What TrackActive does

TrackActive, operated by Active Health Tech Ltd (UK, Company number 10530672) and Active Health Tech Pty Ltd (Australia, ABN 70 162 052 271), is a private digital health SaaS company founded in 2013 and headquartered in London with a regional presence in Sydney. The company builds TrackActive Pro, a cloud-based exercise prescription and Patient Reported Outcome Measures (PROMs) platform that enables physiotherapists, exercise physiologists, occupational therapists and other allied health practitioners to create customised rehabilitation programmes, deliver them to patients via iOS and Android apps, and monitor compliance, symptoms and validated outcome scores in real time. The platform also includes a community-shared exercise database, native two-way integrations with Cliniko and Nookal practice management systems, and an evidence-based content library in which over 70% of exercises are referenced to research.

The business operates a hybrid go-to-market model: a self-serve product-led motion targeting individual allied health practitioners and small clinics (with publicly disclosed tiered monthly subscriptions of $35 AUD/£19 to $119 AUD/£69 plus a 30-day free trial), supplemented by an enterprise field-sales motion via [email protected] for institutions such as Gen Re (reinsurer), Janssen Pharmaceuticals (Johnson & Johnson) and the University of Queensland. A separate direct-to-consumer brand, TrackActive Me (trackactiveme.com), is offered to individuals either directly or via employers, insurers, health organisations and charities. Additional revenue streams include content licensing of HD exercise imagery and video to medical, health and fitness organisations, an affiliate programme, and co-marketing discounts with allied health partners including Physio First (25% ongoing discount to members).

Commercially the company remains lean: roughly 13 named people across co-founders (Ian Prangley, Michael Levens), a small engineering and product team, and a roster of advisors, with disclosed funding of approximately $400,302 across four events between 2013 and 2019, the largest being a $383,939 round from HR TECH Partnership in February 2019. No subsequent institutional funding rounds, M&A activity or enterprise contract values are disclosed in the available data.

Name

TrackActive

Legal name

Active Health Tech Ltd

Website

https://trackactive.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TrackActive provides a cloud-based exercise prescription and Patient Reported Outcome Measures platform for allied health practitioners and clinics, plus a consumer-facing TrackActive Me service, sold via self-serve subscriptions and institutional partnerships with reinsurers, pharmaceutical companies and universities.

Ownership category

akta.pro rank

Product category

Digital Health Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Vocational Rehabilitation Services (62431)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Exercise prescription software
• Patient reported outcomes
• Telehealth rehabilitation
• Allied health platform
• Practice management integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS subscription plans: Tiered monthly subscriptions based on number of active practitioners per account. Pricing scales with practitioner seats: Individual $35 AUD/£19, Two $59 AUD/£35, Small (up to 5) $79 AUD/£49, Medium (up to 8) $119 AUD/£69, with custom pricing for larger clinics. Includes 30-day free trial.
2. Freemium / free trial conversion: 30-day no-risk free trial as primary acquisition funnel. Coupon codes such as TELEHEALTH90 (100% off first 2 months) and THERAPY90 (90 days free) used as promotional levers.
3. Content licensing to organisations: Licensing of HD exercise images and videos (Strength, Flexibility, Stability, Proprioceptive/Balance, Cardiovascular, Functional, Workplace Specific categories) to organisations and businesses in medical, health and fitness industries.
4. Affiliate program: Affiliate program for partners who refer customers to TrackActive Pro (referenced via dedicated affiliate page).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

TrackActive Pro is a cloud-based exercise prescription and Patient Reported Outcome Measures (PROMs) SaaS platform that lets allied health practitioners build, deliver and monitor rehabilitation exercise programs via a web dashboard and a native iOS/Android patient app. The platform combines an evidence-anchored exercise database with native Cliniko and Nookal practice management integrations, validated outcome measures, and real-time patient adherence monitoring for physiotherapists, exercise physiologists, occupational therapists and other clinicians, alongside a separate direct-to-individual TrackActive Me consumer product and a B2B content licensing offering.

Product overview

TrackActive offers a platform-plus-modules architecture built around its core product TrackActive Pro, an exercise prescription and Patient Reported Outcome Measures software for healthcare practitioners, complemented by a separate consumer-facing TrackActive Me product. The core TrackActive Pro platform is extended by several modules and integrations: a Patient Mobile App (iOS/Android), a PROMs (Patient Reported Outcome Measures) feature with an evolving library, a Monitoring & Analytics Dashboard, a Community Exercise Database for shared practitioner content, and a Rehab Minder content module for upper limb and hand rehabilitation. Together these offerings form a digital health platform used by physiotherapists, exercise physiologists, occupational therapists, and other allied health professionals to prescribe, deliver, monitor, and measure exercise rehabilitation programmes.

Differentiator

Problem solved

Functional benefit

Brands

• TrackActive Pro: Exercise prescription software with Patient Reported Outcome Measures, designed for healthcare practitioners and clinics.
• TrackActive Me
• TrackActive Rehab Minder

Products and services

• TrackActive Pro Cloud-based exercise prescription and Patient Reported Outcome Measures SaaS platform for healthcare practitioners. Enables creation and customisation of rehabilitation exercise programs, integration with practice management systems, real-time patient adherence monitoring via web dashboard and native patient apps, and validated PROMs collection (HOOS, KOOS, PSFS).
• TrackActive Me

Quantifiable outcome

• Set up a patient, create a program and send it directly to them in under 3 minutes
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship strategic partnership in insurance market, core strategic partner in uk physiotherapy market, major enterprise partnership, core technology integration, secondary technology integration, major education partnership, core development partner, important market entry milestone, content partnership for upper limb and hand rehab and minor co-marketing partner.

• Gen Reflagship strategic partnership in insurance marketStrategic or Co-development Partner · 11 October 2017TrackActive Pro entered into a collaboration with Gen Re, one of the world's leading reinsurers, to deliver innovative solutions to their life and health clients in the global insurance market. Announced as a significant step forward to positively impact the health of large numbers of people via Gen Re's direct health and life insurer customers.
• Physio Firstcore strategic partner in uk physiotherapy marketStrategic or Co-development PartnerPhysio First is the self-employed private physiotherapist Professional Network of the Chartered Society of Physiotherapy (CSP) and is a strategic partner of TrackActive. Members get a 25% ongoing discount to a TrackActive Pro subscription via coupon code accessed in the Physio First benefits area.
• Janssen Pharmaceuticals (Johnson & Johnson)major enterprise partnershipStrategic or Co-development PartnerTrackActive Pro has a working relationship with Johnson & Johnson (Janssen Pharmaceuticals) to develop business relationships with pharmaceutical companies that share the objective of improving health through exercise and lifestyle change.
• Clinikocore technology integrationTechnology or IntegrationCliniko is secure, reliable and trusted Practice Management Software used by over 10,000 practitioners worldwide. TrackActive Pro has formed an integration partnership with Cliniko so patient details sync automatically between the two systems. Cliniko provides TrackActive Pro customers with a 60-day trial period; new Cliniko users also receive 50% off TrackActive Pro for the first 6 months.
• Nookalsecondary technology integrationTechnology or IntegrationTrackActive Pro allows practitioners to sync an existing Cliniko or Nookal system, meaning client details are imported directly into TrackActive Pro.
• University of Queensland (Exercise Physiology)major education partnershipStrategic or Co-development PartnerTrackActive Pro has a working relationship with the University of Queensland Exercise Physiology undergraduate and research programs, supporting educational facilities looking to provide students with the most innovative exercise prescription and monitoring software.
• Bilue Pty Ltdcore development partnerImplementation/ SI/ Consulting PartnerBilue is a full-service digital product design company based in Sydney, Australia, that has worked with large corporations such as Woolworths. Bilue have partnered with TrackActive Pro to design and develop the product.
• Startupbootcamp InsurTech Londonimportant market entry milestoneOthersTrackActive Pro completed the Startupbootcamp InsurTech London Accelerator in 2017, after which it began forming partnerships with global insurance and reinsurance companies.
• Rehab Mindercontent partnership for upper limb and hand rehabStrategic or Co-development PartnerTrackActive Pro has partnered with Rehab Minder to provide upper limb and hand specialists with rehabilitation content. Customers can claim 90 days free with coupon code THERAPY90 and request the addition of Rehab Minder's upper limb and hand exercises and protocols.
• Strapitminor co-marketing partnerGTM or Marketing PartnerStrapit offers wholesale pricing to healthcare professionals registering via TrackActive Pro's link, with promotional code TRACKACTIVE5 giving a further 5% discount off orders.
• Dot.Physiominor co-marketing partnerGTM or Marketing PartnerTrackActive Pro physiotherapists can register a .physio domain through Dot.Physio, which is promoting the new .physio domain extension for the global physiotherapy community.
• AlphaSportminor co-marketing partnerGTM or Marketing PartnerAlphaSport is one of the largest wholesale distributors and suppliers of sports medicine, physiotherapy, injury prevention, rehabilitation and first aid products in Australia. Healthcare professionals can register as wholesale customers using coupon code 'Trackactive' for a further 5% discount.
• Professional Call Minders Medicalminor co-marketing partnerGTM or Marketing PartnerPCM Medical offers TrackActive customers 20% off for the first 6 months of their call volume, payable monthly, when they quote code Track20 on 0345 606 6925.
• The Online Physiotherapistminor co-marketing partnerGTM or Marketing PartnerOnline physiotherapy service offering TrackActive Pro customers 15% off their online physiotherapy consultation via a Cliniko booking link.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Physitrack: Physitrack (Physitrack plc, listed on Nasdaq First North) offers exercise prescription, patient-facing apps, outcome measurement (PROMs) and telehealth for physiotherapists and insurers — a near-direct overlap with TrackActive Pro's practitioner workflow and insurance vertical thesis.
• MedBridge: MedBridge combines an evidence-based exercise library, patient-facing HEP apps and outcomes tracking for allied health practitioners — competing head-on with TrackActive Pro's exercise prescription and PROMs positioning.
• PhysioHero / Salaso: Salaso is an exercise-prescription and patient-engagement platform for physiotherapists that competes with TrackActive Pro in the UK/Ireland allied health market with a similar HEP-plus-outcomes positioning.

Broad incumbents

• WebPT: WebPT is a large US-based EMR and practice-management platform for rehab therapists. While broader than TrackActive, it increasingly bundles HEP and outcomes features that compete with TrackActive Pro at the clinic level.
• Hinge Health: Hinge Health is the largest digital MSK platform globally, selling to employers and health plans. It competes indirectly for the same insurer/payer budget that TrackActive targets via Gen Re, but at far greater scale.

Others

• Cliniko: Cliniko is TrackActive Pro's most important technology partner and embedded distribution channel (over 10,000 allied-health practitioner users). It is an ecosystem enabler rather than a direct exercise-prescription competitor, but its roadmap could narrow the gap with TrackActive over time.

Regional players

• Jane App: Jane is a leading practice-management platform for allied health practitioners in North America with an integrated exercise/HEP feature. It competes with TrackActive Pro in some practitioner workflows and represents a regional incumbent in a key expansion geography.

Emerging players

• Sword Health: Sword Health is a digital musculoskeletal care provider selling to employers and health plans — overlapping with TrackActive's Gen Re / Janssen insurer strategy at the population level, though focused on virtual MSK care rather than practitioner tools.
• Kaia Health: Kaia Health offers digital MSK and chronic-pain programs to payers and employers, including AI-guided exercise — competing for the same insurer and pharma budgets TrackActive targets, with stronger consumer brand awareness.
• Strive Rehab: Strive Rehab is an emerging Australian allied-health platform with exercise prescription and patient engagement features, competing with TrackActive in its home Australia market with overlapping SMB positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/track_active
• Facebookfacebook.com/1478327685734932
• LinkedInlinkedin.com/company/3267671

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrackActive