Okendo generates revenue primarily through subscription-based SaaS pricing. The platform offers bundled products (Reviews, Loyalty, Quizzes, Referrals, Surveys) at discounted rates compared to individual product purchases. Pricing is tiered based on monthly order volume with plans starting at $19/month for individual products.
2. Subscription SaaS - Individual Products: Individual products (Reviews, Loyalty, Quizzes, Referrals, Surveys) available for separate purchase with volume-based pricing tied to monthly order counts.
3. Professional Services: Onboarding support, dedicated success managers, and solutions engineering available as part of higher-tier plans and custom enterprise agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Okendo sells a unified customer marketing SaaS platform for Shopify-based DTC merchants, bundling five integrated products: Okendo Reviews (AI-powered social proof), Okendo Loyalty (points, rewards, VIP tiers, store credit), Okendo Quizzes (personalized product recommendations), Okendo Referrals (advocacy marketing with fraud protection), and Okendo Surveys (customer intelligence). All products share a unified customer profile, are sold via tiered subscriptions (from $19/month) or annual enterprise contracts, and are distributed primarily through the Shopify App Store and direct sales.

Product overview

Okendo is a customer marketing platform operating as a unified platform-plus-modules architecture. The core Okendo Platform connects five integrated products: Okendo Reviews (AI-powered social proof and review management), Okendo Loyalty (points, rewards, VIP tiers, and store credit), Okendo Quizzes (personalized product recommendations and guided selling), Okendo Referrals (word-of-mouth marketing and advocacy programs), and Okendo Surveys (customer intelligence and feedback collection). These products share a unified customer profile system that captures cross-product behavioral data, enabling personalization and analytics across the entire customer journey. The platform offers optional bundle packages (Attract, Convert, Retain) combining three products each at discounted rates, as well as an all-in Platform subscription providing access to all five products at maximum savings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.2x average PDP conversion rate uplift from reviews
• +6 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability11 records

Feature10 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationOfficial Google partner for Google Shopping, Google Seller Ratings, and Google Rich Snippets. Enables star ratings on Google Shopping ads, seller ratings on paid search, and organic search rich snippets.
• TikTokcoreTechnology or IntegrationOfficial TikTok partner enabling syndication of reviews and social proof to TikTok Shop to drive sales through social discovery.
• BazaarvoicecoreTechnology or IntegrationPartnership for syndicating reviews to over 1,900 retail sites including Target, Walmart, and Sephora for wide-reach retail distribution.
• ShopifycoreTechnology or IntegrationShopify Plus Certified App partner with deep native integration including POS, Hydrogen headless support, Customer Accounts, and Checkout Extensions.
• KlaviyocoreTechnology or IntegrationDeep integration with Klaviyo for enhanced email marketing with social proof, advanced audience segmentation, and pre-built flow templates for reviews and loyalty.
• GorgiassupportingTechnology or IntegrationIntegration for managing and responding to reviews directly within helpdesk workflows with unified ticket management.
• AttentivesupportingTechnology or IntegrationIntegration for SMS marketing with loyalty data and review-triggered automations for personalized mobile messaging.
• MetasupportingTechnology or IntegrationIntegration for Meta Shops enabling review syndication to Facebook and Instagram shopping experiences.
• RechargesupportingTechnology or IntegrationIntegration for subscription commerce loyalty rewards on recurring orders, with seamless discount code sync.
• Shop AppsupportingTechnology or IntegrationTwo-way review syndication with Shopify's Shop app for unified social proof across checkout channels.
• SubtotalsupportingTechnology or IntegrationIntegration for issuing loyalty points when members link accounts and purchases from major retail partners including Amazon, Target, and Walmart.
• TapcartsupportingTechnology or IntegrationIntegration for bringing loyalty experiences into mobile apps with Tapcart for app-first brands.
• BrazesupportingTechnology or IntegrationIntegration for syncing Okendo data to Braze for personalized customer journeys and communications.
• IterablesupportingTechnology or IntegrationIntegration for incorporating Okendo data into Iterable journeys and templates for personalized communications.
• OmnisendsupportingTechnology or IntegrationIntegration for syncing Okendo Loyalty custom contact properties and events to Omnisend for segmentation and automation.
• PostscriptsupportingTechnology or IntegrationIntegration for SMS marketing with profile and event data from all Okendo products for personalized flows and campaigns.
• Triple WhalesupportingTechnology or IntegrationIntegration for connecting Okendo Reviews data with Triple Whale analytics for deeper marketing performance insights.
• BloomreachsupportingTechnology or IntegrationIntegration for connecting Okendo data with Bloomreach for enhanced customer experience personalization.
• SkiosupportingTechnology or IntegrationIntegration for supporting loyalty rewards on subscription purchases through Skio platform.
• StaysupportingTechnology or IntegrationIntegration for supporting loyalty rewards on subscription purchases through Stay platform.
• SmartrrsupportingTechnology or IntegrationIntegration for supporting loyalty rewards on subscription purchases through Smartrr platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Reviews.io: Reviews.io provides review collection, display, and syndication tools for ecommerce brands, competing directly with Okendo Reviews across similar feature sets including AI-driven moderation and summaries.
• LoyaltyLion: LoyaltyLion is a Shopify-focused loyalty platform competing head-to-head with Okendo Loyalty, with overlapping features like points, tiers, and rewards programs for DTC brands.
• Yotpo: Yotpo is the most directly comparable competitor, offering reviews, loyalty, SMS marketing, and subscriptions for ecommerce merchants — overlapping with nearly all of Okendo's core products but at significantly larger scale and capital base.
• Stamped.io: Stamped.io provides reviews, loyalty, referrals, and visual UGC specifically for Shopify merchants — closely overlapping Okendo's product suite and target customer base on the Shopify App Store.
• Smile.io: Smile.io is one of the leading Shopify loyalty apps, offering points, referrals, and VIP tiers — a direct competitor to Okendo Loyalty with comparable merchant base and pricing model.
• Rivo: Rivo is a Shopify loyalty platform offering points, referrals, and member tiers, frequently cited in Okendo's competitive comparison content and targeting the same DTC merchant segment.
• Judge.me: Judge.me is a top-rated Shopify reviews app with broad merchant adoption, competing directly with Okendo Reviews on features like photo/video reviews, Q&A, and rich snippets.
• Octane AI: Octane AI specializes in Shopify quizzes and personalized shopping experiences, overlapping directly with Okendo Quizzes on AI-powered product recommendations and guided selling.

Broad incumbents

• Klaviyo: Klaviyo is a much larger ecommerce marketing automation platform that integrates with Okendo but also increasingly bundles customer-data and segmentation features that overlap with Okendo's unified profile value proposition.
• Bazaarvoice: Bazaarvoice is an enterprise-scale review syndication network that Okendo integrates with to reach 1,900+ retail sites; Bazaarvoice is both a partner and a potential competitor for enterprise review mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getokendo
• Instagraminstagram.com/okendocx
• LinkedInlinkedin.com/company/okendo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okendo